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Turning the marketing talent of today into the leaders of tomorrow

The Marketing Academy is a non-profit and voluntary organisation who develop leadership capability in talented marketers from the Marketing, Advertising and Communications industries through mentoring coaching and experiential learning. All of The Marketing Academy programmes are provided free of charge.
The Scholarship – a year long, part time programme for 30 of the UK’s fastest rising star in marketing, advertising and communications. For more information click here
The Fellowship - Equips CMO’s and Marketing Directors with the tools, knowledge and insight to make the move onto Boards and into General Management / MD / CEO roles. For more information click here 
the apprentice link
Merlin's Apprentice – 12 month full paid Marketing Apprenticeship for young adults who because of challenging backgrounds, lack or qualifications or poor life choices are normally overlooked for this kind of work experience. For more information click here

the scholarship

86 Mentors, 37 Companies, 30 Coaches, 30 Charities, 20 Judges, 12 months of learning and an owl called Merlin...altogether adds up to The Marketing Academy Scholarship.

The Marketing Academy draws together a team of high profile business leaders and innovators to inspire, develop and coach the UK's best Marketing talent to go on to shape the future of Marketing and Business. In pursuit of our mission to inspire and develop, The Marketing Academy Scholarship provides 30 places on a year-long, free of charge, leadership development programme for the fastest rising marketing stars.

This unique part time Scholarship offers a life changing opportunity to rising stars currently working in the fields of marketing, communications and advertising.

For more information please download our Guide to the Scholarships

the fellowship

The Marketing Academy Fellowship is a unique part-time programme developed exclusively for those already at the very top of the marketing function in their organisations.
Designed to provide successful fellows with access to Board-level thinking and distinctive learning opportunities, the programme aims to ensure that our marketing leaders build the right capabilities to take on a future CEO or Board role.

We see the challenge in gaining the right experience and the senior exposure required to make it to the top job.

  • How does a leader in the marketing function gain this experience and exposure?
  • How do they build a network with the experts and organisations surrounding CEOs?
  • How do they gain insight and knowledge of other functions and issues that CEOs face?

Building on the success of our ground breaking Scholarship Programme, The Marketing Academy has partnered with McKinsey & Company to develop the Fellowship Programme. A select group of exceptional leaders at the top of the marketing ladder will have the unique opportunity to gain the insight and develop the skills to help them make the transition to CEO or to secure a place on the Board.

For more information please download the Fellowship Programme brochure


meet merlin

Meet Merlin our mascot

merlin the mentor

“Its time to reboot your career”

When it comes to career development you’re the one who has to take control. Mentors, Fellows and Scholars from The Marketing Academy talk through their tips for success with Marketing Week. To find out more click here.


the scholars blog

Marketing Academy Mentor No 4 – Steve Walker from Two Sides Communications by Steven Woodgate

He was one cool customer. Casually sitting, reading through emails and we greeted and it seemed like we’ve known each ...
more >>


This year’s graduates of the Marketing Academy were invited to a two-day Achieve Breakthrough course in August, as par ...
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Marketing Academy Mentor No 3 – Lindsay Pattison from Maxus by Steven Woodgate

Throughout my journey with the Marketing Academy, this was one of my most highly anticipated mentor meetings that I had ...
more >>

Are you a smoker or a scuba diver? by Sarah Cowl

You might be thinking neither, one of these or possibly even both! But, if you take this question beyond its literal mea ...
more >>

The Merlin Lectures

The Marketing Academy is committed to developing all talent – not just our Scholars - so we’ve found a way to share some of our learning opportunities to a wider audience.

the merlin lectures >>

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