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Meet the 2017 Scholars

Click image for scholar biography

  • Adam Holmes – Head of Brand Experience, Sliide

    Adam Holmes

    Adam is the Head of Brand Experience at London based tech start-up Sliide. The Sliide app is an Africa focused content delivery platform, and voted the World's Most Innovative App at Mobile World Congress 2017. The Sliide app is changing the way African consumers interact with their phones.

    Sliide shows targeted relevant news stories on your smartphone lock screen, and rewards you each month with free mobile data and airtime (minutes/texts), just for using your phone. Sliide's curated news feed includes branded content and adverts, and they use a portion of the revenue generated to buy data and airtime from mobile network operators to distribute to their users for free - providing people in emerging markets with free access to the internet. At Sliide, alongside his other responsibilities, Adam oversees all touch points with the brand, including: Marketing; Advertising; Product & Graphic Design; and Customer Service. As one of Sliide’s first employees, Adam has helped the company establish itself as a globally recognised award winning innovator in the industry.

    Prior to working at Sliide, Adam spent nearly four years working in Marketing and Brand for Red Bull, where he worked on some of the companies’ most successful national marketing and advertising campaigns. This is where Adam honed his marketing skills, including working on projects across print, out of home, digital, social, TV, indirect sampling, and consumer facing in-store advertising. Adam’s background is in graphic design, where he started his career before moving more towards branding and marketing, although he is still heavily involved in all aspects of design at Sliide.

  • Alex Kenny – Marketing Director, Fletchers Solicitors

    Alex Kenny

    Alex is currently the Marketing Director at Top 150 Law Firm Fletchers Solicitors. He is responsible for the firm’s marketing strategy, as well as their branding and media planning, with the goal of driving as many potential new customers to contact their brands. Alex created and launched Fletchers sister brand, ‘Patient Claim Line’, in 2014. Patient Claim Line has gone on to be one of the largest and most successful brands in their space, signing a landmark sponsorship deal with ITV in 2015: the first and only time a law firm has sponsored a TV show.

    Alex manages a team of agencies to properly coordinate their multi channel direct response campaigns across TV and digital, as well as managing an in-house marketing team and a panel of other likeminded law firms who also receive work via the firms marketing. In addition, Alex is a member of the senior management team at Fletchers and shares overall responsibility for the operational management and smooth running of the business. The team has overseen the firm more than treble in size in recent years and Fletchers is aiming to become a Top 100 Law Firm by April 2018. Alex has a strong background in the legal sector and in senior management, having previously headed up the largest motorbike accident team in the UK.

    Alex is also a voluntary mentor for Virgin Startup, helping young people starting out in business. Alex also founded the Legal Marketing Network, a networking group for senior marketers working in the legal sector.

  • Alice Ter Haar – International Marketing Manager, Deliveroo

    Alice Ter Haar

    As International Marketing Manager, Alice is responsible for the marketing performance of Deliveroo’s 10 international territories. Working alongside key local stakeholders and central department leads, she delivers unprecedented growth for one of Europe’s fastest growing companies. Alongside her day job, Alice is a part of a key group of volunteers for Inspire, an event series which raises money for the Marketing Academy’s apprenticeship program. In April, she co-compered their annual conference, which raised over £25,000 for the charity. Alice is a real foodie, and it was during her two-year tenure at FTSE 100 Whitbread, managing the marketing for the UK’s seventh largest restaurant chain, Beefeater, that she discovered food was her calling. Prior to this, she enjoyed life ‘agency side’, as Senior Account Manager for The Chartered Institute of Marketing’s 2014 Agency of the year, Cherry London.

    Alice has gone ‘full circle’, having begun her career in a start-up. It was through her first job working for iconic British photographer, Terry O’Neill, that she grew to love high-growth environments. Here, she helped to catapult the photographer’s archive into a multimillion pound business. It was also whilst here, and at the age of 22, Alice started up her first business venture – a Caribbean food stall at the Notting Hill Carnival.

  • Amber Kirby – Global Brand Director Skincare, Healthcare & Boots Brands, Walgreens Boots Alliance

    Amber Kirby

    Amber joined Walgreens Boots Alliance in December 2015, and is currently the Global Brand Director for Skincare, Healthcare and the Boots Brand portfolio. Her role spans one of the most diverse portfolios in FMCG, covering each one of the health and beauty categories; from anti ageing serum breakthroughs to shower gel, cough medicine to heart rate monitors. Amber is responsible for the brand strategy, innovation plans and global expansion of the Boots portfolio as well as developing new skincare brands globally.

    Amber started her career in P&G in the UK, managing the Ariel and Fairy Non Bio brands, before moving to Geneva, Switzerland, to lead the Oral-B electric toothbrush consumer revolution and the Pringles brand globally. Here she won some Digital Lions for her campaigns, re-launched both brands, developed new to the world innovations and also displayed her passion for nurturing strong brands for the long term.

  • Andrew Brown – Brand Manager, Hasbro

    Andrew brown

    Andrew has been in his current role at since 2015, he’s creativity and strategic flair are the driving force behind his success in his role within Toys and Games giant, Hasbro. Leading Nerf, their largest brand and one of the largest brands with in the Toy industry he has consistently delivered innovative media campaigns, proactively bringing his brands to life in new and exciting ways into order to engage with the fractured kid’s audience.

    Prior to this Andrew was heading up Hasbro’s Marvel portfolio, where his passion and energy, working closely with Disney, created a string of successful launches to support the Movie Franchise and broader business. Andrew has also been a dedicated supporter of children charities, both a mentor to local children, and as fundraiser.

    Whilst balancing his professional commitments he has personally raised over £150,000 for the charities he supports through a series of inspirational endeavours including a World Record breaking solo row across the Atlantic Ocean and a 1,200 mile cycle, across entire length of New Zealand.

  • Anna Covell – Board Account Director, AMV BBDO

    Anna Covell

    Anna currently runs operations across BT’s group brand division and consumer mobile business, and is leading development of a launch campaign for the CICC, a consortium of construction industry companies, to encourage considerate road behaviour.

    Anna joined AMV in 2015 to work on one of the agency’s pillar accounts, BT, and the Department for Transport road safety brand, THINK!. In the last 2 years, Anna has lead teams to launch and establish BT Mobile with multimillion cross-media campaigns, and create the first anti drink-driving TV campaign in 10 years for DfT, which successfully shifted attitudes and was awarded at D&AD in 2016.

    Anna began her career at WCRS working on Sky, and continued to stay on the account working across several parts of the business, ultimately leading the broadband team when she left 5 years later. Alongside this Anna also worked on and converted several new business opportunities including Warburtons and Sky Ireland, and ran The Greater London Authority account in the lead up to the London Mayoral election. Anna left WCRS in 2014 to manage the Thomson account at BMB, and launched their new European brand platform as well as heading up the Legoland account, leading on their new global campaign.

    Outside of client responsibilities Anna also takes an active role in helping to manage future talent and is in the process of rolling out a new AMV graduate training programme. Anna is also a nominated mentor in the Omnicom mentoring scheme.

    Away from the industry, Anna loves trying out new recipes on unsuspecting friends and family; and she’s a keen, albeit fair-weather, cyclist. 

  • Ben Donkor – Social Media Analyst, Microsoft

    Ben Donkor


    Ben is the social media analyst at Microsoft UK, looking after all aspects to do with social intelligence. With almost 10 years of experience working in data analytics and social intelligence, Ben has worked for the likes of Groupon, British Telecoms, the local government, and now Microsoft. Prior to Microsoft, Ben held social/analytical roles at British Telecoms, in a hybrid role managing social and online analytics, while acting as an innovations scout, finding and helping BT adopt relevant tech innovations and business opportunities in digital media.

    Prior to BT, Ben held social/analytical roles at Groupon (providing social intel to the UK, Irish, and Danish fields of the business), and London Borough of Newham, where he developed his aptitude for data analytics. Besides working with the lovely folks at Microsoft, Ben is also a freelancer – speaker, blogger, and writer. He has written for the likes of Adobe, G2 Crowd, TrustRadius, and Brandwatch; he has appeared on podcasts and on stage at several conferences, cowritten a book on employee advocacy, and he regularly works with social media vendors and digital agencies, helping out whenever he can.

    Originally from Italy, Ben made his way to the UK 11 years ago, and studied maths and statistics in college, and linguistics at University. He is currently studying Python development to become a better analyst with a much bigger skillset to offer. You can find him writing on his blog (brnrd.me) with an endless supply of coffee and a continuous stream of music thanks to Spotify.


  • Brendan Dinen – Marketing Manager, ITV

    Brendan Dinen

    Brendan has been working at ITV for nearly three years as a Marketing Manager responsible for ITV’s network output across digital and social media channels. He is tasked with shaping an online marketing strategy to drive share of viewing across the ITV family of TV channels. During his time at ITV, Brendan has grown their digital reach by 300% and led ITV’s digital marketing to its first digital awards at Promax UK and Promax Europe. Brendan joined ITV following two and a half years at EMI Music. At EMI, Brendan helped establish a new campaign launch strategy for a roster of international artists in multiple territories. As a result his marketing campaigns delivered number one albums for Empire of the Sun, Deadmau5 and Emeli Sande.

    Before joining the music industry, Brendan spent 4 years in the public sector working at the Arts Council. Here he managed the public investment for a number of London’s prominent music and arts venues. Alongside this he delivered key industry projects such as The Space, the UK’s first online arts channel. In his spare time, Brendan is a big sports fan and avid golfer, and retains his interest in music both performing and teaching.

  • Caroline Gorrie – Brand Manager Pampers, P&G NE, Procter & Gamble

    Caroline Gorrie

    Caroline is a Brand Manager with six years’ experience in FMCG marketing across Procter & Gamble’s Snacks, Beauty and Baby categories. Her strong track record of results has recently been recognised with a promotion to manage the company’s biggest brand, Pampers, a business she is responsible for leading across Northern Europe (the UK, Irish and Nordics markets). Her role is to define and execute the brand strategy across the six markets to win in an incredibly diverse and competitive category landscape, leading a multi-functional team of internal and external partners to deliver this. She is dedicated to building plans with the consumer at the heart, from the in-store commercials to through-the-line brand communication plans, using data to constantly optimise and drive better efficiency and effectiveness.

    Outside of her day job, Caroline also leads P&G UK&I’s marketing training programme. She is a passionate developer of herself and others, coordinating the company capability programme as well as personally leading extensive training sessions, for which she has been recognised at a regional level. Before taking on the Pampers role, Caroline was the Senior Assistant Brand Manager for Pantene UK & I, where she was tasked with turning around systemic business decline; a challenge she successfully delivered against. She led comprehensive analysis to diagnose the issues and built intervention plans to address them, including strategic choices on product ranging, pricing competitiveness and brand positioning to reset consumers’ perception of the brand. She started her career at P&G in Junior Assistant Brand Manager roles on Pringles and Pampers.

  • Charlotte Hamill – Managing Director, Born Social

    Charlotte Hamill

    Charlotte joined the founding team of social media agency, Born Social, in 2012 to head up client services. She has since risen to take on the role of Managing Director and has seen the company grow into one of the UK’s leading social media agencies. Born Social now create and deliver social media strategies for hundreds of challenger brands – “Davids”, not Goliaths – globally. Charlotte’s vision for the agency is driven by her strong beliefs that social media is the marketing platform that has the most to offer brands and that the world is better place when David wins.

    On a macro level, Charlotte is responsible for shaping the vision for Born Social and developing the company culture and operational systems to achieve it. Day to day she spends most of her time working closely with the Leadership team on personally and professionally developing their young, ambitious team. Charlotte is incredibly passionate about creating an open, people-first culture and developing an inspired team of people who are better than her.

    Outside of Born Social, Charlotte is an active member of The Agency Collective, an avid supporter of Women in Marketing after winning their ‘One to Watch’ award in 2016, is a 2017 mentor for The Seed Fund and regularly speaks on the subject of women and leadership.

  • Charlotte Langley – Senior Product Manager Maybelline, L’Oreal UK & Ireland

    Charlotte Langley

    Charlotte is a Senior Product Manager at L'Oreal, working on Maybelline, the world's number 1 makeup brand. She co-leads the product team in the U.K., working across brand strategy, media planning, campaign management, trade marketing and merchandising. She loves working with the energy and passion of a team who in 2016 delivered the highest value growth in the market of existing brands and grew 5x faster than their main competitor. Most recently, Charlotte was proud to take a leading role in a multi-functional team to re-launch Maybelline Foundation, with the aim of reinvigorating consumer consideration for this strategic product pillar. Working closely with the Insights Team and agency partners, the team delivered a campaign that saw the strongest growth on Maybelline Foundation in nearly two years.

    Prior to taking a leadership role in the team, Charlotte worked on Maybelline Colour. Over two years she achieved double-digit growth with record-breaking launches, a re-worked media plan with stronger digital focus, and a new promotional plan that capitalised on market seasonality. Charlotte also has a strong commercial background, having started her career at L'Oreal in Sales as an Account Manager, first on Sainsbury's and latterly Tesco, where she honed her negotiation skills and a head for numbers.

    Outside work Charlotte is a keen singer in two choirs, and is regularly found at the theatre.

  • Charlotte Nairne-Clark – Senior Brand & Sponsorship Manager, Aviva

    Charlotte Nairne-Clark

    Charlotte is the Senior Brand & Sponsorship Manager at Aviva; the UK’s largest insurer and the fifth largest in the world. She is responsible for the delivery and management of their integrated multi-channel brand campaigns; supporting brand health and the company’s commercial agenda. Charlotte and her team are also responsible for leading the Brand’s visual identity in the UK and work closely with their Global Brand colleagues on the development of this. In 2016 she helped to spearhead the recent multi-award winning Good Thinking campaign which has helped strengthen brand health to its highest levels in four years and last year got the opportunity to manage the brand’s two sponsorship assets in Norwich City FC and Aviva Premiership rugby; leveraging these to drive further engagement with the brand.

    Charlotte’s career started in Aviva (then Norwich Union) in 2003 and since then she has become a great marketing all-rounder having progressed through a number of roles in a variety of marketing disciplines including; brand advertising and governance, direct response and propositions development. In 2009 following the brand’s successful name change she was part of the team that delivered the award winning Chameleon campaign featuring Paul Whitehouse which successfully ran for 6 years.

    Outside of work Charlotte loves being outdoors, reading and being around her family and friends.

  • Clare Beaumont-Adam – Co Owner, Independents United (IU)

    Clare Beaumont-Adam


    A strategic and entrepreneurial marketer specialising in global brand strategy, innovative business models and internal company culture. Clare is a Co-Owner of innovation agency Independents United where she relishes a role that applies entrepreneurial thinking and ways of working to drive business transformation. Her role brings together commercial, strategic and creative thinking to support leading global FMCG’s and start-ups to adapt and innovate at speed to drive business transformation at scale. Additionally she leads the internal team recruitment & development with the ambition of driving brilliance in a non-hierarchical, job-title free company culture. Prior to her role at IU, Clare spent 8 years in the music industry planning and executing radio campaigns for artists including Oasis, Gorillaz, Coldplay & Kylie.

    Most recently Clare led an initiative that created and tested a brand new marketing model for a leading global FMCG, taking their brand out of the business in South Africa and placing it in the hands of 40 entrepreneurs via an incubator-style initiative. The test surpassed all KPIs producing over 30 pieces of branded content, doubling existing organic post reach, tripling existing paid engagement rates and achieving a media reach of over 5million all for an outlay of under 10% of the existing promotional spend. With a personal purpose of leading & supporting others to help turn their dreams into reality, Clare has spent the last 3 years curating and hosting the Inspire Leadership programme, raising over £85,000 for the Merlin Apprenticeship Fund to-date.

    In her spare time Clare is prototyping a baby product having identified a gap in the market while on maternity leave, alongside working her way through the restaurants of those featured on the Great British Menu.


  • Emi Laughton-Knott – Head of Acquisition Marketing, BT

    Emi Laughton-Knott


    Emi is an experienced marketing lead, enjoying both the creative and commercial sides of marketing, with proven success in driving business growth through marketing campaigns. In her current role as Head of Acquisition Marketing, BT Mobile, she’s responsible for the creation and delivery of the annual marketing strategy for BT’s latest addition to the product portfolio. Over the last 2 years, she’s delivered three ATL launch campaigns for BT’s SIM Only, Handsets and Family SIM Mobile products, helping to grow sales +25% in the last year. Prior to this, Emi spent 3 years leading through the line campaigns for BT Infinity, (fibre-optic broadband), where she delivered 4 BT flatmate campaigns, and achieved record quarterly sales.

    Before entering the exciting world of Marketing, Emi spent 12 months as Business Manager to the CIO for BT Retail, supporting the management of a department of 600+ employees. She feels this role really opened her eyes to leadership from the very top of a large and complex organisation. She spent her first 4 years at BT in sales roles, working mostly with UK Government clients, having joined the BT Graduate programme in 2006. Within this time, she also spent 6 months on secondment to Business in the Community, working on a project helping to tackle the issue of UK youth unemployment. Emi’s proudest achievement at work was raising £62,000 for Comic Relief in just 6 weeks, a project which made her appreciate the importance of using relationships and networks, not just as an enabler for work, but also as a force for good.

    Although originally from Essex, North London is now home for Emi and in her spare time, she loves making the most London life, spending time with friends and family, visiting galleries and discovering new places to practise yoga.


  • Georgina Altman – Senior Strategic Planner, VCCP

    Georgina Altman


    Georgie Altman is a Senior Planner at VCCP leading on the strategy output for some of the agency’s biggest accounts including easyJet and O2. In her role Georgie works across some of her clients’ most challenging and exciting strategic issues. Working closely with her creative and account management colleagues she has launched new products and propositions, defined new audience opportunities and targeting strategies, delivered comms plans, numerous integrated campaigns, and brand positionings, launches and re-launches. After studying Modern History at The University of Oxford Georgie started her career as a graduate trainee at the ailing British fashion brand Jaeger. In her role she assisted management and the then new owners, Better Captial, in outlining and executing projects across the business to aid its turnaround strategy. This included an ecommerce redesign project, consumer research and analysis, store turnarounds, and a brand redesign and re-launch.

    After this she moved to The Hut Group, Europe’s fastest growing ecommerce business, with the ambition of broadening her commercial and digital knowledge. Here she was responsible for launching and integrating womenswear, beauty, on the Group’s flagship website, thehut.com, during its transformation from a gaming website to a multi-category lifestyle site. As part of this role she oversaw a team of marketeers, website traders and product buyers, as well as managed the website’s P&L, its year-on-year growth targets, marketing strategy and supplier relationships.

    Out of work Georgie loves being outdoors and playing netball and tennis. She also enjoys travelling to new places, cooking, and reading as many books as she can.


  • Hannah Debenham – Strategic Currator, BTDT Global

    Hannah Debenham

    Hannah joined BeenThereDoneThat when it was founded in 2015. BeenThereDoneThat (BTDT) is a tech-enabled platform developing brand and business strategies, powered by a community of the world’s best thinkers. As Head of Strategic Curation, she is responsible for building and managing what is today a global community of over 150 of the best Creative Strategists. In her role, she has observed, learnt, interpreted and delivered over 50 high level strategic recommendations for clients including Unilever, The United Nations and Bacardi. Hannah has also overseen the development of the tech platform that all BeenThereDonThat that projects are run through.

    Prior to joining BTDT, Hannah worked at the content agency MOFILM. In her role as a creative strategist, she translated Marketing Briefs into Content briefs for MOFILM’s 100 plus clients, including PlayStation, Reebok and Coca-Cola, who then shared those briefs with a global community of filmmakers. Throughout her time here Hannah worked on a number of award winning campaigns including Cornetto’s Cupidity series. Her understanding of the ‘business of problem solving’ meant that she was involved in a wide range of projects whether it was taking briefs from C Suite Marketers or writing briefs for 60,000 young filmmakers around the world.

    Away from work Hannah volunteers for the Marketing Academy’s INSPIRE events, which support the apprenticeship programme. And she also loves to play tennis and golf but if it’s cold or raining you can probably find her in an art gallery or a restaurant.

  • James Ashall – Director, Diageo Futures, Diageo PLC

    James Ashall

    James is a Director for Diageo Futures, a team on a mission to deliver growth through partnerships that create new revenue streams for Diageo, a global leader in beverage alcohol. Over the last 4 years he has led the development, launch and growth of Distill Ventures, the world’s first Spirits Accelerator, alongside our partners. In parallel he has identified and delivered a series of new business opportunities for the organisation, primarily on the global whisky portfolio with a focus on Johnnie Walker. He is a member of Diageo’s Innovation Leadership Team. James has worked across a variety of marketing and innovation roles in his 9 years at Diageo each of which focused on new business creation. These include the creation of the fast growing ‘premixed spirits’ category in Western Europe, and Head of Innovation for Russia & Eastern Europe which had a dual focus on sustaining portfolio growth alongside the creation and delivery of new to world brands.

    His career started at the home of Unilever, Port Sunlight, in their Supply Chain. He moved with them to Argentina before returning to the UK in their marketing organisation in London. James is motivated by creating change that delivers value, unlocking the potential in organisations and people. Away from work he loves his sport, he is a keen hockey player but will try his hand at anything. He loves discovering new food and drink and does much of this through a love of travel and exploring new cultures.

    He is married with 2 young children and had the pleasure of 8 months Shared Parental Leave with his young family in 2016.

  • Jessica Haigh – Business Director, Cedar Communications

    Jessica Haigh

    Jess is currently Business Director at award winning content marketing agency, Cedar, where she runs arguably one of the UK’s largest content accounts, for retail giant Tesco. Here, she is responsible for developing and delivering insight-driven content strategies within Tesco’s enviable multi-channel portfolio, with a particular focus on customer-first, always-on content designed to shift brand perception. As part of her role, Jess leads a team of 60 talented fellow content experts, who share her passion for brand communications and connecting with Tesco’s customers in the most helpful way possible.

    Jess invests a lot of time building excellent relationships and trust with her clients, and this dedication was cemented when she won perhaps the least glamorous but most meaningful award of her career – ‘Account Lead of the year’ at Tesco’s procurement conference in 2016. Alongside her client responsibilities, Jess is also accountable for all the behind-the-scenes aspects of running such a large account – including budget management, team structure and organisation, encouraging efficiencies and best practice, and, needless to say, driving organic and new business growth.

    Before joining Cedar, Jess spent 3 and half years at content agency, Seven, on the Sainsbury’s account – where she learnt everything there is to know about early life nutrition whilst running their baby and toddler club, Little Ones. Outside of work, Jess can currently be found hiking up hills across the south-east as she trains for the National Three Peaks Challenge to raise money for The Alzheimer’s Society. It’s helpful that Cedar is on the 7th floor!

  • Lottie Unwin – Head of Marketing, Propercorn

    Lottie Unwin

    Lottie joined Propercorn in October 2015 to lead their award-winning marketing team. Her role is to manage the rapid expansion of PROPERCORN across the UK and Europe while holding onto the brand’s roots (at their founder’s kitchen table) and dynamic start-up culture.

    Before Propercorn, Lottie spent three years at Procter and Gamble, where she worked on fine fragrance brands in Lacoste and Dolce & Gabbana. Lottie studied English at Cambridge where she set up a social enterprise that trained handicapped women in Vietnam and sold ball-gowns in the UK and was an early editor of The Tab, now an international student news network. In her spare time she likes finding new restaurants and travelling the world.

  • Louise Thompson – Strategic Marketing & Innovation Manager, Britvic Soft Drinks

    Louise Thompson

    Louise is an experienced, outcome-driven Marketing leader. In her current role, she identifies growth opportunities to help Britvic fulfil its ambition to become the world’s most dynamic, creative and admired soft drinks company in the world. Louise is responsible for setting Britvic’s strategic direction in the Water Plus category, launching new brands, leveraging existing ones including Robinson’s and Drench and creating multi-market innovation pipelines to access untapped, profitable growth spaces.

    Louise’s highest profile achievement to date is the multi-award-winning Robinson’s Squash’d innovation which launched across multiple markets. Squash’d won a Marketing Society Excellence award, a Nielsen Breakthrough Innovation award and Product of the Year award. The public health agenda is an important motivator for Louise and is one of the main factors that drew her to work at Britvic. Driven to create products that are both enjoyable and good for you, she strives to make it easier for people to make healthy choices.

    Beyond Marketing and Innovation, Louise is an activist at heart who roots for the underdog and wants to bring about positive social change. She was the founder of Britvic’s first female employee network which seeks to unlock diverse talent and is now a core member of Britvic’s Diversity and Inclusion Team. Prior to joining Britvic Louise worked in Marketing roles in other sectors including Cosmetics and Household Cleaning, managing global branded relaunches, bringing innovations to market and crafting communication and activation plans.

  • Luke Gregory – Digital Marketing Manager, Facebook

    Luke Gregory


    Luke currently leads the digital marketing team for Facebook’s business marketing in EMEA. Based in London, he is responsible for reaching a diverse mix of markets and industries through effective digital marketing both on and off Facebook and Instagram. Dedicated to developing people around their strengths, Luke has focused on building a team of digital marketing specialists at Facebook and growing future marketing leaders for the company through training and mentoring. Luke also leads Facebook London’s Social Good programme, partnering with local charities and good causes to get employees involved in everything from visiting sick children in hospitals to digital mentoring in schools. In the past year, the programme has partnered with non-profits like UNHCR, AMREF and the National Literacy Trust to hone their digital skills and raise critical funds.

    Luke also volunteers his spare time to help charities such as Shooting Star Chase children’s hospice raise awareness and increase the effectiveness of their digital activity. Prior to Facebook, Luke worked at the BBC and developed a digital marketing strategy for some of the UK’s most loved TV and Radio brands through the BBC iPlayer on-demand services. Lukestarted his digital marketing career at Microsoft and for ten years worked on a number of their global brands including Xbox, MSN and Windows. Luke’s focus at Microsoft was on scaled digital and product marketing, establishing digital and social media as a fundamental part of marketing strategy.

    Away from the office Luke has a head for heights and is currently learning to fly light aircraft. He also enjoys spending time in Richmond Park, close to his home, with this wife and two young children.


  • Max Dickins – Founder, Hoopla

    Max Dickins

    Max Dickins is the founder of Hoopla Business, the corporate training, events and content arm of Hoopla: the UK’s biggest improv school. Since 2012 they’ve been applying the ideas and skills of improvisartion to workplace challenges. They’ve worked with big name firms across a huge variety of industries, all over the world from Paris to Hong Kong to Sydney. Everything from big advertising agencies like JWT or AMV/BBDO, top-level tech firms like Facebook and Apple, national media brands like the BBC and NBC Universal, through to big finance and management consultancy firms like Goldman Sachs and Accenture. Max likes to think of improvisation as like yoga for your soft skills, if yoga makes your body more flexible then improv makes your thinking and communication more agile. At a time of unprecedented and rapid technological change, Max is passionate about upskilling individuals and the businesses they work in, so they are equipped with the creativity and emotional intelligence skills that will future proof them in the market place.

    Max started his career as a radio presenter for Absolute Radio, spending two years behind the mic and being nominated for a prestigious Sony Radio Award in the process. On the stage he’s worked as a professional stand-up comedian, with his third solo-show ‘My Groupon Adventure’ a sell-out smash hit at the Pleasance Courtyard at the Edinburgh festival in 2014. His first book, inspired by that show, ‘My Groupon Adventure’, was published in June 2016. He’s recently worked as playwright, with his shows ‘The Trunk’ and ‘The Man on the Moor’ successes with audiences and critics alike. He’s currently proud to be the presenter of ‘Voom Room’, featuring news, gossip and great guests from the Vigin Media Business Voom competition. (Think Dragon’s Den, but with Sir Richard Branson).

  • Nic Yeeles – Co Founder and CEO, Peg

    Nic Yeeles

    Nic Yeeles is the co-founder and CEO of Peg, a suite of software that helps global advertisers become influencer marketing experts. Since it’s inception in late 2014, Nic and his team have signed up 1,000+ of the biggest global advertisers (Edelman, Havas, Omnicom, Google etc), across 169 countries, signed up 7,000+ top-tier social influencers with 1.3 billion in combined social reach and raised £1.5m in investment at a £5.2m valuation.

    Prior to Peg from 2012 – 2014, Nic was the Digital Brand Director at Syco Entertainment (Sony Music), where he co-ran the fastest growing YouTube channel in the world, amassing ~100m views.

    Throughout his career, Nic has also founded a production company and creative agency, consulted major brands such as Adidas, Microsoft and Unilever and produced work for high profile celebrities including Skrillex, Simon Cowell, Zoella and Ed Miliband.

  • Nick Miller – Senior Marketing Manager, Guardian Media Group

    Nick Miller

    Nick is a Senior Marketing Manager at the Guardian, where he works across Guardian membership, newspapers and subscriptions, as well as being responsible for core brand marketing. Nick began life at the Guardian overseeing the launch of their membership scheme. During this period he developed the marketing approach which focused on building readers’ emotional connection to the brand and using major moments in the news agenda to drive customer acquisition. This has helped deliver over 200,000 members, and has become the basis for the business’ marketing of its subscription products.

    At a time of national and international turmoil, over the last year Nick has managed the Guardian’s brand marketing response to everything from Brexit to the election of Donald Trump. With a focus on ensuring the brand was topical and relevant, he has overseen campaigns that have both underlined the Guardian’s place in the world and driven significant commercial returns. One of Nick’s campaigns - the Guardian’s Brexit Crackers - was also acquired by the V&A Museum and added to their permanent collection. Prior to joining the Guardian, Nick worked at Southbank Centre, one of the world’s leading arts centres, where he managed the marketing for the Gigs and Contemporary Music, and Performance and Dance programmes, as well a number of major festivals.

    Outside of work, Nick is on the board of Omnibus, a new theatre in London which he helped launch in 2013. Previously he has also volunteered with Hackney Pirates, an education charity for underprivileged young people. Nick is also a keen sportsman and took on the London Marathon in 2017, raising money for the Teenage Cancer Trust.

  • Ollie Humphreys – Founder & MD, Soundscape

    Ollie Humphreys


    Ollie is the founder and managing director of Soundscape Agency – an audio branding agency - utilising sound as medium to enhance brand identity, experience and value. With over 10 years experience within music and marketing industries, Ollie noticed that by only focusing on the visual, brands were failing to develop their identity to its full potential. In addition, they would often overlook how consumers interact and perceive their brand based on their output of sound. Subsequently, Soundscape Agency was set up in 2015 to bridge this gap and convert customers into fans.

    Only 2 years into the journey and Soundscape is recognised as the most advanced audio branding agency in the industry with clients such as Airbnb, citizenM, Mercedes, Wolford, Kessells Krammer and Soho House Group. Ollie has built long-term relationships with each of these, providing a strategic route to creating impactful brands. Soundscape Agency continues to develop within new markets and pioneers audio branding through technology and sound.


  • Sarah Walsmley – Digital Content Manager, British Airways

    Sarah Walmsley

    Sarah Walmsley is the digital content manager for British Airways. In this strategic and creative role, she is leading a team to develop and deliver a content strategy for the airline. Sarah is driven to deliver business needs whilst developing quality content and maintaining a focus on the customer. Having successfully integrated editorial content into ba.com, she is now working to create omni-channel content and the capabilities to deploy it across the customer journey.

    Committed to different ways of doing business; Sarah is constantly on the hunt for new ways of working – introducing operating models to increase collaboration, agility, speed to market and cost efficiencies. She strives to set a positive culture and build teams that are happy and developing in their current roles and for future careers.

    Previous to her role at British Airways; Sarah has re-launched and edited a magazine, led projects to develop digital channels and created visual identities and brands.

  • Seun Shobande – Account Director, McGarryBowen

    Seun Shobande

    Seun is an advertising professional with significant experience running global advertising accounts for some of the world’s biggest brands. He joined mcgarrybowen London in 2016 to manage the Intel EMEA account and grow the agency remit on Adidas. In his brief time at the agency Seun has successfully launched a first time buyers’ initiative for Intel across key markets in Africa and played a key role in shaping the strategic approach to their technology partnership with the ICC.

    Prior to this, Seun worked at Brave London, an independent agency focused on de-risking brave commercial decision making through creative courage fused with strategic thinking and data/behavioural insights. In his time at Brave he was instrumental in driving Panasonic’s camera and television business and overseeing multiple product launch campaigns across Europe.

    Seun has also worked at Ogilvy and Mather and Euro RSCG (now Havas London) across a range of clients including: AirFrance KLM, CityJet, Comet, Dove and The Conservative Party.

    Seun is an inquisitive-minded individual fuelled by a belief that creativity is the most sophisticated form of problem solving when challenged with complex business issues. He’s Passionate about the possibilities of combining strategic interrogation, data analysis, technological innovation and behavioural science for cutting edge creative outputs.

    Outside of work, alongside volunteering with a number of charities such as Crisis, Seun also mentors young children from deprived socio-economic backgrounds encouraging them to reach their full potential in life.

  • Silke Wexoe – Strategy Lead, Bow & Arrow

    Silke Wexoe

    Moving to London from Copenhagen, Silke joined Bow&Arrow in 2014. Bow & Arrow is a growth consultancy that sits at the intersection of strategy and creativity, delivering great work from the hands of passionate and diverse people. We supply end-to-end solutions for companies striving to identify their next disruptive service or product offering. Simply put, the diversity of the people and the opportunity to work with inter-disciplinary teams for renowned clients, remain the main reasons for Silke’s enthusiasm for Bow & Arrow. The highlights of past clients include Google, Mondelez, Premier foods, Carphone Warehouse, NBCUniversal, Aviva, Sprint and Zip Car.

    Across these clients, Silke has worked on projects ranging from diagnosing, defining and developing growth opportunities to activating them across a multitude of environments. This has offered her ample opportunity to develop near fluency in idea generation, workshop design, customer research, proposition creation, and product and service development.

    B&A’s strong culture and people focus, feed Silke’s curiosity about people. Leading inter-disciplinary teams for core clients, Silke has found her passion in working with the people around her. A passion that is infused into her work by putting end-customer needs and behaviours first, when solving companies’ innovation challenges. Silke’s innate curiosity was fuelled throughout her MSc Innovation and Business Development and BSc International Business at Copenhagen Business School, where she for the first time found herself in a truly multicultural environment. Drawn by the great and diverse discussions, Silke decided to take a course at LSE and spend semesters at Columbia University and Sciences Po.

    In her spare time, Silke enjoys everything the London food scene has to offer and she is a frequent visitor to food markets on weekends. Furthermore, Silke is a relentless traveller with recent adventures to Vietnam, Peru, and New Zealand.

  • Steve Marks – Director of Sports Marketing, adidas

    Steve Marks

    Steve is the Director of Sports Marketing at adidas and is responsible for its global sponsorship of Manchester United. Steve has worked for adidas since 2010, prior to which Steve headed up the adidas account at Public Relations agency Hill & Knowlton. Moving from agency to client side, Steve took on the PR role with adidas working across the London 2012 Olympic & Paralympic Games before relocating to adidas UK HQ in Manchester to head up Sport Performance Brand Communications. During this time, Steve led his teams to deliver award winning campaigns, disrupting the status quo and breaking new ground for the industry.

    Steve moved into his current role in 2015 and is fully accountable for the relationship between the adidas brand and Manchester United. He holds influential relationships across the club to ensure that he and his teams can land their strategic priorities from product concepts through to brand activation campaigns. Steve is fully responsible for the P&L and works closely with product, concept to consumer, brand marketing, newsrooms and the global markets to deliver against the rights of the partnership. Steve started his career in the video games industry where he held PR and Marketing managerial roles before moving to Hill & Knowlton where he managed teams and led accounts across a range of consumer and sport clients; including Yahoo!, Nissan, Play.com and of course, adidas, to name but a few.

  • Tash Walker – Founder, The Mix

    Tash Walker

    Tash is an experienced planner and owner of The Mix, a human behaviour agency. The Mix started 5 years ago with a simple business purpose, human behaviour is fascinating, research isn’t. Tash works within the business leading her team of researchers, planners and creatives to uncover ground breaking human insight and deliver these to clients in surprising experiential ways that will change marketers minds about people that buy their brands. The Mix now partners with FMCG businesses such as Nestlé and Diageo and can often be found blindfolding clients in meetings.

    Tash is a regular speaker at events such as Food Matters Live, Marketing Week Live and Ad;Tech where the one thing you are guaranteed is no powerpoint. Tash also founded thequiff.org a site dedicated to supporting women in leadership roles. Prior to founding The Mix, Tash worked as a planner for packaging brand agency BrandMe, and prior to this worked in client services at both FutureBrand and jkr cutting her teeth in the world of supermarkets.

The Scholarship Alumni

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Since The Marketing Academy launched in February 2010 almost 150 Scholars have completed the free, year-long Scholarship Programme. Since that date the Alumni of the Scholarship programme have utilised the skills and knowledge they’ve learnt to move into increasingly senior roles, take on bigger projects and have often taken the leap to start their own businesses.

In September 2015 The Marketing Academy launched an Alumni programme to ensure that all former Scholars can continue to make the most of The Marketing Academy by accessing our inspirational learning and speakers as well as continuing to benefit from one of the strongest networks they have available to them, each other.

Each year The Alumni Programme includes two half day Boot Camp’s, two social evening’s, regular newsletters and additional learning opportunities.  We are thrilled that Royal Mail’s MarketReach are partnering with us on the programme to ensure that we can deliver a cohesive and useful learning and social alumni experience.



2016 Alumni

  • Alex Gibson, Product Director, Nice Agency (Karmarama)

    Alex Gibson

    Alex has been in his current role as a Product Director at Nice since the start of 2015, leading strategy and the development of digital products and services for clients in financial services, travel, entertainment and the price-comparison market.Prior to his move into digital, Alex was an Account Director at Karmarama, the full-service communications agency which acquired Nice at the end of 2014. 

    While at Karmarama, Alex ran Air New Zealand, blinkbox, Virgin Active, Wells and Young, and Advertising Week Europe, having previously worked on BBC, Nintendo and eHarmony.  Alex has played a key role in the integration of the two agencies, leading Nice’s contribution on joint-pitches including Barnado’s and Confused.com.

    Passionate about talent, Alex established Karmarma’a work experience programme, KEEN, and ran this for two years, positioning it as a pool of talent from which to hire and also building relationships with disadvantaged schools in the local area, to offer their students opportunities in advertising. 

    Since handing over the reins, Alex continues to mentor talent, both internally and in the wider industry.At the start of all this was JWT, where Alex began his career as a graduate, delivering a global rebrand for Shell Corporate.

    Outside of work, Alex pursues his passion for boxing and street art.

  • Alex Karonias, Founder & Director of Fortis Day

    Alex Karonias

    Alex is the Founder and Director of FortisDay – a lighting based technology company. Alex is a passionate entrepreneur with experience in sales, management and strategy.

    Alex has an intuitive feel for marketing born from this entrepreneurial need. Alex is responsible for driving innovation and the tech team behind some of the most efficient lighting technology on the market. This theme and focus on efficiency and durability has led FortisDay to developing leading renewable technologies for a plethora of clients including the UK Government. These include a Solar Powered Water Purifier for Africa and Solar Street lighting.

    Alex comes from a professional sporting background and enjoys all sports away from his working life. Africa is his new passion.

  • Ben Tyson, Managing Director of BORN SOCIAL

    Ben Tyson

    Ben joined BORN SOCIAL in 2012 when the agency was in its infancy, initially to help set up the Strategy and Creative teams. He has helped take the business from a small outfit to one of the UK’s leading social media agencies in the years since.

    BORN SOCIAL now works with hundreds of challenger brands (or “Davids” – not Goliaths) across the world, helping them leverage the vast opportunity social media offers them in the digital age. He believes that the world is a better place when David wins, and that’s what he is out to achieve with BORN SOCIAL. Day to day, his role focuses on setting the strategy for the business, oversight of all client work and leading on the agency’s expansion internationally. 

    BORN SOCIAL was founded on the innate understanding the younger generation of marketers has of social media, so Ben also focuses a lot of his time on growing the agency’s young, ambitious team.He is a passionate advocate for the power of social media – and indeed the internet as a whole - in the modern world, and speaks regularly at events and workshops.

  • Bizhan Govindji, Senior Digital Strategist, Ogilvy PR London

    Bizhan Govindji

    Bizhan is a Senior Digital Strategist at Ogilvy PR London. He joined Ogilvy in January 2012, and has spent the last few years working across several parts of the Ogilvy business (PR, advertising, and social). Bizhan sits on the Board of Directors for Ogilvy PR Worldwide.

    Bizhan is responsible for planning and implementing social media strategies for Ogilvy’s clients, with a particular focus on social content, creative, and emerging communications. Whilst at Ogilvy, he’s had the chance to work on global and local brands spanning FMCG (Dove, Hellmann’s, Comfort, Unilever Pears, Lipton, Nestlé, Yorkshire Tea, General Mills), food and beverage (Pizza Hut, Philips Saeco), technology (IBM, Huawei, Vodafone), automotive (Ford), lifestyle (American Express, British Airways), energy (BP), fashion (TK Maxx), charity & government (Amnesty, Hackney Pirates, Chengdu) and pharma (Merck, Quintiles).

    Highlights of Bizhan’s Ogilvy career include spending 3 months in Ogilvy’s Headquarters in New York (where he worked within the leadership team for Ogilvy’s global social media practice - Social@Ogilvy), winning a Certificate of Excellence at the SABREs for an internal communications video about memes, and working on an award-winning ‘Summer Hacks’ campaign for Hellmann’s.He is the creator and author of Social Digest, (one of Ogilvy’s most-read newsletters), a GIF-filled round-up of the best and worst social media work from around the globe.

    Before joining Ogilvy, Bizhan worked at Bold Creative (a Shoreditch-based youth digital agency) and Nonsense (a creative digital agency).

    Bizhan takes a keen interest in consumer behaviour, is an avid Instagram user, and studied Neuroscience at UCL.

  • Cat Spencer, Global Brand Manager – Drambuie, William Grant & Sons, Ltd

    Cat Spencer

    Cat has recently joined the Global Marketing Team at famed spirits distillers William Grant & Sons where she will work with the recently formed Drambuie team to bring this 270-year-old brand and its story to a contemporary audience. William Grant & Sons purchased the iconic liqueur brand 2 years ago, and Cat is delighted to be building a strategy for the brand’s success in the future. 

    Though she did not begin her career in marketing, spirits, or the UK, Cat has finally discovered a latent passion for drinks brands and is delighted to be included in the 2016 Cohort of the Marketing Academy.

    Before joining the Global Marketing Team, Cat spent 18 months working within the UK marketing team at William Grant & Sons UK on two very different whisk(e)y brands: Monkey Shoulder and Hudson Whiskey. Prior to joining William Grant & Sons, Cat served in brand communications and marketing functions for craft spirits distributor Maverick Drinks, online spirits retailer Master of Malt, and the now closed Albannach Restaurant and Whisky Bar in London.

    Cat got her start working in book publishing in New York in 2004 and came to London in 2010 with a vague notion she was interested in marketing and a profound dislike for whisky. Throughout the past 6 years, she has learned that above all else, one must keep an open mind because you never quite know where you might end up!

  • Charlotte Green, Senior Manager, Brand Identity, Lloyds Banking Group

    Charlotte Green


    Charlotte is the senior brand manager for two of the UK’s leading financial services brands, Lloyds Bank and Bank of Scotland. Specialising in brand design, she is responsible for developing and evolving identities to deliver against strategic and customer needs, across the retail, commercial and wealth areas of the business.

    Charlotte has worked in marketing for nine years. Starting out as an assistant, she has successfully worked her way up and now leads a team of people who share her passion for building brilliant brands. During this time, she has had the privilege to collaborate on a wide variety of marketing programmes and projects. Highlights include the development of a digital branch experience, bringing back the iconic Lloyds Bank brand to the high street, re-launching Bank of Scotland and the development of the identity for the TSB challenger brand, to name a few.  

    A communications all-rounder, Charlotte has previously held roles in event management, business TV and planning within internal communications.


  • Charyl Rosenthal, Brand Communications Manager, Bupa UK

    Cheryl Rosenthal

    Cheryl is currently Brand Communications Manager at Bupa UK, a leading healthcare company supporting over four million customers with their health, care and wellbeing needs. She is responsible for defining and implementing a national brand communications strategy, and TTL plan, to build brand equity and drive commercial value for the UK businesses. Cheryl has recently launched an innovative interactive digital campaign to catalyse brand reappraisal amongst a traditionally hard-to-reach core consumer segment, and is currently leading the development of a new, long-term brand platform which will inform all areas of the business from communications to new proposition development and staff behaviour.

    Cheryl’s leadership potential was first acknowledged earlier in her career when she was promoted to Head of Marketing Middle East at Bupa Global soon after completion of Bupa’s Marketing Graduate Scheme. This was a diverse role which involved ensuring that the customer experience, proposition design and delivery, and marketing campaigns were effectively delivering against the strategic goals of the region. Key highlights included devising and activating a new acquisition strategy for the Egyptian market, resulting in a 40% uplift in YOY leads, and developing a compliant creative solution to enable advertising in the UAE for the first time.Prior to Bupa, Cheryl managed the 3rd party sports events portfolio at Cancer Research UK, and still regularly volunteers with the charity.

    Having trained professionally at Central School of Ballet, Cheryl continues to put to good use her dance skills in teaching students at her former ballet school. She is also currently enjoying learning Dance Movement Therapy in order to run movement workshops for young people with learning disabilities.

  • Claire Canty, National Account Manager, Weetabix Food Co

    Claire Canty

    In November 2015, Claire took a big leap out of the familiar world of marketing and moved into the sales team as National Account Manager for Waitrose, Co-op & Ocado at the Weetabix Food Company. A role which she has taken on in order to strengthen her commercial experience and gain a broader business view to fuel her longer term career ambitions and passion for marketing. Prior to this brave cross-functional move, Claire has had a very successful 2 1/2 years at Weetabix within the marketing team, most recently as Senior Brand Manager for Weetabix, the Nation’s No.1 Breakfast cereal, where she was responsible for the full marketing mix.

    In just 12 months she turned around its declining position to achieve its highest value share in 5 years, and returned the brand to MAT penetration growth and volume growth for the first time in 2 years through leading the Weetabuddies campaign (shortlisted in the Masters of Marketing awards) as well as a major brand re-launch this year – our Incredible Inside campaign. Both of which surpassed our expectations to significantly turn around penetration and base sales, with the brand now outperforming the category.

    Prior to Weetabix, Claire worked at Nestle UK, where she joined on the Marketing Graduate Scheme before taking on the role of Brand Manager on Yorkie and the Chocolate Gems, a £90m portfolio. In this role she developed and executed a multi-media re-launch plan for Yorkie that step changed its stagnating performance. It included a new TV campaign, ‘Shopping Bags’, which was the highest scoring advert in Nestle confectionery history, and resulted in her being promoted off the graduate scheme several months early.

  • Cristina Loaiza, Global Head of Brand, Graze

    Cristina Loaiza

    Award-winning marketing leader with over ten years’ experience gained in start-ups and FTSE 100 companies across food, retail, media, telecoms and fashion sectors.

    Cristina is Global Head of Brand for high-growth healthy snack brand Graze, responsible for leading the brand strategy and communications, from ATL to experiential, social media and PR.

    Prior to Graze, Cristina worked at Sainsbury's responsible for leading the marketing and brand strategy. She was responsible for redefining the brand promise 'Live Well For Less' and embedding it across the business. Previously she managed planning and proposition development, leading the strategic direction of campaigns 365 days a year across the food and non-food business, reaching 27m customers each week.
    Proud moments included putting LGBT at the heart of Valentine’s Day comms – a first for any UK supermarket - supported by the launch of same-sex Valentine’s card and gifting range.

    She also led the ‘Every bit of Christmas’ proposition in 2017, celebrating all the small, human and relatable moments that make Christmas a special time of year, with food front and centre. The campaign delivered the highest brand salience, attribution and consideration scores of all of Sainsbury's Christmas campaigns in recent years.

    Before Sainsbury’s, Cristina spent 3.5 years at TV company Freesat, a joint venture between the BBC and ITV. In her role as Senior Marketing Manager, she was responsible for delivering 1.5m sales in three years. Today Freesat TV is enjoyed by 4m customer nationwide each week.

    Cristina is hugely passionate about personal development of herself and others. At Sainsbury’s she headed up the Marketing Excellence Programme, a learning offer that supports the marketing function to build a happy, healthy and high-performing team.

    In 2015 she co-founded FUTURES, a network group that provides learning, mentoring and networking support to help women fulfil their career potential.

    She also spent four years as volunteer and later Advisory Board Member of charity Inspire, which raised over £100K, funding five marketing apprenticeships for youngsters from challenging backgrounds.

    Industry recognition:

    •    Marketing Academy Scholar 2016
    •    NABS Centurion Award 2015
    •    WACL Future Leader Award winner 2013

    LinkedIn: https://www.linkedin.com/in/cristinaloaizaUK

  • Duncan Stuart, New Business & Marketing Director, 101

    Duncan Stuart

    Duncan is New Business & Marketing Director for 101 – one of the most exciting independent creative agencies in the UK. He took up this role at the start of 2016, and previously ran 101’s fastest pace account, GAME. Here Duncan led a team that delivered advertising in traditional channels against the demands of a fiercely competitive retail sector, and created one of the most innovative brand campaigns of 2014. Christmas Shopper Simulator marked GAME’s first ever foray into video game publishing and a strategic shift into becoming a true content brand. The game received over 1 million downloads and more than 40 million YouTube views, making it one of the most successful brand campaigns of that year.  The work has been recognised by a number of domestic and international awards for creativity and effectiveness.
    Duncan was also part of the 101 team that rejuvenated the Vauxhall brand for General Motors. The 2015 release of the new model Corsa has been one of the most successful launches in the company’s history.

    Before this Duncan was at JWT for nearly four years where he led agency teams delivering work for global brands including Nokia, HSBC, Nestlé and Philadelphia.

    He carries a strongly held belief that creative ideas that have the potential to transform a brand’s fortunes should be fought for relentlessly.  

    Outside of advertising and marketing Duncan is a guitarist, rugby fan and half-marathon runner.

  • Fritha Hookway, Digital Marketing Manager, Topshop

    Fritha Hookway

    Fritha currently heads up the global social media strategy for high street heavy weight, Topshop. Here, she has been tasked with driving brand awareness, revenue growth and customer retention via the brand's 9 social media platforms. Her role also looks after the integration of social content and platforms into the e-commerce, in store and customer support experiences. Twice a year, Fritha's role goes into overdrive as Topshop enters its biggest campaign periods, the February and September London Fashion Weeks.

    For this, she works on the team who fuse tech, fashion and digital media to take what has historically been a closed door industry event, to the world. Before moving to the UK, Fritha lead the Planning team at Contagion (NZ) delivering successful national and international campaigns across a breadth of Retail, Telecommunications, FMCG and Tourism clients.

    Fritha is an obsessive problem solver and has a genuine love for work that requires finding innovative solutions to meet a business objective. Outside of work Fritha loves to run, travel and write.

    She is currently four and a half months into a self-set challenge to write a blog post every day for a year; a project that has resulted in many late nights but still remains fun and slightly addictive.

  • Graeme Smeaton, Founder & Creator of Royal & Awesome, AFG Media Ltd

    Graeme Smeaton

    In April 2012 Graeme created and launched the golf-clothing brand Royal & Awesome.  Royal & Awesome make spectacular trousers for fun golf events.  Graeme has led the brand to deliver 4 years of 60% compound growth, distribution in over 200 retailers in 17 countries and profitable annual turnover of more than £700k.  This success has been built on strategic leadership, compelling brand marketing and highly effective awareness driving, especially through digital and social media.  Royal & Awesome is owned by AFG Media, who are best known for owning the costume brand Morphsuits.

    Since January 2015 Graeme has also been leading AFG Media’s digital apparel brand, Digital Dudz. Digital Dudz is a patented concept, created by a NASA scientist, which creates moving apparel designs through the use of an app and mobile phone.   The most popular products are Christmas Jumpers and Halloween t-shirts.  Since taking over leadership of the business Graeme has increased revenues by 55% to £1m.  Graeme has achieved this by licensing the wholesale rights to the brand and creating a profitable customer acquisition model using Facebook advertising.

    Prior to joining AFG Media, Graeme worked at Cadbury and Kraft where he enjoyed a number of roles including brand marketing, customer marketing, category management and national account management.  The perfect education for leading successful marketing led businesses!

  • Hannah Penn, Senior Account Director, AMV BBDO

    Hannah Penn

    She currently runs global operations across PepsiCo's Tropicana and Quaker brands, and is leading the development of a multimillion pound launch campaign for a new loyalty programme, Ice.

    Hannah joined AMV in 2009 having studied Philosophy at Cambridge University. During her 7 years at the agency she has worked across a variety of accounts including Camelot, Sainsbury's, The Famous Grouse, Eurostar, SCA and Responsible Drinking. Throughout this time she has led teams which have won creative and strategic awards for Sainsbury's, Eurostar and Camelot.

    Outside of client responsibilities Hannah is regularly involved in AMV's new business efforts. In the last year she has led 2 successful pitch teams, bringing in just less than £1m of additional revenue to the agency. Hannah also takes an active role in helping to manage future talent, overhauling and rolling out a new AMV work experience programme in 2013 and soon after helping to create and then launch the annual AMV Summer School.

    In 2013 she was awarded the Matt Elliott travel bursary in recognition of her contribution to the agency.Away from ad land Hannah volunteers with The Cinnamon Trust, who she has worked with for over 2 years helping the elderly and disabled in her local community care for their pets. Most weekends she can be found at the Emirates stadium, cheering on her beloved Arsenal.

  • Hugh Thomas, Co Founder, Ugly Drinks

    Hugh Thomas

    Hugh is the Co-Founder of Ugly Drinks. Ugly Drinks launched in early-2016 and is set to disrupt the UK’s soft drink industry. Ugly believe UK consumers are sweet enough already and drinking too much sugar and too much sweetener. Ugly is an 100% natural fruit infused sparkling water with no sugar, no sweetener and no artificial ingredients. Since launching in early 2016 the brand is now listed with Selfridges, Whole Foods Market, Vital Ingredient, As Nature Intended, Planet Organic and over 300 independent stockists (as of April 2016).

    At Ugly, alongside his other roles, Hugh leads all of the brands marketing activity from trade and below the line activity to creative, packaging and tone of voice online.

    Prior to launching Ugly Drinks, Hugh led the UK marketing efforts for Vita Coco Coconut Water for 3 years from a very early stage to its position as the fastest growing non-alcoholic soft drink in the UK. He started his career

  • Jane Stiller, Head of Brand and Marketing – Food, Marks and Spencer

    Jane Stiller

    Jane is a Head of Brand and Marketing for Food at Marks and Spencer, the most loved British food retailer. With a focus on fresh foods, summer, health and digital, she is responsible for developing communications strategies and leading the delivery of integrated marketing campaigns across multi-channel media to both build brand equity and meet commercial targets. Together with her team, she has delivered the award winning campaign ‘Adventures In’, step changed the M&S Food digital presence and engaged top chefs and food influencers with the M&S brand.

    Prior to joining M&S, Jane worked at innocent drinks and Mars. At innocent, she led the development of their first global advertising campaign, achieving the highest performing TV copy since their UK launch campaign. Starting her career in 2006 on the Mars graduate scheme, Jane worked across sales, customer insight and marketing roles. In her last role, on Galaxy Chocolate, she relaunched the brand by famously bringing Audrey Hepburn back to life for the award winning ‘Why have cotton when you can have silk?’ campaign.

    Outside of work, Jane is always on the hunt for a new restaurant, is a keen singer and captains her local netball team.

  • Jay Orlean-Taub, GM Dish Care (Method & Ecover) - Europe, People Against Dirty

    Jay Orlean-Taub

    Jay joined Quintessential Brands (QB) 9 months ago, a global drinks business set up by a former Investment Banker and the ex-CEO of Campari Group. Jay was brought on board to lead the relaunch of their most recent acquisition, Alize, a French Vodka and Cognac liquor, firmly associated with Hip Hop music in the 90’s.

    Since joining Jay has led a full brand turn around, refining the Alize proposition and making it relevant to the modern day. Jay has relaunched the brand in the UK via disruptive partner and influencer marketing, embedding Alize in the UK’s vibrant urban music scene. Jay’s most recent work, was a cultural mash-up, creating online videos partnering Big Narstie (Brixton rapper), with Caggie Dunlop (Made in Chelsea), teaching consumers how to drink Alize, driving amazing engagement and sales. Further to this, Jay has developed simple and executional growth drivers, moving the brand into new consumption occasions, engaging new and existing global distribution partners to take the brand on and invest in local activation.

    A true all-rounder, Jay is the driving energy responsible for turning the Alize business around, managing everything from creating breakthrough content, to securing new distribution partners across the globe. Currently, Jay is working on a number of innovations for Alize primarily focused on Asia, as well as taking on new QB brands and building a team to create an enviable challenger portfolio. Prior to this Jay spent 5 years at Diageo, starting on the graduate scheme, working across marketing, innovation and commercial roles. Most recently Jay was regional Innovation Manager for Africa launching two value beers, before moving onto Guinness, where he was the European Brand Manager, covering the packaged beer portfolio, leading the re-launch of Guinness Original in the UK and Ireland.

  • Jessica Crawford, Media Director, PHD Media

    Jessica Crawford

    Jess is media director on the Warner Bros account at PHD. She is responsible for managing £30m+ business across their theatrical and gaming divisions, leading media planning for some of the UK’s biggest entertainment titles. Since joining the team twelve months ago, she has worked on the releases of Batman V Superman, LEGO Dimensions and Mad Max.

    Previously, Jess spent four years working across the Mondelez and British Heart Foundation businesses. She helped grow the Mondelez biscuits and confectionary divisions through innovative campaigns for Belvita, Oreo, Cadbury Crème Egg and Cadbury Dairy Milk. She was also part of the team that conceived and implemented Kenco’s “Coffee Versus Gangs”; a CSR programme and media partnership that won Gold in the 2015 Media Week Awards. Her work on the British Heart Foundation included “Heart Attacks Can Happen on Any Street”, a partnership with Coronation Street that was the recipient of multiple industry awards.

    Alongside her client responsibilities, Jess has worked on new business pitches for everything from shampoo to shoes, and was part of the team that helped retain the Mondelez business for PHD in 2013. She’s interested in company initiatives that help give back to the community, including mentoring grad scheme and apprenticeship applicants, and volunteering for the Media Trust.

    Prior to PHD, Jess started her career at Starcom MediaVest, where she spent two years working in the digital planning team, on the Heineken UK business. She was part of the teams that helped launch Foster’s “Good Call”, and repositioned Tiger’s business into the main stream bar sector. Outside the office, Jess is a keen cyclist, yoga fanatic and DIY enthusiast.

  • Joanna Watson, Senior Brand Manager, Unilever

    Joanna Watson

    Joanna Watson is a Senior Brand Manager at Unilever, with over 6 years’ experience in marketing.  In her current role she is leading a portfolio of two brands, spanning the savoury and dressings categories worth c.£100M RSV.  Joanna’s role is comprised of full P&L responsibility, brand strategic planning & activation and line management.  In terms of marketing skills, Joanna’s current role requires a full understanding of the UL 6P Marketing Mix Model.  She crafts strategic brand plans, leading brand equity work to define proposition and craft effective, impactful communication whilst also managing brand commercials via price, promotions and place levers.   She achieves this by leading a team of internal and external business partners spanning different functions e.g. supply chain and sales and external agencies e.g. media and communications agencies.  

    Prior to this Joanna worked on other areas of the Unilever business including another Savoury role plus 2 roles in the personal care business, both a global brand development role and a UK based customer development role.  She as spent a short placement in supply chain, giving Joanna a holistic view of the business.

    Prior to Unilever, Joanna worked in Marketing and Communications at a science and technology firm, QinetiQ, via a year in industry placement and was subsequently sponsored through university.  Joanna studied Philosophy, Politics, Economics (PPE).

  • Jonathan Marchant, Senior Brand Manager, Heineken UK

    Jonathan Marchant

    Jon is currently a Senior Brand Manager at Heineken UK, where he is responsible for managing the premium cider portfolio including the Bulmers & Old Mout brands. After a year in role, he has already overseen the no.1 cider launch of 2015 with Bulmers Zesty Blood Orange Cider, and helped Old Mout establish itself as a credible and exciting challenger brand in the fruit cider category. His passion for pushing boundaries also saw Bulmer’s launch the world’s first Black and White bar in addition to co-creating a new unique classical-grime music track, as part of the wider Live Colourful campaign, both of which gained great traction with consumers and PR alike.

    Previous to this he worked on the Foster’s lager brand, where he helped to deliver the first growth on the brand in four years. This was achieved in no small part through execution of the famous ‘Good Call’ advertising campaign, the winner of IPA effectiveness Grand Prix in 2015, and evaluated as the most successful beer campaign ever in ROI terms.

    Prior to this role Jon worked at Danone UK, as Senior Brand Manager on the Volvic Touch of Fruit brand. During this time, he was pivotal in implementing the first ever solus TTL activity on the brand, driving double digit growth and winning the Grocer Gold Award for ‘Drinks brand of the year’ in the process. Jon started off his career working at the media agency, Mediacom where he was promoted to Senior Planner within two years. Whilst at Mediacom, Jon managed the BSkyB and SEAT media accounts, where he learnt about the importance of always putting the consumer at the centre.

    Outside of work, Jon is a known to be a bit of a foodie and even brews his own beer. He also loves the great outdoors, with a particular love of outdoor sports, festivals and travelling.

  • Kate Fletcher, Marketing Manager Captain Morgan, DIAGEO Europe

    Kate Fletcher

    Kate is currently Marketing Manager for Captain Morgan in Diageo Europe.  In her current role Kate is responsible for all elements of the Captain Morgan brand and works with a team across Europe.  Prior to this Kate was Senior Innovation Manager working for the Africa Innovation team at Diageo.  Kate was responsible for delivering game changing innovation for the Africa region that delivered incremental growth and overcame brand challenges.  Kate managed the fastest ever new to world innovation brand globally for Diageo called Orijin.  During this time, Kate led brand strategy globally, advertising and the future innovation pipeline.  Prior to this, she worked on one of Diageo’s global priority brands Baileys, leading PR and the biggest ever product launch in Western Europe with Baileys Chocolat Luxe across 9 countries.

    Kate joined Diageo 8 years ago as a graduate in the Global Travel and Middle East business.  Kate was responsible for creating competition beating whisky innovation for Global Travel and held Brand Marketing roles which included 3 years living in Dubai managing white spirits, beer and the luxury spirits portfolio for Dubai, Lebanon and North Africa across domestic, duty free and distributor channels.  During this time she led strategic review of the vodka portfolio, doubled market share for Guinness and managed the development and execution of Smirnoff’s communication strategy including the through the line activation of the first Smirnoff Nightlife Exchange Project in Lebanon.

    Kate is an ambitious thinker who challenges convention, has a positive outlook on life and inspires those around her.  Kate also volunteers as part of Inspire and was a Magpie Scholar in 2015.

  • Kyrsten Halley, Head of Brand - Ryvita, Jordans, Dorset & Ryvita Company

    Kyrsten Halley

    Kyrsten has recently been promoted to Head of Brand - Ryvita. Prior to this she headed up the brand team at Jordans Cereals in her current role as Marketing Manager, working as part of the wider Marketing team at the Jordans, Dorset & Ryvita Company, a part of Associated British Foods.  In her current role she is responsible for all elements of the Jordans brand and has recently delivered a strategy getting to the heart of what makes the Jordans brand great and amongst other activities developing a brave new comms campaign set to test the boundaries of cereals advertising (no plastic toys here).  Watch this space…

    During her time at the Jordans, Dorset & Ryvita Company, Kyrsten has worked across both the Ryvita and Jordans brands delivering clear & impactful brand strategies and activity that has put the consumer at the very heart of the brands & delivered consistent growth, ahead of the categories they feature in.

    Previous to joining the Jordans, Dorset & Ryvita Company, Kyrsten has worked in branded roles within a number of entrepreneurial SME’s spanning everything from stationery to telecoms, but always with an interesting challenge to build something great.

  • Lara Kingwell, Product Marketing Manager, Workplace at Facebook

    Lara Kingwell

    Lara is a Product Marketing Manager at Facebook for Workplace, Facebook’s new communication and collaboration product for businesses. Here, Lara is working to drive the adoption and growth of Workplace among businesses of all sizes around the world. Partnering with Product, Engineering and Research teams, Lara analyses the business communication industry to find insights to influence the future development of Workplace. Lara also partners with Marketing Communications and Sales to develop the strategy for how to effectively take Workplace to market.

    Lara joined Facebook in November 2016 following 8 years at Microsoft. At Microsoft, Lara spent 4 years in the Skype team as Product Marketing Manager. Over the 4 years, Lara focused on driving growth in emerging markets and managed Skype for iPhone, iPad and Windows Phone globally.

    Before joining the Skype team, Lara spent 4 years in the Microsoft UK subsidiary, where she launched Office 365 and Office 2013 to the UK market. To do this Lara led the creation of the integrated marketing plan that transformed Office from a perpetually licensed product into a software as a service subscription.

    In her spare time, Lara competes in triathlons, road cycling races and marathons to raise money for charities close to her heart. Lara is also a keen sailor, and has recently qualified as a skipper.

  • Louise Gregersen, Business Marketing Manager, Nordics, Facebook Inc

    Louise Gregersen

    At Facebook, Louise is responsible for the Nordic business marketing strategy and execution. She is based in Stockholm, where Facebook has their Nordic office, and from here she is looking after four very diverse markets. Her main focus is to lead the creation of local marketing communications for all Facebook marketing solutions across their large agency and advertiser audiences.

    The reach and engagement on Facebook makes it a marketing platform that enables brands to achieve personalized marketing at scale. This is the reason Louise decided to join Facebook 4 years ago – she truly believes that people based marketing is a game changer and wanted to be in the centre of that development.
    Louise is also driving Facebook’s regional product launches, which in the past year has included the massive rise of video and the launch of advertising on Instagram.  Today her role entails partnering closely with internal and external stakeholders, counterparts and partners to ensure cohesion and scalability for messaging, campaigns and launches.  

    Prior to her current role, Louise worked at Facebook as Client Partner, where she did strategic business consulting for large Danish brands like Momondo, Maersk, Jysk and Hummel. Louise is passionate about digital advertising solutions and has worked with digital marketing since 2009, first at Copenhagen Business School’s International Marketing Department and later as an Online Marketing Manager at Groupon.She holds Bachelor of Arts in Business English and Intercultural Marketing and has studied E-business at the IT University of Copenhagen at Masters level.

  • Nick Gilmer, Marketing Manger, ITV

    Nick Gilmer

    Nick has been working at ITV for two and a half years and is responsible for the ITV Hub and CITV brands, leading campaigns to drive consumption and share of viewing respectively. Most recently he’s helped lead the successful rebrand of ITV’s online services as the ITV Hub and re-establish CITV as the biggest commercial free-to-air children’s channel in the country.

    Before that he worked on the news, sports, factual and daytime programming genres at ITV. He helped lead ITV’s first move into experiential marketing with the Manchester fan park ITV Fever Pitch during World Cup 2014 and led ITV’s biggest factual launch of 2015, delivering a consolidated audience of 5.5m to The Mafia with Trevor McDonald. Nick is a committed marketer with a passion for media and prides himself on his excellent relationship management skills. He has experience of leading campaigns that encompass the full marketing mix, and won a gold and silver double in the Promax “Best clip-based sport promo” category in 2015.

    Prior to working at ITV Nick helped build the 4oD brand at Channel 4, working product side before taking on the marketing responsibilities in 2011, driving views of Channel 4 content and leveraging 4oD to drive the data acquisition strategy. He was responsible for Channel 4’s first paid social activity when 4oD premiered Fresh Meat.

    Nick started his career in the TV Promotions team within the marketing function at Polydor records, part of Universal music and studied marketing as part of a Business Studies degree obtained at Lancaster University. He retains an interest in music having written review work for various publications on a voluntary basis.

  • Ritchie Mehta, Managing Director, The Marketing Lounge Partnership & Loyalty and Learn Et Al

    Ritchie Mehta

    Ritchie Mehta has forged a marketing career across a number of global institutions such as HSBC, RBS and Direct Line Group before deciding to become an entrepreneur and set up two businesses.
    Today, he runs a division of a marketing agency, The Marketing Lounge Partnership CRM and Loyalty and Learn Et Al, an education company, both of which service FTSE 100 companies and leading education institutions. He is passionate about developing and implementing CRM strategies for organisations as well as helping others to achieve their potential and often works with young people to help them find their path.
    He is a Fellow in Marketing at the Cambridge Judge Business School, a Business Lecturer at Pearson Business School and on the Editorial Board of the Journal of Financial Services Marketing. He holds a BSc (Hons) from Manchester, MA (Hons) from Edinburgh, MPhil from Cambridge and MBA from Warwick.

    In his spare time he loves to travel, rock climb and spend time with his closest friends and family.

  • Sarah Keegan, Head of Brand, OVO Energy

    Sarah Keegan

    Sarah is Head of Brand at OVO Energy one of the UK’s fastest growing and most loved independent energy suppliers that’s reinventing the customer experience. Sarah joined the newly formed startup in 2009 and was part of the original team to launch OVO in the UK as the marketing intern. As the most senior figure responsible for the brand today she holds complete ownership of the brand experience and therefore touches every part of the business; from curating OVO’s culture and values through to customer communications and digital product design.

    Day to day Sarah oversees brand strategy, creative design, content and social media,  alongside collaborating with creative partners to bring to life OVO’s newly defined brand purpose. Over the past six years Sarah has grown the brand from just a logo into a thriving company with a 1,000 strong team and over 600,000 customers whilst retaining the highest customer satisfaction scores in the industry. In this time proud achievements have included OVO becoming a UK Superbrand, topped the YouGov BrandIndex Scores and Sarah was shortlisted for Fast Track Marketer in 2014. Prior to OVO Sarah studied  Management and International Studies at The University of Manchester, before embarking on extensive travel and volunteer work with Raleigh International in Namibia.

    A keen conservationist, Sarah has worked with Forum For The Future, is undertaking a FutureLearn course in Environmental Humanities and is driven by her belief that the most successful brands of the future will be the ones that put people first; showing through OVO that you can design and grow a successful business and brand that is better for everyone.

  • Sharrie Anderson, Marketing Manager, Mace

    Sharrie Anderson

    Working within the £1.49bn global construction and consultancy company Mace, Sharrie has a split role. She is currently responsible for developing and delivering employee communication campaigns designed to increase employee engagement and drive high-quality talent acquisition and retention. The other half of Sharrie’s role includes a huge programme of works involving a cultural change programme and driving initiatives for how the business manage strategic client relationships and opportunities.  

    In 2015, Sharrie worked on Mace’s 25th anniversary campaign. The overarching objective was to prompt and build increased advocacy levels for Mace with all of their stakeholders, most notable Mace’s employees. Sharrie delivered a yearlong campaign that increased employee engagement by 9% throughout a multichannel programme of activity. The campaign embodied Mace’s adventurous spirit by supporting the business to celebrate in a bigger, better and brighter way. Before the 25th anniversary, Sharrie managed Mace’s public sector portfolio where she developed the marketing strategy, managed the budget and developed highly targeted, multi-channel marketing communication campaigns and events.

    Graduating with a degree in Psychology, Sharrie studied for her CIM CAM diploma whilst completing Mace’s three year graduate scheme. Later she graduated from an executive leadership course at Imperial College London. As a delegate on Mace’s Women of the Future programme she recognises the value in passing on learning and is a mentor to a current graduate. Passionate about people, Sharrie hopes to play a bigger part managing marketing campaigns that focus on employee wellbeing and attracting young people into the industry.  

    In her spare time, Sharrie volunteers for the Mace Foundation working with young disabled youths and arranging fundraising events. She can also be found frequenting Barry’sBootcamp on a regular basis. Passionate about travelling, Sharrie’s recent pursuits include India, Thailand and China and last year she took part in the Red Bull Soapbox Race.

  • Sophie Howard, Industry Marketing Manager, Facebook and Instagram UK for Facebook

    Sophie Howard

    Sophie has recently joined Facebook as their Industry Marketing Manager (July 2017). Previous to this she worked at 3 Monkeys for over six years, and headed up five client teams within the corporate division of the business. Sophie was Account Director, a role she held for over a year and a half, responsible for driving organic and new business growth in line with the agreed corporate ambition.

    Whilst at 3 Monkeys she reported directly into two board leads, Sophie spent her time managing clients, developing integrated communications strategies and leading her teams through seamless execution.

    Sophie is passionate about brand communications, developing human stories that resonate with real audiences – built off an understanding that brands are enablers of experiences, building relationships through engagements. Sophie invests a large amount of time in developing her relationships with client spokespeople, building trust and training them to bring the brand story to life with a human personality – through interviews, presentations, speaker sessions and online profile management.

    Sophie specialises in end-to-end communication, developing channel agnostic campaigns that reach multiple audiences with one tailored story. She takes a fresh approach to public relations, challenging what works today looking at the proliferation of platforms impacting consumer behaviour.

    Currently heading up accounts including Starbucks, Bing, Lift London and Connexity, Sophie has previously worked on a raft of brands including, Simply Business, Microsoft Advertising, Taylor Wessing, Trustpilot, Standard Life, Wired Sussex, Monster and Gumtree.

    Sophie also invests her time in growing relationship across the sector, regularly attending networking events and industry conferences. She actively works with the likes of Soho Create and Ad Week Europe.

  • Vasileios Kourakis, Senior Consumer Analytics Manager, L’OREAL UK

    Vasileios Kourakis

    Vasileios is heading the Marketing Analytics and Effectiveness for L’Oréal UK across all brands and divisions. His purpose is to educate the business in the use of advanced analytics, and econometrics in order measure the impact of marketing activities, estimate the Return on Investment (ROI) of different tactics and to provide recommendations on improving efficiencies across media channels but also promotional activity for key accounts.

    Due to his extensive experience in campaign evaluation, Vasileios along with the help of agencies assesses the quality of advertising assets and provides recommendations on how to improve and edit the advertising assets received from international or produced in the UK.

    Vasileios is running two modules in L’OREAL’s marketing academy, and one module in the Commercial academy. He is also running LOGAN (L’Oréal’s Global Analytics Network) where analytics managers share best practises across the globe.  Collaborates with a number of business schools running projects with MBA students for L’OREAL, and is a strong supporter of Corporate Social Responsibility initiatives.  

    Prior to this Vasileios has worked for a number of years for Mediacom, as a manager in the Business Science department, has also been a senior consultant for Millward Brown Optimor and started as a graduate econometrician at Ninah Consulting (part of Zenith Optimedia). Vasileios has been a judge at Effie Awards UK in 2016.

    In his free time he draws inspiration from art and he has finished a number of short courses in acting, film, photography, poetry and prose at St Martin’s and Citylit in London.

  • Veronica Dumitrescu, EMEA Marketing Manager - Doc Cloud, Adobe

    Veronica Dumitrescu

    Veronica is a marketing professional with 8+ years experience in B2B marketing, digital marketing and cross-functional project management. In her current role at Adobe, she manages the EMEA content strategy and overall demand generation plan for the flagship solution in the Adobe Marketing Cloud, Creative Cloud Enterprise and Adobe Stock.

    Veronica’s contribution to Adobe’s business in EMEA was recognised at the Adobe Annual Sales Conference where she was awarded the ‘Best Marketing Support’ of 2015, and she is also part of the Adobe's Top Talent Programme. Previous to Adobe she joined Neolane – a cross-channel marketing technology provider acquired by Adobe – where she supported company’s revenue targets with middle-of-funnel marketing activities.

    Originally from Romania, she moved to London in 2010 and undertook a professional marketing qualification in Strategic Marketing (level 6) at The Chartered Institute of Marketing.
    Veronica is passionate about empowering youth to take active role in the society. She has been a member of the European Students Forum (AEGEE) for over 6 years, where she managed student summer universities and cultural exchanges. Currently she continues to work with students through Adobe’s Corporate Responsibly Office and Adobe Youth Voices.

    She loves cats, travelling and Japanese culture.

2015 Alumni

  • Alastair Little, Co Director, Grow@Mindshare

    Alastair Little

    Alastair is Co-Director of Grow@Mindshare. Grow is designed to help start-ups, entrepreneurial, outcome based and high growth businesses to grow at speed. Leading a team of diverse specialists, Alastair works to devise solutions that drive real commercial results that work not to media metrics, but business metrics - bespoke to each respective company.  Grow is a nimble and dynamic team set up to better reflect the behaviour of the fast moving clients it works with, supported by the full arsenal and buying power of both Mindshare and GroupM.

    Prior to this role, Alastair was a Business Director at Mindshare, focusing primarily on delivering commercially focused marketing solutions on key clients including the Post Office, Mazda, Kimberly Clark and Rolex. Project highlights at this and previous agencies include launching Post Office Money (their Finance sub-brand), leading the charge to transform Kimberly Clark marketing investment 100% digital, redefining the Rolex target audience and launching Samsung's own e-commerce store in the UK.

  • Alessandra de Dreuille (Laraud), European Senior Brand Manager at KraftHeinz

    Alessandra Laraud

    Alessandra is currently European Senior Brand Manager at KraftHeinz - leading the category strategy, innovation pipeline and communications of the very exciting world of BBQ sauces, HOT sauces, Dressings and Mustard. Before joining KraftHeinz in May 2016, Alessandra was Senior Brand Manager The Laughing Cow – 4th biggest cheese brand world-wide. She lead the brand’s strategy in the UK and was in charge of developing all communications (including the new equity TV advertising) and NPDs (she launched the new Mini Cravings snacking range). She also lead a cross-functional project to help the business generate more breakthrough ideas.

    Alessandra started her carrier at Danone in Paris where she had the opportunity to lead very early major new product developments and communications campaigns on different local brands. She then decided to move to the UK to reach for new opportunities and joined Bel UK as Boursin Brand Manager in March 2013. She successfully relaunched the portions range tripling its value sales and developed Boursin’s digital cooking platform.

    Prior to this, Alessandra graduated from a French business school with a major in Marketing. During her studies she lived six months in Argentina and one year in Spain where she was part of the Erasmus program and then had her first marketing experience as an intern at Lactalis.

  • Angharad Jones, Development Editor at Redwood Group

    Angharad Jones

    Angharad has been in the role of Development Editor at Redwood since August 2014. In this strategic and creative role, she works across the agency – creating content strategies for global brands, responding to new business opportunities, and supporting the strategic and editorial growth of the agency with the senior management team. As part of the new business team at Redwood, Angharad is also responsible for onboarding new clients, establishing new editorial and strategic models, and the successful launch of diverse B2C and B2B content programmes. 

    Angharad takes an active role in maintaining and enhancing the internal culture at Redwood, including the development and implementation of the current positioning, values and visual identity of the agency. Alongside her role at Redwood, Angharad is also the editor of Slanted Mansion, an art and culture magazine and website, which she launched with her creative partner to explore the workspaces and inspiration of new and established artists, designers, musicians and creatives.

    Having trained as a journalist and worked at consumer titles in the early part of her career, Angharad is passionate about bringing editorial quality and insight together to create the right content to meet the audience and brand needs. She joined Redwood as part of the editorial team for Barclays, where she led the highly successful Barclays on Mumsnet partnership, before moving on to other high profile projects across Redwood’s clients.

  • Anne-Lise Johnsen, Senior Manager - Youth Marketing at Chelsea Football Club

    Anne Lise Johnsen

    Anne-Lise holds the role of Senior Manager – Youth Marketing at Chelsea Football Club where she is responsible for the Club’s global youth marketing strategy.

    Previously she has lead the youth strategy at Arsenal FC, and worked for News International for the Milkround brand – a leading graduate recruitment website. Anne-Lise is passionate about youth and understanding what triggers them. She enjoys working with kids and teens in her job and also volunteers for a youth organisation in her spare time.

    Anne-Lise was the Young Marketing Leader of 2016 as voted by the Marketing Society and an alumni of the recognised Brand Learning Marketing Leaders programme.

    From Norway, she moved to England in 2009 to undertake a MSc in Advanced Marketing Management at Lancaster University, before moving to London in 2010. Anne-Lise is trilingual after living in Spain perfecting her Spanish.

  • Ben Cooper, Senior Strategist at eatbigfish

    Ben Cooper

    Ben has recently joined eatbigfish as their Senior Strategist (Feb 2016). Previous to this he was at Mindshare World as their Business Director Media Planning (July 2015). Before this he was  Associate Director, Communications Planning at OMD UK, a media agency part of Omnicom Media Group. He was responsible for leading the media planning and implementing the communications strategy for some of the UK’s most iconic and largest FMCG brands. Benjamin worked across the PepsiCo Snacks businesses which included Walkers Crisps and Doritos, as well as the Heinz Baked Beans and Sauces brands.

    In 2014, Benjamin led the media planning across Walkers Do us a Flavour campaign, a marketing campaign that included innovative bus shelter ‘Tweet to Eat’ vending machines. Prior to working across PepsiCo Snacks, he has worked on clients that include Vodafone and Tourism Australia. Outside of client responsibilities, Benjamin helped in securing the Heinz new business win in 2014 and played a key part in agency initiatives that have helped to foster a culture of greater innovation and creativity. He was named as a nominee for Media Week’s Agency Rising Star of the Year award in 2014.

    Prior to his five years at OMD UK, Benjamin spent the first two years of his career as a media Planner/Buyer at M2M, working across brands such as Hewlett Packard, Kia Motors, Swatch Group and Paddy Power.

  • Ben Kendall, UK Brand Marketing Manager at Airbnb

    Ben Kendall

    Ben has recently joined (Sep 2015) Airbnb as their UK Brand Marketing Manager. Previous to this Ben as the Marketing Manager EMEA for Vita Coco Coconut Water. The brand had just become the fastest growing non-alcoholic soft drink in the UK and was rapidly expanding across EMEA. So joining the company as Marketing Manager for EMEA was a big challenge, needing to replicate the huge success in the UK. Within his role he’s directly responsible for all ATL and BTL marketing activity across 10 markets including Germany, France, Spain, Benelux and Ireland. Ben has been fortunate to lead Vita Coco’s international marketing plans from conception to execution, achieving revenue growth across all markets and helped establish Vita Coco as the leading coconut water brand in Europe.

    Prior to this role, Ben spent 7 years at Red Bull, starting at university and taking him on a journey to Red Bull’s motherland in Austria where he completed the year long trainee-marketing programme. During his time at Red Bull, Ben became a specialist within youth marketing, building a targeted youth marketing programme that reached 1.4 million students across the UK through ground breaking marketing activity. The success of this programme led him to support the roll out various initiatives across Europe and US, predominantly Red Bull Air Drop, a stunt that took place across 55 countries, at 400 campuses reaching over 10 million students all in 1 day. Ben’s experience in youth lifestyle marketing took him to Spotify on a freelance basis where he led the strategy for their youth marketing in the UK, designing a programme to reach new users within the student community.

  • Caroline Waller, Head of Advertising and Digital Marketing at Halfords Retail

    Caroline Waller

    Caroline is currently the Head of Advertising and Digital Marketing at Halfords, the UK’s leading multi-channel retailer of cycling, leisure and motoring products and services.  She is responsible for defining the national communications strategy and leading the delivery of integrated marketing campaigns across multi-channel media to build brand equity and support the delivery of the commercial agenda.  From media planning and creative development through to campaign evaluation Caroline leads the delivery of an omni-channel communications strategy to drive brand preference and market relevance through creative and targeted media campaigns.  Caroline’s key successes include delivering advertising campaigns that put Halfords back on the consideration list for bikes in the summer of 2013 and delivering the most successful Christmas for kid's bikes in 2014 with both campaigns delivering double digital growth YOY.

    Caroline began her career in Marketing at Lloyds Pharmacy Ltd in 2006; where she progressed through several roles across a number of marketing disciplines including ATL marketing, In-store, Sponsorship and Local Marketing. In her most recent role as Campaign Manager she was responsible for delivering ATL campaigns for Healthcare services and products. A key highlight within this role was winning ‘Direct Marketing Campaign of the Year’ at the Marketing Week engage awards for the Diabetes Awareness Campaign in 2012. Whilst working at Lloyds Pharmacy Ltd Caroline completed her CIM Professional Diploma in Marketing.

  • Celia Forshew, Founder & Director of Strategy at Seed Marketing

    Celia Forshew

    Celia is Founder and Director of Strategy for Seed Marketing, a full service student marketing agency. A passionate, strategic and inspirational marketeer Celia has achieved an incredible amount within her 10 years in industry, including; founding her current business Seed Marketing, an industry leading student marketing agency with a current client list that includes Nike, Spotify, Budweiser, giffgaff & Cancer Research UK; winning investment on the Dragons Den; and founding and working as Brand & Marketing Director of Europe’s biggest youth music festival.

    A firm believer that well executed strategic marketing can be the single most important aspect to any business, Celia has an amazing natural understanding of brands, their requirements and how to best meet these in a creative and results driven way.As a previous product owner, Celia approaches marketing with an exceptional level or realism and authenticity.  Combined with her deep understanding of the millennial’s market and a specialism in peer-to-peer marketing, she is recognized as a leader in the field. Before embarking on her entrepreneurial journey, in 2005 Celia founded Vale Fest, a highly celebrated annual charity event in Birmingham. Celia places people at the centre of everything she does, never stops striving to develop and nurture the talent around her. Her long-term goal is to apply her knowledge and experience in marketing to enabling women in developing countries.

  • Clara Biu, PR Manager at TalkTalk

    Clara Biu

    Clara is currently PR Manager for TalkTalk, one of Britain’s largest telecoms providers. She is responsible for devising the consumer communications strategy and ensuring its successful implementation.  Since taking on the role in September 2013, she’s led the creative campaigns to bring key broadband, TV and mobile products to market. She also relaunched TalkTalk Business, the B2B arm of the TalkTalk Group and leads the PR for the TalkTalk’s flagship sponsorship of The X Factor.

    As a member of the organisation’s Consumer Management Team, she is one of the senior managers tasked with driving efforts to achieve goals set by the Board. She was also selected for company’s fast-track development programme for future leaders. Working to support a good cause, Clara was part of the team to launch Internet Matters the not-for-profit organisation that helps parents keep their children safe online. The campaign went on to win a number of industry awards.

    Prior to TalkTalk, Clara honed in her creativity and results-focused approach during her seven years working in fast-paced agencies. She thrived in the challenge of using marketing communications to help household brands such as Panasonic, Playmobil and Kellogg’s achieve their business objectives. As someone who’s passionate about helping young people realise their ambitions, Clara is a mentor for youth employment charity, Elevation Networks. She was also selected as one of 15 aspiring female leaders to participate in PR Week’s inaugural mentoring programme.

  • Dan Russell, Senior Account Director at AMV BBDO

    Dan Russell

    Dan is a Senior Account Director at AMV BBDO. He is currently running the Braun male shaver business globally, and leads the AMV Academy Masterclass training programme. Dan has been at AMV BBDO for over 5 years, and has created work for some of the UK’s most well-loved brands, from getting the country to ‘grow a Mo’ for Movember with Gillette, to educating families to make their food go further with Sainsbury’s. He also ran the Snickers ‘You’re not you when you’re hungry’ launch in the UK including the Snickers Twitter campaign which was the most awarded digital campaign in the world in 2012/2013, which even got them mentioned in the Houses of Parliament. He has worked on international accounts that are truly global in scale, including running the global launch of the BlackBerry ‘Keep Moving’ campaign which was the biggest launch in the history of AMV BBDO, delivering over 500 executions in 4 mediums across 19 markets in 12 languages.

    Before AMV BBDO Dan spent 3.5 years at CHI & Partner. starting by mastering Direct, Data and Digital marketing before crossing the line to become a true full service account handler specialising in everything from DM to TV. Outside of work Dan has run the London Marathon raising over £1000 for MACS and is a keen cricketer having toured India with Dulwich CC in 2008 – the highlight was being awarded a trophy for Best Batsman by the president of the Udaipur Cricket Academy, making the national press.  

  • Daniel Murray, Foudner at Grabble

    Daniel Murray

    Daniel is an enthusiastic, sociable and entrepreneurial self starter with experience in creative advertising, digital marketing, sales, management, and strategy. In his advertising career Daniel worked with the best and most creative brands in the industry from Bacardi, Amazon, Spotify and Intel. His creative approach to overcoming brand obstacles online and his dedicated passion for working with tech companies and start ups gave him a strong taste for entrepreneurialism.  Whilst employed as an advertising professional, he set up Deal 52 - an innovative branded card promotions platform, producing over 1 million playing cards and distributing these nationally. Unenthused by its scalability he ceased trading, having returned a profit (and more learning). Curious about the then popular Group Buying concept, set up his own version using white label software and managed to generate 20,000 users within a month. Delighted with the user acquisition but unhappy by the industry infrastructure, he closed this down, again returning a profit.

    Finally, after researching social commerce and conducting a number of market tests, he devised Grabble with Co Founder Joel. In their first year they signed up over 1,500 retailers to the platform, 100,000 active users, released award winning Android and iOS apps, and raised over £1.2m in investment. Proudest moments have been getting Grabble to trend nationally on Twitter, rising to number 6 in the App Store, and being nominated as Great British Entrepreneur of the Year for Fashion. A huge believer in helping others, he also set up the Foundrs network in London which helps founders of tech and creative businesses connect and support eachother through a series of dinners, meetups, and emails.

    Also loves cats, London, Buenos Aires, startups, and Arsenal. Shell Livewire Young Entrepreneur of the Year 2014 Winner. http://www.shell-livewire.org/news/daniel-murray-shell-livewire-young-entrepreneur-of-the-year/

  • Emily Hare, Editor at The Honey Partnership

    Emily Hare

    Emily is editor at Honey, a social-creative agency, working with its international clients to develop long-form written content and build out the agency's editorial proposition.

    Emily joined Honey from Contagious – a magazine, online platform, events series and consultancy. As managing editor she identified and analysed the most important developments driving marketing, business, design, technology and creativity, writing Brand Spotlights pieces and interviewed leading creatives, thinkers and technologists.

    Emily joined Contagious as an Intern, after studying English at Exeter and a GAP year spent teaching in China.

    She has spoken at industry events including Ad:Tech, Most Contagious, Golden Drum and Advertising Week, has judged at BIMA and D&AD New Blood, serves on Superbrands’ Consumer council, and The Creative Shootout's advisory board. She is passionate about mentoring, and mentors at School of Communication Arts 2.0 and through Bloom, a group for women in advertising.

    Outside of work she can be found listening to music, learning Chinese and Spanish and, occasionally, climbing mountains.

  • Emma Padwick, Communications Strategy Manager at Lloyds Banking Group

    Emma Padwick

    Emma is currently working as a Communications Strategy Manager, responsible for driving the mid and long-term communications strategies across the Lloyd's Banking Group portfolio, with a particular focus on the Halifax brand. She uses rich customer and competitor insight, future trend analysis, and market knowledge, to shape and influence the marketing plan. She is relentless about putting the customer at the heart of everything she does, and applies this to her role in the ongoing development of the communications proposition pipeline. Emma is a communications all-rounder, and has previously held roles in Marketing Planning, Marketing Communications, and Internal Communications.

    A Northern girl through-and-through, Emma studied English & Philosophy at Leeds University. She has worked as a freelance journalist, and remains a keen writer. Emma is passionate about helping others reach their potential, and uses her free time to mentor an undergraduate on the Lloyds' Scholar Programme as well as being an active member of the Media Trust.

  • Emma Wilkinson, Head of EMEA Social Media & Northern Europe Communications at Adobe

    Emma Wilkinson

    Emma is head of EMEA Social Media and Northern Europe Communications at Adobe. She is responsible for Adobe’s social media strategy and the centre of excellence that manages employee social media enablement, measurement and governance.

    Together with her team, she drives social content marketing, influencer and advocate programmes across the region. In her Northern Europe Communications role, she is responsible for all thought leadership, PR and social campaigns supporting the Adobe brand and business. Emma has worked in communications for 14 years and is passionate about tech and all things social.

  • Gemma Holmes, Business Development Manager - Blue Tiger Marketing

    Gemma Holmes

    Gemma joined Blue Tiger Marketing in December 2016 as Business Development Manager,  responsible for setting up the New Business team including managing all pitches, new revenue streams and on-boarding of new clients.

    Prior to this, Gemma spent 15 years client side, most recently as Head of Marketing with TJX Europe (TK Maxx & HomeSense) where she was responsible for the full marketing strategy including media, PR, social, internal comms, production, experiential and corporate comms, as well as overseeing the annual new store opening programme.

    Prior to this Gemma worked for a number of brands in marketing management roles, with a passion for retail and a proven record of driving brand growth.

  • Geri Tuneva, Head of UK Marketing Team at Qubit

    Geri Tuneva

    Geri heads up the UK marketing team at Qubit, a SaaS technology company that helps some of the world's best-loved brands achieve next-generation customer experience.

    Founded in 2010 by four ex-Googlers, Qubit is backed by over $36 million in Series B funding from Accel Partners, Balderton Capital, and Salesforce Ventures. Since joining in 2012, Geri has been entrusted with setting and leading the UK marketing strategy including all acquisition and educational marketing. She sits on the management team and helps link up sales, marketing and product to drive alignment. She has recruited and currently leads a tier one marketing team, has played a key role in helping Qubit reach some important milestones including 300% year on year growth, and has helped manage Qubit through an important transition from high-growth start-up to a rounded product organisation. Geri’s role is increasingly expanding internationally, as she is spearheading the strategy from the ground up for breaking into new markets and building a future for Qubit in Europe.

    Prior to Qubit, Geri spent 3 years in B2C marketing at professional photography studio theprinstpace, where she quickly worked her way up to become a director of the company and was responsible for driving web sales revenue, running integrated marketing campaigns, and building brand equity.  Geri is motivated by helping brands build stronger relationships with their customers through technology. Her international background means she’s lived in four countries, is fluent in three languages, and feels at home in any city.

  • Harry Dromey, Group Marketing Manager for Comedy, Entertainment, E4 & Social Media at Channel 4

    Harry Dromey

    Harry has recently joined Channel 4 as their Group Marketing Manager for Comedy, Entertainment, E4 & Social Media (joined September 2015). Previous to this Harry was with Paddy Power where from July 2013 he held the unique title of Mischief Champion. He was responsible for the brand’s controversial campaigns. These campaigns hijacked the news agenda around big betting events and help to define and differentiate the brand. Each campaign was a well-integrated mixture of editorial, social media, PR and more traditional paid for media. Examples of his work include…

    1) Getting Professor Hawking to make World Cup predictions using complicated formulae.

    2) Setting Twitter alight by pretending to cut C’MON ENGLAND into the Amazon Rainforest before the World Cup in Brazil.

    3) Getting arch-Eurosceptic Nigel Farage to encourage people to get behind Team Europe at the Ryder Cup in a bizarre mock party political broadcast.

    Prior to Paddy Power, Harry led the Thomson and William Hill accounts at Beattie McGuinness Bungay where he was for two years. He started his marketing career at Leo Burnett where he worked mainly on P&G brands Daz and Fairy Non Bio as well as McDonald’s. He was involved in McDonald’s rejuvenation from pariah following big blows to the business like Super Size Me, to being one of Britain’s favourite brands with five consecutive years of record sales.

  • Jack Foley, Brand Manager at KFC UK & Ireland

    Jack Foley

    Jack is currently a Brand Manager at KFC UK & Ireland, driving change in the business from a digital perspective. Since joining the company a year and a half ago as the brand’s first digital hire, Jack has been promoted twice after overseeing projects such as the launch of the company’s new website, the digital aspects of a range of large integrated campaigns and social communications during their recent three part BBC documentary. Following on from these successes, Jack is now the Digital Marketing Lead for a number of projects that have the potential to be groundbreaking for both KFC and the QSR industry. As a result Jack has gained recognition from his peers in the Marketing Team as well as the Global CMO.

    Prior to KFC, Jack worked at Red Bull. He started off as a Student Brand Manager at the University of Leeds before moving on the Red Bull Global Graduate Programme. Jack worked as part of both the Brand and Digital Teams in the UK as well as in the International Advertising Team at Red Bull HQ in Austria. One of a number of highlights was the digital delivery of the most successful Red Bull UK marketing campaign at the time (strongest ROI); their 2012 UK F1 campaign. Alongside this role, Jack also completed an MSc in Sales and Marketing from Steinbeis University (Berlin) which gave him the opportunity to travel and study at various locations around the world.

  • Joss Patterson, Marketing Manager at ITV

    Joss Patterson

    Joss is currently at ITV as Marketing Manager for Entertainment, Comedy and ITV2. Joss works across a range of portfolio campaigns on ITV main channel and ITV2 and is currently leading a rebrand on ITV2, transforming the brand’s look and behaviours to appeal to a younger audience.

    Before joining ITV Joss held various positions at Secret Cinema, Sky and Ogilvy New Zealand, where she worked on luxury beverage brands including Mumm, Absolut and Chivas. Prior to her stint in New Zealand Joss worked at McCormick UK where she was responsible for national sales of Schwartz herbs and spices in the convenience market.

  • Kate Byrne, Manager, Client Team at Decoded

    Kate Byrne

    Inspired by the increasing impact technology is having on Marketing and Business growth – Kate joined Decoded and their mission to demystify technology in July 2014. She shares Decoded's belief that everyone can be empowered through an understanding of the languages behind the screen and strives to bring this belief to everything she does.

    Kate has worked with some of the world’s largest organisations to help them better understand and harness the power of technology for growth and improvement within their business and to embrace the rapidly evolving consumer behaviour to benefit their organisations. Kate has partnered with varied brands including MasterCard, Burberry, TalkTalk and Turner Broadcasting to help them achieve meaningful digital transformation for our Digital Age, from the inside out.  Working with people through continuous growth is Kate's passion - and at Decoded she is realising this by engaging with everyone from leadership teams, marketing functions and beyond, to ensure innovation and technology lie at the heart of companies marketing and growth strategy.  

    Kate is a passionate advocate for Digital Enlightenment and the unique power of Marketing to understand and create a meaningful dialogue with the customer, through code, data and emerging technologies. Before joining Decoded - Kate was Account Director at Propeller Communications, a leading digital agency based in Covent Garden, where she worked with hundreds of London's top hospitality businesses creating their online presence and responsible for their overall digital marketing strategy. Kate is a firm believer that the understanding and leveraging of technology and innovation - combined with an informed data driven marketing strategy -is a key driver of business growth. After graduating with a degree in European Studies from Trinity College Dublin, went on to receive a first from her PR postgraduate at National College of Ireland and worked for a time within Public Relations, before finding her true calling in Digital Marketing and business development.

  • Kate Wall, Senior Brand Manager Crisps & Snacks at Mondelēz international

    Kate Wall

    Kate is Senior Brand Manager leading Crisps & Snacks at Mondelēz international. For the past 12 months she has been tackling one of her business’ biggest priorities, and marketing’s greatest challenges, launching an innovative product in a crucial new category. Despite being the largest savoury brand in the world Ritz hasn’t had any dedicated UK marketing in over 30 years. Her task has thus been to breathe new life into a national icon from scratch – creating a brand strategy & positioning, a new brand world & equity, and a new ATL campaign which will hit screens soon! In her previous role Kate was Brand Manager on Cadbury Dairy Milk, one of Britain’s largest and most loved brands. She oversaw popular product innovation which put Oreo & Daim into the bars. Few marketers can claim to have driven a global redesign that has affected nearly 100 million, but her work can be seen in corner shops around the world. Kate also helped get the nation singing, extending an iconic ‘Lip Syncing’ campaign with a range of content including an award winning YouTube film starring James Corden. Helping truly modernize how the brand communicates she created an ‘always on’ strategy which activates at meaningful scale, reaching tens of millions of people around topical events such as the Brit awards.

    Kate’s ability to innovate, build a strong team, and drive meaningful brand results has been recognized internally through her rapid promotion. She joined as ABM on the Cadbury 2012 Olympic sponsorship where she oversaw the world’s first ever Blippar augmented reality campaign, the first Shazamable TV advert & the largest scale use of RFID technology at a live event. Prior to Mondelēz, Kate worked across functions on Sainsbury’s Marketing Graduate scheme for 2 years – working on PR, in-store marketing & events, and online marketing.

  • Marina Torres, Marketing Director for Lancome and Clarisonic at L’OREAL LUXE UK & ROI

    Marina Torres

    Marina has recently been promoted to Marketing Director for Lancome & Clarisonic (August 2015). Previous to this her role was managing the make-up and skincare portfolio for Yves Saint Laurent Beauty in the UK and Ireland. She is responsible for defining and leading implementation of marketing plan with a consumer-centric approach, simplifying product offering, maximising link-sale and working closely with international teams to influence global vision and strategy. Passionate for retail, she has pioneered a new Make-up Artistry Programme in the UK to address competitive landscape and gain edge versus other brands – a project that has now been rolled-out globally.

    Prior to this, Marina spent 4 years building her fragrance expertise, working first on Giorgio Armani and then on YSL fragrance portfolio. Her strong knowledge of the industry allowed her to build a new business model for chains and department stores with a tailored product offer and without compromising the image of the respecting luxury couture brands, re-engaging consultants and developing optimal media investment.

  • Neil Searle, Marketing Manager, Insurance and Partnerships at British Gas

    Neil Searle

    Neil is now the marketing lead for British Gas’ Home Insurance business; responsible for planning and executing a highly targeted marketing programme that’s a first for the company. With ambitious policy sales targets, Neil is a commercially focused marketer. He has further responsibility to deliver HomeCare product sales through partner companies; using programmes that serve the right offer based on an appropriate customer trigger point. Just a year and a half into his career at British Gas, Neil saw success in his first role when joining focused on HomeCare in the growing landlord segment.

    With a Marketing degree from UWE, Bristol; Neil has applied his love of marketing to achieve success across a variety of industries and categories. Leading all partner relationships at video game retailer GAME as well as leading the wholesale business and own brand medicine range at Alliance Boots; he’s also worked in hair-care with Wella and soft-drinks with GlaxoSmithKline.

    Neil took time out in his desire to see new things and explore cultures in a year travelling 17 countries. He has raised money for charity by completing the London marathon and cycling across Brazil. Living in South London, Neil enjoys the city life and the chance to explore from his doorstep, but does returns to his home in the country when the sun is shining in Cornwall.

  • Nicholas Rogers, Channel Controller - Sport 24 at IMG Media

    Nicholas Rogers

    Sports enthusiast, Nicholas Rogers is currently Channel Controller of Sport 24 at WME/IMG, the global sports media and management company who look after pro sports events to fashion shows, original TV productions to sports icon representation, world-class sports training to global media distribution.

    Nicholas was previously Marketing Manager for BBC Two, one of the BBC’s biggest brands, and one of the biggest media brands in the UK, where he leds the channel’s marketing strategy. Nick has recently helped lead a major strategic review of the channel’s role in the BBC’s brand portfolio and from a branding and creative perspective, the management and leadership of a multi-genre channel brand such as BBC Two is highly complex. Loaded onto this already complex environment are the demands of talent, production and agencies.

    During his time at the corporation he oversaw major campaigns for the channel’s 50th Anniversary, its BAFTA award winning drama and recently refreshed channel identity. He also leads the marketing for Top Gear, Bake Off: Extra Slice, Dragons Den, Mary Berry Cooks, Peaky Blinders & The Fall.

    Before joining the BBC he previously worked in marketing for two years at News International working for the The Sun & News of the World. He helped lead the marketing for the successful 2010 World Cup campaign and helped develop the strategy and launch behind the newspapers social media hubs and exclusive events for its readers.

  • Nicola Brassington, Global Marketing Communications Manager at Microsoft

    Nicola Brassington

    Nicola has worked in global roles within the Advertising and Online division at Microsoft for the past 2 years. She is currently the Global Marketing Communications Manager, responsible for the development and implementation of large multi-channel integrated marketing programs that drive revenue and business growth. Prior to this Nicola worked as Global Partner Marketing Manager, developing marketing strategies and relationships with the top advertising agencies. In this role Nicola built marketing plans that strengthened the business partnerships and worked closely with sales teams to deliver against business results. During this period she gained extensive experience in managing branded events and sponsorships to inspire customers, win new business and drive perception change. She was recognised in her work through several awards, most notably receiving Microsoft’s Annual Circle of Excellence Gold Club Award in 2014 for top performance.

    Prior to working in the advertising division at Microsoft Nicola spent 3 years working in the Original Equipment Manufacturer (OEM) business, where she managed joint marketing initiatives with hardware manufacturers such as HP, Lenovo and Dell and also managed the sales network through distribution, retail and e-commerce.

    Nicola started her career at Microsoft in 2009 after being selected from over 2500 applicants to join the company as one of only 12 graduates. She graduated with a first class honours degree from Sheffield Hallam University where she studied Business and Marketing. In her spare time Nicola loves to travel, compete in half marathons and go horse riding. 

  • Sara McCraight, Head of Marketing at Street League

    Sara McCraight

    Sara has very recently joined Street Leage (Feb 2016) as their Head of Marketing. Previous to this Sara had created MorphCostumes, originally a sister company but now the umbrella company to the popular Morphsuits brand. The vision is to create the worlds’ most impactful and innovative costume company, and the biggest consumer brand in the costume industry. Within one year of getting the funding, the costume brand launched the worlds first smartphone app animated costumes (patented), augmented reality costumes and transforming costumes and has been hailed by retailers as the “Google” of the costume world. The costumes are on sale in 12 countries, distributed in major multiple retailers across the globe, and the brand is now working with major licensors. Sara launched the industry’s first integrated brand marketing campaign “MorphFamous than your average costume”, which drove UK sales +37%. She also led the strategy and implementation of increasing the product range from c. 200 costumes to >3,000 in the space of 6 months.

    Sara previously worked as a marketer at Procter & Gamble UK across several laundry care brands and in their CSR team, and studied Geography at Cambridge. In 2012, Morph was ranked 18 in the FastTrack 100 – fastest growing UK companies. In 2015,

    Sara was selected as one of the Top 30 Global Accelerating Entrepreneurs by Ernst & Young.

  • Tarin Ayres, Group Account Director at Livity

    Tarin Ayres

    At Livity, Tarin has worked alongside young people to co-create and lead some of the agency’s largest and award-winning behavioural change campaigns for organisations such as NSPCC ChildLine and Public Health England. She has led the production of a weekly YouTube series, https://www.youtube.com/user/The401Show">The 4:01 Show, for 11-15s to help them cope with the pressures of growing up, directed Livity teams to develop an app to help young people who feel pressured into sexting and led the research and insight across Commonwealth countries that led to the development of The Queen’s Young Leader’s programme.  In addition, to working alongside public, private and voluntary sector clients in digital and content marketing, brand development, research, insights and innovation, Tarin also plays a lead role in liaison between the Livity offices in South Africa and the UK, bringing the two businesses closer together.

    Prior to this, Tarin worked as a communications consultant in Nairobi for Kenya’s largest micro-finance organisation, researching and drafting their communications strategy, establishing their social media strategy and developing an in-house press office function. Her highlight was the insights work that she led in rural Kenya, which included roaming the Kenyan countryside on the back of a motorbike interviewing really interesting clients who’s lives had been improved by the service that the company provided. After her time in Kenya, Tarin took a couple of months out to travel from Kenya to Cape Town by public bus.

    Before life in Kenya, Tarin worked in PR agencies in London and Berlin, across health, environment and education campaigns for a number of clients, within the European Commission, UK Government and voluntary sector.

  • Toby Radcliffe, Customer Proposition Director at Virgin Trains

    Toby Radcliffe

    Toby currently leads Customer Proposition at Virgin Trains. He is passionate about putting customers first and delivering a world-class travel offer.

    Toby has been Commercial Director for Bookatable, professionalising and commercialising the customer facing organisation, and has led Strategy & Planning at EDF Energy. There also held digital, proposition and experience roles, designing new products and redesigning core customer journeys (in all channels), promoting customer self-serve and driving infrastructure change to support this. Prior to this, Toby worked on restructuring EDF Energy's Mission and Ambitions to put sustainability at the heart of the company, internally branding and launching these to the 15,000 strong workforce.

    Previously a professional ironman athlete, Toby competed internationally in long distance triathlon and ultra-running events. As a sponsored athlete and brand spokesperson, Toby has promoted awareness of his sponsors' products and raised awareness of sustainability issues in sport. In his former life as a sustainability and business consultant, Toby's specific interests were in creating lasting behavioural change and driving value creation - financial, social and environmental. Toby brought sustainability in sport to the mainstream with the first of its kind sustainability accreditation for sporting events in the UK, took the ParalympicsGB team to Gold accreditation for sustainability in time for 2012, and promoted sustainable lifestyle change through events such as Birmingham's "Race Against Climate Change" half marathon. He also worked with companies, VCs and investment funds specialising in sustainable technologies to look at planning, sizing opportunities and investment analysis.

    With Masters degrees in Financial Economics, Sustainable Development and Natural Sciences, and a broad background, Toby brings experience and skills from multiple sectors to his view on how to relate to customers, how to instigate and sustain behaviour change, and how to align corporate and social value.

  • Victoria Hatcher, Senior Account Manager at ZPB Associates

    Victoria Hatcher

    Victoria joined ZPB Associates in September 2015 as a Senior Account Manager. Her role as the marketing lead is to help drive change in the health sector by collaboratively working with clients that range from small health techs, to big public sector bodies.

    Before this Victoria worked for NHS Blood and Transplant as the Relationship Marketing Manager. Here, she was behind many high level initiatives and campaigns including the development and implementation of the integrated recognition scheme for 1.2 million donors, as well as emergency preparedness for the 2012 London Olympics.

    Social marketing based on behavioural change is a passion of Victoria’s and passion is what makes her so effective in her role. A winner of the Young Public Sector Programme, Victoria also has multiple CIM Excellence Awards under her belt and is on the judging panel of the Direct Marketing Association (DMA) awards.

  • Zoe Zambakides, Marketing Director at Killik & Co

    Zoe Zambakides

    Zoe has recently joined Killik & Co (Feb 2016) as their Marketing Director. Previous to this she was the Head of GINspiration at The Sipsmith Distillery London; a fast growing team of impassioned craftsmen who are on a mission to bring gin of uncompromising quality and character back to the city where it all began. Recently voted 4th top trending Gin by the world Best 50 Bars for the second year in a row, and the leading spirit for CoolBrands 2015, she spends her days leading a growing challenger brand team, stirring Martinis and sharing the Sipsmith story with spirit lovers.

    Prior to that Zoe was a Strategy Director at eatbigfish, where she led business strategy and innovation project,  through a Challenger Brand lens, for clients that included PepsiCo, Pfizer and the BBC. Before that Zoe spent 5 years consulting in the Healthcare space, which included healthy snacks to prescription medicines. There she helped set up a multi-disciplinary brand strategy and insight offer, having progressed from Omnicom/DAS’ Accelerate Graduate Management Programme where she worked across 7 agencies across 16 months – ultimately giving her an invaluable insight into all the skills and aspects involved in building great global brands.

2014 Alumni

  • Alan Mak - UK Group Board Member, Havas Worldwide

    Alan Mak

    Alan is a member of the UK Group Board of Havas Worldwide, one of the world’s leading full-service advertising, marketing and digital services groups. Together with Board colleagues, Alan is responsible for the governance, strategy and operations of 6 market-leading group companies in the UK. Alan is also an Ambassador for One Young World, the Havas-backed global summit for 1500 young leaders from 190 countries supported by the likes of David Cameron, Bill Clinton, Bob Geldof and Desmond Tutu.

    He is a co-founder and/or investor in a number of businesses including technology start-ups like StreetHub.com and EReceipts.co.uk; a judge for Wayra, Telefonica’s technology-focused business accelerator programme; and a member of the Conservatives’ Digital Advisory Board. Alan’s previous roles including working for UK Communications & Technology Minister Ed Vaizey MP, a major international corporate law firm, and an investment bank. Alan read Law at Cambridge University winning the ECS Wade Prize for Administrative Law (Top of Year) and completed a post-graduate diploma in Oxford. He is a member of the Institute of Directors and the Financial Times Non-Executive Directors’ Club.

    Alan is President & Trustee of Magic Breakfast (the UK’s leading school breakfast club charity), a member of Cambridge University’s Advisory Board, and Chairman of the Royal British Legion’s young professionals’ network. Alan is a World Economic Forum Young Global Shaper, a member of the Sandbox network of Millennial leaders, and speaks and writes regularly on Generation Y’s perspectives on leadership, management, globalisation and philanthropy. Follow Alan on Twitter: @AlanMakUK


  • Amanda Lowe - Founder, Story Comms

    Amanda Lowe

    Amanda is a communications professional with a strong track record of delivering results, both in agency and in-house. Previously she was Head of Communications at Marketing Birmingham, the area’s strategic marketing organisation, Amanda was responsible for devising the organisation’s communications and stakeholder relations strategies, their implementation and evaluation across its three programme areas including inward investment, leisure and business tourism and strategic promotion of the Birmingham area nationally and internationally. She also lead on all corporate communications, partner engagement and events.

    Amanda was selected as the Midlands Young Communicator of the Year at the CIPR Pride Awards in 2012. In the same year, just 18 months after starting in her role at Marketing Birmingham, Amanda led her team to win the Best Use of Media Relations category and take silver for In-House Team of the Year. The team was also shortlisted for In-House Team of the Year at the national Public Relations Consultants Association (PRCA) Awards.

    Starting her career in the graduate programme of global PR firm Hill+Knowlton, Amanda specialised in corporate, financial and crisis communications, working with clients including De Beers Diamonds, food manufacturer Bakkavor, Family Investments, Business in Sport and Leisure and HSBC. Moving to The BIG Partnership, the largest independent PR agency in the UK, Amanda managed the accounts of some of the company’s biggest clients, including KPMG, Standard Life, Goodman; the Scottish Council for Development and Industry (SCDI) and BusinessClubs Scotland. She also managed the account for Clydesdale and Yorkshire Bank’s business banking arm, which she grew before winning the Bank’s consumer banking brief – making it one of the agency’s biggest clients. Amanda is a Board Director of The Birmingham Leadership Foundation, which provides opportunities for young people aged 16 – 30 from Birmingham's most challenged communities. She is also a member of the CIPR Midlands Executive Committee.


  • Andy Hewitt - Managing Partner, Popshop Studios

    Andy Hewitt

    Andy has always been fascinated with people and what motivates them. Creating solutions through products, platforms, partnerships and people that are commercially outstanding is the driving force behind why he co-founded ’Something Inc’.

    Something Inc is the fastest growing global comms agency. They are re-writing the rules to make the world a much more creatively accessible, relevant and interesting place but not at the expense of successful commerce.

    Somethings main partner is Diageo where they deliver end to end marketing for some of the worlds most exciting brands. Something is creating and evolving business models, balancing solutions that work for consumers and commerce as well as building world class teams, talent and cultures for brands.  

    Andy experience includes 8 years working for companies from Woolworths to TBWA and with brands from Universal to Sony. 4 years on the frontline of marketing creating everything from social infrastructure to persuasive messaging solutions for brands like Pepsico and Tesco. 4 years founding, building and selling tech and marketing products.

    Andy’s day to day focus is on delivering sustainable marketing models, partnerships for growth and revenue, securing brand investment and leveraging market ops to build audiences.

    Simply put, Andy understands what triggers behaviour and uses this to create solutions that deliver value to brands and audiences.

    Andy can support the Alumni as he:
    Understands brands, product marketing, creative culture, business big & small, investment & people.
    Can help you make your brand relevant and more profitable through strategy, activation, talent & leadership.

  • Benedict Pringle - Business Director, CHI & Partners

    Benedict Pringle

     Benedict is a Business Director at advertising agency CHI & Partners.

    His experience includes working with clients such as Mercedes-Benz, Bacardi, Adidas, The Economist, Thomas Pink and PepsiCo. 

    He is also the founder of website politicaladvertising.co.uk and often appears in national media as an expert on political marketing.


  • Campbell Butler - Design Director, Wolff Olins

    Campbell Butler


    For the last few years Campbell has collaborated with the leading thinkers, artists and developers to design some of the worlds most ambitious brands: Skype, EE, Expedia and PwC. He is a 31 year old Australian with a Swiss army knife of skills including digital, print, signage, photography, illustration and in his own words ‘a little bit of creative strategy’. He is energetic, keen to learn and loves what he does. Campbell is senior designer at Wolff Olins, creating brands for positive impact. He plays an important part in the latest push to make brands that work for a digital world. It’s a fundamental shift in focus from top down to user up. How something looks should be determined by how people will use it. Systems built on movement, sound and interaction. Living brands for new digital environments.

    Recent projects:


    Campbell was lead designer for Skype’s new creative expression. He trained internal teams, collaborating on live projects and ensuring a successful implementation of the brand.


    Campbell played an important role in concept and development of the logo, typography, icons, animation, sonic, print applications and digital applications. In preparation for the launch, he directed a small team of digital designers, UX designers and web developers to create prototypes for desktop, tablet and mobile. In addition, he helps to organise the Because talks at Wolff Olins and personal projects for community organisations.

    Previously Campbell freelanced for agencies in London and internally with big corporates such as Compass Group and BSkyB. In Australia, his first job was as the first employee of a successful start-up design studio. He studied graphic design at Griffith University, QCA in Brisbane.


  • Catherine Greig - Director, make:good

    Catherine Greig


    Catherine is founder of make:good, a small but mighty design studio that puts people at the heart of change in their neighbourhood.

    Catherine is a qualified Architect and social design expert. Having studied architecture for six long years at UCL, Bath and in Copenhagen, Catherine decided she wanted to work a little differently. Her process became less about new buildings and more about putting people and their stories first. She set up make:good to combine her appetite for conversation and people-led design.

    Her innovative approach to engagement is what gets make:good’s work noticed across a range of sectors including Local Authorities, Schools , Community Groups and Big Developers. Clients value her capacity to get to the heart of an issue and devise physical and service solutions to a range of issues, such as health, travel, education, that are area specific and locally supported.


  • Charlotte Cheeseman - Senior Marketing Manager National Campaigns, TUI UK & Ireland

    Charlotte Cheeseman

    Charlotte is currently at TUI UK & Ireland as Senior Marketing Manager for National Campaigns. She has complete accountability for the national advertising strategy for Thomson Cruises & Weddings, whilst supporting the General Manager on Thomson & First Choice beach activity. Charlotte’s role is to also coordinate marketing activity across all marketing functions within TUI to ensure brand messaging and creative concepts are consistent.

    Prior to TUI, Charlotte worked agency side at MEC, Nexus|H and M2M. Working with an array of clients from Danone to Suzuki Cars and Motorbikes and with luxury clients in the Estee Lauder Group. Building campaign strategies and buying across all channels both on and offline to ensure clients objectives and KPI’s were met.


  • Emily Byrne - Marketing Director, L’Oréal Designer Fragrances

    Emily Byrne

    Having recently been promoted to Marketing Director (August 2014) Emily manages a portfolio of seven designer fragrance brands including Diesel, Viktor & Rolf and Ralph Lauren. She is responsible for defining and implementing the brands’ media, communications and launch strategies, ensuring that the plans are tailored to each brand’s unique DNA. Key achievements include regaining the no. 2 spot in the market for Diesel Only The Brave in 2013, the launch of Ralph Lauren’s Polo Red, as well as continuing a decade of double digit growth on Viktor & Rolf with the launches of Spicebomb and BonBon.

    Prior to this, Emily spent 5 years building her skincare expertise both in international product development and UK operational marketing. At L’Oréal Luxe’s headquarters in Paris, Emily developed new skincare innovations for Lancôme’s Rénergie, the no. 1 anti-age franchise worldwide. She launched Rénergie Yeux Multiple Lift, which was top 5 eye care in 5 European countries, with the first scent seal samples in skincare, and the first 100% un-retouched before/after photos used in a communications campaign for a luxury brand. She then went on to undertake a full renovation of the Rénergie franchise, including the first anti-age CC cream and specific formulas for the Chinese and US markets.

    Emily started her career at L’Oréal working at Lancôme UK where she masterminded the game-changing launch of Génifique, the brand’s biggest launch ever and the first luxury skincare product advertised on television. Thanks to strong growth in the year after launch, Génifique remains one of the brand’s key pillars today.


  • Esme Rodger - Senior Product Manager Maybelline, L'Oreal

    Esme Rodger

    Esmé is Senior Product Manager at L’Oreal, co-leading the Maybelline UK Product Team.  In her role as Senior Product Manager, Esmé has developed expertise in brand strategy, retailer engagement, campaign execution and team management.  In 2016 Esmé lead the Maybelline Eye, Brow and Shadow categories to record market share, securing no.1 position in the market.  She also delivered best in class retailer activations, creating a bespoke Superdrug collection, Go Rio, which won the Best Exclusive Award across all Superdrug suppliers.

    Before Maybelline Esmé was the Senior Product Lead in the L’Oreal New Business Team managing essie, where she was responsible for driving forward a challenger brand in a declining market.  Esmé lead on brand strategy, media planning and campaign execution to develop a plan that would fuel ambitious growth.

    Prior to L’Oreal, Esme held the position of Brand Manager in the Innovation Team at Danone.  At Danone she managed the luxury yogurt brand Oykos, creating a new sub range Oykos Heavenly.  She also led Danone’s first UK licensing ventures with Disney and Mars, successfully launching Danone UK’s first children’s yogurt offering and access a new market.  

    Before entering Brand Management at Danone Esmé held the position of CRM Manager, where she launched a first-in-category customer relationship platform; Live Danone. The platform was designed to drive brand loyalty via tailored rewards and build mother brand equity through relevant and engaging content. Esmé was responsible for designing the content, reward and recruitment strategies for the platform launch.

    Prior to Danone, Esmé was an Account Researcher at Millward Brown where she worked across a diverse portfolio of brands including Coca Cola, Ferrero, John Lewis, Vodafone and HSBC. At Millward Brown she was responsible for designing research methodologies, conducting brand health tracking, cross-media analysis and campaign pre-testing to deliver actionable insight for clients.

  • Harriet Knight - Senior Account Director, Karmarama

    Harriet Knight

    Harriet is currently a Senior Account Director at Karmarama, overseeing communications across Costa Coffee as well as LV Insurance. Prior to this, she spent the last 18 months running the B&Q team where she led the launch of the Brand’s most integrated campaign to date across ATL, digital, direct mail, partnerships and the 35,000 staff base.

    She has a real passion for New Business and has been fortunate enough to be part of the winning pitch teams for Debenhams, Rimmel London and B&Q across her career. More recently she managed New Business and Business Development for Karmarama’s production agency, Kream. During this time she bolstered the prospect pipeline and drove pitch conversion rates.

    Before joining Karmarama, after a brief stint as an Investment Banker, Harriet started her career in Advertising on the JWT graduate scheme. Here, she worked across Debenhams, Rimmel London and Wilkinson Sword.  She then extended her International experience through working with Royal Caribbean Cruises and Johnson & Johnson, where she headed up the Listerine and Calpol teams launching multimedia communications across 50+ markets. During this time Harriet developed her knowledge in Digital and Social, managing award-winning campaigns for both brands.


  • Henry Windridge - Head of Marketing, Global Radio

    Henry Windridge

    Henry is currently Head of Marketing at Global Radio, joining in November 2014. Previous to this he was Marketing Manager for the Luxury Group at Hearst Magazines UK, with Harpers Bazaar, Esquire and the newly launched Town & Country coming under his remit. He was responsible for creating brand strategies that encompass editorial, commercial and circulation requirements.

    Prior to Hearst, Henry began his marketing career at ITV in the Network Marketing department, rising from team assistant to brand executive responsible the the on and off-air marketing for drama, soaps and ITV3 and was part of the team that rebranded ITV for which he created the tone of voice guidelines.

    Henrys route in to marketing was rather circuitous - before ITV he was immersed in academia. He was awarded a PhD from UCL on American foreign policy 1947-1956, and also completed a MA from Birkbeck in Television History and Practice, a MSc from LSE in Global Economic History and a BA in History of the Americas from UCL.


  • Holly Oades - Head of Marketing & Customer Service, EAT

    Holly Oades

    Holly is currently heading up the new marketing function at EAT. and refreshing the brand through evolution of the brand philosophy and story. She is responsible for leading a team to develop and implement the brand planning, activation and comms strategy.

    Prior to this she worked at Sainsbury’s for 6 years, starting her career in buying before moving up and into brand planning roles for Sainsbury’s sub brands. She worked on several innovation and strategy projects including the relaunch of Sainsbury’s core own label range worth £6.8bn. It won the Grocer Gold Award for Own Label range of the Year in 2012.


  • Hortense Foult Rothenburger - Senior Brand Manager Cadbury, Mondelēz International

    Hortense Foult Rothenburger

    Hortense has recently been promoted to Senior Brand Manager Cadbury all year round gifting from March 2015. Previous to this she worked for Mondelēz International as brand manager CARTE NOIRE. She leads the brand’s strategy in the UK and recently launched the espresso compatible capsules.

    Hortense started her career at Kraft Foods joining the French coffee category as an assistant brand manager intern. She then decided to move to the UK with her fiancé and joined the Kraft Foods UK chocolate business, first as assistant brand manager on Toblerone, and then on Cadbury Dairy Milk. She had the great opportunity to launch Cadbury Dairy Milk Marvellous Creations, the biggest UK FMCG launch in 2013.

    Prior to that, Hortense graduated from a French business school. She studied Marketing and developed her experience through multiple marketing and communication experiences at L’Oreal, Siemens and a digital agency, in exciting cities such as Madrid, Paris and Shanghai.

    Hortense is half French half German and has a great passion for brands and team work!


  • Jack Lowman - Deputy Director of Marketing, The Prince’s Trust

    Jack Lowman

    Jack is Deputy Director of Marketing for the UK’s leading youth charity, The Prince’s Trust, and Founder and author of the training company and book, Hack Yourself.

    At The Prince’s Trust, Jack leads the marketing and digital department whose responsibilities are UK-wide and include brand management, advertising and digital communications.

    Previously, Jack was Group Marketing and Communications Manager in the private sector for events agency, Crown Group. Here he managed the full marketing mix across nine businesses.

    Jack’s successful cross-sector career has also seen him hold posts at the Big Lottery Fund, where he headed-up the regional communications team, and at safety charity ROSPA.

    He is also a Trustee for The Graeme Robertson Trust that helps young people into creative industries, and mentors for Google and the DMA.

    Jack’s training company, Hack Yourself, uses hacking mentality and techniques to help individuals and teams reach peak performance.

  • Jamil Bhatti - formerly Creative Manager, Camelot

    Jamil Bhatti

    Jamil is now residing in Australia after moving there in December 2014. Prior to this he was the Creative Manager at Camelot and worked across their full games portfolio -The National Lottery, Euromillions and Instants. He was responsible for directing creative output across all these Camelot brands in print and digital, above the line and in point of sale across the 39,000 strong retail estate. Jamil joined Camelot in Late 2012 as a Senior Designer and quickly progressed to the role of Senior Creative Lead and then Creative Manager.

    Jamil began his career at St Luke’s Advertising agency in London. The boutique, independent agency was where Jamil grew from a university graduate in 2003 to a Senior Creative, working closely with both senior management and clients, helping grow client relationships and win pitches. In his 10 years there he created campaigns across FMCG, banking, communications, charity, alcohol, fashion and beauty sectors. For brands that include IKEA, Clarks, Filofax, Space NK, Harvester, Divine Chocolate, The Royal National Institute of the Blind (RNIB), Strongbow & Bulmers Ciders and British Telecom.


  • Joly Zou - Founder, Solocal

    Joly Zou

    Following her passion in travel, Joly is currently building a startup (Solocal) to help women who travel alone. She's also consulting for several other startups and small businesses. Prior to jumping into the startup world, she was the Senior Marketing Manager at Microsoft Mobile Devices, who was responsible for launching the Windows 10 campaign globally. Joly loves helping people, especially in assisting them to gain skills and support for personal growth.

    She's a Trustee at Relate, and also Mentor at Shaw Trust Entrepreneur Programme. 

  • Jonathan Gibbs - Account Director, Jones Knowles Ritchie (JKR)

    Jonathan Gibbs

    Jonathan is currently Account Director for Jones Knowles Ritchie (JKR). He joined the branding and packaging design agency on the graduate scheme in 2008. During the last 5 years Jonathan has run a wide range of design projects across some of the biggest brands around the world, leading strategic and creative development for his clients. On a day to day basis Jonathan is responsible for a team of Account Managers who together have established long term relationships with key agency clients including Diageo, Unilever, AB InBev, Birds Eye, Kerry Foods, Premier Foods, Hain Daniels and AG Barr along the way.

    His work has taken him around the world including being selected for a secondment in New York to establish jkr’s presence in the US as well as visiting Ghana to pick up a Diageo Marketing Brilliance Award. He also helped the agency win a DBA Effectiveness award with Molton Brown in 2009. Previously Jonathan has worked at Fujitsu Siemens and Zeus Technology in sales and marketing roles respectively.


  • Katie Crossfield - Campaign Marketing Manager (eBay Classifieds) - Gumtree

    Katie Crossfield

    Katie is currently Campaign Marketing Manager working for Gumtree on the eBay Classifieds Group, joining in May 2015. Previous to this she was Marketing Manager for Yo!Sushi. She was recently voted the UK’s favourite, most trusted and coolest restaurant brand, Katie has helped manage YO! Sushi through an important transition into broadcast advertising, high profile PR activity and highly effective digital marketing. Working in the fast-moving casual dining sector has given Katie a unique insight into brand reinvention.  Her work at YO! Sushi has re-focused the organisation on NPD - both in terms of food and experience. 

    Katie has been at the forefront of the brand's entry into multi-media advertising working on key high profile partnerships - with 20th Century FOX and Warner Bros, highly innovative TV-led social amplification strategy – working alongside C4, ITV and Sky, quirky PR and in-house management of social media. Gaining recognition far beyond the restaurant and marketing sectors.

    Katie has a direct, energetic approach that is focused on building brands and delivering business results.


  • Mario Rauter - Brand & Comms Director, Simba Sleep

    Mario Rauter

    Mario is Brand & Comms Director for Simba Sleep, leading brand evolution, strategic brand communications and global market expansion. Prior, he was heading up the Global Brand team at Hive, taking the brand from the UK into several European markets, the US and Canada, and leading on Hive’s rebrand. Mario was working at Lloyds Banking Group, defining brand strategy and experience for Halifax after having worked on the EE brand launch. He came to the UK in 2010, working in Orange’s Global Brand Team, looking after sponsorships and heading up their first pan-European partnership for EURO 2012. He’s a brand marketing allrounder, having done most things from mobile banners to PR crisis communication to global brand strategy, and everything in between.

    Originally from Austria, he enjoys the cultural life in London, can be found nosing around exhibitions, and does a fair bit of travelling these days.



  • Muiris O Riada - Head of Marketing, IMEA - William Grant & Sons

    Muiris O Riada

    Muiris is currently leading the marketing function for William Grant & Sons across India, Middle East and Africa managing multiple integrated campaigns for the portfolio (including Glenfiddich single malt and Hendrick’s Gin). 

    Prior to this he was Global Marketing Manager for Grant’s whisky, the world’s third largest standard blended Scotch. He lead the brand’s strategic repositioning globally, launching the ‘Stand Together’ platform, now live in 40+ markets around the world. The last chapter entitled #IOU, was the company’s most successful digital campaign to date with 15 million+ views.

    Muiris has previous commercial experience, managing the company’s portfolio with leading global travel retail operators in key strategic airports such as Paris, Rome and Moscow. Prior to this he was the Global Brand Manager for Tullamore DEW Irish whiskey for over 5 years working across global advertising, packaging and experiential initiatives.

    Before graduating with a Masters Degree from the Smurfit Business School in Dublin, Muiris was an international swimmer for Ireland for over 8 years.

  • Natalie Post - Global Senior Brand Manager Captain Morgan Rum, Diageo

    Natalie Post

    Natalie is currently Global Senior Brand Manager for Captain Morgan Rum at Diageo. She has worked on Captain Morgan for a couple of years, creating marketing activity and Innovation to grow the brand in markets around the world. Captain Morgan is the 6th biggest Spirit brand in the world and growing 7% year on year. Natalie joined Diageo 3 years ago in Australia, where she worked as an Innovation Manager. She created and launched several Innovations, mainly on the Bundaberg Rum brand.

    Prior to Diageo, Natalie worked for Heineken/Scottish & Newcastle for 5.5 years. She worked as Brand Manager on Foster’s Lager and ABM in Innovation. Natalie was first recruited on their International Graduate Programme, where she lived and worked in 4 different countries in different business functions over 2 years. This included Marketing Sales and Supply in Spain, England, Germany and France, working in the local language in each country.


  • Natasha Pergl - Digital Marketing Consultant, Capgemini

    Natasha Pergl

    Natasha is a Marketing Consultant within Capgemini’s Digital Transformation Consulting team and works with FTSE 100 organisations to drive marketing excellence through intelligent use of digital. Natasha joined Capgemini in 2013 after a five month sabbatical travelling across Africa. Prior to this, Natasha was the Marketing Lead for the Manufacturing and Utilities sectors at Fujitsu, responsible for end to end B2B marketing, campaign management, events and communications. During her time at Fujitsu, Natasha supported the launch of their successful global cloud business, was selected to be on the Future Leaders Programme and awarded ‘Graduate of the Year’ in 2010.

    Originally from Australia, Natasha studied Philosophy at the University of Nottingham after working as a Media Buyer in London. Natasha is passionate about supporting young talent and proactively supports the Capgemini graduate scheme and Women in Business initiative. Natasha is also a mentor for graduates at the University of Nottingham.


  • Philip Raperport - Head of Drama Franchise Marketing, BBC Worldwide

    Philip Raperport

    Philip leads the brand marketing and strategy for global franchise brands Sherlock and Doctor Who at BBC Worldwide. He is responsible for driving marcomms planning and campaign delivery across key lines of business, recently launching campaigns for Doctor Who Series 10 and the award-winning Sherlock Series 4. He works closely with Content, Global Markets, Local Channels, Digital, Creative and Production to build awareness, grow global reach and deliver on Worldwide's ambitious commercial objectives.

    Previously Philip was Head of Marketing for BBC Radio 3, the broadcast Proms & Classical Music, where he rebranded the station, developed their new content and season strategy and achieved the highest reach and share for 6 years. He also launched BBC Music with the 'God Only Knows' film and collaborated on the pioneering 'Make It Digital' initiative to inspire 7-24 year olds to get creative with digital technology and learn to code.

    Before joining the BBC Philip spent four years in advertising at agency AMV BBDO working across key retail and FMCG accounts Sainsbury's and Guinness. He helped re-launch Sainsbury's Taste The Difference range and develop the strategy behind Guinness' 'Made of More' positioning.

  • Rachel Compton - Head of Commercial Marketing, ITV

    Rachel Compton

    Rachel has worked at ITV for nearly 3 years and is responsible for supporting a 300 strong sales team, working closely with advertisers and media agencies to maintain and generate new revenue streams.

    Rachel is a passionate marketer and led the commercial arm of the recent ITV rebrand. Rachel is part of the team who won both Brand of the Year and Sales Team of the Year at this year’s Media Week awards. As a tireless brand champion, Rachel is always looking for ways to push the boundaries, whilst remaining true to ITV’s core brand.  

    Prior to ITV Rachel has worked in both B2B and B2C roles at a global management consultancy and a University, both of which involved managing company rebrands.


  • Ruth Nye - Marketing Manager, Anglian Country Inns

    Ruth Nye

    Ruth works for a great family business, her own. She works alongside husband James in Anglian Country Inns, an award winning hospitality group with 8 establishments across Hertfordshire and North Norfolk. Including The White Horse at Brancaster Staithe and The Farmhouse at Redcoats in Hertfordshire.

    Previously, during her career at international communications and sports marketing group Chime Communications she has gained experience in public affairs, social media, events and insight as well as in her heartland of PR. Key campaigns in her portfolio to date include high profile launches of the Nintendo 3DS, BlackBerry 10, Airbus A350, TalkTalk TV and WePROTECT as well as significant experience in crisis communications on the BlackBerry outage and London riots. Ruth was voted onto Chime’s Innovate Board of 12 young professionals under 30. The Innovate Board is tasked with driving innovation and delivering against key business objectives set by the main board.In February 2014, following investment from the board, Ruth launched the ‘Chime Curious Club’, an exclusive youth networking group for communications professionals across all industries. As the name suggests it is all about networking against a backdrop of different or ‘curious’ experiences. It is designed to broaden people's horizons to encourage creative thinking; the life blood of the industry.

    She is also a member of Google 15, the first experiment between Google and a PR firm to inform strategy and content planning. She believes in technology and business being forces for good. Following graduation from Trinity College Dublin she joined Lehman Brothers – the week the bank imploded. As the saying goes you can’t keep a good woman down; within a week she had secured another job and since then enjoyed a fast track career specialising in communications.

  • Sarah Cowl - Content Marketing Manager, Aviva

    Sarah Ogden

    Whilst Sarah works at Aviva she isn't what you'd necessarily expect from a financial services marketer. She believes that pensions and life insurance don't have to be boring and given the massive impact they have on peoples' lives they certainly shouldn't be.

    In her current role as Content Marketing Manager, she knows that shareability is key to creating compelling social and digital content to spike the interest of her B2B financial adviser target audience. As a trained journalist, she understands it's all about standing for something and is cementing Aviva's position as a thought leader in behavioural science to help financial advisers understand how human behaviour impacts the way consumers make financial decisions. Sarah's content role is all about increasing marketing effectiveness and moving away from big money paid media spend. Currently working with a circa £1m budget, she is making owned and earned media work as hard as they possibly can.

    In her previous role as a Marketing Manager for workplace pensions, her challenge was to make government reform (with all employers having to provide company pensions) as sexy as it could be! Not an easy challenge granted, but one which resulted in Aviva taking its first steps in B2B social media and going digital by default.

    Before 2010 when yellow became a colour Sarah could never look at again without thinking of Aviva, she worked across many areas of marketing in both the public and private sectors. Amongst other things, she has marketed the government's contentious Care Records Service, promoted Liverpool's Capital of Culture status and worked on the Guardian Unlimited website. Sarah lives in York with her husband Chris, but is a regular weekender with her sister in London and family in Liverpool.


  • Simon McEvoy - Planning Director, Jam

    Simon McEvoy

    Simon is a multi-award winning strategist with over 10 years working on blue-chip clients like Unilever, Microsoft, Sky and Capital One.

    He is a widely published author and thought leader with a passion for social impact and behaviour change. This has led him to working on some interesting projects, like getting millions of men (including Hugh Jackman) to grab their balls for testicular cancer awareness, or becoming a B Corp Leader.Personally, he has been shortlisted for the Global WARC and Admap Strategic Essay writing award, is an Alumni of the Marketing Academy and sits on the Alumni Council.

    He is also incredibly excited to become a Dad for the second time!


  • Steven Woodgate - Marketing Communications Manager, Microsoft

    Steven Woodgate

    Steven is currently Marketing Communications Manager, with his previous roles being Windows Phone Marketing Manager, promoted October 2014 and prior to this was Social Media Manager, being responsible for social media and online communications for small and medium businesses. He took the lead behind two social campaigns ‘#AskClippy’ and ‘#SmartClippy’, which saw an average months’ worth of metrics in two hours and was picked up in the Daily Mail, Mashable and ReadWrite. He also owns and manages the SMB Content strategy and is the LinkedIn lead in the UK.

    Previously, Steven worked for Avery as a Digital Marketing Manager working on ecommerce to accounts such as Amazon, Viking and Staples, seeing an over 100% growth. During his Master’s year, he worked as a Project Manager for Solent Creatives and worked on side-projects for Southampton City Council, Winchester City Football Club and Southampton Solent University, winning two Gold Awards for Measurement and Community Campaign and was runner-up for Outstanding Young Communicator of the Year in the 2012 CIPR Awards.

    He was also the face of #ExtraMile, which was the lead campaign of the London Marathon 2014.



  • Susan McClean - General Manager for Broadband Acquisition Marketing, BT Group

    Susan McClean

    Susan has recently been promoted to General manager for Broadband Acquisition Marketing (May 2015. Previous tot his her role was Head of Broadband and Calls Acquisition Marketing for BT Consumer, part of BT Group. She is responsible for all acquisition Marketing activities across BT’s home Broadband products including fibre optic BT Infinity. She joined BT in 2004, where she progressed through 4 different lines of business across Global Services, BT Group, BT Business and finally joined BT Consumer in 2010.

    Susan’s career path has been diverse and fast paced, working across strategic programme management, commercial management and most recently, marketing where is she leading the largest portfolio area in BT Consumer. Susan’s passion and drive to achieve best in class results, while creating an environment where people can thrive and be empowered, have distinguished her career to date. She has a strong track record in deliveringrapid impacts, with the ability to galvanise people around one powerful vision to motivate and inspire.


  • Tom Probert - Head of Marketing, Dyno (British Gas)

    Tom Probert

    Born in England but raised in New Zealand, Tom returned to the UK in 2010 and currently heads up the Marketing team at the British Gas owned business Dyno. Working across the full marketing mix, he’s ultimately responsible for driving revenue growth for the domestic, on-demand market in plumbing and drains, supporting the franchise base with their marketing efforts, and ensuring the continued success of the Dyno brand. Recent efforts have seen him and his team pick up Best Overall Marketing Campaign at the Franchise Marketing Awards.

    Prior to his role with Dyno, Tom worked in the Product Development Team at British Gas managing the development and delivery of products aimed at people in rented properties. A significant part of his time in this role was spent creating and developing British Gas’ recently launched energy brand ME. Before joining British Gas, Tom spent his career in FMCG and has worked in categories such as chocolate with Lindt, oral care and home cleaning with Colgate Palmolive, and in ice cream with the world's largest dairy exporter, Fonterra.

    Highlights during that time included the winning of a global innovation fund award whilst at Colgate and the launch of a new brand of filled chocolate bars with Lindt.


2013 Alumni

  • Alastair Johns, Samworth Brothers - Brand & Business Development Manager

    Alastair Johns

    Alastair is currently Brand & Business Development Manager for Samworth Brothers. Previous to this he was with Ginsters working on brand creation and new revenue streams. Prior to Ginsters Alastair was the Brand Manager for Fox's Biscuits which is owned by 2Sisters Food Group. He joined Fox's as Brand Manager on the Kids portfolio which includes Party Rings. Previously Alastair worked for Tesco as a Customer Manager for Meat, Fish, Poultry & Eggs, joining in 2011.

    In 2008 Alastair started his career in the FMCG hot-bed of Lincolnshire as Marketing Assistant with Noble Foods, the UK's biggest egg packer. He spent the next 3 years developing, launching and growing the happy egg company brand. The first real brand ever launched in what was an increasingly commoditised, own-label category. The brand rocketed to £50m RSV in just 2 years and won numerous industry awards including The Grocer Gold, Food Brand of The Year in 2011. He was promoted to Assistant Brand Manager within 9 months.

  • Amanda Lakin, TUI - Head of Brand Marketing

    Amanda Lakin

    Amanda is currently at TUI UK & Ireland as Head of Brand Marketing. She has complete accountability for all marketing planning including national and regional campaigns, partnerships and retail, both print and digital.

    Prior to TUI, Amanda worked at British Airways Holidays as Partnership Promotions Manager and this involved media and creative management for campaigns with tourist boards and hotel partners. At Travelbag, a long haul tailor made travel expert, she managed weekly national press, radio, POS, shop events and emails. Amanda started her career on a graduate scheme at aia, which is a leading London based recruitment advertising agency.

  • Amy Gilbert, British Gas - Head of Energy Marketing

    Amy Holland

    Amy's most recent role was Head of Energy Marketing at British Gas, responsible for TTL integrated campaigns and Direct Marketing.

    Amy joined British Gas in 2011 initially as Advertising Manager before being promoted to Senior Marketing Manager and subsequently Head of Energy Marketing.

    Prior to joining British Gas, Amy worked as the Advertising Manager for Virgin Holidays. During her time at Virgin, she led the planning and delivery of all brand, direct response and trade advertising across all off and online media.

    Before taking on Client roles at Virgin and British Gas Amy worked as an Account Director at CHI & Partners in London. Joining CHI in 2005 after graduating from Oxford University. During her 5 years at CHI she worked with a variety of Clients from different sectors including Lexus, The Carphone Warehouse, RBS Group, Premier Foods, Pepsico, Pfizer and British Gas.

  • Annie Ivanova, CEO of Pink Moods Ltd & Digital Coach/Trainer for Google

    Annie Ivanova

    Annie is currently working for Google UK as a digital coach and trainer in their Sheffield digital garage. This includes masterclasses, workshops and coaching/consulting with clients. She is also involved in the partnerships, event management and outreach for Google including radio and other media with coverage on topics such as digital literacy and the digital skills gap.

    Alongside her work at Google she is the founder of a start up Pink Moods Ltd which is a platform containing a community of experts and tools that help women to reduce stress in the workplace and in life and is sold to businesses as part of their wellbeing and rewards programmes. The aim is to help them challenge their mindset daily so as to not miss any opportunities due to stress or anxiety holding them back.

  • Arron Child, Neuromarketer at Stuido Etch

    Arron Child

    Arron helps businesses innovate and cut through by blending the worlds of strategy with the decision sciences. He uses insight from decision sciences (neuroscience, behavioural economics and psychology) to guide branding and market strategies. Arron has been advising clients across a number of sectors: finance, technology, retail and hospitality.

    Prior to that he worked on multiple award winning campaigns, with the most notable being ‘The Random Adventures of Brandon Generator'. He has received individual accolades as a marketer: Marketing Society Young Marketer of the Year finalist, Marketing Week Rising Star Finalist, Next Generation: Power 100 and is a Marketing Academy alumni.

  • Daniel Callaghan, MBA & Co - Founder

    Daniel Callaghan

    Daniel is Founder and CEO of MBA & Company, the world's leading marketplace for qualified independent professionals. Daniel is passionate about helping businesses and professionals grow through creating a more network based economy of opportunities which lead to the creation of mbaco.com.

    He is an internationally published author on the subject of professional development and entrepreneurship with books published by the likes of Penguin, Michael O' Mara and Brightword. He has been selected as one of 12 Non US based New York City Venture Fellow as well as one of the UK's leading entrepreneurs of the future by the Guardian Newspaper. Previously, Daniel worked in developing media strategies for the likes of Procter and Gamble and the British Government. Daniel has an undergraduate degree from Durham University and an MBA from IESE Business School.

  • Emma Brooker, Apple

    Emma Brooker

    Emma is currently working within Apple, prior to this she had joined BBH in 2006 and during her time there she has had domestic and global account experience across a diverse range of brands including Johnnie Walker, St John Ambulance, Barclays, Persil, AMREF and World Gold Council. Emma also has experience in content production, film sponsorship communications, celebrity partnerships and charity campaigns. In her role at BBH she has been incredibly proud to play a part in the on-going development of global 'Keep Walking' campaigns for Johnnie Walker and the recent award-winning 'Helpless' campaign for St John Ambulance.

    Prior to BBH Emma began her career in advertising in 2004 at McCann Erickson as an Account Executive. After one year she was then promoted to the role of Account Manager. During her two years at McCann Erickson Emma managed the development of campaigns for Bisto, Microsoft and ACUVUE contact lenses. She also worked on the new business pitch for Bisto and Sharwoods.

  • Faye Goodyear, Hawker Beechcraft - Marketing Communication Manager, EMEA

    Faye Goodyear

    Faye is currently Marketing Communication Manager EMEA for Beechcraft Corporation (a world-leading manufacturer of business aircraft) joining in 2007.

    Previous to this, Faye was Commercial Co-ordinator/Account Manager for Moneysupermarket.com, from 2005 to 2007. Her previous roles also include Civil Clerk to Barristers for 7 Harrington Street Chambers during 2005. Faye started out as PA to Property Development Director for Liberty Properties, a vibrant, forward-thinking company who coordinate and manage property, property development, site acquisition, finance, and build procurement.

  • Fergus Chamberlain, Heirloom Sauce Company - Entrepreneur

    Fergus Chamberlain

    Fergus is a London based entrepreneur who has recently started a business importing Mexican smoked chilli products under the brand Gran Luchito. Made with chillies directly purchased from the farmers who grow and smoke them, Gran Luchito is the authentic taste of Mexico.

    Experience prior to this includes Brand Manager & National Account Manager for children's food company Little Dish and food buyer for Sainsbury's. Fergus holds a degree in Economic Science from the University of Aberdeen and a diploma in Culinary Arts from the French Culinary Institute in New York.

  • Harry Meakin, MOOSE The Alpine Spirit - Founder

    Harry Meakin

    Harry is founder of MOOSE - The Alpine Spirit. A brand new spirit made in the mountains of Austria. A perfected blend of mountain herbs with no added sugar. Apart from aiming to deliver the best drinks experiences in the mountains and on the islands - Moose's purpose is to protect nature. www.themoosedrink.com.

    Prior to this Harry spent 12 years in various sales and marketing roles across Diageo, L'Oréal and Paddy Power Betfair.

  • Jorgelina Melano, Mondelez - Brand Manager Chocolate Gifting

    Jorgelina Melano


    Jorgelina manages Mondelez’ Chocolate Gifting portfolio which is worth £100 million and includes iconic brands such as Cadbury Milk Tray, Terry’s Chocolate Orange and many more. In this role her main focus is on developing the long term brand and innovation strategy, brand equity activation and driving in-store presence.

    Previous to that she looked after Oreo, the world’s largest biscuit brand, in the UK market. She led its integrated marketing campaign as well as key product platforms strategy and Oreo’s social media programme, leading to continuous double digit sales growth.

    Jorgelina started her career at Kraft Foods in New York as part of an AIESEC traineeship, following which she joined the European headquarters in Zurich to work on the Tassimo global team. There she managed the commercialization of new brewers, led the relaunch of the Pan-European packaging design and helped develop and roll out the new brand visual identity.

    Prior to that she lived in Argentina where she studied Marketing and developed her experience through multiple marketing and sales traineeships as well as by volunteering in entrepreneurship foundations. During this time Jorgelina also joined AIESEC where she created and led its marketing department before embarking into her first role with Kraft Foods overseas. Jorgelina enjoys exploring the world and its diversity, challenging herself by trying new sports and is passionate about psychology.


  • Kate Taylor-Tett, Snatch INC - Head of UK Marketing

    Kate Taylor

    Kate is Head of U.K. Marketing at Snatch Inc, a virtual reality treasure hunt app with a brand platform at its heart.

    Snatch offers brands a unique opportunity to access a highly engaged group of consumers in an environment where interaction with brands is actively sought out and valued.

    Before joining Snatch Inc. Kate spent almost 10 years at AMV BBDO working her way up from graduate trainee to Deputy Head of Account Management, where she was responsible for a department of 130 people.

    During her time at AMV BBDO Kate worked on the development and execution of communications strategy for a variety of UK and international clients including Sainsbury's, Heinz, Mars Chocolate, PepsiCo, Camelot, Footlocker, The Metropolitan Police Service and Dixons Carphone. Highlights included the highly awarded Currys PC World 'Spare the act' Christmas campaign, Sainsbury's 'Feed your family for a fiver' and numerous behaviour change campaigns for The Met Police tackling issues ranging from knife crime to anti-terrorism.

  • Kathryn Marriott, Global Radio - Head of Commercial Marketing

    Kathryn Marriott

    Kathryn is currently Head of Commercial Marketing for Global Radio. Prior to this Kathryn was the Brand Manager at LEGO and is responsible for managing LEGO's product portfolio in the girls market. Kathryn is accountable for the brand P&L and delivery of ambitious growth targets. Kathryn has planned and delivered the 360 marketing plan for LEGO Friends in the UK and Ireland. This has resulted in LEGO Friends becoming the No. 1 new toy property in 2012. She is also developing the first UK Masterbrand campaign for LEGO.

    Kathryn began her career in account management, working for 6 years in different advertising agencies. She developed the marketing strategy and communications for global and UK brands ranging from Carling to Dove. Her highlights include producing the first ever Dove for Men campaign that launched at the US Superbowl in 2010 and winning a Gold EFFIE award for long term effectiveness on Dove Deodorant in 2009.

  • Laila Takeh, Monitor Deloitte Digital - Senior Digital and Innovation Strategist

    Laila Takeh

    Laila is currently the Senior Digital & Innovation Strategist with Monitor Deloitte Digital. Prior to this she was the CMO for Raising IT, joining in October 2014. Previous to this she was the Head of Digital Engagement at UNICEF UK. She is responsible for driving UNICEF UK's digital engagement strategy and playing a critical role in transforming the whole organisation to become digital first.

    Prior to this she has worked at the MS Society, Action on Hearing Loss, and British Heart Foundation. This has given her over ten years of experience in digital across disciplines and goals; marketing, technology, content and social media – income generation, awareness, service delivery and advocacy.

    In her free time she's part of the Twestival Global social and community team, London organiser and Global team member @barcampnfp, and member of a Horniman Museum Engagement Advisory group. Previous to this she was also a charity trustee for a youth music education charity in East London.

  • Lisa Goodchild, Digiwoo - Founder & CEO

    Lisa Goodchild

    Lisa's is Founder and CEO of Digiwoo, a digital agency that works in far-reaching arenas, from fashion and food to online advertising and non-profit.

    Throughout her career, Lisa has brought an x-factor of excitement to her projects, making 'it' happen for the likes of NTL, Mothercare, Panasonic and Ted Baker in terms of brand-management, and also in her capacity as an advisor to notable names such as PR guru Lynne Franks, Oritisie from JLS and MOBO Awards founder Kanya King MBE. She founded beauty comparison portal OSOglam which in turn lead Lisa to become a co-founder of one of the largest fashion and beauty publishers in the UK: Aigua Media – which now boasts more than 1.25 million views per month.

  • Liz Le Breton, BBC - Head of Marketing for Entertainment

    Liz Le Breton

    Liz is currently working for the BBC as their Head of Marketing for Entertainment, joining in June 2015. Previous to this Liz was with ASOS, brought into the marketing team specifically to help refine the Womenswear brand, proposition, structure and comms. Day to day she collaborates with an in-house team and a select group of agencies to develop strategy and deliver integrated campaigns, spanning a range of disciplines, including: social media, content marketing, brand awareness, mobile, direct & digital marketing, ecrm, PR and advocacy.

    Previous to this, Liz was Account Director at Fallon. Her three years at Fallon saw her working on a diverse portfolio of brands such as Nokia, Cadbury Spots v Stripes, TNCC, Maynards, Velvet & Cushelle and Asda. Prior to Fallon, Liz was Account Manager at Ogilvy London. She started out working on projects for Motorola, Kraft and Coca Cola. Liz started as a 360 Graduate.

  • Lulu Skinner, AKQA - Group Account Director

    Lulu Skinner

    Lulu is currently Group Account Director at AKQA. Previous to this she was at Fallon as their Group Account Director where she was looking after giffgaff, Kerry Foods, Cadbury 'gum & candy' as well as Cadbury chocolate. Highlights for these brands include taking over a whole town with friendly zombies as a way of building brand affinity for giffgaff, as well as making mums give a damn about Cheestrings through a new strategic repositioning and creative platform (watch this space). She joined Fallon as an Account Director in June 2010 where she worked on Cadbury, Innocent and Skoda which involved successfully launching the Fabia vRS with the 'Mean Green' campaign (and so doing justice to a follow-up to the iconic 'Cake' ad) as well as making sweets talk for The Natural Confectionery Company.

    Lulu originally started out in advertising after joining the grad scheme at Publicis. Here she worked on United Biscuits, SCA and some COI business as well as completing a training stint at the BTL agency Publicis dialog.

  • Mathew Munro, Strange - Founder & CEO

    Mathew Munro

    Matt is currently Principal for Strange London, an umbrella brand under which the founder members of Pollarize can release digital experiments and products. The first of these, Pretty IP, has received over 100,000 visits since launching with no paid promotion or PR activity. Previous to this Matt was Cofounder and CEO at Pollarize, which won at London Startup Weekend as well as winning a place on the competitive Wayra Accelerator program.

    Previously Matt was Digital Content and Marketing Manager at Virgin where he was responsible for the content, promotion and performance management of virgin.com, the Virgin own brand social channels and the management of Richard Branson's channels. Whilst in this position he conceived, managed and coordinated the Crimson Bandit marketing campaign. Matt has also Founded the mobile gaming start-up Lokio after leaving Techlightenment.

  • Matt Campbell, Executive Creative Director - Matta

    Matt Campbell

    Following an MBA at Oxford University, Matt spent 6 years as a senior marketer at global drinks giant Diageo. In 2009 he founded Futureproof, a full-service creative agency based in west London. Growing rapidly, the agency had consistent 7-figure annual turnover, a 30-strong full-time team, and lead campaigns for Hovis, the Shard, Microsoft, and Penguin Books.

    In 2015 he successfully exited Futureproof to found Matta, a creative agency specialising in the sport and health sector. Today, Matta, based in Waterloo, is lead creative agency for both The FA, the ECB, and Movember.

  • Michael Wilton, M&C Saatchi - Account Director

    Michael Wilton

    Michael is currently an Account Director for M&C Saatchi. Having joined as a graduate at the start of 2008, he has since worked on some of the agency's biggest accounts. He is one of the core client leads on the Peroni, Hyundai and Dixons integrated accounts. On a day to day basis he is responsible for leading strategic and creative development for his clients and ensuring strong relationships are forged by the whole team.

    During his time at M&C Mike helped launch the Department of Health's healthy living brand Change4Life which would become one of the most successful launch campaigns in COI history. He also helped win Cannes Lions, D&AD pencils and APG planning awards for the renowned Dixons.co.uk campaign and co-authored a book with Lord Maurice Saatchi and Jeremy Sinclair, entitled "Brutal Simplicity of Thought: How It Changed The World".

  • Michaela Bilton, Senior Account Manager, OMD UK

    Michaela Bilton

    18 months ago Michaela joined Fuse Manning Gottlieb OMD as Senior Account Manager, handling accounts such as Virgin Media, John Lewis, Starbucks and Waitrose. Her area of expertise currently sit within events and experiential as well as partnership activation.
    Previous to this she was the Events Executive for The Times, The Sunday Times and The Sun at News UK, starting the role back in August 2009. She was responsible for the strategy, planning and execution of events, partnerships and sponsorships across News UK – some of which include The Whisky Club launch, ECB partnership, The Times involvement with the GB Olympic Hockey Team and numerous fashion events with Style magazine.
    Prior to this she worked in the Sales Promotions team at Dewynters who specialise in Art and Entertainment.

  • Monica Majumdar, MediaVest - Strategy Director

    Monica Majumdar

    Monica is currently Strategy Director at MediaVest, where she leads the communications strategy development for FMCG clients such as Heineken, Avon and Schwartz.  Prior to MediaVest, she worked as Media Group Manager at PHD, responsible for the communications planning and account management for Mondelez and British Heart Foundation. Monica started her media career at Starcom Mediavest, where she was an Account Manager on the P&G account. In her 5 years on P&G, she managed a variety of brands, including Pampers, Oral B, Gillette, Venus, Pringles, and Braun. With her P&G expertise, she was selected to go on secondment to Milan to work on the P&G business in Italy, South Africa and Central Asia.

    Originally from San Francisco, Monica previously worked as an associate producer at MSNBC after finishing her B.A. in English at Columbia University. She moved to the UK to pursue postgraduate studies in Global History and Medieval Literature at the LSE and Cambridge.

  • Paul Rider, Monitise Group Plc - Chief of Staff

    Paul Rider

    Paul is currently Chief of Staff to the Group CEO of Monitise PLC (the largest mobile money specialist globally). In his role at Monitise, he works closely with the Group CEO, the executive team and the wider business. Since joining Monitise in September 2011 he has worked in the CEO's Office as well as with the sales, marketing and product departments and has worked on a number of corporate and business development projects including Monitise's acquisitions, fundraises and global sales partnerships.

    Before joining Monitise, Paul began his career at Deloitte where he worked in financial services, technology, media and in the public sector in a number of strategy, technology and corporate finance roles. While at Deloitte, he trained as a Management Accountant.

  • Rajeeb Dey, Enternships - CEO

    Rajeeb Dey

    Rajeeb is the Founder & CEO of Enternships.com, a service providing "entrepreneurial work placements" by connecting talented students and graduates to start-ups and SMEs worldwide. Enternships works with over 4500 startups/SMEs as well as creating bespoke talent programmes for corporate clients such as Wayra, Santander Bank and Havas.

    In March 2011 Rajeeb Co-Founded StartUp Britain – a national campaign supported by HM Government that aims to celebrate, inspire and accelerate entrepreneurship in the UK, launched by the Prime Minister David Cameron, Chancellor George Osborne and Secretary of State Vince Cable.

    Aged 17 he Founded the English Secondary Students' Association (ESSA) now known as Student Voice – the first national organisation working to empower school students by giving them a voice in their education.

  • Rob O'Donovan, CharlieHR - Co Founder & CEO

    Rob O'Donovan

    Rob is the Co-Founder & CEO of CharlieHR, the free HR platform for small businesses.

    We started Charlie because we felt that while building a company is a hard old gig, running one shouldn't be.

    Rob arrived at Charlie via a myriad of accidental moments that ended up becoming not just real companies but his great passion in life.  Previously and alongside his long time co-conspirator and best friend Ben - Rob founded a trio of marketing agencies under the umbrella of The Eleven, most notably Born Social which now goes from strength to strength under the stewardship of a bunch far smarter than yours truly.

    He spends most of his time counting himself lucky and desperately trying not to be found out.

  • Ry Morgan, Unmind - Co Founder & CPO

    Ry Morgan

    Ry Morgan is Co-Founder & CPO of Unmind, a B2B mental health platform. Unmind provides clinically-backed tools and training to improve people's mental wellbeing – creating healthier, happier, more human organisations.His prior venture, Yomp, also focused on workplace wellness and was acquired in early 2016 by a global employee benefit provider. A big fan of almost all things tech/startup, Ry is always happy to connect with those passionate about the early-stage ecosystem.

  • Sarah Plater, Marketer, Writer and Photographer

    Sarah Plater

    Sarah runs a small design & marketing agency (www.mrandmscreative.com) that looks after two main clients: a high-end pitch and presentation consultancy and a film-making agency.She’s written enough books to fill a very short shelf:

    - Go To Sleep: Peaceful Thoughts for Active Minds (funded through Kickstarter and available to buy on www.gotosleepbook.com)
    - Mastering Portrait Photography (published by Ammonite Press, 2015)
    - Merlin’s Little Book of Wisdom (published by the Marketing Academy, 2015)
    - Foundation Portrait Photography (published by Ammonite Press, 2014)

    And she’s into portrait photography, reading/learning/self-development and travelling.

    Sarah shares her writing, images and unsolicited opinions on www.sarahplater.com.

    She lives in Bicester, Oxfordshire with her husband and dreams of living by the sea one day. Hopefully in a country where the sea is a tad warmer.

  • Smriti Khanna, Electrolux UK & Ireland - Senior Consumer Marketing Manager

    Smriti Khanna

    Smriti is a brand strategist and an internal communications expert, with a diverse background, ranging from creating employee engagement and communication plans, to developing target consumer strategies to conceptualizing PR strategies for MNC clients. She has been trusted with the end to end development and delivery of secret and business critical projects in global matrix organizations and, have the proven ability to engage with and influence at all levels of an organization, including C-suite stakeholders.

    Currently, Smriti leads the consumer marketing efforts at Electrolux UK & Ireland as the Senior Consumer Marketing Manager. Her role includes developing local brand strategy, including the national promotions strategy and calendar, managing consumer marketing campaigns and brand engagement across both the markets as well as determining the local PR strategy. Prior to Electrolux, Smriti was leading the Global Consumer Targeting Strategy for Windows Phones at Microsoft, where she was responsible for defining the core consumer strategy and implementing across markets and product tiers. Prior to this, Smriti was the Global Brand Strategy Manager at Nokia, where she was responsible for managing the overall Nokia-Microsoft brand integration as well as had the very exciting opportunity to work on Nokia's brand led turnaround efforts, contributing to the development of a brand purpose and vision as well as leading internal brand engagement efforts.

    Smriti is a global citizen, and has lived, studied and worked in New Delhi, the Bay Area, France, Singapore, New York and London. She was also one of the youngest candidates in the class of 2008 at INSEAD.

  • Sophie Macaulay, Freelancer - Marketing Strategist

    Sophie Macaulay

    With over 12 years solid marketing experience across retail, FMCG and financial services in U.K. and international markets, Sophie is currently a freelance marketing strategist working for a number of SMEs, focusing on brand repositioning strategies.

    Sophie worked for Arla Foods for over 5 years, acting as senior brand manager on Cravendale, the UK's leading milk brand worth £151m. She was responsible for the full marketing mix including the successful management and delivery of £10m annual marketing spend - highlights include the award winning multichannel partnership with Disney The Muppets in 2014 and Sport Relief partnership in 2015.

    Prior to Arla, Sophie spent over 2years at Tesco as Senior brand manager in the Telecoms and Tesco Mobile team, working across advertising and in-store communications.

    Sophie started her career working up to Account Director at WAR, Cambridge and Principles Communications, Leeds.

  • Sophie Wheater, Tesco Mobile - Head of Brand & Advertising

    Sophie Wheater

    Having been at Tesco Mobile for nearly 5 years, Sophie was recently promoted to Head of Brand and Communications. With her team of 8 people is responsible for all brand communications including ATL, BTL, in store, digital, social, PR and customer communications to a base of 3.5 million customers.

    In her previous role of Senior Brand and Advertising manager she launched the Tesco Mobile Facebook page and ran multiple ATL campaigns, establishing Tesco Mobile as a challenger brand in the Telecoms sector. She came to Tesco Mobile after working for 1.5 years with Tesco in the Point of Sale team across all Telecoms products. Previously to this she organised art fairs in a small company, gaining experience across sales, marketing and operations. A late comer to marketing, Sophie followed her English and Psychology degree with a Post Graduate Diploma in acting at Guildford School of Acting.

2012 Alumni

  • Virginia Barnes, Group Head of Customer Propositions - Aviva

    Virginia Barnes NEW ResizedVirginia is currently Group Head of Customer Propositions at Aviva. Joining in 2009 to form part of the newly created global brand team, her role involved working with local marketing teams to manage the brand around the world as well as running centrally led marketing initiatives. She was promoted to Global Head of Brand in October 2011 and in November 2011 was named Young Marketer of the Year by the Financial Services Forum.

    Previously, Virginia was a Brand Manager at Mars snack food working with Skittles, Starburst and Maltesers and before that at Arla Foods on Anchor Butter, which she successfully re-launched as “the free range butter company” – the launch campaign won a Marketing Week Effectiveness Award.  Virginia began her career in advertising as a graduate trainee at D’Arcy in 2001 before moving to Leo Burnett and then JWT.

  • Tom Probert, Strategy Director - BTDT Ltd

    Tom Probert NEW ResizedTom is currently Strategy Director for Been There Done That, previous to this he was the Senior Strategist at Bow & Arrow where he was responsible for running innovation and NPD projects across multiple sectors and identifying key areas of growth for clients. This involved building creative and commercially viable products and services that provide differentiation, growth and significant revenue. His chief responsibilities included leading innovation projects on the company’s two biggest clients, Carphone Warehouse and Kerry Foods.

    Prior to working at Bow & Arrow he spent three years working for the world’s biggest fund manager, Blackrock as a Product Specialist for UK equities. His key responsibilities included selling funds to clients, building key relationships, both internally and externally, writing regular market reports and creating marketing strategies for retail and institutional clients. Since university he has also started his own events business, Gouranga Events. For 7 years, alongside his career, he has run highly successful events across the UK at nightclubs and festivals.

  • Tamsin Boardman, Digital Marketing Manager - J Sainsbury's

    Tamsin_Boardman_-_Scholar_PhotoTamsin is currently Digital Marketing Manager at Sainsbury’s and is evolving the brand promise of ‘Live Well for Less’ within digital channels. Prior to this she worked in an innovation and brand strategy role at Sainsbury’s, across their own brand portfolio worth over £0.5bm, and previously at Kerry Foods across the UK and Irish branded portfolio.

    She is passionate about strategic thinking, driving clarity of the issue and objectives, building cross functional relationships and taking a pragmatic approach to project delivery, leveraging relationships to build effective teams that are motivated to deliver.

  • Sophia Wetherell, Brand Planning Industry Manager, Google

    Sophia_Wetherall_-_PhotoSophia is currently the Brand Planning Industry Manager for Google. Previous to this she was Director of Corporate Development, working in the New York office for M&C Saatchi. Previous to this she was International Development Director for M&C Saatchi, reporting in to the Global CEO, Moray MacLennan, helping direct and grow M&C Saatchi Worldwide’s international capabilities and clients. Prior to her international role Sophia worked her way up through the ranks in account management, looking after some of the agency’s most important clients; Change4Life, RBS, NatWest, the Home Office and some of their key pro bono clients such as Beat Bullying. Before working with M&C Saatchi she was a graduate trainee at Loewe, working on the Innocent and Johnson&Johnson accounts. 

    Alongside the day-job she works with the Haberdasher’s helping bring first rate education to under-privileged children, something she is truly passionate about. She also works with Heather Jackson, CEO of An Inspirational Journey, campaigning for improving equality standards at board level & training promising young women. She graduated from Edinburgh with an MA in English Literature in 2006.

  • Sarah Pajak, Brand Manager, Coke Zero

    Sarah Pajak NEW ResizedIn February 2011, Sarah joined Coca-Cola as a Brand Manager on Coke Zero working for the team responsible for developing the strategy and campaigns for North West Europe.

    Currently Sarah is responsible for leading the development and roll out of a fully Integrated Marketing Campaign which will see Coke Zero partner with a major film title in September 2012. On joining the company, Sarah was responsible for developing & leading the passion point strategy in Gaming, which has involved engaging & driving brand love with our target audience through setting up partnerships with the like of MSN & Playstation. Sarah started her marketing career at Kimberly-Clark, joining the company on their graduate scheme in 2006 and in total spending 5 years with them, enjoying a wide range of roles across both marketing; working in her time on all KC consumer brands including Andrex, Huggies and Kleenex as well as a year spent in sales on the Tesco account. 

    Following the graduate scheme Sarah then moved to the Huggies, working as an Assistant Brand Manager for two years leading the strategy and activation for DryNites & Huggies Little Swimmers. It was for her work on Little Swimmers, that saw Sarah get awarded the ‘Young Marketer of the Year’ award by the Chartered Institute of Marketing in February 2010. Her final role with KC was as a Brand Manager on KLEENEX where she was responsible for the portfolio management of the mainstream business.

  • Robbie Dale, Founder - Make More Dots

    Robbie Dale NEW ResizedRobbie is the founder of Make More Dots, a business built on the idea that the world would be a better place if we were all a bit more curious. As a creative director and writer he's long seen the connection between curiosity, creativity and clarity of what actually *works*. Make More Dots partners with interesting organisations to create projects that help more people benefit from those connections.

    Previously, Robbie spent 10 years as creative director of word of mouth specialists 1000heads, and latterly Unreal, a D&AD award winning design agency. He worked with clients including PlayStation, Red Bull, Microsoft and the BBC, won over 50 awards for creativity and effectiveness, played a small part in changing the course of British politics, and was named in the inaugural BIMA Hot 100 and Drum Digerati 'power lists' (inverted commas mandatory).

    His career got going while ignoring Philosophy lectures at the University of York and instead learning how to run a comedy club, use Adobe Creative Suite and write scripts for radio (BBC Radio 4, 7) and stage (Edinburgh Fringe, London various). It emerged more fully formed later as the first employee of Casting Call Pro advising producers, actors, drama schools and more on how to make the most of a new thing called 'the internet'.

  • Puneet Ahira, Senior Strategist - Google

    Puneet_Ahira_-_Scholar_PhotoPuneet is a Senior Industry Strategist on the UK Agency Team at Google.  She project manages the team's portfolio strategy, business planning, and is responsible for accelerating digital spend through thought leadership and market-based analysis and insight. 

    Puneet was previously employed at Goldman Sachs as a Financial Analyst where she worked on the GS Sustain project - collaborating with industry leaders, CEOs, governments, and thank tanks to assess the sustainability of the world's biggest companies, across every sector. 

    She studied at Oxford University and achieved a double first in Biological & Environmental Sciences.  Before coming to the UK, Puneet lived in the US (where she grew up) and co-authored a book on youth civic activism.

  • Nick Pinder, Regional Partnership Marketing - Manchester City Football Club

    Nick Pinder New ResziedNick has recently joined Manchester City Football Club as Regional Partnership Marketing from April 2014. Prior ro this Nick was an Associate Director at Brand Learning Partners Ltd.  Since joining the business back in 2010, Nick worked with clients across a range of sectors including pharmaceuticals, FMCG and financial services. He was currently part of a US-focused team, helping to expand the company’s transatlantic footprint since the recent opening of Brand Learning Inc. in New York. 

    Prior to his days in marketing capability Nick spent five years at Fast Track, a leading international sports marketing agency based in central London and part of the Chime Sports Marketing (CSM) Division. Before starting a career in Marketing and Sponsorship, Nick explored his love for writing through an internship at the Independent Newspaper, having earlier completed a Post Graduate Diploma in Journalism. He graduated from Leeds University where he studied Politics.

  • Jovan Buac, Client Director - FutureBrand London

    Jovan NewJovan is currently Client Director at global branding consultancy FutureBrand. Prior to this, Jovan spent nine years at Jones Knowles Ritchie (JKR). As a Client Director, Jovan is involved with managing design at a strategic level and leads a team of account managers who alongside him build strong client relationships and deliver high levels of client servicing. During his career he has worked with Unilever, Britvic, Diageo and Birds Eye.

    He also led the account for luxury fragrance house Penhaligon’s, for which JKR won numerous design awards including DBA Design Effectiveness, New York Festivals and a Marketing Week Award. Jovan started his career with an internship at advertising agency M&C Saatchi and also experienced life as a client in retail marketing before moving to branding and design.

  • Jenny Walker, Senior Brand Strategy Manager - Lloyds Banking Group

    Jenny Walker Updated Photo ResizedJenny currently works as Senior Brand Strategy Manager at Lloyds Banking Group where she is responsible for defining and managing the brand strategies and branded customer experiences for both Lloyds TSB and Bank of Scotland.  A latecomer to Marketing, Jenny has worked her way around most parts of the bank, having joined Lloyds TSB on the Management Trainee scheme in 2006. 

    Previously, Jenny worked for Broadgate Public Relations, where her clients were a range of Homes and Interiors businesses.  Jenny has a 2:1 in French and Politics from the University of Bristol and L'Institut d'Etudes Politiques de Bordeaux.  A massive fan of all things French and Spanish, Jenny has also lived in Madrid and Buenos Aires.  

  • Jennifer Elworthy, Head of Marketing & Communications, Freesat

    Jenny Elworthy NEW Resized

    Jennifer is Head of Marketing and Communications at Freesat, a subscription-free satellite TV joint venture between the BBC and ITV, where she oversees the strategic development and execution of marketing and PR. She is responsible for driving Freesat awareness and sales through campaigns, brand development, customer and retail marketing, customer service, digital and PR. 

    Jennifer is also a DMA judge and Non-Executive Director of Digimeal, a digital start up.  With over 10 years experience across leading media companies, her previous roles include Marketing Manager at The Times, where she led campaigns to market print and digital subscriptions and launched the ‘pay wall', and various roles at the BBC, including the launch of BBC branded channels internationally.

  • Jamie Dodds, Creative Marketing Manager - BBC


    Jamie is the Creative Marketing Manager for the BBC’s youth portfolio, and currently oversees the development and delivery of all audience-facing campaigns for Radio 1, 1xtra, BBC Three and 6 Music. Jamie joined the BBC in March 2010, initially starting as a Brand Executive. He then worked as the Creative Marketing Manager for BBC Children’s and Learning from January 2011 until July 2012.

    After graduating from The University of Glasgow in 2007, Jamie joined Channel 4 Television and worked there for almost three years as part of the marketing team for Entertainment, Drama, Comedy and E4. Whilst at the Channel Jamie worked on numerous multi-platform campaigns for hit shows such as Skins, The Inbetweeners, Misfits and Big Brother.


  • James Meekings, Co-Founder & Marketing Director - Funding Circle

    James_Meekings_-_Scholar_PhotoJames is co-founder of Funding Circle, the UK’s first and largest online marketplace where people directly lend to small businesses, sidestepping the banks. Funding Circle launched in August 2010 and in the first 18 months over £30m was lent to more than 700 businesses. In 2012 Funding Circle won Moneyfacts 2012 Best Alternative Funding Provider Award. James was also featured at number 31 in the UK’s top 50 most influential entrepreneurs and investors by Business XL magazine. James leads Funding Circle’s marketing and sales activities, and is responsible for all customer acquisition.

    Prior to launching Funding Circle James worked for England 2018, the FA’s team bidding for the right to host the 2018 FIFA World Cup, and before this at OC&C Strategy Consultants. James has a first class degree in Economics and Management from Oxford University.

  • James Eder, Founder & Director - The Beans Group

    James Eder New ResizedJames Eder is the Founder & Director of The Beans Group which helps brands engage with the youth market. James became one of the youngest entrepreneurs in the UK when he founded the business at the age of 22, two weeks before graduating from university. The Beans Group’s original and flagship website is studentbeans.com, a lifestyle portal for university students which includes the latest deals and discounts, money-saving advice and entertaining articles. With over ½ million unique visitors each month and widespread brand recognition in UK student households, studentbeans.com is officially the nation’s top website for 16-24s (Nielsen Online).

    James is a frequent speaker at conferences, schools and universities across the UK and internationally on subjects including marketing, entrepreneurship and establishing a successful brand. James is also a guest lecturer at the University of Birmingham.

  • Jacinta Fisher, Client Services Director - Octagon

    Jacinta Fisher NEW ResizedJacinta works at Octagon, the number one Sports Marketing Agency globally. Her role at Octagon is to lead and drive MARS (Work Rest Play your Part for England!) partnership with the England Football Team and Players. Prior to Octagon Jacinta worked at DBB London where she learnt to craft brand strategies and deliver cutting edge creative and concepts to dynamic brands, gaining invaluable experience across diverse accounts.  Jacinta began her career in Australia with NIKE Pacific in the Marketing Department.

    Jacinta has worked as a coach within local communities in Ghana and is now a respected mentor at The School of Communication Arts 2.0.

  • Inderveer Tatla, Director - Oxfordshire Business First

    Indi Tatla NEW ResizedIndi is currently Director working for Oxfordshire Business First, previous to this she was an Intrepreneur for ByBox where she has pioneered and led the development of a business-to-consumer proposition within a £50 million business-to-business organisation. She is responsible for introducing and growing a new service proposition, delivery to banks of electronic lockers, in a new market so online shoppers no longer have to wait at home for their parcels. 

    On joining ByBox in 2005, she developed the marketing programme for the company’s core business-to-business services in the UK and its international subsidiary Logibag. Since then Indi has single-handedly cut through the “grey zone” to launch a consumer internet delivery proposition and develop a commercial model that resonates with the market. Alongside doing so, she secured a contract to install lockers at every mainline Railway Station in the UK and established strong partnerships with internet retailers.

  • Helen Tupper, Commercial Marketing Director - Microsoft UK

    Helen Tupper New ResizedHelen is Head of Commercial Marketing for Microsoft UK. Previously, she has held roles as Head of Marketing for Virgin Red and Global Head of Customer Experience and Thought Leadership for BP.

    Helen is passionate about helping organisations to grow and leading through the new.

    Alongside corporate life, Helen runs Amazing If, a business which helps people to have happy careers, and writes a monthly column for Marketing Week.

    Helen has been awarded an MBA scholarship from the FT and the 30% Club and has also won several leadership awards.

  • Haseeb Rahman, Business Unit Manager Chocolate & Confectionary, Nestle

    Haseeb_Rahman_-_Scholar_PhotoHaseeb has recently joined Nestle (February 2014) as their Business Unit Director for Chocolate & Confectionary. Previous to this he was the Marketing Manager for the Unilever Dressings UK & Ireland business where he leads the brand building activities for Hellmann’s, Colman’s and Maille and is responsible for the business strategy, brand equity, and P&L.  His recent launch of Hellmann’s Flavoured Mayo has won the prestigious Unilever Global Category Award for significant value share growth & the DBA “Design Effectiveness Award”. Some of his previous marketing campaigns have been also recognized in Ad-watch and Guinness World Records.

    Prior to this role Haseeb has worked in brand management on several other global brands like Bertolli, I can’t believe it’s not Butter, Lifebuoy, and Lipton along with a stint in global marketing excellence looking after Brand Stewardship and Best Practice Marketing.  Haseeb started his career with Unilever Pakistan in the Management Trainee programme after an MBA (Marketing) from IBA Karachi from where he graduated as a double marketing gold medallist.

  • Grace Letley, Strategic Innovation Director - Vizeum

    Grace Letley ResizedGrace Letley is a strategy director at top 10 media agency Vizeum UK with a focus on innovation. Her role is to bring new approaches to insight generation and audience understanding for the agency’s portfolio of clients which includes TSB and AB InBev. Grace is also responsible for ensuring the agency and its people integrate innovation into its strategic approach, ideas and execution.

    Grace has almost a decade’s experience working at top media agencies Starcom MediaVest and PHD and has been named among the marketers of the year for the Women in Marketing Awards.

  • Gemma Howells, Brand Portfolio Manager - Woolworths Australia


    Gemma is currently Brand Portfolio Manager for Woolworths Supermarkets in Australia. Before this she was the Senior Brand Manager for Pedigree in the UK where she managed the wet dog food portfolio. Prior to this she worked for innocent drinks in a variety of marketing roles including working in Hamburg as part of a small startup team launching the brand in Germany.

    As Kids Brand Manager, she secured a substantial increase in marketing budget to invest in a Back to School campaign. It delivered very strong results and won her Marketing Week’s 2009 Rising Star award.

    She started her career on the graduate scheme at Cadburys gaining experience in both sales and marketing. Gemma has a degree in Management with German from Nottingham University. She is passionate about sport, travel and food and has embraced the beach lifestyle since moving to Sydney.

  • Emma Sherwood-Smith, Foster's Marketing Manager - Heineken UK Ltd

    Emma Sherwood-Smith NEW ResizedEmma has recently changed roles and is currently the Marketing Manager, Fosters for Heineken UK Ltd joining in December 2013.

    Prior to this Emma was Marketing Manager, Smirnoff for Diageo Western Europe, being promoted from her previous role as Senior Brand Manager Pimm's where she was responsible for the development & deployment of the Pimm’s brand strategy. Emma was accountable for the full brand P&L as well as brand equity growth targets. She led a team of 3 people, who have recently developed a new 360◦ communications platform for the brand, spanning TV, digital, mobile, social media, PR, packaging, experiential & sponsorships. Across the past 12 months the Pimm’s brand has grown value by 70% in the licensed sector. 

    Emma has worked for Diageo for 8 years, across sales, category development & customer marketing on Smirnoff, before joining consumer marketing as senior brand manager on Jose Cuervo Tequila 4 years ago.  Prior to Diageo she studied at University College London as well as establishing a bar and nightclub in central London.

  • Emad Nadim, Student - Harvard Business School

    Emad Nadim ResziedEmad is currently reading for his MBA at the Harvard Business School. He has just completed a summer of experimentation by taking a leap outside the world of marketing through working as an Associate at McKinsey & Company in San Francisco.

    Prior to pursuing business school, Emad worked for 8 years for Mondelez International in a variety of Brand Management and commercial roles. This included managing the Cadbury chocolate and Kenco coffee brands in the UK. Before entering the FMCG world, Emad briefly dabbled in the world of finance, and in political journalism. He also co-founded the Pakistan chapter of AIESEC, the world's largest youth-driven leadership organisation.

    Emad is passionate about breaking down borders and pursuing a cohesive world where people from across cultures can come together to pursue common goals.

  • Edwin Broni-Mensah, Founder - Give Me Tap

    Edwin_Broni_Mensah_-_Scholar_PhotoEdwin is the founder and “The Water Guy” of GiveMeTap. In 2009, while Edwin was completing his PhD in Mathematics, he experienced the difficulties in accessing water when away from home and discovered the financial and environment impacts that drinking plastic bottled water caused. This compelled Edwin to envision a better way to help people in the UK reduce their waste and eliminate the social awkwardness in asking for tap water, while simultaneously providing the gift of clean water to those without through the funding of water projects.  As of November 2011, GiveMeTap has provided over 3,000 people with easier access to drinking water through giving partners in the UK and Africa. Through GiveMeTap, Edwin is on a mission to make clean water easily accessible to every human in the world in the most sustainable way possible.

  • Ed Ross, Head of Marketing and Media across News, Sport, Factual and ITV4 - ITV

    Ed Ross NEW ResizedEd is currently Head of Marketing and Media across News, Sports, Factual and ITV4 at ITV. Since his time at ITV Ed has been responsible for multi media campaigns for some of television’s biggest events ranging from the Rugby World Cup to the Royal Wedding the Champions League, The FA Cup and The Tour de France.

    Prior to joining ITV, in his advertising days, Ed rose from the position of Account Executive to Account Director working at agencies such as, adam & eve, Ogilvy & Mather and EHS Brann. He has worked on a number of award winning campaigns for some of the nation’s most loved and respected brands spanning multiple sectors, such as John Lewis, Foster’s (Heineken), Genius Bread, Comfort (Unilever), easyJet and the Classic Malts (Diageo). Ed read Business and Marketing Management at Oxford Brookes University.

  • Daianna Karaian, Founder - Thoughtful Works

    Daianna Karaian New ResizedDaianna is the founder of Thoughtful Works, a global creative guild that brings top marketing talent together with mission-led startups to make things that make a real difference. For 20 years, she's worked in strategic marketing and social impact with big corporates and small startups, client-side and agency, with brands like IKEA, Lego, M&S, Unilever and Pearson… and been an advisor to Prince Charles, too.
    Her work with EDF Energy won a Cannes Lion Award in 2013, an IPA Effectiveness Award in 2014, and the Marketing Society Grand Prix in 2015. She's on the advisory board of tech startup Stuffstr, has served on the D&AD Pencil jury, teaches courses for D&AD and Year Here, and is a mentor for Year Here, Google and Merlin’s Apprentice. She is the Editor of Thoughtful Magazine, has written for The Economist, Quartz and Courier, and has been written about in The Guardian, The Huffington Post, The Memo, Positive News and PSFK.

  • Celine Naude, Head of Marketing Services for Tech Data

    Celine Naude NEW Resized

    After ten years at Microsoft UK, Celine is now Head of Marketing Services for Tech Data, one of the world’s largest technology distributors. Tech Data help companies like HP, Apple, Cisco, Microsoft — and hundreds of others — bring their products to market.

    Celine has worked in marketing, communications and advertising roles for almost eighteen years after completing a BA Honours in Marketing and a Masters degree in Mass Communications. Over her career, Celine has worked in a diverse range of sectors including the hospitality, waste management, publishing and communications industries and has been recognised both internally and externally in the marketing industry for her campaign activities.

  • Caroline Dundas, Marketing Lead UK & EIRE - Jawbone

    Caroline_Dundas_-_Scholar_PhotoCaroline is currently the Marketing Lead UK & EIRE for Jawbone, previously she had joined O2 UK in October 2011 to help the Consumer Products team take new communications services to market. During her time she has launched and managed a large beta trial for a new communications product and is currently working with external and internal partners to develop the full proposition and marketing campaign prior to launch.

    Before O2, Caroline worked at award-winning London handset manufacturer INQ Mobile as their Product Marketing Manager, responsible for developing handset propositions and communications. She began her career as Marketing Communications Executive for marketing consultancy group Optimisa after studying European Studies with German at King’s College London. Caroline has a postgraduate diploma in Journalism and a diploma in Integrated Marketing Communications from the Institute of Direct Marketing.

  • Alex Mackenzie, Director - OneLeap

    Alex Mackenzie New ResizedAlex is currently the Director for OneLeap. Previously he was the Principal Consultant with the global consultancy firm McKinney Rogers. He has spent 4 years with McKinney Rogers, partnering with a range of global clients to take their strategy and make it happen. In parallel to his work at McKinney Rogers Alex co-founded the charitable campaign ‘Row2Recovery’ in order to raise money to support wounded British Service personnel and their families. The campaign culminated in with a crew of 6 serving and former soldiers, including 4 seriously wounded and amputee soldiers, rowing over 2,500 miles across the Atlantic over Dec 2011 – Jan 2012. 

    Prior to joining McKinney Rogers, Alex spent over 7 years in the British Army, serving in Iraq and Afghanistan as an officer in the Parachute Regiment. Alex is a Law graduate from the University of Edinburgh. In his spare time Alex is a sports and travel addict. His 2012 sporting project is the Haute Route cycle race between Geneva and Nice.

  • Adam Kennedy, former Account Director - AMV BBDO

    Adam Kennedy New ResizedAdam is currently Senior Account Director for AMV BBDO. Having spent most of his twenties writing a PhD and kayaking for Great Britain, Adam joined Abbott Mead Vickers BBDO at twenty-six. Within two years he had helped pitch (and re-win) the Lotto account, worked pro bono for children’s charity, Kids Company and developed the ‘Choose a different ending’ campaign for the Metropolitan Police which would go on to win the inaugural Grand Prix for Good at the Cannes Advertising Festival.

    In 2010, Adam began account directing one of the agency’s longest-standing pillar accounts: Sainsbury’s. His eighteen month tenure on the business culminated in the integrated launch of a new philosophy and brand idea: ‘Live Well For Less’. Currently, Adam leads the advertising account for Aviva’s Direct Insurance business as well as directing operations across the Eurostar account, which he helped to win in early 2012.

  • Adam Johnson, Marketing Director of Microsoft Mobile - Nokia

    Adam Johnson NEW ResizedAdam is currently the Marketing Directorof Microsoft Mobile for Nokia, with him previously holding the role of Head of Consumer Marketing (Nokia UK & Ireland) for Nokia. Within his current role he is responsible for planning and delivering consumer marketing initiatives (including ATL, sponsorship, experiential) to generate demand for Nokia products and services in the UK, France and Ireland. He manages a team of six people across these territories who are responsible for almost all areas of the marketing mix.

    Prior to this he held a similar role solely for the UK, having been Senior Marketing Manager in for Australia & New Zealand for two years previous. Before joining Nokia in 2006, his career was in creative advertising, working in account service in two large agencies in London (KLP Euro RSCG) and Sydney (Young & Rubicam). Adam managed a widely varying number of clients including Microsoft, The Guardian, News International and Tourism New South Wales.

2011 Alumni

  • Sorcha Harriman-Smith, Digital & Brand Director - Childrensalon


    Currently Digital & Brand Director at Childrensalon, Sorcha was trained from the ground up with part-time roles during her education, going full-time in 2008. At just 27, she has gained extensive hands-on experience across the whole business (from finance to content creation and management, creative, marketing, merchandising, buying and customer service) and has developed a number of skills (digital, design, communications, digital marketing, website technology, branding, people management, project management, supplier sourcing, recruiting).

    Today she leads Childrensalon’s marketing, creative and digital development, as well as playing a key leadership role in building the business on a day-to-day and strategic basis. Under that role, she has not only been appointed to the Board but has individually spearheaded a number of key achievements, such as the build and launch of a unique social platform, The Adorables, which continues to grow and engage their customer base. Starting as a team of one, she has built a world-class marketing and digital team around her, and manages the development of the Childrensalon brand and website, which consistently makes groundbreaking leaps in technology, design and user-experience.

    Childrensalon was founded by Sorcha’s grandmother in 1952 and taken online in 1999. Since then, what was once a small independent has quickly blossomed into an internationally renowned supplier of the finest – and largest – selection of designer childrenswear online. A growing team of 200 staff work from their Tunbridge Wells based head office, successfully growing the business without any outside investment.


  • Selina Sykes, Ecommerce Director - Unilever

    Selina_SykesSelina is currently the Ecommerce Director for Unilever, previously holding the role of Marketing Manager for Lynx in the UK, where she leads development and execution of the marketing for this £150M brand. Responsible for all media channel briefing/activation, UK brand strategy for growth and P&L management. Most recently she has launched Lynx Excite to market with a massive integrated and multi-channel campaign. Lynx Excite is already the second best-selling variant, behind Lynx Africa, and is exceeding all campaign KPIs. She has also worked on the launch of Lynx Rise with a digital campaign that won Gold at the Unilever Global Communication Awards. In her Lynx role she has been passionate in her development of an always on digital strategy which has driven growth of a Facebook page to 250K fans. This programme also includes mobile, gaming and search always on platforms.

    Prior to this she worked as the brand manager for Persil, working on a strategy to drive Persil Small and Mighty, the concentrated liquid format resulting in 60% growth in sales of this product. Selina started with the Unilever graduate scheme during which timesheI worked on Slim.Fast, ASDA and the EU Dirt is Good brand. Highlights of this time include launching Dirt is Good Naturals to Europe and working on Unilever's first cross category sustainability campaign in store. Selina joined Unilever from Cancer Research UK where she worked on the brand team developing the equity and heritage of the charity. Prior to this she studied Experimental Psychology at Oxford University.

  • Sarah Tate, Head of Agency Hong Kong - Google

    sarahtateCurrently leading the design for the Squared programme, a Google led initiative in partnership with the IPA and Hyper Island, where we empower 85 of the top graduates in the media and advertising industry to lead the industry (r) evolution. Prior to this Sarah was working on the top agency partnerships at Google UK for a year, focussing on their relationship with Omnicom and the fantastic brands they have in their portfolio. This move follows a whirlwind beginning in the world of media agencies, starting as an Assistant on Coca Cola at Vizeum and ending as an Account Director on B&Q and Toyota at ZenithOptimedia.

  • Sarah Ellis, Co Founder of Amazing IF

    Sarah Ellis ResizedSarah has a 'squiggly' career, as co-founder of Amazing If, Managing Director of Gravity Road and chair of Inspire; a volunteer run organisation that raises funds for The Marketing Academy Foundation. Sarah has an MBA from Warwick University and is also an alumni of leadership programmes at both Harvard and London Business Schools. You can listen to her weekly Amazing If careers podcast on i-tunes.

    She is also a passionate advocate for flexible working as a way to increase happiness and productivity #flexappeal #flexiblefutures

  • Phil Mitchelson, Head of Marketing & Audience Development - BigBalls Films & Copa90


    Phil is the Head of marketing and audience development at BigBalls films; a Cannes Lion and Bafta award winning content and media business in London.

    BigBalls own and operate the largest football network on youtube in Copa90 & KickTV. It's this unrivalled experience that allows BigBalls to form long term partnerships with brands who are serious about building and engaging communities with premium video content. Current Copa90 partners include Hyundai, adidas, and HTC.

    A former media brand marketer turned storyteller. Phil has over 10 years experience in both News and consumer media brand marketing, from FHM to Head of marketing at News Corp

    He loves nothing more then telling epic stories and building engaged communities, wherever they consume and expect great content. Simple really.


  • Paul Ridsdale, Controller of Marketing & Media - ITV Network Ltd

    Paul Ridsdale New ResizedSince leaving Southampton University in 2000, Paul has worked in the Marketing Department’s of several leading media companies including Sky TV, BT Vision (part of BT Group) and currently ITV.  In that time he has been fortunate to work on campaigns for some amazing products, services and events including Sky’s sports coverage including Barclays Premier League football, Golf’s Ryder Cup, Ashes Cricket and Rugby Union’s Lions Tour.  More recently at ITV, he has worked to promote viewing of some of the UK’s biggest TV events including The X Factor, Britain’s Got Talent and the FIFA World Cup. 

    During his career to date Paul has risen from Marketing Executive to the role of Head of Marketing with a team of 4 Brand Manager’s currently reporting to him.  His main area of responsibility has been developing and implementing multi media consumer marketing campaigns working with research teams as well as PR, media and advertising agencies. Paul has also been responsible for developing and launching new branding solutions for several products including BT Vision’s sports offering and the re-launch of ITV News in 2009. Paul is currently a member of the Executive Board of Promax UK which represents the interests of the UK television marketing industry and organises an annual conference and awards ceremony.

  • Nick Payman, Membership Marketing Manager - Arsenal Football Club

    Nick_PaymanNick holds the position of Marketing Manager at Arsenal Football Club and heads up the Club’s customer experience strategy for its global membership base of over 200,000 fans both on and offline. With a key focus on driving member retention, acquisition and customer life time value to the brand Nick has helped grow the membership base by 15% over the past three years. In the past Nick has worked within the Club’s global partnerships team working across sales and client services. Most recently Nick has led the planning and delivery of the Club’s first-team trip to Nigeria to support its local sponsors in a number of player events.

    Before joining Arsenal Nick headed up the marketing team at Fairfax Coffee, a leading coffee machine retailer in London and looked after the project to launch the company’s new e-commerce website.

  • Masha Voskresenskaia, Category Team Leader - Impulse Channel - GlaxoSmithKline

    Masha_VoskresenskaiaMasha currently works as Category Team Leader - Impulse Channel for GlaxoSmithKline. Previously she was at Johnson & Johnson within the Category Solutions department; where she lead the ASDA, Sainsbury’s and Ocado businesses from a Baby perspective looking after the Johnsons Baby Wipes and Toiletries brands. She was awarded “ASDA Best Category Support in 2010” for her contribution to the ASDA business.

    Prior to this she was a Category Solutions Executive at Johnson & Johnson on the Beauty division looking after Neutrogena, Clean & Clear and Aveeno within the grocery and high street channels. Her career in the UK started at Kraft Foods when she worked in the Coffee division managing the Tassimo brand in Cheltenham, UK.

    Masha began her career in 2004 in France within Danone’s strategic marketing department following her graduation from the ESSEC business school in Paris and HES business school in Amsterdam. She is originally from Russia and speaks several languages, with a passion for travelling learning about cultures, histories, people, dance, and the arts. In April 2011 she volunteered at Moroccan orphanages and street children with a view to giving back to society.

  • Mark Paterson, Senior Brand Manager - Innocent


    Mark is currently Senior Brand Manager for Innocent. Previous to this he was the Brand Manager for Cadbury Dairy Milk. He recently led the engagement campaign for the latest Glass and a Half a Full Production, the ‘Dancing Clothes’ along with the hugely success launch of Cadbury Dairy Milk Chocos. Earlier in the year Mark also helped drive fantastic incremental sales for the portfolio by leading a successful Fairtrade Fortnight in store promotion that enabled shoppers to fund solar panels for Ghanaian farming communities via a 20% profit donation mechanic. 


    Joining Cadbury in 2007 Mark started his career on the Commercial Graduate Scheme.  During this time he worked in a number of different roles across Sales and Marketing. In 2008 after the launch of Trident Mark manage Cadbury’s fledgling gum business in Tesco, negotiating a new approach to gum display that gave the brand a strong foothold within its biggest grocery account. After this he delivered the successful launch of Caramel Nibbles and a number of campaigns that saw the return of the Caramel Bunny.  Mark also worked with brands such as The Natural Confectionery Company and Maynards, helping to develop their growth strategy. Aside from selling chocolate Mark also has a passion for art, painting and drawing.

  • Mark Chamberlain, Managing Director Indonesia - Millward Brown

    Mark_ChamberlainSince being on the Academy, Mark has recently moved to Indonesia to lead Millward Brown’s rapidly growing business there. Mark is passionate about developing global brands and businesses by understanding how consumer behaviour is influenced by marketing communications and shopper programmes. He joined the Millward Brown UK graduate development scheme in 2003 developing a track record of turning around difficult situations.

    In his time in the UK he led the turn-around of several failing client relationships, improved his group staff satisfaction in economically challenging times and championed new ways of working to improve the impact of insight in client organisations.

    Mark has worked with many organisations including Unilever, P&G, Newspaper Marketing Agency (NMA), Prudential, Capital One and Ford. Some of his more notable roles involved:
    • the global roll out of creative development research protocol for GSK (including a 6 month client secondment)
    • growing MB’s brand tracking business by 18% as Global Account Lead on Bacardi
    • working with Kantar WorldPanel to provide holistic in-market evaluation of campaign impact  on attitude (brand health) and behaviour (shopper measures) for The Coca-Cola Company).

  • Maria Betes - Senior Brand Manager, Johnnie Walker - Diageo

    Maria_NolanMaria  is  currently Senior Brand Manager, Johnnie Walker at Diageo.  Prior to her current role, Maria was Retail  Category Marketing  Manager,  Service  and  Services  for  Sony Europe. She is responsible for managing the Service proposition for Sony UK’s Direct Channel. Her role is focused on improving basic customer service, launching new chargeable Premium Services and building long term service relationships with consumers. Previous roles at Sony included managing eCommerce and online marketing campaigns for Sony Direct. Driving traffic and multi-channel sales through the Sony website, Contact Centre and Sony Centre stores which resulted in a 51.7% increase in website sales v.s. previous year.

    Before Sony, Maria worked at BMW in the Marketing communications team covering a wide range of disciplines including direct mail, print campaigns, eCRM, online marketing and events. In 2011 the Chartered Institute of Marketing awarded Maria the Women in Marketing “Fast Track Marketer of the Year”.

  • Karla Paff, Head of Marketing Planning - Save The Children

    Karla_PaffKarla has worked in marketing and communications roles in the charity sector for a number of years, starting in Australia where she worked for Surf Life Saving Australia a volunteer organisation responsible for beach and surf safety. Her role was to promote the ‘Year of the Surf Lifesaver’, a centenary campaign which allowed her to work across the marketing mix and to become a fully fledged Surf Lifesaver myself!

    Leaving the sun and surf of my Bondi Beach office for London, she first worked in the press office of the Royal British Legion across a number of campaigns including the Poppy Appeal and the Honour the Covenant Campaign. Following a brief stint consulting in Central Government she moved back into the third sector, landing a contract at Arthritis Research UK where she worked on the delivery of their rebrand and building marketing capacity. During this time she started volunteering at The Soup Kitchen on Tottenham Court Road and when the role of Brand Manager at Shelter came up Karla jumped at the chance be able to combine her experience with a cause she particularly cared about and the opportunity to work for such a great national charity brand.

  • Joshua Connell, Digital Planner - Hill & Knowlton

    Josh_ConnellJosh has recently joined Hill & Knowlton as their Digital Planner (April 2014).

    Previous to this he was working at Livity. Since graduating from the University of Nottingham in 2007 he has was working at a youth-specialist communications agency that works alongside young people every day to co-create campaigns, content and communities that improve the lives of young people and the fortunes of its clients. His enthusiasm for marketing stems from an interest in the interaction between people and brands. Studying sociology at University developed this interest, as he examined the reasons behind people’s actions, affiliations and general consumption. Josh then began working at Livity and immersing himself in marketing campaigns that harness the power of big brands to create social change. Since arriving at Livity he has progressed from an intern to Account Manager in 4 years and has worked on a number of high profile accounts including O2, ChildLine, Channel 4 and Penguin Books. Since then, Josh has been promoted from Account Manager and has been given the role of Content & Channel Strategist since October 2013.

    He is adept in digital marketing, youth co-creation and insight, event management, PR and strategy development, with experience of private and public sector campaigns. He will relish the challenge of creating and delivering innovative marketing campaigns that make a social impact. Co-creating with the target audience itself and contributing youth insight gained from actually working alongside young people every day is immensely rewarding. Josh would love the opportunity to further develop his skills in marketing strategy and account planning. He also has an ambition to put his experience of youth co-creation and insight based marketing campaigns to the sports industry. Sport has a transformative aspect that really resonates with people and society as a whole. Aligning his love for sport with the industry itself really excites him. As a marketer his aim is to be at the very forefront of campaigns that make a genuine difference to a brands impact and the people who consume them.

  • Jonny Miles-Prouten, UK/Ireland Digital Manager, Coca Cola

    jonnymilesproutenJonny is currently UK/Ireland Digtal Manager for Coca Cola, joining in July 2013. Previous to this he was the Senior Digital Account Director for Proximity on the Johnson & Johnson, Wrigley’s and Lloyds TSB accounts.  He joined Proximity in April 2010 as an Account Director working on Kraft Foods (Kenco and Philidelphia) and P&G (Daz). He previously worked for Royal Mail for a year as a Marcomms Manager. His time there saw him manage large integrated B2B and B2C campaigns – one of which won an Echo Award in 2010.

    Previously he worked for Craik Jones where he managed a number of integrated and digital campaigns for several notable Unilever brands –  PG tips, Knorr, Impulse and Sure for Men. Previous to Craik Jones Jonny started his career at TEQUILA\ on The Army CRM business.

  • James Butcher, Xbox Category Marketing Lead - Microsoft UK

    James Butcher New ResizedJames is currently Xbox Category Marketing Lead (July 2015 – Present) Responsible for owning and driving the category and retail business strategy for the Xbox console business in the UK

    Previous to this he was the Bing/CAM UK GTM & Audience Lead, Product Marketing Manager (June 2012-Present). Responsible for overall Consumer Audience GTM strategy in the UK covering all the core elements of product marketing, from audience insight and definition, value proposition definition, channel and distribution strategy, brand management and marketing execution Significant achievements: Lead most successful UK Bing marketing campaign - Bing it On:  Broad perception campaign aimed at de-positioning search quality gap with Google.  Only campaign to drive UK Bing share: Homepage UU growth +22%, significant increase in repeat user engagement

    Microsoft UK, Consumer & Online, Bing Marketing Manager (2009-2012)

    Microsoft UK, Consumer & Online. Windows Live Marketing Executive (2008-2009)

    JobServe Events, Event Marketing Executive (2007-2008)

  • Imogen Landy, Business Director - M & C Saatchi


    Imogen began her advertising career at TBWA, spending 4 years working across a spectrum of brands including Apple, Channel 5, Mars and E.ON. She also got a taste of the client side on secondment at Apple.
    Imogen’s move to M&C Saatchi was in part motivated by the opportunity to gain public sector and behaviour change experience. A key career success was the creation, launch and development of the award winning Change4Life brand and movement. Over nearly 8 years, Imogen has worked across all the agency’s high-profile accounts, including its most awarded, TfL, and in recent years running its largest account, RBS/NatWest. She leads a large, integrated team to deliver a consistently high volume of brand, product and sponsorship campaigns across multiple channels. She also shares pastoral responsibility for the account management department, including recruitment and development at every level.
    Outside of her agency responsibilities, Imogen sat on the IPA Club 44 committee in 2010 and was a Marketing Academy scholar in 2011, an experience she considers to have been invaluable. She is also a mentor for Google Squared and was recently nominated for the IPA's 'Women of tomorrow' awards.

  • Helen Lawrence, Head of Creative Agency - Twitter

    helenlawrenceHelen is currently Head of Creative Agency for Twitter, prior to this she was Strategist on BBH Labs working for BBH London. Labs is BBH's global innovation unit. It is tasked with pioneering new outputs and approaches: exploring emerging platforms and behaviours on behalf of brands and developing new agency models along the way. Previous to this Helen was Marketing Manager for New Platforms at ASOS, focussing on mobile, tablets and consoles.

    Helen's grounding in emerging technologies began at digital agency Dare, joining as their sole Social Media Planner and building it into a social media department, then into an award winning sub agency within Dare – Dare Social.  As well as campaign work, she looked at how social media would fit into their client's digital strategy, how it would fit within their company and they could use it to change the way they do business.

  • Gregor Lawson, Co-Owner and Marketing Director - Morphsuits


    After 8 years in FMCG marketing with P&G, Gregor made the obvious jump to starting a costume business called Morphsuits selling all-in-one spandex costumes...?! 6 years on Morphsuits is now called MorphCostumes having extended their range to 1000 products, from Halloween costumes to Superhero costumes. Over this time they've grown sales in 20 countries and last year they sold their 1.5 millionth costume, that is a lot of spandex.

    Gregor lists the first day of Marketing Academy bootcamp as one of the defining moments of his career.



  • Emily Harlock, Board Account Planner - AMV BBDO

    Emily_HarlockEmily is a Board Account Planner at AMV BBDO, leading the planning on Camelot and Cancer Research UK. She joined AMV in 2007 initially working on the Mars brands and has since worked on Birds Eye, Mars and Quaker Oats. Emily was also part of the winning pitch teams for Twinings and a government account, Child Maintenance Options.

    During her time at AMV BBDO she has been nominated as a Woman of the Future and been awarded a place on the BBDO University training programme for the best planners in the network. Emily is also responsible for managing the junior planners in the department.

    Previously Emily worked at Ogilvy, joining on the Graduate Fellowship Programme in 2004.

    During her time with the company she worked in Ogilvy PR and Ogilvy One (working on Toblerone, Malaysia Airlines, First Great Western and Cancer Research UK) and went on to become a Junior Planner in Ogilvy and Mather where she worked on the iconic Dove ‘Campaign for Real Beauty’ campaign, winning a Euro Effie for a Dove deodorant campaign.

  • Emanuel Gävert, Global Innovation Manager, Modelez

    Emanuel_Gavert_NewAfter joining the global brand team at Cadbury through the international talent hiring programme in 2009, Emanuel has led the innovation initiatives connected to the London 2012 Olympic sponsorship (Spots V Stripes) and Flake before taking up the role, post acquisition, as Manager Innovation, Global Chocolate at Kraft Foods. Before joining Cadbury Emanuel led AIESEC, a youth leadership development organization - locally, nationally, regionally and globally.

    Emanuel is a regular speaker and facilitator at various international conferences on topics of leadership and sustainable development and he is the author of two books. During his professional career he has lived in 4 countries and travelled to 45, now making his home in London, UK.  

  • David Son, Communications Manager - Department of Work and Pensions


    David is currently Communications Manager at the Department of Work and Pensions.  From 2007 to 2009 he worked for the Metropolitan Police Service as Marketing Manager.  Previously he worked for the Training and Development Agency for Schools as a Campaign Executive and Marketing Executive.  David graduated from the University of Leeds with a BA in Politics and also has an MA in International Security.

  • Daniel Chidley, Account Director, The Azalea Group


    Daniel is currently Account Director for The Azalea Group, joining in December 2012.

    As the youngest Chartered Marketer in the South West and the 5th youngest nationally, Daniel is highly motivated, committed and a reliable professional; continuously looking to further a challenging and successful marketing career in the leisure industry. 

    Since graduating in July 2007, he has previously been the Sales & Marketing Manager at DGCC Ltd – operator of Dartmouth Golf & Country Club – Devon's Premier Hotel, Golf & Leisure Resort. This role was developed extensively over the last four years, including in May 2010 undertaking the role of Sales & Marketing Consultant for The Lambourne Club, Buckinghamshire – a prestigious sister club of Dartmouth. At Dartmouth, he is fully responsible for formulating the total company income budget and maximising total company sales;  as well as being responsible for formulating and establishing marketing strategies to meet our organisational objectives. Devising, writing and presenting the annual marketing plan, marketing budgets, board reports, quarterly reviews, targeted action plans and the resulting key performance indicators measured monthly are also part of my extensive role. He manages a cross-department team of 9 people and is responsible for their training, development, motivation and performance as well as carrying out other responsibilities as a member of the senior management team. Also the proud founder of the highly profitable product - “The South Devon Golf Tour”, launched in August 2009 and was recently recognised nationally for 'Excellence in Marketing' for developing measurable, effective and profitable marketing campaigns (HRS Hotel Excellence Awards 2011). Prior to his role at Dartmouth, he was the Marketing Co-ordinator at Hustyns Hotel & Spa and the Marketing Assistant at St Mellion International (both in Cornwall).

  • Chris Dodson, Google Australia


    Chris is currently working for Google Australia, previously he was the Co-Founder & Managing Director of Concept Cupboard, an online creative crowdsourcing service that matches talented student and graduate creatives with businesses of all sizes. Clients range from the hottest startups to the world's biggest brands. Launched in February 2011, Concept Cupboard has now helped its creatives earn in excess of £70,000.


    Features in The Sunday Times & on BBC Radio have helped Concept Cupboard win a number of awards in its first year of trading, including being named as one of the top 20 startups in the UK in 2011. Chris also was one of eight finalists in the Shell LiveWire Entrepreneur of the Year awards. 


    Prior to setting up Concept Cupboard Chris had a successful career agency-side working with brands such as Hewlett-Packard, O2, Arsenal FC, Vodafone, Microsoft & Adobe. His last agency role was as Business Director on the O2 account at Archibald Ingall Stretton. Heading up the Business, Sponsorship, O2 Money & Academy parts of the business. 

  • Charlotte Greenaway, Freelance Copywriter

    Charlotte Greenaway NEW ResizedCharlotte has been a freelance copywriter since 2015. Her clients have included BT, eporta, B&Q and Tenfold Media where she has worked on articles, blogs and white papers as well digital UX copy.

    Before working for herself, Charlotte was at O2 for over seven years. As their first in-house copywriter, she was responsible for ensuring consistency in tone of voice across all digital touchpoints. She also worked closely with the brand team, and created an internal wiki to help teach employees about O2's way of writing.

    Charlotte also managed the content and copy for the redesign of O2's website, which has gone on to win Website of the Year, in both the overall and Telco categories, for three years running. Her last eight months with O2 saw her acting as Head of Channel Content within the Sales & Marketing Team, where she was responsible for all digital content.

  • Bryn Snelson, Marketing Director & Director of International - Sports Pursuit


    Bryn is currently Marketing Director and Director of International for SportPursuit where he is responsible for growing the business in the UK and globally. Prior to this he was UK Country Manager at eHarmony UK, having become Marketing Director in 2011 at the age of just 30. He was part of the team responsible for eHarmony’s rapid success in the UK, becoming the #2 in the online dating market after just 18 months. 

    Bryn previously spent 3 years as a Consultant for OC&C Strategy Consultants, providing board level corporate strategy advice to clients such as Vodafone, GMG, DMGT and the AA, as well as commercial due diligence work for leading private equity firms. He has a first class degree in Mechanical Engineering from the University of Bristol and the University of Washington, and once drove a Land Rover from Oxford to Cape Town.


  • Alison Esposti, Marketing Manager - giffgaff

    Alison Esposti PhotoAlison currently works as Marketing Manager for giffgaff: a UK mobile network with a unique business model that puts it members at the heart of its business and is part of the Telefonica group. At giffgaff she leads the acquisition team and is responsible for all direct response media channels.

    Prior to joining giffgaff in 2012 Alison was Marketing Manager for Naim Audio, a leading premium audio brand, where she oversaw all product launches and was responsible for all marketing activity. During her time at Naim Alison established the company’s marketing function, recruited and built a team, defined all internal and external marketing communications processes, introduced digital marketing to the company and oversaw a brand restyle.

    With the marketing foundations at Naim firmly in place she went on to win the company’s 2nd Queen’s Award for Enterprise and numerous product awards, launch exclusive in-car audio system Naim for Bentley and see Naim’s turnover increase by over 80%.  In 2011 Alison was promoted to the company’s management team, taking on an active role in the company’s new product development, operations and strategy functions and helping to shape its future.

    Alison joined Naim in 2006 from innovative design consultancy ML Electronics where she was Marketing Manager. A two year project there saw the company change dramatically as she undertook extensive client research and oversaw a programme to rebrand and approach new markets, leading to significant growth. Alison graduated in 2002 with a BA (Hons) in International Marketing Management (which included a year working in Germany for a brand naming agency). She began her career working for a company specialising in ornamental garden sculpture, where she oversaw all marketing activity. This was followed by a stint agency-side working on a variety of brand partnerships for accounts including Liverpool Victoria and Daimler Chrysler.

    Alison is a member of the Chartered Institute of Marketing, holds the CIM Post-Graduate Diploma in Marketing and is also a Chartered Marketer. She also enjoys working with her fellow Alumni to support The Marketing Academy’s Alumni programme, and has maintained links with her Donate28 charity One25; a Bristol-based organisation that helps women trapped in street-based sex work step away from the streets.

  • Alina Eagle, Business Director - OMD

    Alina_Eagle_NewAlina is currently BUsiness Director for OMD, previous to this she had joined Mindshare in June 2010 as an Account Manager working on Nike. She has since been promoted to Account Director and developed her role by moving into the Intelligence team. There she focuses on youth insights for Unilever and Nike. She previously worked for Goodstuff, a relatively new, small, independent strategy agency that she joined in 2007. During her time there she worked on Virgin Media, Madame Tussauds, Ann Summers, and TK Maxx. Alina began her career at MEC as Communications Executive for Chanel, Hachette and Ferrero. There she took part in a 9 month graduate training scheme. This involved a rotation around the company, working in each department, followed by a mock pitch to the Transport

  • Alfredo Garicoche, General Manager Broadband Acquisition - BT

    alfredogaricocheAlfredo is currently responsible for the development and delivery of marketing campaigns to acquire new customers onto BT Total Broadband, BT Infinity and BT Vision services, with full ownership of marketing budget and sales volumes. Last year this implied the acquisition of over 1.3 million customers across all three products, delivering insightful creative and a consistent brand experience through traditional and innovative channels.

    Previously to this role, Alfredo was “Head of Planning” where he was responsible for the planning, forecasting, budgeting and tracking of BT’s consumer business. This included integrating marketing, commercial and operational strategies and facilitating their delivery consistently across the consumer unit. Alfredo joined BT in 2005 as “Head of Voice over IP” where he developed and launched BT Broadband Talk, a UK’s major VoIP service at the time.

    Before joining BT he completed an MBA at the University of Michigan, focusing on Marketing and Corporate Strategy. His previous work experience includes roles at Borders Group in the US as Manager of International Initiatives, and at Telefonica Argentina.

  • Alexander Sonnenberg, Marketing Manager for EMEA - LinkedIn


    Alex currently works in London for LinkedIn, tasked with expanding their consumer business in the European, Middle East and African regions. Alex initially gained his international experience working for Tuenti, a spanish social network based in Madrid. After being acquired by Telefónica Alex was Head of Acquisition for Tuenti Móvil, a joint venture mobile operator aimed at Spain's youth market, which combined Tuenti's social platform and Telefónicas telecoms infrastructure. Within the first two years it became the fastest growing operator in Spain acquiring a customer base of over 200,000. 

    Prior to life in Madrid Alex worked for O2 on the 50/50 venture of Tesco Mobile. As their Propositions Manager, Alex was responsible for developing and growing their customer base. Utilising Tesco's unique online and offline retail experience as well as their renowned knowledge of shoppers, he created a wide mix of customer led propositions that helped grow the business and win the Which Award 2011 for Best Mobile Service Provider.


    Prior to life in Telefónica Alex started his career at RM Plc, the UK’s largest manufacturer of computers, joining through their graduate scheme in 2007. After starting as a product Manager and quickly growing their high end PC sales he was given the opportunity to move up to the role of Digital Marketing Executive where he defined the companies digital marketing strategy. The move paid off with an improvement in campaign techniques, segmentations and results which led to the company winning a 2009 B2B marketing award for ‘Best Use of Data’. Due to this success he was subsequently moved on to run a team for one of the companies strategic contracts in London.

  • Adam Henderson, Founder - Millennial Mindset

    Adam HendersonAdam is the founder of the Millennial Mindset, which helps businesses understand and adapt to the mindset of a Modern Workforce. He is also the founder and MD of an internal change consultancy called gravitee, that applies the insights from the Millennial Mindset to help businesses adopt new ways of working and create a great place people not only want to work, but want to stay.

    Adam's career path was heavily influenced by the Marketing Academy and has led to him doing a TEDx talk titled "Rethinking Work for the Modern World" and featuring live on BBC1 talking about the Changing World of Work.

    Adam started his career in PR at Volkswagen before moving to the Marketing team at Jaguar Land Rover, where he spent 4 years in a variety of roles at both a national and global level, including being the Head of Dealer Marketing for Jaguar and managing the product placement for the James Bond film, SKYFALL. He then spent time as a Business Director at a Marketing agency, a Marketing Director at 2 technology startups and also a digital transformation consultant, before taking the bold step to go out on his own and pursue his passion of changing the way businesses run to reflect the way the world is and not the way the world was.

    Adam is the founder of the Millennial Mindset (www.millennialmindset.co.uk), which exists to bridge the gap between modern employees and the current workplace. His vision is to change corporate culture so that it embraces a Millennial Mindset. He is also one of the founding members and Head of Digital Services at Seen&Read, a specialist content marketing agency based in London. Adam is a proven and skilled marketing leader with a wide range of experiences from global blue chip companies to start-ups. He has a keen interest in all things digital and enjoys understanding how the application of new technology in the workplace is driving major change in how we all do business from a cultural, economic, process and societal perspective.

    His broad career path and insatiable appetite for learning and development has given him a unique range of experiences and skills that has enabled him to become an invaluable asset in advising top-tier companies on how to adapt to the digital world. He regularly writes articles for a number of organisations around the areas of digital, content marketing and modern leadership, along with building an increasing following of his own content and has appeared as a keynote speaker at a number of global events and conferences.

    Previously Adam has worked in a variety of roles including being a new business director in a top London creative agency, a marketing director at a technology startup, and a number of client side roles at Volkswagen and Jaguar Land Rover. One of his career highlights included the placement and promotion of vehicles in the most successful Bond movie to date, SKYFALL. Adam is an active member in a number of charity and non-for-profit organisations in his spare time, including being a mentor at both the Prince's Trust and Google's squared programme.




2010 Alumni

  • Adam Grant, European Brand Manager - Sony Computer Entertainment


    Adam is a marketing professional with 5 years experience gained within product marketing, marketing communications and channel management with a focus on interactive entertainment, mobile technology and consumer electronics. Currently working in the central marketing office of Sony Computer Entertainment Europe as Brand Manager responsible for PlayStation Portable (PSP).

    Previously employed as UK Marketing Manager at Glu Mobile, a leading mobile games publisher, after joining in 2007 as European Product Manager. Began marketing career in 2005 at Electronic Arts working within the Brand Alliance and Promotions team within the International Marketing & Sales division which included a 6 month secondment to Singapore.


    Adam is working with Lively Minds as part of Donate28

  • Angus George, Integrated Creative Director - Ogilvy


    Angus is currently Integrated Creative Director for Ogivly, previously working at Rapier as an integrated Art Director having joined in May 2009. Prior to Rapier, he worked at Amp London where he began developing digitally focused integrated campaigns. And before that he worked at Claydon Heeley.


    Originally from Australia, he moved to the UK in 2006 having spent the previous 3 years at Lavender Sydney. He joined there directly after graduating from Charles Sturt University with a degree in Communications-Advertising.


    Angus is working with Village by Village as part of Donate28

  • Anita Hawk, International Sales & Marketing Manager - Fever Tree


    Anita is currently International Sales & Marketing Manager for Fever Tree. Previous to this she was Marketing Manager at Global Ethics and Marketing Manager at Green & Black’s. Anita has recently been awarded a number of industry accolades including featuring in the top 10 of the ‘Next generation Power 100’ in Marketing. Her current role encompasses many of her passions including brand positioning work, NPD and leading global PR. Anita is also accountable for supporting the launch of the brand into new markets. Previous to her move into global she looked after the gift and Easter portfolios for the UK where her focus was specifically on packing reduction and redesign as well as launching an online gift service. Prior to working at Green & Black’s she was an ABM at Sodexo where she worked on restaurant branding offers for corporate clients.


  • Aoife Owen, Entertainment, ITVBe, Comedy, Daytime and CSR portfolio at ITV


    Aoife Liyanage New ResizedAoife is currently working at ITV on the Entertainment, ITVBe, Comedy, Daytime and CSR portfolio. It's a dream job, working on some of the biggest and most loved programmes in TV, including Britain's Got Talent, I'm a Celebrity Get Me Out of Here, X Factor and The Voice. She's been at ITV since 2015, in a job share role which she undertook when she went back to work after having her first child. Before that, Aoife spent 11 years at the BBC, where she worked in a variety of roles and on a number of brands. Her last role there was Head of Marketing for BBC Three, where she was part of the strategy team that took the channel off TV and into its new digital future. She also spent three years working on BBC One, looking after huge TV brands such as EastEnders and Strictly, and launching The Voice in the UK. She spent three and a half years working in News and Current Affairs, where highlights included managing the marketing activity for the 2010 General Election. Her early career began with BBC Worldwide marketing pre-school magazines, including launching the first ever children's weekly magazine, CBeebies.

    Aoife is working with the Tea Leaf Trust as part of Donate 28.


  • Bev Ridyard, Head of Business Aviation Marketing – Manchester Airport

    bevlamBev Ridyard (nee Lam), 30, is Head of Business Aviation Marketing, responsible for formulating and driving strategic key account plans for scheduled airlines from Manchester, East Midlands, Bournemouth and Humberside airports. Enthusiastic and energetic, Bev has a real passion for people and believes engagement is the key to delivering exceptional commercial results.
    Prior to this she held a Commercial Marketing Manager role at Manchester Airport, a regional Sales & Marketing role at Bupa Care Homes and several marketing communication roles at Halifax Bank of Scotland.
    Bev has achieved her CIM Postgraduate qualification, ITOL certificate in coaching and has a first class Marketing degree from Lancaster University. Bev is a member of a modern Women’s Institute, enjoys running, growing fruit and vegetables, cooking and collecting shoes.

    Bev is working with Community Foundation for Merseyside as part of Donate28.

  • Carla Hall, Director – Cudos Consulting Ltd

    carlahallCarla recently set up her own Customer Experience Consultancy, Cudos Consulting and is passionate about creating simple, valuable experience for Customers in both B2B and B2C. She has recently worked on projects for OCR, Vodafone and Aldermore. Before setting up Cudos Consulting, Carla held the role of Customer Experience Director at Severn Trent Services for 2 years, prior to this she held the Global Marketing Director role, which she was promoted to from the role of Marketing Manager. She joined Severn Trent Services, following two and a half years in marketing positions at RMC, during which time she received two internal promotions.

    Carla started her marketing career when she joined Nationwide Access Platforms as a Marketing Administrator. She has a degree in English and Media Studies, has completed both the CIM Advanced Certificate in Marketing and the Post Graduate Diploma as well as the IDM Certificate in Digital Marketing.

  • Carrie Osman, CEO, Founder & Chief Provocateur of CRUXY&CO & co-founder of MAD Brands

    Carrie Osman New ResizedRelentless energy & fierce provocation are what Carrie is know for in the worlds of Tech & FinTech.  This is the ethos that imbues CRUXY&CO, of which Carrie is CEO, founder & Chief Provocateur.

    Running a portfolio of £300m & 12 brands, 7 years into Mars Inc, Carrie noticed a void. The consultancies provided the quantitative rigour, the marketing agencies offered the creative flare. True growth & traction demands both.  CRUXY & CO was created with a mission to bridge this chasm & forge a creative approach to growth strategy. The complex, the intricate & technical FinTech & Tech industry is where Cruxy’s agitation & market strategy is deployed.  No change takes place without challenge, & results from the 40+ clients Cruxy has worked with include:
    •    A payments firm sold to Barclaycard
    •    A retail tech business that shifted win rate from 30% to 80%
    •    An Infrastructure consultancy sold 10% of the business for £15m based on their positioning & ethos

    Fearlessness when it comes to saying the unsayable, a razor-sharp tongue & electric spark mean Carrie makes an unforgettable contribution speaking at events. She was included in Tech World’s 2017 List of women to speak at Tech Events, was a commentator BBC Business News & has featured on panels for ING Bank, Association of Foreign Banks & Forward Women (Guardian).

    Carrie actively contributes her punchy opinion and mentors whenever she can at a number of accelerators such as Cocoon networks, XN tree at Level39 and the charity Bathroom to Boardroom. She is also on the Advisory Board of a Courtside Ventures backed Silicon Valley AI platform, a gold member of Fintech Circle and has judged both firms applying for FTC funding and coached at Angel Academy. The advice Carrie offers is valuable & actionable which means you don’t have to deploy McKinsey: guidance that shifts results in reality, not in your head.

    Suzanne Chishti, CEO & Founder of FINTECH Circle, Mark Beeston Founder of Illuminate Financial & Ian Hollowbread at ING Bank all talk of Carrie as an unknown force to be reckoned with.

  • Claire Best, Deputy Head of Account Management - AMV BBDO


    Claire has worked at AMV.BBDO for over three years. She currently heads up the Aviva Global  business and General Electric but has also worked on Aviva UK, Camelot and the Metropolitan Police during her time here. Before joining AMV.BBDO Claire worked at Leo Burnett. After completing their graduate programme she went on to work across a variety of sectors and clients including McDonald’s, Kellogg’s, Becks and the Department for Transport. Whilst at Leo Burnett she also helped pitch and win the Homebase account.

    Claire graduated from Birmingham University with a BSc degree in Geography.

    Her career highlight to date is winning 3 Gold and a Grand Prix for Good Causes at Cannes for the Metropolitan Police Anti Knife Crime campaign ‘Choose a Different Ending’. Outside of work she enjoys socialising with friends, cycling, running and travelling.

    Claire is working with Move Europe as part of Donate28.

  • Danielle Moss, Marketing Manager – SO Group


    Danielle is currently Marketing Manager of SO Group.

    After graduating in 2001 Danielle began her career in marketing at British Waterways.  In 2005, Danielle embarked on the role of Senior Marketing Officer for Salford Community Leisure, the organisation responsible for managing the authority’s sport and leisure facilities and provision.   During her 5 years in post, she has develowped the marketing function and now manages a team of 5 covering various aspects of marketing and communications including events, advertising, promotions, PR and graphic design.  Danielle left Salford Community Leisure in 2011.

    Danielle is on the board of directors for Salford’s community radio station, advising and assisting them with their marketing direction.  She has also been a professional singer for over 20 years and currently sings in a band performing at functions across the North West.

    Danielle lives in Salford and is married with 2 young children.  In her spare time she enjoys going to the gym (free use being one of the perks of her role!), cooking, wine tasting and reading.  She cannot help but analyse advertising campaigns and branding when out of work and enjoys discovering the world of marketing through the eyes of her children.

  • Donna Clegg, Brand Manager Fanta NWEN - Coca Cola


    Donna joined Coca-Cola as Brand Manager for Fanta in North West Europe at the start of 2011.  She was previously Brand Manager for Birds Eye within the Enterprise Business Unit, responsible for leading Birds Eye’s Potatoes, Bakery and Desserts business with a combined retail sales value of £40m. Since joining, one of her achievements has been championing Birds Eye Potato Waffles, leading to its inclusion in Birds Eyes major media campaign in 2010. Before joining Birds Eye, she embarked on a ten week ski instructor course; gaining the prestigious Basi Level 2 qualification.

    A passion for Brand Management came from her previous role at Kraft Foods, working as Assistant Brand Manager on the Kenco Brand.   A drive to be in business resulted in a Management studies degree at Brunel University, which led to an initial role in marketing at United Biscuits.

    Donna is working with COUI as part of Donate28.

  • Estelle Alty, Global Brand Director - Unilever UK


    Estelle currently leads the brand team for Simple products in the UK, previously managing a brand portfolio including Sure, Dove and Impulse. Previous to this within Unilever, Estelle worked across Laundry and Skin categories with roles managing Comfort, Persil & Dove brands.


    Estelle began her career with Nestle UK initially on the graduate scheme, within the confectionery division.  During this time, she won the Young Marketer of the Year award in 2004.

    She is originally from Preston, Lancashire and studied Business & Languages at Heriot-Watt University in Edinburgh.  Currently living in London Estelle is passionate about motorsport, music, cookery and travel.


    Estelle is working with Positive East as part of Donate28.

  • Fraser Smeaton, Founder, Morphsuits


    Fraser left the big budgets of blue chip marketing behind to work on growing Morphsuits, a business he founded in 2009. Since launch, Morphsuits, all in one lycra costumes, have become the world’s largest fancy dress brand and a Facebook phenomenon with 1.4M fans. From origins in spandex the business continued to expand it's range and now has non spandex costumes and even digital T shirts designed by a NASA scientist. All the products are sold through the company websites https://www.morphsuits.co.uk 

    Before leaving BT in August 2010 Fraser was Head of Broadband Marketing at BT where he successfully competed in a cut throat market to win share from Sky, Virgin and Talk Talk.


    Fraser is working with Vital Regeneration as part of Donate28.

  • Georgina Cooper, Senior & Communications Manager – RAC


    Georgina leads RAC’s Brand & Communications team, developing and delivering brand and response campaigns across all media, as well as leading existing member communication campaigns. Georgina joined RAC from Homeserve, where she worked as Sales & Marketing Manager in the business development division, developing affinity relationships with financial services partners.

    Prior to Homeserve, Georgina started her career in recruitment, having graduated from the University of Birmingham in 2003 with a Bachelor of Arts degree in English Literature.

    Georgina comes from the Cotswolds, but currently lives in Bristol. She is energetic and enthusiastic, hard working but also fun loving. Georgina enjoys travelling, friends and family, and sports (watching more than participating!)

    Georgina is working with LUCIA as part of Donate28.

  • James Whatley, Digital Director - Ogilvy & Mather Advertising London


    A nine-year veteran in his field, James looks after all aspects of digital and social media across multiple Ogilvy & Mather Advertising clients. From identifying and securing the correct tools for our planning teams, to collaborating with creatives, through to working with the account teams to help deliver and execute - James constantly strives for digital excellence across the entire business. Before he arrived at Ogilvy in 2012, James spent three years leading influencer programmes and social strategy as engagement director at the word of mouth marketing agency, 1000heads.

    Prior to that James work for several telecommunications start ups in various roles and positions including product manager, product marketing, customer champion, and head of social. He has also sat on the IAB social media council, is a key member in the social@Ogilvy UK steering council, and has written extensively on the effect of social media on human interaction and business.

    You can find him on Twitter as @Whatleydude or read the latest things he's found interesting on the Internet at http://whatleydude.com


  • Kate Mulligan, Head of Pay & Go - Telefonica O2


    Originally from New Zealand, Kate moved to the UK in late 2007, and on to Spain in 2011. She is currently working at Telefonica O2 as Head of Pay & Go. Previous to this her role was Consumer Propositions and Pricing.  Prior to this Kate worked for Tuenti, a large Spanish social network, leading the Customer Experience, Loyalty & Retention strategies for their new mobile operator.  Kate worked at O2 for the 4 years prior, joining as a Commercial Finance Manager in 2008 and later moving across to marketing first as a Retention Manager, and then as the Head of Pay Monthly Retention for Consumer Mobile.  Prior to joining O2, she qualified as a Chartered Accountant at Ernst & Young working in both Business Risk and Technical IFRS Consulting, before moving into telecommunications at Vodafone New Zealand in the marketing finance team. Kate loves to travel and learn about other cultures and has spent time throughout Asia, South America and Africa, recently completing The Africa Rally driving across West Africa from Senegal to Cameroon to raise money for the Cameroon Wildlife Aid Fund.

    Kate is worked with Blastbeat as part of Donate28.

  • Lauren Coulman, Marketing Manager – Renshawnapier Ltd


    With an absolute love for marketing and a voracious appetite for learning, Lauren is a keen student. Currently based at Renshaw Napier Ltd, Lauren is actively involved in establishing the newly launched Renshaw B2C brand in the home baking market through her role as junior marketing manager, with a specific focus on digital and social media.

    Previous roles include a senior marketing executive role at Thomas Cook, delivering offline communications and introducing CRM practises for the netflights.com brand, a marketing assistant role at Intrum Justitia, a European wide credit management services organisation where she covered all communications disciplines and a marketing assistant role at North West Fine Foods during her placement year at Aston University, where she achieved a 2:1 in Marketing.

    With a passion for travel and good food and wine, Lauren has voluntarily contributed journalistically to several online foodie websites based in the North West.

    Lauren is working with Community H.E.A.R.T. as part of Donate28.

  • Lucie Bartlett, Content & Social Media Manager - Cath Kidston


    Previously immersed in the world of fashion industry consulting at IMG Fashion, working as Project Manager for Fashion Fringe.

    Prior to this, during six years of brand consulting at Synergy (part of the ENGINE Group), Lucie has worked with a strong range of brands and sponsorship properties including the RBS 6 Nations, Jameson Empire Film Awards, npower Test Series and the NFL. In 2009, her work was recognised by Hollis as she was named runner-up for the Barrie Gill Award for Most Promising Young Executive.

    Whilst at University, Lucie marketed to her peers as a Student Brand Ambassador for Electronic Arts and cut her professional marketing teeth on PR at Franklin Rae Communications and Taylor Herring, primarily servicing entertainment clients including CITV, Kudos, Channel 4 and Sky Living. As a self-confessed ‘brand geek’, Lucie also dedicates much of her spare time to Brand Management courses at the London College of Fashion and makes regular contributions to her own two blogs, including the Fashion Marketing-focused Making a Marque. Lucie regularly cites the Marketing Academy as providing the most enriching experience of her professional career to date.

    Lucie is working with Room to Read as part of Donate28.

  • Melanie Portelli, Board Director - NOW


    Melanie is currently Board Director for Now. She previously had joined Saatchi & Saatchi as New Business Account Director in May 2009. Her innovative and fresh approach has increased the all important prospect pipeline and she was recently part of the Lurpak global win.


    On arrival from Australia Melanie joined CHI & Partners as Account Executive and worked hard to be promoted up to Account Director during her four years there.  She managed esteemed accounts including Samsung Global,  RBS, Lexus Europe and Toyota. Melanie is most proud of working on Big Yellow where the winning pitch she ran went onto produce the ‘Get some space in your life’ campaign- a business success and multi award winner.


    Melanie lives in East London, loves anything vintage, and applies a 'get involved' attitude to all facets of life.


    Melanie is working with Pirate Castle as part of Donate28.

  • Michelle Keaney, CEO - Inventing Futures

    MIchelle Keaney NewAn inaugural scholar of The Marketing Hall of Legends, a Marketing Week Rising Star and listed as one of The Observers Future 500, Michelle is acknowledged as being one of the most talented marketers shaping industry and the third sector. Her career is an eclectic mix of business and consumer sales and marketing which saw her leading the major retail marketing drive for Disney and more recently establishing the UK Marketing Capability function for HEINEKEN.

    In 2012 Michelle became CEO of  Inventing Futures, a progressive and innovative social enterprise.  Through its strategic partnerships with major brands, if partner with brands to create strategically-aligned social investment programs that have social impact, and create tangible returns for the organisation through brand differentiation, thought leadership and employee engagement. 

  • Naomi Dunne, Head of Connections Planning, Mr President


    Naomi is currently working as Head of Connections Planning for Mr President, a start-up consultancy, joining in December 2012. Previous to this she was Senior Planner at Dare Digital working on long-term brand strategies and short-term campaign ideas for Reebok, Diageo and Post Office. She was with the agency for six years and was involved with brand and direct response marketing, social media, mobile, new business and training clients in digital media.

    She started in the client service department where she managed campaigns for Vodafone and the BBC. This included creative production for the world’s largest online media plan (Vodafone, 2007) which won an IMA Award for ‘Best use of multiple channels’ and Mobile Marketing’s ‘Grand Prix’ award.

    Naomi graduated from Warwick University in 2005 with a Psychology degree and enjoys running, cycling, basketball, photography and tweeting!

    Naomi is working with Fields in Trust as part of Donate28.

  • Neil Costello, Head of Marketing – Aviva


    Neil has over 10 years of marketing experience with Aviva practicing many disciplines including product development, marketing strategy, customer strategy, research & insight. His current role of Head of Customer Innovation & Experience sees him leading a new function charged with identifying customer propositions that utilise emerging and new technologies. This includes providing a global digital testing resource, leading a global innovation tournament and recognising opportunities to translate initiatives from one market to another.

    In his spare time he wields paintbrushes and falls off bikes with regular aplomb.

    Neil is working with York Mind as part of Donate28.

  • Nick Parnell, Managing Partner - The Engine Group

    Nick Parnell NEW resizedNick is currently Managing Partner for The Engine Group.

    Before this Nick was Client Service Director at Jam (part of The Engine Group).

    Nick started out in the industry as a graduate at digital agency Grand Union and built his career here until the sale of the business to the Full Six network.

    In 2017 Nick was inaugurated into the BIMA top 100 people in digital.

  • Rahul Patel, General Manager, Marketing - Smile Communications

    Rahul_Patel_NewRahul is currently General Manager, Marketing at Smile Communications. Smile delivers affordable, high-quality and easy-to-use broadband internet access and communications services to its customers across Africa. Rahul is responsible for all aspects of Marketing including consumer research & insight, strategy development, branding, advertising, CRM, digital & social media, and product development.
    Rahul has over 15 years of commercial experience working across Telecoms, FMCG, Financial Services, Retail, Loyalty, Travel and Education sectors. He is adept at fostering strong international relationships having worked across Europe, North America, Africa and Asia Pacific regions. He has a reputation for delivering change and new propositions to market as it has been a recurring theme throughout his career.
    Prior to joining Smile, Rahul was Head of Marketing at Avios, who operate travel and leisure reward programmes and collection opportunities in markets around the world including UK, Europe, North America, the Middle East, Asia, Africa and the Caribbean. He was responsible for growing Avios brand globally, working collaboratively with airlines and partners such as American Express, Lloyds, Tesco, Shell and many more. He led the development and launch of Avios, a new shared travel reward currency for British Airways, Iberia and all future IAG-owned airlines. Leading to Avios winning Best Loyalty Programme of the Year Pan-EMEA 2013.
    Prior to this, Rahul spent 7 years at Nestlé in sales and marketing roles across the Confectionery, Group Sales, New Business and Nutrition divisions. Highlights included the launch of a new smoothies range, a 12-month secondment at Tesco Head Office and driving growth of brands such as Smarties, Milkybar, Yorkie and Aero.
    Rahul is also an alumni of The Marketing Academy, a life-changing scholarship awarded to the rising stars of Marketing, Communications and Advertising industry. Providing unique access to a fantastic network of industry leaders including CEO’s, CMOs, entreprenuers and agency heads.

    In 2009, Rahul joined The Mileage Company, the travel reward experts behind BA Miles and Airmiles. He is responsible for the Airmiles brand and advertising strategy and recently completed a secondment to the BA Marketing team.  In addition to this, Rahul is also working on a key strategic project resulting from the merger of BA and Iberia.

    Prior to this, Rahul spent 7 years at Nestlé UK in sales and marketing roles across the Confectionery, Group Sales, New Business and Nutrition divisions. Highlights included the launch of a new smoothies range, a 12-month secondment at Tesco Head Office and driving growth of brands such as Smarties, Milkybar, Yorkie and Aero.

    Rahul lives in Surrey with his wife and two sons, aged 2 and 1. When not playing daddy, Rahul enjoys running, cycling and trekking.

    Rahul is working with Gwalior Children's Hospital as part of Donate28.
  • Rohit Kumar, MD Asia Pacific - Sociomantic Labs


    Rohit is currently MD Asia Pac for Sociomantic Labs. He had previously joined Google UK in 2007 and currently works in the Google Ad Exchange as a Senior Consultant. The Ad Exchange is a real time market place that helps online publishers, ad networks and agency networks buy and sell display ad space.


    Until recently he was Industry Manager for the UK Automotive team where his role involved advising blue chip automotive clients on their online advertising strategies. He played a consultative role to auto clients and their agencies advising on fully integrated brand and direct response campaigns using the complete suite of Google products. Before joining Google he worked for a Corporate Finance consulting firm for 2 years. He has a first degree in Economics and a Masters in Management from the London School of Economics.


    Rahul is working for Action Acton as part of Donate28.

  • Ross Farquhar, Partner - 101

    Ross New Headshot resizedCurrently a Partner at 101, a creative company based at Somerset House.  Since joining the agency he’s been responsible for the creation of Baileys Chocolat Luxe for Diageo, the introduction of Avios for IAG, the launch of the latest Corsa for Vauxhall and the revitalisation of Scottish Widows.

    He started his career at Cadbury, where he worked on almost every purple-tinged brand from Creme Egg to Flake.  Most notably, he re-launched Wispa and Wispa Gold into the UK, winning an IPA Effectiveness Gold Award in the process. 

    Ross hails from Scotland, so if you see someone in a kilt at a marketing industry black-tie dinner, it’s probably him.

  • Steven Ray, Client Director - Mindshare

    Steven Ray New Resized

    Steven is a Client Director at Mindshare, where he leads communications planning across a range of accounts, from Rolex to Three to Nike. With a background in digital, Steve made the move to influence the role of digital in the planning process, whilst recognising the increased presence of digital throughout the communications landscape. He identified a greater passion for planning beyond his digital specialism thanks to the Marketing Academy, especially through coaching. He remains involved with the Marketing Academy, currently mentoring one of the apprentices on Merlin’s Apprentice.

    Previously he was Head of Digital at Starcom Mediavest London, and Client Services Director at digital agency i-level, having joined as a graduate way back in 2003.

    Prior to following his chosen career path in marketing and advertising, Steven graduated from the University of Sussex with a degree in Law. Steven lives in Tunbridge Wells with his wife, son and a house full of technology and Lego.

  • Vicki Simpson, Group Strategy and Development Manager - International Airlines Group

    vickimcivor Vicki is a Group Strategy and Development Manager for International Airlines Group (IAG), the parent company for British Airways, Iberia, Aer Lingus, Vueling and LEVEL. Prior to her role at IAG Vicki spent 6 years at British Airways were she held positions of Airline Partner Manager, building and managing British Airways relationships with key airline partners, and Global Marketing Planning Manager where she was responsible for ensuring the organisations marketing strategy is integrated across the world and for developing and embedding the customer segmentation process worldwide.

    Prior to her time at British Airways Vicki was the Marketing Executive at the Institute of Directors (IoD), a non profit membership organisation for directors of businesses, for 5 years, where she managed the marketing communications of a variety of the IoD’s products and services. Through her role at the IoD she has also had the opportunity to manage the public relations for a variety of high profile individuals from the world of business, politics and sport.

  • Yiannis Maos, Co-Founder and Strategy Director at ALCMY

    Yiannis Maos

    Yiannis is co-Founder and Strategy Director at ALCMY, a customer experience and technology agency based in Birmingham. Previously he was responsible for the marketing strategy at Rant & Rave, helping them go from a challenger brand to a well established, multi-million pound SaaS company.

    Yiannis has over 15 years experience in marketing and specialises in helping innovative brands achieve fast-growth by developing strategic customer relationships. During his career, he has been named Central England's Young Entrepreneur of the Year, spoken at some of the UK's top business schools and mentored young marketers as part of Google's Squared programme.

    Yiannis is also a UK ambassador for the CXPA, a Trust Associate for the Graeme Robertson Trust and a Board Trustee at Solihull Action for Advocacy.









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