This year-long Scholarship is a free programme consisting of face to face and experiential learning activities. The Marketing Academy Scholarship includes the following:
Develop - Up to 10 one to one and face to face mentoring sessions from CEO’s, CMO’s, Agency Presidents and other senior marketing leaders across a variety of industries
Inspire - Up to three ‘Lunch and Learns’ – intimate lunches with inspirational CEOs who will talk through the highs and lows of their career journeys
Guide - An Executive Coach to help guide and develop throughout the year
Teach - Learning initiatives delivered by our Faculty Partners; world class companies covering specific marketing disciplines
Collaborate - Attendance at 3 residential 'Boot Camps' packed with inspirational speakers, learning experiences and workshops
Give - Voluntary participation in the Donate28 initiative, working with small charities around the UK
In addition our Scholars experience:
- Participation in a life changing Leadership Development Programme
- Peer to Peer networking
- Extremely high level relationship development opportunities across all industries
- Exposure to high level marketing expertise across all industries
- Lifetime access to the Academy as Alumni
Download your full guide to the Scholarship criteria and selection process here
How to become a Scholar!
You can't just apply for a Scholarship; you have to be nominated first! As the number of Scholarships is strictly limited, an 'Invitation to Apply' is given only to those individuals who have first been nominated. We ask leaders and managers working within the fields of Marketing, Advertising & Media to nominate their brightest and best for a place on the Scholarship programme. Nominations for the 2017 programme will open in December 2016.
Here's the criteria:
A minimum of 4 years' work experience in a marketing function OR within an agency and a maximum of 12 years total work experience.
Ideally will demonstrate practical work experience working within at least 4 of the following disciplines:
planning, product / proposition development, innovation, research, brand, advertising, sponsorship, communications, category management, trade marketing, PR, media planning / buying / management, promotions, creative, digital marketing, consumer insight, loyalty management, event management, product marketing, pricing, packaging
- Work history must demonstrate stability and commitment to a career within marketing, advertising or communications
- Must be able to articulate results and achievements
- Interest in a range of endeavours i.e. social, cultural, artistic / creative endeavours, sports participation, voluntary / youth / charity work
- Evident commitment to, or desire for, self-development or broadening of own horizons, including world travel, night school, distance learning, membership of groups/ clubs/ societies, experience of networking etc. or evident achievement in the face of adversity
- Must be currently employed in the UK and not under any known or suspected risk of redundancy or termination
In brief we are looking for individuals who have high emotional intelligence, make a positive impact on others, have an embracing communication style and are naturally driven to succeed.
Exceptions to the rule
We also have a few Scholarships available for individuals who do not have a 'classic' marketing background. Those who demonstrate exceptional 'potential' as natural marketers or who have demonstrated outstanding entrepreneurial ability and / or exceptional achievement in the face of adversity will be considered for a place.
The Selection Process
To win a Scholarship you must undergo a rigorous three stage selection process which comprises of:
Stage One – Submitting a 3 part application including CV, employees endorsement and 2 minute ‘Showcase Me’
Stage Two – Pitch Interview (Successful applicants will be invited to make a 10 min 'pitch' followed by a 15 min Q&A
Stage three – Panel interview with Senior Marketing and HR Professionals
It’s a tough process which identifies the best marketers in the country.
The 2015 Scholarship Bash
Each year The Marketing Academy celebrate the start of a new Scholarship year and ‘graduate’ the previous cohort of Scholars and on May 12th 2015 we celebrated in style at Diageo’s head office in Park Royal, London. Over the course of the night we also held the ‘Merlin Awards’ where each of the graduating class of Scholars selects just one person from the many mentors and speakers they meet during the programme to receive a ‘Merlin’ as thank you. It’s their way of thanking and appreciating the individual from whom they received an extra special piece of wisdom, advice, insight or inspiration.
Register with The Marketing Academy for regular updates, info and news*