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The Marketing Academy is a non-profit and voluntary organisation run by Marketing Hall of Legends (UK). We identify and develop exceptional talent in the fields of Marketing, Advertising, Media and Communications through mentoring, coaching and experiential learning.

Our programmes are highly selective, completely free of charge and provide a forum for business leaders to inspire, develop and mentor an entire generation of leaders.

Our Scholarship programme, sponsored by Adobe, Facebook, ITV, Lloyds Banking Group, Microsoft & Marketing Week. Each year we award 30 free Scholarships to the best emerging leaders in Marketing, Advertising, Media and Communications who benefit from a packed curriculum including mentoring, bespoke learning events, personal coaching, leadership development and more.

The Fellowship programme is sponsored by ISBA and developed in partnership with McKinsey & Company, the Fellowship is exclusively for CMO's and Marketing Directors. This board level mentoring and knowledge platform ensures that marketing leaders build the right capabilities to take on CEO or Board roles.

Our Apprenticeship programme is a 12 month fully paid Marketing Apprenticeship developed in partnership with The Princes Trust, it is for 18 - 24 year old 'NEETS' who may normally be overlooked for this kind of work experience. The Apprenticeship provides on-the-job learning, training and qualifications and the 1st step to a career within Marketing & Advertising. A £1mill fund has been established to create 50 apprenticeships.

The Australian Scholarship Programme, is an intense 9 month development course for emerging leaders based in Australia. 45 Mentors, 30 Coaches and many organisations are supporting this game changing learning initiative.

The USA Scholarship Programme is a 9 month development experience for emerging leaders based on the East Coast of the US. Launching in 2017.

Our Partners

Scholarship Partners

The Marketing Academy are incredibly lucky to be supported by some of the biggest brands in the UK.  Our corporate partners are:

  • images/stories/Lloyds-Bank.jpg
    With a heritage of making a difference within its communities that spans decades, last year Lloyds Banking Group invested £85m in UK Communities. Th...
    Lloyds-Bank

    With a heritage of making a difference within its communities that spans decades, last year Lloyds Banking Group invested £85m in UK Communities. Through its branches and businesses the Group has the potential to reach every family and community in the UK, and places immense value on its commitment to helping Britain prosper. Driven by its desire to give back to the communities in which it operates, the Group supports a wide range of ground breaking programmes. Lloyds Scholars, Money for Life, Lloyds Bank and Bank of Scotland Community Fund, the School for Social Entrepreneurs, Business Connectors, Lloyds Bank Foundations and the Bank of Scotland Foundation are some, but not exhaustive, examples of the programmes it supports.

    www.lloydsbank.com/

  • images/stories/MSFT_logo_rgb_C-Gray2.jpg
    Microsoft are motivated and inspired every day by how their customers use their software to find creative solutions to business problems, develop brea...

    MSFT logo rgb C-Gray2Microsoft are motivated and inspired every day by how their customers use their software to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them.

    The organiation has eight business divisions offer the greatest potential to serve their customers. They are:

    • Server and Tools Business: Microsoft infrastructure software, developer tools and cloud platform, including products such as Windows Server, SQL Server, Visual Studio, System Center and the Windows Azure Platform.
    • Microsoft Business Solutions: A portfolio of Microsoft Dynamics products and services, as well as Microsoft Health Solutions.
    • Microsoft Office Division: Productivity products and services, including Office, Exchange, SharePoint, Lync, Project, Visio, and Microsoft’s speech technology investments.
    • Interactive Entertainment Business: Key entertainment experiences that span gaming, music and video across multiple screens, including Xbox 360, Xbox LIVE, the controller-free Kinect for Xbox 360, Zune Music and Video, and Mediaroom, as well as PC and mobile interactive entertainment.
    • Windows Phone Division: Microsoft software and services for Windows Phones worldwide.
    • Windows & Windows Live Division: All Windows businesses, including Windows, Windows Live and Internet Explorer.
    • Skype: A division of Microsoft, transforming communications for computers, mobile devices and the connected living room.
    • They are committed long term to the mission of helping customers realise their full potential.

    www.microsoft.co.uk

  • images/stories/itv_logo_3png.png
      ITV is an integrated producer broadcaster, operating the largest commercial family of channels in the UK. In addition to traditional broadcasting o...

    itv logo

     

    ITV is an integrated producer broadcaster, operating the largest commercial family of channels in the UK. In addition to traditional broadcasting on channels, ITV delivers content on demand through numerous platforms, both directly and via ITV Player. Through ITV Studios content is produced for both ITV channels and third parties in the UK and increasingly overseas. ITV's distribution business sells finished programmes and formats worldwide.

     

     

    www.itv.com

     

     

     

  • images/stories/Marketing_Week_2015.png
    Marketing Week is a leading UK magazine for marketing jobs, marketing news, opinion and information. Covering advertising, media, pr, online marketing...

    Marketing Week 2015

    Marketing Week is a leading UK magazine for marketing jobs, marketing news, opinion and information. Covering advertising, media, pr, online marketing and branding across all industries.

     

    http://www.marketingweek.co.uk/

     

Fellowship Partners

  • http://www.themarketingacademy.org.uk/images/stories/com_form2content/p26/f463/50.png
    The Fellowship Programme is developed in Partnership with McKinsey & Company who are a global management consulting firm that serves leading busines...
    McKinsey & Company

    The Fellowship Programme is developed in Partnership with McKinsey & Company who are a global management consulting firm that serves leading businesses, governments, non governmental organizations, and not for profits. They help their clients make lasting improvements to their performance and realize their most important goals. Over nearly a century, they have built a firm uniquely equipped to this task.

  • http://www.themarketingacademy.org.uk/images/stories/com_form2content/p26/f464/50.jpg
    A founding sponsor of The Marketing Academy Fellowship Programme ISBA is the Voice of British Advertisers.  They are a representative membership bod...
    ISBA

    A founding sponsor of The Marketing Academy Fellowship Programme ISBA is the Voice of British Advertisers.  They are a representative membership body offering expertise, unique advantages for members, cost savings and campaigning for advertiser freedoms.

  • http://www.themarketingacademy.org.uk/images/stories/com_form2content/p26/f471/50.png
    Freud Communications host our Media Masterclass Day.  Freud Communications are a public relations firm based in London. It was founded in 1985 by Ma...
    Freud Communications

    Freud Communications host our Media Masterclass Day.  Freud Communications are a public relations firm based in London. It was founded in 1985 by Matthew Freud (of the Public Relations dynasty of Edward Bernays and great-grandson of the famous psychoanalyst Sigmund Freud) and became Britain's largest independent consumer PR firm.

Faculty Partners

Each Faculty is run by companies considered leaders in their field who will be delivering group development initiatives for the Scholars throughout the year. The organisations leading these Faculties include:

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      K2 are human performance experts, trusted by top performe

    PlanetK2

     

    K2 are human performance experts, trusted by top performers in demanding arenas around the world. K2 have worked with the worlds best athletes at the last 5 Olympic Games and with some of the world’s best known business brands and leaders for over a decade. 

    Through their unique combination of academic excellence, technical expertise and exceptional coaching, K2 helps the business world think, prepare and perform like elite athletes. http://www.planetK2.com

     

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    Wisdom8 was founded in London in  2007, bringing together a

    www.wisdom8.com

    Wisdom8 was founded in London in  2007, bringing together a team of some of the most seasoned board and executive coaches, in Europe. Well known the across the global coaching community,  Katherine Tulpa, CEO and Executive Director of Wisdom8, has worked with CEOs, Boards and Executive Teams for over two decades.

    Katherine is also the Founder Chair and  Global CEO of the Association for Coaching, one of the lead professional coaching bodies with members worldwide.

    The Wisdom8 consultancy is based in London and works with top executives and cross-cultural teams in a multitude of industries across the European Union, USA and Asia. The principals, associated specialists and a team of global partners, deliver a comprehensive, fully-aligned service that is proven in the field. 

    www.wisdom8.com/

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    Our Personal Leadership Programme provides a powerful spring

    www.thelivingleader.com

    Our Personal Leadership Programme provides a powerful springboard for generating the understanding and co-operation required for success as well as exploring abilities and expanding horizons and explains the fundamental elements of creating an environment where individuals can think clearly, deeply and creatively.

    The Living Leader is headed by Penny Ferguson and provides Personal Leadership Development. We are committed to creating permanent positive change that impacts each individual we touch. Our philosophy is based on the belief that it is not important to simply be an outstanding leader but about how many leaders you can develop and our goal is to pass this on to delegates attending our courses.

    Over 35,000 delegates from across the globe have experienced our programmes, which are renowned for the fast and dramatic results that they achieve, both for the organization and for the individual.

    T:  01635 276333

    W: www.thelivingleader.com

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    PHD London was the founding office of the first truly planni

    www.phd.co.uk

    PHD London was the founding office of the first truly planning-led media agency in the UK. Today it is now part of a 70 office global network, home of PHD's worldwide management team and part of Omnicom Media Group.  From its inception, PHD has always been one of the UK's most forward-thinking media agencies, renowned for challenging convention, breaking new ground in communications thinking and ultimately looking to find a better way in everything we do.

    Finding a better way manifests itself in many ways - from being the first media agency in the UK to launch its own affiliates network to offering the most comprehensive media education programme to 200 clients, for free, to employing our own in-house recruitment specialist to ensure we attract the best talent and reduce the amount of money we spend finding them.

    This approach, coupled with the buying power we offer through Omnicom Media Group’s centralised negotiation point OPera has attracted a diverse client list which includes Sainsbury's, Cadbury, Confused.com, Warner Bros., ING Direct, and our founding client The Guardian, who we have worked with for 20 years.

    www.phd.co.uk

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    Millward Brown focus on all things “brand” is fueled by thei

    www.millwardbrown.com

    Millward Brown focus on all things “brand” is fueled by their clients’ expectations for success and their own appetite for challenge, insight, solutions and innovation. With 78 offices in 54 countries, they work with 90% of the top 100 global brands and as a result they truly understand the importance of both a global and local focus. 

    From Europe to Asia to the Americas; automotive to technology; communications assessment to brand performance and marketing accountability; they are there.

    0207 126 5000
    www.millwardbrown.com

  • /media/zengridframework/imagecache/37-1a4d12148f6c628fe6e634bb54f71efc.jpg
    Google's mission is to organise the world's information and

    www.google.com

    Google's mission is to organise the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognised as the world's largest search engine -- an easy-to-use free service that usually returns relevant results in a fraction of a second.

    When you visit www.google.com or one of the dozens of other Google domains, you'll be able to find information in many different languages; check stock quotes, maps and news headlines; look up phonebook listings for every city in the United States; search billions of images and peruse the world's largest archive of Usenet messages -- more than 1 billion posts dating back to 1981.

    We also provide ways to access all this information without making a special trip to the Google home page. The Google Toolbar enables you to conduct a Google search from anywhere on the web. And for those times when you're away from your PC altogether, Google can be used from a number of wireless platforms including WAP and i-mode phones.

    T:  +44 (0)20-7031-3000 W:  www.google.co.uk/corporate

  • /media/zengridframework/imagecache/37-2b11110f28980b00f5016aa1140b48fd.jpg
    Brand Learning is the leading international consultancy in c

    www.brandlearning.com

    Brand Learning is the leading international consultancy in customer-centred capability development, and was set up in 2000 by Andy Bird and Mhairi McEwan – ex Unilever and PepsiCo VP marketing executives.

    Our purpose is to lift the capabilities of people and organisations to drive customer-centred growth by creating better value for their customers. Our client list includes Shell, AstraZeneca, PepsiCo and Philips, and we have worked with more than 120 leading companies in over 60 countries.

    To subscribe to our blog or to find out more, visit www.brandlearning.com, and follow us on Twitter and LinkedIn to join the conversation.

    You can take part in the Growth Drivers Study and join the debate here http://brandlearning.com/views-ideas/the-growth-drivers-study/

  • /media/zengridframework/imagecache/37-3c58c6b18000b48d5d7cb92946a921c1.jpg
    The Direct Marketing Association offering lobbying, events,

    The Direct Marketing Association

    The Direct Marketing Association offering lobbying, events, research, and development. Includes membership directory, representing the DM industry.

    www.dma.org.uk

  • /media/zengridframework/imagecache/37-b14d1aea4c6918866aec6d71727b4ba9.jpg
    The authority on Challenger Brands, eatbigfish is a brand an

    www.eatbigfish.com

    The authority on Challenger Brands, eatbigfish is a brand and business consultancy with global influence and reputation. The company was founded in 1998 by Adam Morgan after publishing his seminal book on Challenger strategy, 'Eating The Big Fish'. Their on-going study of Challenger brands through The Challenger Project, inspiring and working with people in all areas of business who need to think and behave like Challengers in order to succeed, has ensured their consistent reputation as the leading experts in their field.

    They firmly believe that being a Challenger is a state of Mind, not a state of Market and work with clients using their unique perspective on positioning, innovation and internal culture to create breakthrough strategies and help businesses do 'more with less'. Working with anyone whose ambition outweighs their resources and who want to be Thought Leaders in their category - recent clients have included Audi, BBC Worldwide, Charles Schwab, Jim Beam, London 2012, Marriott, Nike, Nurofen, PepsiCo, SAB Miller, and US Cellular.

    For information about The Challenger Project, Challenger Training and how to work with eatbigfish please visit www.eatbigfish.com or follow them @eatbigfishLDN

Alumni Partners

  • The Mix

    Human behaviour is fascinating.Research isn't.

    You can't learn about the world from behind a mirror.

    We get System 1 insight from real people that is truthful, useful and engaging.

    Most research forces people to be rational.

    We use a combination of technology, creative and planning to allow people to be human.

    www.themixlondon.com

  • MarketReach

    We believe in the power of 1 to 1 communications to build customer relationships. Think of us as the mail experts in your team. Through research, insight and experience, we prove and promote the value of mail, and enable clients and their agencies to realise the value in their own businesses.

Event Partners

Alliance Partners

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