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"Enabling Marketing Leaders of today to become the CEO’s of tomorrow"


Sponsored By


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Great CEOs and board directors need the ability to influence, engage and take risks. They should also have a deep understanding of the commercial drivers of their business, intellectual breadth, a well-honed ability to spot the right opportunities and an unfailing ability to understand what their customers want.

The Marketing Academy Fellowship Programme developed in partnership with McKinsey & Company is a powerful, free, part-time programme giving a select group of exceptional CMOs & marketing leaders at the top of the marketing career ladder a unique opportunity to further develop these critical capabilities.

Designed to provide CMOs with access to board-level thinking and development in all elements of Board stewardship, this programme ensures that marketing leaders accelerate their knowledge and experience to take on a future CEO or board role.

Fellowship Programme Overview

Developed in partnership with

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The Marketing Academy Fellowship is a unique part-time programme, experienced over 9 months between January 2017 and September 2017.

There are challenges in gaining the right experience and the senior exposure required to make it to the top job or to successfully represent the marketing function at the Board room.

  • How do CMO’s gain this experience and exposure?
  • How do they build a network with experts and organisations surrounding CEO's?
  • How do they gain insight and knowledge of other functions and issues that CEO's and Board Directors face?

The Marketing Academy CMO Felowship Programme provides the solution.

Fellowships will be awarded to a maximum of 20 CMO's and high achieving marketing leaders in the UK and Europe who will benefit from:

  • A comprehensive knowledge curriculum developed and delivered by McKinsey & Company
  • Two x 4 Day Residentials with knowledge topics covering the full CEO spectrum including a series of masterclasses covering all elements of board stewardship, designed and delivered by leading experts
  • A 2 Day Residential with masterclasses including business law and media training
  • Board-level executive coaching with individual one-to-one sessions from a professional executive coach provided by Wisdom 8
  • One-to-one mentoring sessions with high profile board chairs, non-executives, CEO's, CFO's, board members and influencers
  • Access to an extended external network of top business leaders across all board functions
  • Peer-to-peer learning and development with an exclusive peer group

Download the brochure

Elements of the programme are being delivered by:

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Selection Criteria & Process

The Fellowship Programme has been designed for time constrained individuals. It is anticipated that the programme will take up to 12 days during the 9 month period.

Selection Criteria:

To be considered for a place on the 2017 Fellowship programme you will:

  • Currently hold the number 1 marketing leadership role (CMO or equivalent) within a leading marketing driven global organisation at a european or global level
  • Report directly to the President, CEO or EVP of the worldwide or European business
  • Have a minimum of 15 years marketing leadership experience
  • Have a clear career ambition to become a CEO or to take a wider main board position
  • Have significant international and non-marketing leadership experience
  • Have proven reputation in the industry and the marketing community e.g. Awards, authorships, keynote speeches, association memberships
  • Have extensive experience of leading large, complex teams and significant budgets, ideally with full P&L accountability
  • Be currently fully employed and under no known risk of notice, redundancy or termination during 2017
  • Be currently based in Europe and be able to travel to Austria and the UK for Residential sessions and Masterclasses
  • Provide a written endorsement from the CEO of your current organisation testifying their belief in your future career potential and their support of the time commitment required to attend the programme

Selection Process

Places on the Fellowship Programme are awarded by invitation only. Following an 'invitation to apply' potential delegates are required to submit a short application form, a written endorsement from their employer/CEO and take part in a discussion with a member of the selection panel.

In line with The Marketing Academy core values and objectives, The Fellowship is free of charge for participants, with the exception of travel and accommodation. Fellows are responsible for paying for all personal expenses travelling to/ from venues and all overnight accommodation at the residential events. The first residential will be in continental Europe, the following ones in the UK.

Key Dates

Until the 10th October 2016 - Register your interest / receive an invitation to apply

27th October 2016 - Submission of short application form and CEO endorsement. 

November 2016 - Selection panels of board members and executive recruiters will have discussions with short-listed applicants

W/c 4th December 2016 - Final shortlist will be reviewed and ratified by McKinsey & Company directors and The Marketing Academy.  Successful applicants will be informed by phone

January 2017 - Programme commences

4 day Residential in Austria*:  Wednesday 18th to Saturday 21st January 2017 (INCL)

4 day Residential in London* : Wednesday 14th to Saturday 17th June 2017 (INCL)

2 day Residential in London : September 2017 (exact dates Tba)

*Acceptance to the Progamme is conditional on 100% availabilty to attend all residentials in full




To find out more information about The Marketing Academy Fellowship Programme 2017 please call 01635 558702 or email This email address is being protected from spambots. You need JavaScript enabled to view it.


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