THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono.

In schools we are taught to meet problems head-on: what Edward de Bono calls ‘vertical thinking’. This works well in simple situations – but we are at a loss when this approach fails. What then?

Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways.

Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.

‘If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are’Sir Richard Branson

Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill.

Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind.

Dr de Bono’s titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity – all now re-issued by Penguin.

www.edwdebono.com

For more information or to buy this book click here

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  • Over 300 nominations and competitive selection process  resulted in 30 Scholarship places awarded
  • This free but highly selective leadership programme for talented brand, media and agency leaders has entered its third year in Australia and is designed to develop the Scholars leadership skills and prepare them for their journey to board level business leader.
  • Professional services firm PwC Australia has joined as a headline sponsor for 2017 along with long term sponsors Commonwealth Bank, Google, NewsCorp Australia and Microsoft.

Following a rigorous 3 stage selection process that included more than 300 nominations, 96 ‘pitches’ and 64 face to face interviews,  The Marketing Academy Australia has unveiled the 30 emerging leaders from client side brands, media owners and agencies selected to attend its 2017 Scholarship Programme.

Speaking of the selection process Academy Founder and CEO Sherilyn Shackell said ‘I’m truly delighted by the first rate talent in Australia and grateful to all the business leaders who nominated their people for the programme. The final selection this year was extremely hard as the volume and calibre hit a three year high. I’m just sorry we only have 30 places because in all honesty we could easily have taken twice that number.’

For the 2017 Scholarship Programme The Marketing Academy has redefined the 4Ps of marketing creating 4 core learning modules. The Academy’s 4Ps are: Personal development – be an extraordinary human being; People development – be an inspirational leader; Professional development – be an exceptional marketer; and Purpose – be a change maker.

The coveted programme, sponsored in 2017 by Commonwealth Bank, Google, News Corp Australia, Microsoft and PwC, includes one-to-one mentoring sessions with Australia’s most experienced industry leaders. This year the line-up of 50 Mentors includes: Therese Kallie, Communications Director Nestle; Mark Reinke, Group Executive Marketing Suncorp; Stephanie Tully CMO Qantas Loyalty;  Leigh Terry, APAC CEO IPG; Jaimes Leggett, CEO M&C Saatchi; Mark Lollback, CEO GroupM; Russel Howcroft Chief Creative Officer PwC and Terry Savage, Chairman Cannes Lions.

In addition to mentoring sessions the Scholars are each assigned an Executive Coach, take part in 3 immersive residential ‘Boot Camps’ packed with inspirational speakers and attend 4 Scholarship Lectures, each hosted by recognized subject matter experts. The Academy’s 2017 Lecture Series is sponsored by MediaCom, Clemenger BBDO, Sydney Opera House and Macquarie University.

The Marketing Academy Australia 60 Alumni who attended the programme in the last two years include: Jane Merrick, General Manager IAG; Ian Edwards, Managing Director MEC; Mick McKeown, Brand Director Carlton United Breweries; Paul Connell, Homecare Director Unilever; Jo McAlister, Marketing Director NBCUniversal; Jay Sellick, Head of Strategy Sportsbet; Michael Kay, Group Director UM and Sergio Brodsky, Strategy Director Starcom. The Alumni describe the experience as ‘life changing’, ‘transformational’ and ‘priceless’.

Here’s the line up of The Marketing Academy Australia Scholarship Class of 2017:

Amanda Fuller, Managing Partner & APAC Regional Lead, DDB Group

Andrew Da Silva, Head of The Travel Team, Mediacom

Brent Whelan, Group Marketing Manager Spreads & Beverages, Fonterra

Cally Scivetti, Marketing & Strategy Director, Val Morgan

Chris Gross, Head of Marketing, Brand & Social, Fox Sports

Colin Glynn, Head of Insights, Lion Co

David Griffiths, Managing Director, Iris Worldwide

Ebonie Newman, Director of Sales APAC, Storyful

Gary Elphick, Founder & CEO, Disrupt Sports

Jacquelyn Cowardin, Group Business Director, DWA

James Stewart, Director Emerging Products, IAG

Jane King, Senior Marketing Director, APN Outdoor

Jayne Andrews, Marketing Director, Carnival Australia

Julia Donnan, Head of Hardware Marketing, Google

Kara May, Marketing Manager, Fisher & Paykel

Kate Gamble, General Manager, Resolution

Kathy Damatopoulos, Performance Media Manager, Suncorp Group

Lucie Wolstenholme, Head of Marketing Oceania, Nestle

Margy Vary, Head of Marketing, The Guardian Australia

Matt Parkes, Executive Manager Deposits, Transactions, Youth, Commonwealth Bank

Mimi Flemming , General Manager , Vice Media

Nathan Wilson, Senior Product Marketing Manager, Microsoft

Niki Allen, Head of Marketing, BT Investment Management

Paul Den, Partner, Banter

Pia Chaudhuri, Creative Director, One Green Bean

Ruth Taylor, Senior Brand Manager, Yum! Restaurants International

Sarah Jauncey, Head of Brand Marketing & Communications, Cancer Council NSW

Sarah Peacock, National Digital Marketing Leader, PwC

Simon Davies, Managing Director, Bastion Brands

Tim Kenward, Group Brand Manager, McDonalds Australia

Full details on the Scholars, Alumni, Mentors, Coaches and Selection Panel can be found at www.themarketingacademy.org.au

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Hack Yourself is a self-development book, built for the modern day, that enables you to use hacking mentality and techniques to unlock your hidden potential and release it to the world.

Fast. Brave. Impactful. This book offers short, practical advice and guidance for anyone looking to make huge strides in their self-development, at lightning pace.

Written by Jack Lowman, a senior marketer who has dedicated his career to helping people realise their potential.

Researched over two years, Jack has gained insight from chief executives, directors and founders of businesses. He has also pooled knowledge from some of the UK’s most vulnerable young people who have gone on to achieve remarkable success – offering rare lessons in what it takes to unlock potential even within the toughest of circumstances.

For more information click here

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Napoleon Hill’s best-selling THINK AND GROW RICH! is the most widely acclaimed, influential book on success ever published. This unique edition is the only fully annotated, indexed version and is copyright-protected by the U. S. Copyright Office. Unlike most other versions, this edition restores Napoleon Hill’s masterpiece to its original form and intent. It includes essential material on how to thrive in challenging economic times that was taken out of later versions but is incredibly relevant today.

THINK AND GROW RICH! explains entrepreneur Andrew Carnegie’s secret to success, revealed to Napoleon Hill during private interviews with Carnegie, the richest man of his time and during more than 20 years of research into the lives and philosophies of more than 500 of the most successful people in America. This timeless classic presents a systematic nuts-and-bolts approach to developing the skills and mindset required to achieve exceptional success in any field or endeavour, personal or professional. Hill explains in detail 13 steps required to achieve those goals. The book contains numerous self-tests and checklists. In addition, it provides key details about Dr. Hill’s life and times, his life-long research and the leaders of business and industry he studied to glean the invaluable principles of success you’ll discover here.

For more information click here

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Where DID the start of 2017 go?! It’s continued to be all-go at the Marketing Academy on both continents, so here’s a little update on where things are at.

The UK Scholarship

We’re into the final few months of the 2016/17 Scholarship. We all gathered at the Chartered Institute of Marketing in Cookham a few weeks ago for the final Bootcamp of the year. It was a jam-packed two days with speakers from Mars, Adobe and The School of Communication Arts, there was singing with a West End star (no, seriously!), purpose-finding, some lying on the floor and appearances from a Paralympic Gold Medallist and an All Black Rugby Legend!

The Scholars final task is to organise their Showcase Lecture and graduate on the 9th May. They will be sharing leadership lessons, marketing best practice, wisdom and knowledge from all aspects of the scholarship programme with the entire industry. NOT to be missed! Further information will be sent out soon but please save the date in your diary!

Even more excitingly, we’ve begun the selection process for the next cohort of Scholars, which you can find out more about here. If you haven’t already nominated someone or got your self nominated then WHERE HAVE YOU BEEN?? But it’s ok, you’re not too late. Nominations are still open until the 20th February, so get to the nominations portal quick!

The Australia Scholarship

The selection process is also underway for the Australia Scholarship Class of 2017. Its promising to be a stellar line up with the biggest pool of applicants we’ve ever had in Australia. We’ll be announcing the cohort as a party in Sydney on the 8th March.

The Fellowship

Our recently appointed Fellows spent a packed four-day stay at McKinsey and Co’s Alpine University in Kitzbuhel, Austria where they kicked off their 9 month Fellowship journey.

Our Fellows began with masterclass sessions in all areas of board stewardship and attended cutting-edge knowledge and leadership lectures moderated by global experts from McKinsey, and they were joined by one of our favourite leadership speakers Rene Carayol. Apparently after all that, they still had the energy to build a snow igloo! Mentoring has commenced and they are starting to work with their coaches organised by Wisdom 8. They’ll be together again in London for their second 4-day residential in June.

Partner Spotlight 

MarketReach have always known that mail has a far bigger role in the customer journey when comparing with other media channels. Read more about their fascinating research and findings with Kantar TNS to prove this here on our blog.

 

Marketing Academy Inspire Update

The Inspire calendar is packed with great events coming up, including:

 

 

Inspire Live 2017: The 10 Superpowers Every Leader Needs

  • 6th April at Google Campus, King’s Cross. Inspire Live is back, and set to be our biggest and best yet!
  • ‘What does it take to be a great leader?’ Speakers include: Rosie Brown (MD of COOK foods), Martin Lee (founder Acacia Avenue) and Jim Carroll (ex-Chairman BBH).
  • Early bird tickets on sale for £199 until end of Feb.
  • Get your tickets HERE!

Coaching breakfasts

  • 2nd March: Dealing with different personalities: understanding Jung’s 3 dimension of personality with Deborah Liles
  • 18th May: How to manage relationships with Alexandra Lichtenfeld
  • 8th June: What’s your problem? With David Alberts
  • 27th July: Storytelling with Max Dickens

As you know, 100% of money raised from the Inspire learning series is donated to support the Marketing Academy apprenticeship programme. Even if you can’t make an event, have a think about who in your organisation might get something out of them and share the love! All events can be booked online at http://www.themarketingacademy.org.uk/events

Another two not to be missed events!

Marketing Week Live: 8th-9th March:

MWL is always great, but this year we have our very own stage! It isn’t going to have a Pyramid on top, but it will be packed end-to-end with speakers, panels and workshops. And, the whole event is free for practising marketers – so all you need to do is register online and pop along! Register now here.

Advertising Week Europe Marketing Academy Boot Camp: 22nd-23rd March:

A few weeks later and we’re back in London hosting our first EVER public bootcamp at Advertising Week Europe. Exclusively for under-32s we’re bringing our unique blend of leadership, marketing and personal development learning, and tickets are still available here!

Congratulations to Marketing Academy Family Members

(Scholar) Frith Hookway will be joining Snapchat as Creative Strategist from 27th February
(Scholar) Sharrie Anderson has been internally promoted to Internal Communications and Engagement Manager with Mace
(Scholar) Charlotte Green will start her new role as Senior Brand Portfolio Manager with Lloyds Banking Group as of 1st March
(Fellow) Arthur Hoeld has been promoted to Senior Vice President Brand Strategy & Business Development at Adidas
(Fellow Alumni) Carol Welch is now Managing Director UK&I at ODEON Cinema Group

Some recommended reading

Don’t forget to check out our news & blog page on the website, including ‘Evaluation. Planning. Attack’ by Alumni Anne-Lise Johnsen and ‘The best leader I worked for & why’by Jonathan Earle.

Also worth a read is Thomas Barta’s Forbes interview with CMO of IBM North America (and current Fellow) Rashmy Chatterjee on leadership, and not being scared of conflict.

We’re hugely proud to have a selection of our mentors, partners, fellows and scholarship alumni included in ‘Campaign’s Power 100 2016’ – making up 25% of the complete list! See them here.

And finally… have a read of William Bridges’ book ‘Transitions’ here.

And that’s a wrap of the first few months of 2017. Thanks for reading!

Keep in touch at

Twitter - LinkedIn - Facebook - YouTube - Blog
UK - AUS - USA

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Hello!

I’d like to take a moment to bust what I’m calling ‘the great mail myth’.

Mail can be seen as a high cost channel with good ROI, but lower reach and engagement in comparison to other media channels. We have always known that mail has a far bigger role in the customer journey and now by working with Kantar TNS we sought to prove this through in- depth research.

Over a 21 day period, TNS Kantar asked participants to take a picture of all the mail they received and then record what they did with it. The research went beyond ‘did you or didn’t you look at it’. The results gave more detail on mail, showing where participants were led by mail whether it was a web site, call centre, ordering or something else.

In doing so we found that mail had a far more interesting trajectory than from mat to bin. In fact the research showed that mail has a reach of 1.36 and a frequency of 7. This means that on average, each piece is shared with an extra 36% of people, outside the addressee. In addition, each item is revisited up to 7 times.

Furthermore, mail hangs around. It’s always there, sitting on the dining table, inviting response. Actions from direct mail can come in anything up to six weeks later.

AdAge estimated[1] that 93% of all CMOs are under more pressure to deliver ROI than ever. With brands needing real world justification for any strategic decision and each channel fighting its corner, with this research we truly believe that mail will be a valuable part of that mix.

Kantar TNS’ research has been vital in revealing the real role of mail in the customer journey, a role that is far more influential than we could have discovered from standard tracking metrics.

For more information about mail’s contribution to driving the customer journey forward, check out our Insight Engine, www.mailmen.co.uk/toolkit.

And to further boost your expertise we’re giving you a chance to win an exclusive IDM qualification and Award in Direct Mail for FREE (worth £595 each). For a chance to win 1 of the 10 places available, email Sandrine.sienche@royalmail.com with your answer to the question: What is your greatest marketing challenge?

Until next time,

Jonathan Harman

07979 000 887

@jonathanharman

[1] https://www.digitaldoughnut.com/articles/2016/july/sales-benefits-from-marketing-automation

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Whether it is chosen or thrust upon you, change brings both opportunities and turmoil. Since first published 25 years ago, Transitions has helped hundreds of thousands of readers cope with these issues by providing an elegantly simple yet profoundly insightful roadmap of the transition process. With the understanding born of both personal and professional experience, William Bridges takes readers step by step through the three stages of any transition: The Ending, The Neutral Zone, and, in time, The New Beginning. Bridges explains how each stage can be understood and embraced, leading to meaningful and productive movement into a hopeful future. With a new introduction highlighting how the advice in the book continues to apply and is perhaps even more relevant today, and a new chapter devoted to change in the workplace, Transitions will remain the essential guide for coping with the one constant in life: change.

To buy this book or for more information please click here

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Many may think that because I got my dream job at an early age I have never experienced rejection.

Well it’s quite the opposite really.

As Marketing Society’s Young Marketing Leader of 2016 I want to embrace their mantra of being brave. So in this personal post, I will share two rejections that had a large impact on me.

It was Summer 2009. I was completing my masters dissertation and I knew that I wanted to work in sports. After many applications to the sports industry and equal amount of no’s , combined with being repeatedly told I would never make it in the industry, I just wanted to get a foot in someone’s door. Therefore I applied for every graduate job out there. Even a well-known FMCG which is for those that know me well, quite far off my personal vision.

The FMCG brand liked my CV and invited me to an assessment day. I was terrified throughout and didn’t feel or act like myself. Not only did I feel incompetent; but while being surrounded by loud graduates I hid in my shell. When younger, I never responded well to loud people as I thought they were better than me. As they spoke more, I thought they were more competent and intelligent than me. And rather than speaking up, I hid. And surprise surprise, I didn’t get the job. And so it continued for many more after that.

My next big rejection was when I applied for the Marketing Academy in 2013. I didn’t even make it past the crucial first round. I was gutted. My confidence was shook. And some of my peers almost seemed happy with my failure which was the first time I experienced work jealousy. I didn’t know what to do or which next step to take. Who to confide in. I was focusing on everything I wasn’t doing rather than how my application and approach was.

So how did I get to where I am today? Well, over the years I have developed my own way of fighting back. A process that is natural to me;

Take a break

After a rejection, I always take a few days to feel sorry for myself – but even more importantly during this time I evaluate the situation. When I was rejected from the Marketing Academy, I sat down and reviewed my application from start to finish. In hindsight, they made the right decision. I wasn’t ready to go on the programme – but more importantly my application wasn’t ME. It’s was led by others’ thoughts, not mine.

Plan Plan Plan

I love lists. They organise my life and brain; and I feel stressed without them. So I make them even more after a ‘No’ comes into my inbox.

After all my graduate job rejections; I made a list of jobs I actually wanted and was passionate about. Rather than focusing on what the norm was. I started applying for them despite them not fitting the graduate job mold – and I got one, it was a temp role on lousy pay. But my foot was in the door and there it remained.

My version of networking

I am not very good at networking. I am rubbish at talking about myself – so when people tell me to network it feels like an out of body experience. So instead I focus on my inner circle and ask for their help to reach out to others; and that for me has been much more efficient.

Look at your strengths

Too many people focus on their weaknesses in times of rejection; therefore I always write a list about my strengths. To remind myself – and it is truly the first step of re-building my confidence. I also stopped looking at rejection as a failure – it’s a learning experience.

Make someone your mentor

This one I only learnt a few years ago. After the rejection from the Marketing Academy I didn’t have anyone to speak to – I truly believe that if you do you can fight back quicker. Everyone should have a mentor; just don’t steal mine! Thank you Jonathan!

Taking all of this into account… In May 2015 I was accepted into the Marketing Academy on my second attempt. The application was 100% me. And I actually cried when I got accepted.

So go to your manager or director and ask for a nomination to the Marketing Academy today. If they say no, try again. It changed my life – and it could change yours. If you let it. Your future is in your hands.

For information on Anne-Lise please visit her website at http://www.annelisejohnsen.co.uk

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There appears a growing trend on LinkedIn where more and more experts look to share articles that highlight ‘the 1 thing that the greatest leaders of our time all have in common‘/ ‘the top 5 attributes that you need to be the next Jack Welch, Nelson Mandela, Sir Alex Ferguson, David Nott‘ — see Desert Island Discs, June 2016 for one of the most truly inspirational leaders of our time explain his story with humility and grace.

All are worthy of reading but barely scratch the surface as to why leadership can be so impactful – talking about a cocktail of visionary idealists, who create a purpose, galvanize their teams and do so with a human touch.

Over the last 20 years, I have been lucky enough to work for some extraordinary people — some exceptional managers who consistently deliver for the shareholder year after year beating expectations against all odds; others who frankly shouldn’t have been let anywhere near other human beings in a work environment given their lack of self-awareness/ emotional intelligence and a handful of outstanding leaders. The best of whom was someone I worked for at Barclays Bank for about 18-months whilst in their mortgage business.

This person had a number of attributes which on their own wouldn’t create a stand-out leader but when put together delivered a multiplier effect where the value of the whole was greater than the sum of their parts:-

  • Incredible knowledge of his Business. A person comfortable with numbers who didn’t remember the key performance indicators for the sake of remembering them but knew them as he felt responsible for every single pound, shilling & pence spent/ created (as if it were his own money).
  • A person who used to constantly listen to customers to find out what they really thought, their experiences and then acted upon the feedback using first-hand insight to develop new products & services.
  • Deep understanding as to how to make things work. A person who felt comfortable talking to IT and creating new solutions at pace with minimal Capital Expenditure as he would be with sharing the plans with Sales and galvanizing a workforce around a set of ambitious numbers.
  • visionary who set ridiculously hard to achieve metrics but with a plan underneath to execute. At the time, the mortgage business was going through exceptionally tough times and yet his mantra was ‘aim for the stars and if you hit the moon then you will have done well and far better than if you had of aimed for the moon alone‘. Under his leadership, the results bucked one of the worst recessions in living memory, the falling Consumer Confidence Index as well as the market in general.
  • Managing upwards without a hint of political spin. His weekly notes to the main Board were factual, not laced with any back-biting of other individuals or excuses and gave the Executive the confidence that the person in charge knew what they were doing, had a clear plan of attack and could be trusted to deliver a significant proportion of the Retail Bank’s profits.
  • A human being - someone who remembered the name of your girlfriend/ boyfriend/ husband or wife; someone who cared what was happening in your life and who would also step in and clear any boulders in the way should other areas of the Business be playing a different game to the one they had signed up to deliver against. Someone who also said thank you and had the lightest of personal touches.
  • A person who lived the shadow of the leader philosophy - leaving the office pretty much on time every night; always taking his holidays in full and not being on email during this time; who was in control and gave confidence to his team who felt they were empowered to make decisions without constantly having to check back.
  • Someone who didn’t do things for effect (because the latest management book tells you to behave in a certain way) but acted naturally.

I could go on. What I love the most is that there isn’t one person I have met since leaving Barclays Bank that has had a single bad word to say about him. A person who was subsequently promoted to be Deputy CEO of the Retail Bank and then got his dream job — in 2014, he became CEO of the Coventry Building Society.

I have tried to take elements from every single person I have worked for (the good, the bad and the ugly) and used that to help define what my leadership looks like – I have a long way to go – but if any of the attributes that Mark Parsons has in natural abundance have rubbed off on me then I can but be very thankful. A mentor on the Marketing Academy Fellowship Programme — whosoever gets Mark as their mentor will have done exceptionally well!

Thank you Mark.

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The Marketing Academy has selected the 17 CMO’s and marketing leaders at the top of their organisations who will gain insight and skills to help them make the transition on to Boards and into the CEO role. In this 4th year of the programme, the line-up consists of executives based in 6 European counties and for the first time includes marketing leaders from the USA and Middle East.

Developed in partnership with McKinsey & Co, and sponsored by ISBA, the programme is run by The Marketing Academy a highly respected non-profit organisation which develops leadership capabilities in talented individuals working in marketing, media, advertising and communications. The Fellowship is designed for CMOs who have the clear ambition and potential to become CEO’s in the future.

The Marketing Academy’s Founder Sherilyn Shackell said, ‘It’s common sense that the voice of the customer should be heard in the boardroom. Unfortunately it’s not common practice and this needs to change. We believe that the boardrooms of the future will be led by individuals who put customer at the heart of the business. In our view CMO’s are exceptional candidates to lead businesses however there is a distance between the leader of the marketing function and the CEO role. We provide our Fellows with unprecedented opportunity to bridge the knowledge and skills gap and reach the highest levels of business serving on company boards’.

The 2017 Fellows are:

Alejandro Pinillos, Danone, Category Growth Officer

Alexander Haitoglou, Walgreens Boots Alliance, VP of Global Healthcare & Boots Brands

Arthur Hoeld, Adidas, General Manager

Chris Duncan, News UK, Managing Director – Times Newspapers Ltd

Christoph Wegener, SIG Combibloc, Head of Global Sales & Business Development

Claire Cronin, Virgin Holidays, Customer & Marketing Director

Dan Ramsay, British Telecom, Consumer Marketing Director

Helen Warren-Piper, Premier Foods, Marketing Director

Kerry Taylor, Viacom International Media Networks, CMO UK & SVP, Youth and Music

Kristian Hunt, Emirates Group, VP Corporate Communications, Marketing & Brand

Lizzy Johnson, Quintessential Brands Group, Global Brand and Marketing Director

Maria Sebastian, Starbucks Coffee Company, SVP Marketing & Category EMEA

Nigel Hunt, Barclays, Managing Director Brand & Marketing

Ottokar Rosenberger, Hostelworld Group, CMO

Rashmy Chatterjee, IBM, CMO North America

Silvia De Dominicis, Johnson & Johnson Medical, VP Ethicon EMEA

The programme curriculum is delivered by McKinsey and during 2017 consists of 3 residential events with masterclasses covering all elements of Board stewardship, from corporate finance & governance, organisational health & leading transformational change, operational effectiveness and stakeholder influence.  Alongside the education programme is a mentoring scheme, affording Fellows the opportunity to spend extensive one-on-one time with seasoned Board members. Fellows also gain privileged access to an extended network of top business leaders spanning every board function and are assigned an executive coach for the duration of the programme.

Alumni of the programme reads like the ‘who’s who’ of marketing leadership and includes: Peter Corijn, Global CMO at Imperial Tobacco; Craig Inglis, Customer Director at John Lewis; Sarah Warby, Marketing Director of Sainsbury’s; Keith Moor, CMO of Santander; April Adams-Redmond, CMO of Kerry Foods; Guillaume Boutin, CMO of Canal +; Steven Overman, Global CMO of Kodak; Kristof Fahey, CMO of Ladbrokes; Katie Vanneck Smith, Global Managing Director of Dow Jones.

The Marketing Fellowship commences in January 2017 and runs for 9 months. More information about the Fellowship and The Marketing Academy’s other programmes can be found via the website www.themarketingacademy.org.uk

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