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For the full list of all our Fellows please scroll down for bios or click here to download the list

Meet the 2018 Fellows

  • Anna Hill, Chief Marketing Officer – The Walt Disney Company UK and Ireland

    Anna Hill

    As Chief Marketing Officer for The Walt Disney Company UK and Ireland, Anna is responsible for the Company's overall marketing strategy with particular focus on integrated marketing opportunities across Disney’s various businesses areas. Anna is also head of DMSP, overseeing all of Disney UK & Ireland’s advertising sales and promotions activities, which offer unique opportunities for collaboration with clients. 

    In addition, Anna oversees the franchise management organisation in the UK & Ireland, which is dedicated to building and managing business plans for key franchises and properties. This team operates franchises as single P&L entities and works with the Company to set financial objectives, determine key profit drivers, marketing plans, content plans and sales strategies for these content streams.

    Anna was previously General Manager, Disney Channels UK & Ireland, managing this powerful platform to drive familiarity and awareness of Disney's characters and stories, entertaining millions of children and their families every day. She has been with the Company since 2000 in a variety of marketing roles. 

    Before joining Disney, Anna spent five years as an account director at Joshua, a London-based advertising agency.  She has also held various positions in sales & promotion and publishing.

    Anna graduated from De Montfort University, with a degree in Marketing.  She lives in Berkshire with her husband and two children.

  • Barnaby Dawe, Global Chief Marketing Officer - Just Eat plc

    Barnaby Dawe

    Barnaby leads the global marketing team at Just Eat plc, one of the largest global online food delivery platforms.   During his three years, Barnaby has overseen exponential growth at Just Eat with the global customer base growing from 8m to 20m, and both revenues and profit rising by 300%.  This has driven the company’s market cap from £2.2bn to £5.2bn and earned Just Eat a place in the FTSE 100.  Barnaby merges brand, data and tech to help drive the marketing output to both customers and restaurant partners in their 13 markets.

    Prior to joining Just Eat, Barnaby held senior marketing positions at some of the UK’s most iconic brands such as Channel Four, Sky, Heart FM, The Sun and The Times.  Barnaby was hugely honoured to be voted the UK Marketing Leader of the Year at The Marketing Society’s Excellence Awards 2017.

  • Jo Godden, Group Commercial Excellence Director - Johnson Matthey

    Jo Godden

    Jo is the Commercial Excellence Director for Johnson Matthey (JM) and is responsible for leading this key enabling programme delivering sales and marketing excellence across the JM Group, comprising £3.9bn revenue for the Clean Air, Efficient Natural Resources, Health and New Markets sectors.  Prior to taking on this new role in July, from 2014, Jo was the Managing Director for JM’s Global Noble Metals business providing leading precious metal based products to the Medical Device, Chemical, Automotive and Jewellery markets.  Responsibilities included overall P&L, operations in UK, Germany, US and Australia, business development, sales and marketing activities.

    From 2007 Jo progressed from Global Sales and Marketing roles to be Commercial Director for the Chemical Catalyst business within JM, managing all marketing and sales operations for this growth business area and integrating a number of acquisitions into a global offering.  Previously, Jo led the new market entry strategy for JM catalysts in China, developing and managing the Asia regional sales team, with her career developing through a number of Product Management and Market Development roles from 2002.

    Jo started her career as a Chemical Engineer in ICI Chemicals and Polymers in 1995, working in manufacturing roles in ICI Paints before moving into the Catalyst business of ICI and transitioning through acquisition into JM in 2002.

    Jo has a great track record of delivering results, has a passion for developing people and creating value from technology leadership.

  • Kussai El-Chichakli, Director Marketing - Coca-Cola European Partners Deutschland

    Kussai El-Chichakli

    Kussai was appointed Director Marketing at Coca-Cola European Partners Germany in 2016.  In this role, he is responsible for a beverage portfolio of € 2+ billion in revenues.  Kussai started his Coca-Cola career as Marketing Director Austria in 2007.  He continued as a Regional Sales Manager at Coca-Cola Austria.

    In 2011, Kussai moved to Germany as Water Director, turning-around the water business and making the ViO brand one of the most innovative growth businesses for Coca-Cola Europe.  In 2015, he was appointed Director Stills & New Beverages Germany.  

    Prior to Coca-Cola, Kussai worked at Procter & Gamble in various Marketing and Commercial roles.

  • Lindsay Forster, Partnerships Director - Aviva plc

    Lindsay Forster

    Lindsay joined Aviva in April 2015, following their acquisition of Friends Life. On joining Aviva, Lindsay was appointed as the UK Chief Marketing Officer and was previously Managing Director for Friends Life where she led both marketing and the development of their direct to consumer channels.

    Lindsay has very recently started a new global role at Aviva accountable for driving growth through the development and execution of its future partnerships strategy.

    Prior to joining Friends Life, Lindsay was the Group Chief Marketing Officer at Towergate, and held various marketing director roles at Halifax, Lloyds Banking Group and prior to that, Mazda and Lotus Cars.

    Lindsay has a passion and track record of building diverse teams to drive transformational change for the consumer.

  • Lisa Gilbert,CMO UK & Ireland - IBM

    Lisa Gilbert

    As the CMO of IBM UK & Ireland, and the steward of IBM’s brand, I am responsible for leading a multidisciplinary team covering, market intelligence, brand strategy, internal, external & crisis communications, go to market strategy and execution; campaign management, digital & events and corporate social responsibility. 

    Prior to this role, I built IBM’s global Campaign Management practice focusing specifically on client-centric Campaign Planning.  Through the use of technology, data and analytics, we built the capability to understand, predict buyer behavior, and monitor performance as the team builds out a bespoke Campaign Management platform called IBM Marketer’s Workspace.

    I have also served as Vice President of Marketing responsible for IBM’s Growth Markets based in Shanghai, China. I had the honor to lead a team of professionals managing marketing from strategy through to execution for all of IBM’s Enterprise and SMB clients. I also ran marketing for IBM’s Geo Expansion initiative where the company opened over 140 new sales offices across 40 countries in less than 12 months. 

    It’s been my honor to work at IBM for twenty years and have held multiple marketing & communications roles with increasing responsibility in North America, Europe, Asia, Latin America, Central Europe, Middle East and Africa.  Before joining IBM, I held marketing and communications positions at companies including Hewlett-Packard Company and Compaq Computer Corporation.

    Most recently I’ve become a partner at HALL winery in Napa Valley, California.  Raised in Tokyo Japan, I love to travel and has the ability to read a menu and ‘get around town’ in French, Spanish, Italian and Japanese.  I hold a Communications and Japanese language degree from the University of California at Santa Barbara and have a passion for oenology and adventure travel.

  • Mark Sandys, Global Head of Beer, Baileys & Smirnoff – Diageo

    Mark Sandys

    Mark Sandys has worked at Diageo for over 20 years, gaining a wealth of experience across both emerging and developed markets. He was appointed Global Head of Beer & Baileys in November 2014 and is a member of Diageo’s Global Marketing Leadership Team.

    Based in Dublin, Mark is accountable for all of Diageo’s beer businesses worldwide, including being the Global Brand Director for Guinness. Mark is also responsible for the Baileys brand, Diageo’s 4th biggest spirits brand and the world’s best-selling liqueur. More recently, in 2016, the Smirnoff brand has come under Mark’s remit.  Collectively the Beer, Baileys & Smirnoff portfolio is worth approximately 30% of the Diageo business.

    Prior to his current role, he was the Category Director, Whisky & Reserve, for Diageo Asia Pacific.  Based in Singapore he was responsible for driving the growth of the Scotch and Reserve portfolio across the region which saw Diageo reach record levels of market share in Whisky.

    Before moving to Singapore in 2011, Mark held the position of Marketing Director for Diageo Russia and Eastern Europe for three years and was based in Moscow. Mark led the delivery of high levels of growth in these key emerging markets, building a strong Scotch portfolio, launching successful innovations such as Bells and White Horse and creating a strategy to set up these markets for future growth.

    Mark first joined Diageo in 1997 as a graduate trainee and worked for his first five years in sales and marketing roles on the Guinness brand in GB, before managing the Gin portfolio in the UK and then taking the position of Strategy & Innovation Director for the Baileys Global Brand team in Dublin.

    Mark is a graduate of Oxford University and is married with four young children.

  • Marta DeBellis, VP Enterprise Marketing - Adobe

    Marta DeBellis

    A visionary marketer and experience ambassador, Marta believes brands must harness the combination of creativity, content and data to not just connect with, but delight customers, through personalised, relevant experiences. Marta now heads up Global Enterprise Campaigns after just returning from a 2-year assignment where she oversaw Adobe’s brand, thought leadership, digital, demand generation, and measurement and insights strategies for the enterprise, SMB and consumer segments across the unique and dynamic Asia Pacific region.

    Marta has 25 years’ experience in global strategic marketing and business development across technology, content, campaign and partner marketing. Her desire to travel and experience different cultures has led her to a range of senior marketing roles in the USA, Europe and Asia Pacific region. 

    An innate collaborator, she encourages her team to “learn from the people around you” and passionately supports development opportunities within the workplace. 

    Marta joined Adobe in 2013 in Global Alliances before expanding to Campaign Marketing with responsibility for campaign planning across the Digital Marketing business; driving global campaign strategy for the enterprise segment across PR, AR, social, paid media, demand generation, events and partner marketing.

    She has held senior roles in technology, marketing and business development, including Vice President, Group Account Director at MRM/McCann in Salt Lake City, USA and Director, Digital Home Brand & Campaigns for Intel’s Asia Pacific business. 

    Marta holds a Bachelor of Science in Electrical and Computer Engineering from the University of Wisconsin-Madison, USA.

  • Michael Inpong, Chief Marketing Officer - Müller

    Michael Inpong

    Michael started his career at Procter & Gamble and Nestle, before joining Müller in 2012 as Marketing and R&D Director.

    In 2015, Michael became CMO for the global Müller Group, responsible for building the entire portfolio of brands across the group. This role covered a wide range of categories from yogurts and desserts to milk, butter, cream, salads, fish and spreads.

    Michael recently took over as Chief Marketing Officer for Müller UK & Ireland, the 7th most chosen FMCG brand in Britain. Michael has been a key driving force behind the revitalisation of the Müller brand in the UK, highlights include relaunching and innovating Müller’s core brands like Müller Corner and Müllerlight, winning The Grocer’s Brand of the Year 2014 and introducing exciting new brand ambassadors like Nicole Scherzinger.

    In 2017, Michael played a crucial role securing Müller’s pioneering partnership with British Athletics, designed to inspire the next generation to not only have fun with athletics, but to encourage consumers to live active and healthy lifestyles.

    Michael is also a passionate sportsman. He discovered Karate in 2010 and won the Shotokan Karate-Do International Federation’s UK National Championships in 2013…despite breaking his finger 3 weeks before the competition! In 2018,

    Michael was appointed Fellow of the Marketing Society and is also a trustee of the Women’s Sport Trust.

  • Nick Robinson, Chief Marketing Officer – Kerry Foods

    Nick Robinson

    Nick became Chief Marketing Officer for Kerry Foods in July 2017 and is responsible for their portfolio including Cheestrings,  Denny, Dairygold, Mattessons Fridge Raiders, Wall’s and Richmond sausages.

    He joined Kerry Foods from ABInBev where he was Marketing Director for the UK & Ireland since 2014. In this role he held accountability for the full portfolio of AB InBev brands including Stella Artois, Budweiser, Becks and Corona and oversaw the successful UK launch of Bud Light earlier this year.

    Prior to ABI Nick was with Coca-Cola for 5 years where he held a number of Marketing Director roles in the UK and across Europe. During this time, he lived in Berlin and was Marketing Director for their German business, and he also led the Coca-Cola marketing activation at the London 2012 Olympic Games. In his early career, Nick held a number of Marketing, Innovation and Sales roles at Diageo during his 14 years with the company, including marketing roles on the Guinness and Smirnoff brands, and trading roles in Grocery and Convenience . In his final role at Diageo he drove the transformation of the global duty free business from a trading channel to be a place where premium and super premium brands are built.   

  • Polly Cochrane, EVP & Group Marketing Director, WBUK & Ireland & CMO, Harry Potter Global Franchise Development - Warner Bros. Entertainment

    Polly Cochrane

    Polly joined Warner Bros. as VP & Group Marketing Director WBUK, in March 2009, with a brief to lead and pull together the Marketing and Publicity across all business divisions in the UK. She was promoted to Senior Vice President in 2010, adding responsibility for the global management of the Harry Potter franchise to her remit in July 2014; she was promoted to Executive Vice President in June 2016.

    Prior to Warner Bros. Polly worked at Channel 4, joining in 1998 where latterly, as Director of Marketing and Communications, she had responsibility for managing the brand during a period of rapid diversification across new digital television platforms. Whilst at 4, Polly founded 4creative, an award winning in-house creative agency which went on to win Channel 4 the accolade of Campaign’s Advertiser of the Year in 2005. Polly was also Director of Freeview (2005-2008) and a Non Exec Director of the Department for Communities and Local Government (2008).

    Previously, Polly had worked across titles at Guardian Newspapers Ltd, before joining Channel 5 to oversee the launch marketing campaign for Britain’s last terrestrial channel.

    Polly spent the first four years of her career in advertising, joining WCRS as a graduate trainee with a degree in Architecture from Cambridge. She moved client side in 1992 to become Marketing and Communication Manager for Vanity Fair magazine and has stayed in the media industry ever since.

  • Rahul Welde, Global Vice President – Digital Transformation - Unilever

    Rahul Welde

    Rahul Welde is the Global VP Digital Transformation at Unilever.

    In this role, he is responsible for driving digital transformation across brands and markets, addressing the significant opportunities that digital technology presents. The role involves multiples aspects including building capabilities across the digital spectrum – innovation, partnerships, tools, systems, processes, frameworks and training – to better engage with consumers externally while driving efficiencies internally.

    Previously, Rahul was the Regional VP Media for Asia, Africa, Middle East, Turkey and Russia and has a deep understanding of those markets having played a pivotal role in driving digital in the region. He is a strong advocate of non-traditional thinking and a number of projects under his stewardship have received wide acclaim and recognition.

    Rahul has been with Unilever since 1991 and has benefited from diverse exposure and challenging assignments across businesses and functions. Rahul has also been also actively involved in industry issues, awards, events and industry bodies including the World Federation of Advertisers (WFA) and Mobile Marketing Association (MMA).

  • Rick Lawrence, Category Director Biscuits, South East Asia

    Rick Lawrence

    Rick heads up the Biscuits & Snacks business for Mondelez in the diverse region of South East Asia based in Kuala Lumpur, Malaysia. In this role he is responsible for delivering the growth strategy and marketing activity for a portfolio of global and local brands across 9 business units ranging from Indonesia to Hong Kong.

    Prior to moving with his family to South East Asia, Rick was based in the UK. Most recently responsible for leading the fast growing Biscuits & Snacks business in Northern Europe, previous roles for Mondelez in the UK include managing the Cadbury Dairy Milk brand and the Seasonal Chocolate portfolio.

    Rick started his career at Unilever in 2000 making a quick stop at Nestle before joining Heineken where he worked on brands including John Smiths & Foster’s, before moving onto become Marketing Manager Innovation and finally managing the Premium Lagers portfolio including the iconic Heineken brand from 2009-2001.

    In 2015/16 Rick supported the Marketing Academy as an Assessor for the Scholarship programme.

  • Simon Jackson, Chief Marketing Officer - Gamesys

    Simon Jackson

    Simon is CMO at Gamesys, a leading online casino owner/operator with eight consumer facing brands across Europe and the US. Over the last two years Simon has been especially focussed on the growth of Virgin Games (one of the Gamesys brands) and developing a fully in-house, integrated marketing team.  

    Prior to Gamesys Simon was European Marketing Director at Avis Budget Group and led the relaunch of Avis brand with the first integrated TV led campaign since the famous ‘we try harder’ in the 60’s. Before Avis, Simon was at BSkyB for eight years mainly focussed on subscriber acquisition. During his tenure Sky grew from 6m to 10m subscribers and launched Sky+, HD, Broadband and Telephony.

    At British Telecom, Simon worked on the initial development phases of BT’s TV proposition, BT Vision and held various BT Broadband sales and marketing roles.

    Before his marketing career started, Simon worked in corporate finance at Dresdner Kleinwort Benson which gave him the commercial grounding that has served him so well in an increasingly commercial marketing environment.

  • Suzi Watford, EVP & CMO - Wall Street Journal

    Suzi Watford

    Suzi Watford is Wall Street Journal EVP & Chief Marketing Officer, overseeing global sales & marketing, all digital revenue and the overall WSJ membership strategy. Leading an international team, she spearheads strategy, sales and, marketing subscriptions, events and conferences and the loyalty program, WSJ+.

    She assumed the role in November 2014 and launched WSJ's brand positioning – Read Ambitiously. Suzi has led WSJ to the biggest membership in it’s history – almost doubling their digital membership and attracting its largest ever audience of student members. She has significantly grown the WSJ’s conference business and taken it global. With more than a decade of experience in the media industry, Ms. Watford joined Dow Jones from News UK. Most recently, she served as Sales & Marketing Director for The Times and The Sunday Times.

    Suzi is based in New York.

  • ToM Malleschitz, Chief Digital Officer - Three

    ToM Malleschitz

    As Chief Digital Officer, ToM’s focus is on maximising the opportunity to strengthen and grow digital products and services for the company and to create a leading customer engagement platform, driven by best in class data analytics.  

    ToM joined Three UK in July 2011 as Chief Marketing Officer responsible for proposition and products, terminals, CRM, commercial programme management and marketing communications.   He was on a mission to change the brand position from cheap price and low quality to a brand with a clear purpose that puts customers first and knocks down barriers to change the mobile industry for the better.  This led to the creation of #makeitright, which has become the driving force behind the company.  Abolishing roaming, offering All You Can Eat data, and not charging extra for 4G are just some examples where Three has shaken up the industry.  In addition, ToM found new and exciting ways to increase the love for the brand by introducing innovative communication concepts.

    Prior to joining Three UK, ToM spent 10 years at Three Austria; the last four as Chief Marketing Officer with similar responsibilities.  In his time he changed the network perception from an underdog to the leading operator for mobile broadband and later on the leading provider of Superphones, a new generation of smartphones and tariffs, which took over the Austrian market.

  • Toni Wood, CMO – DFS

    Toni Wood

    Toni joined DFS in 2016 to lead all marketing operations, including responsibility for customer insight and direct marketing development.

    Prior to joining DFS, Toni was at Whitbread plc where she was Global Brand and Digital Director for Costa Coffee. In addition to her broad marketing expertise, Toni also has extensive experience of category management, retail operations and innovation gained through senior roles at Jordans Ryvita, Gillette, P&G, Britvic and Sainsbury.

    Toni has a BA (Hons) in Retail Marketing from Manchester Metropolitan University and Diplomas in Digital Marketing from the Charted Institute of Marketing and in Business Administration and Management from the University of Nottingham.

    Toni is also a CIM fellow and a member of ISBA Excom.

  • Tricia Weener, Global Head of Marketing - HSBC Commercial Banking

    Tricia Weener

    Tricia Weener is Global Head of Marketing for HSBC Commercial Banking as well as Interim Global Head of Sponsorship and Events for HSBC. She is a Fellow of the CIM and the Marketing Society, Chair of the Marketing Society in Asia and the BritCham Marketing and Communications Committee in HK, and was recently awarded Business Leader in the ‘Women Leading Change in Asia’ awards. Her commercial and creative marketing skills have been honed over her plus 20-year career working in senior leadership roles in B2B and B2C across numerous industry sectors including; retail, FS, luxury goods, drinks, FMCG, travel and sport.

    Tricia is a strategic marketing leader with a passion for people and helping them fulfil their potential. She is truly customer centric relying on customer and business insights to help define propositions and build brands, always striving to bring innovation and ideas to transform customer and user experiences. Tricia is a strong advocate for diversity supporting LGBT and women in the work-place, as well as being a Sustainability Leader for the HSBC group. She is currently based in Hong Kong, with experience across geographies including Asia, the US and EMEA

  • Zarina Lam Stanford, Head of Marketing - SAP APJ

    Zarina Lam Stanford

    As Head of Marketing, Zarina Stanford is responsible for the development and implementation of SAP’s marketing strategy across the Asia Pacific and Japan region. Zarina adopts a customer-centric and insight-driven approach in her go-to-market for SAP in the region, overseeing audience, industry, and experiential marketing across all customer segments in support of the entire SAP business. She is a recognized change agent who spearheads business and transformational initiatives through imagining the possible. A seasoned industry veteran, Zarina has held various sales and marketing executive positions in North America and Asia.

    Prior to joining SAP, she was VP of Marketing at IBM where she oversaw segment marketing for Growth Markets and Asia Pacific. champion for diversity and inclusion initiatives, Zarina is currently Bilateral Committee Chairperson for Asia Pacific-India Cooperation at the global women’s chamber ALL Ladies League (www.aall.in). She joined the list of Diversity Journal’s Women Worth Watching Award recipients in 2016. Zarina also serves on the Board of Advisors of BDFoundation, a global non-profit organization to advance inclusion and development for girls and women.

    Zarina is a graduate of the Asian Advanced Leadership Program from the Graduate School of Business at Stanford University. She holds an MBA from Southern Methodist University and a BA in Journalism from the University of North Texas.

2016/17 Fellowship Alumni

  • Alejandro Pinillos, CEO Bonafont - Danone Waters Mexico

    Alejandro Pinillos

    Alejandro Pinillos was promoted to CEO Bonafont - Danone Waters Mexico in May 2017.  Prior to this he was appointed Category Growth Officer in 2015 taking the lead for the Top Line functions (Marketing & Sales) for Danone Dairy Division, based in Paris HQ. Previous roles include General Manager Danone DACH (Germany, Austria & Switzerland) based in Munich (2014-2015), and General Manager Danone Early Life Nutrition Italy (Mellin SpA) & Greece (Numil SA) based in Milan (2010-2014).

    Previous Marketing roles include VP Marketing for Danone ELN division (Early Life Nutrition) based in Amsterdam HQ (2007-2010), Marketing Director Danone Italy (2004-2007) and Activia Global Marketing Director (2002-2004) based in Barcelona.

    Alejandro joined Danone Spain in 2000 and started his Marketing career in P&G Spain in 1994.Alejandro Pinillos holds a Business Administration degree from Universidad Complutense (Madrid) and an MBA from Cass Business School (University of London).

  • Alex Haitoglou, VP of Healthcare, Retail brands and Own products - Walgreens Boots Alliance

    Alex Haitoglou

    Alex is currently working based in London and Nottingham, UK, and is the VP of Healthcare, Retail Brands and Own Products for Walgreens Boots Alliance (WBA), the world’s largest global pharmacy, health and wellbeing enterprise. In his role, he manages a multifunctional organisation that delivers a wide range of products and services, across 12 markets, from concept and product innovation across to in-market launch and support, including communication above and below the line. This includes brands like Soltan, one of the first and biggest sun care brands in the UK, as well as health, beauty and personal care products that are branded under Boots, or other brand and retailer brand names. Alex is also leading the core global marketing capability training for WBA, as well as the strategy and framework for retail brand development across geographies. Before this role, Alex managed the healthcare/OTC business for Alliance Boots, that merged eventually with Walgreens, running both the innovation as well as the commercial side of the business.

    Alex started his marketing career in P&G, where he did a variety of brand management roles from running Ariel for Europe based in Geneva, to working at P&Gs internal consultancy and new business creation that is based in Cincinnati, and other roles in Geneva and London across P&Gs homecare portfolio.

  • Arnd Pickhardt, Advertising and Marketing Director - Lidl Germany

    Arnd Pickhardt

    Arnd is holding the position as Advertising and Marketing Director for Lidl Germany. In his current role he is working on how the brand is perceived in Germany.

    Prior to this Arnd was based in the UK from May 2009 until October 2015. Starting as a National Senior Audit Manager for Lidl UK, he joined the field of Marketing in 2011 where he was promoted to Head of Advertising. Following the tremendous success of the award winning #LidlSurprise campaign he was promoted to become Lidl UK’s first Advertising and Marketing Director.

    In 2015, he was voted Marketers` Marketer of the Year, followed by Visionary Marketer of the Year in 2016
    Arnd started his Career with Lidl in Sales & Operations as District Manager at Lidl Germany. Being a true Lidler, he is passionate about building Lidl as brand offering the best quality for the lowest possible price, always keeping the customer´s perspective in mind.

    In his free time he enjoys traveling and mountain hiking.

  • Arthur Hoeld, SVP Brand Strategy and Business Development - Adidas

    Arthur Hoeld

    Arthur Hoeld is SVP Brand Strategy and Business Development for brand adidas in Herzogenaurach, Germany. Arthur reports into and works closely with Eric Liedtke, Executive Board Member for Global Brands, to drive the brand strategy and ensure its effective execution. He plays a critical role in driving the business and realizing operating budgets, profitability and growth objectives.

    In 2016 Arthur became General Manager of the entire Business Unit Group Originals & Core. Under Arthur’s leadership, Originals grew to a highly profitable multi-billion Euro business, significantly influencing our brand’s NPS and positioned Originals the pioneering sub-brand of our industry. In 2104 that Arthur became General Manager of Originals, the sportswear business of the adidas brand and was promoted to SVP Originals in 2011.

    Arthur started his career with adidas in 1998, in Advertising and International Marketing. Since then he was heading up different departments, amongst others, the Global Marketing Communication Department, Brand Marketing EMEA and the Sport Style Division. Prior to his career at adidas, Arthur worked at an Advertising agency in London looking after numerous international accounts.

    In 1996 Arthur graduated in Advertising and Marketing Management at the Business School in Pforzheim, Germany and at the Copenhagen Business School in Denmark.

    Arthur is married with 3 kids, a passionate sportsman and enjoys playing the trumpet.

  • Chris Duncan, Managing Director for Times Newspapers Ltd - News UK

    Chris Duncan

    Chris Duncan is the Managing Director for Times Newspapers Ltd, the publisher of The Times, The Sunday Times and The TLS. He is responsible for the overall P&L and business development activities for the brands, as well as overseeing sales and marketing activities.

    He was previously the Chief Customer Officer for News UK, a role which managed all consumer marketing and customer operations activities for The Times and The Sunday Times and also for The Sun.  He held a number of roles at News UK since joining in 2007, including working on the project to launch The Times paywall.

    Previously Duncan had worked in data and digital, holding roles as MD at consultancy Infoloop and also as MD at CRM agency Alchemetrics which he had joined as a start up in 1997.

    He has been a mentor for the Marketing Academy since 2015.

  • Christoph Wegener, Head of Global Sales & Business Development - SIG Combibloc

    Christoph Wegener

    Christoph Wegener is Head of Global Sales and Business Development at SIG Combibloc, responsible for global strategic initiatives to drive top-line growth. Prior to this role, Christoph was a Principal at the Boston Consulting Group Germany (2007 – 2015) with focus on sales & marketing.

    Christoph joined SIG Combibloc in 2015. His position strives to strengthen SIG’s top-line performance through key initiatives in strategic as well as functional sales & marketing arenas: initiate and accelerate new market entries, drive global account development, push sales digitization, and achieve a step-change in commercial excellence.

    Before joining SIG Combibloc, Christoph had an 8-year long tenure at the Boston Consulting Group. As a core member of BCG’s marketing and sales practice Christoph initiated and lead numerous strategy consulting projects on topics such as sales strategy, strategic pricing, M&A in the industrial goods sector.

    Christoph holds an MBA with distinction from The University of Oxford, Saїd Business School. He graduated with a Bachelor of Science in Business Informatics from the University of Rostock.

  • Claire Cronin, Senior Vice President Marketing - Virgin Atlantic

    Claire Cronin

    Claire joined Vigrin Atlantic as their Senior Vice President Marketing in July 2017.  Prior to this Claire was at Virgin Holidays where she joined in December 2014, and was part of the leadership team that successfully led the company’s transition to a customer direct business, focusing wholly on its own channels to improve the customer experience. She implemented a complete overhaul of the marketing function, up weighting digital expertise and re-defining the way in which the customer base is segmented. This, coupled with efficiencies made in the company’s advertising spend has resulted in an 11% reduction in marketing costs, whilst driving a 6% increase in bookings and a 21% increase in margin.

    Claire also led a new brand positioning strategy to a more premium creative execution, which has seen an 10% rise in brand preference scores, cementing Virgin Holidays’ place as the UK’s preferred long-haul tour operator.  

    Claire began her career on the Barclays Graduate Leadership Programme, working across a number of product and marketing roles in the consumer banking arm, becoming Associate Director of Global Propositions for Western Europe in 2008. In 2009, she accepted an approach to join NetJets, the world’s  largest private jet company, as Senior Vice President of Marketing. During her tenure, she was promoted to the board and her responsibilities were extended to include Customer Service. Whilst at NetJets she introduced a “digital-first” strategy encompassing the development of a new website and CRM programme, resulting in a 220% increase in sales from online channels. She also led the development of a carbon-neural strategy and by 2011 the entire airline’s emissions were 100% offset – a feat which has yet to be repeated in aviation. In February 2013, Claire joined Barclaycard as Group Corporate Communications Director, where she assumed responsibility for brand reputation and media strategy.  

    Claire sits on the board at the Branson Centre for Entrepreneurship in Jamaica, the Virgin Group staff engagement committee and mentors marketing graduates at the beginning of their career paths through The Marketing Academy.

  • Dan Ramsay, Consumer Marketing Director - BT

    Dan Ramsay

    Dan is Consumer Marketing Director at BT, where he oversees consumer marketing for BT Sport, mobile, broadband and BT TV. He is accountable for the UK’s second largest advertising budget and also leads the CRM function. He is accountable for the sales and churn performance of the Consumer division of BT, a £4bn annual revenue business.

    During his time at BT, Dan helped BT Sport grow from zero to five million customers within 9 months, and has delivered BT to number 1 or number 2 in broadband subscriber growth for 8 consecutive quarters.
    Prior to BT, Dan spent 8 years at Barclays including roles in marketing and commercial strategy, offshore banking and Barclaycard.

    Dan is a Council Member at ISBA and has distant dreams of winning a competitive cycle race.

  • Helen Warren-Piper, Sales Director for Mars Petcare Nutrition UK

    Helen Warren Piper

    Helen Warren-Piper is currently Sales Director for Mars Petcare Nutrition UK joining in April 2018. Previously she joined Premier Foods Plc as Business Unit Director, Savoury in Oct 2012.  Since joining, she has focused on leading brand growth and innovation across well-known British brands such as Bisto, Oxo, Batchelors, Homepride, Sharwoods and Loyd Grossman.  In September 2014 Helen became Marketing & R&D Director for the Grocery Division, taking on Desserts and Home Baking including Ambrosia, Birds, McDougalls, Angel Delight and Paul Hollywood Baking. 

    Prior to Premier Foods, Helen worked at United Biscuits from 2006-2012, where she held the positions of Marketing Director, Bagged Snacks leading favourite brands such as McCoys, Hula Hoops and KP; and Group Business Transformation Director, where she lead a number of major Capex and HR projects.

    Prior to UB, Helen worked in Procter & Gamble UK for 14 years, joining in P&G Sales as a Graduate in 1992.  She held a number of line sales and marketing strategy and planning roles, rising to Account Director Tesco for P&G Laundry, Cleaning & Paper.  In 1999, Helen moved into P&G Marketing, where she ran the Pampers brand for the UK, over-seeing a significant increase in Pampers brand share.  Following this, she moved into the Pet Food Global Business unit, rising to Marketing Director, P&G Pet food UK.

  • Kerry Taylor, CMO, Viacom UK, Viacom International media networks & SVP, Youth and Music - Viacom International Media Networks

    Kerry Taylor

    Kerry Taylor has been Chief Marketing Officer for Viacom International Media Networks since 2014.  This includes brands including MTV, Comedy Central, Nickelodeon and Channel 5, whose rebrand she oversaw in 2016.  In addition, since 2012, Kerry has also had the role of  SVP, Youth and Music leading MTV International’s brand strategy including commissioning international reality hits, Ex on the Beach and Geordie Shore and leading MTV through its repositioning from “I want my MTV” to “I am my MTV”, an audience generated brand identity.  Prior to this, Kerry was Head of MTV UK  during which time the channel won Broadcast Digital Award’s Best Entertainment Channel of the year and  VP, Creative, Marketing and Press for MTV.

    From 2000-2007 Kerry worked at Virgin Media Television (formerly Flextech) as Marketing and Creative Director and prior to that in roles as Director Creative & On Air and Creative Head.  From 1997-2000 Kerry was a creative at the BBC.

    She started her career in 1994 as a production assistant at Star TV, Hong Kong.

    She was educated at Manchester University where she studied American Studies.She is also a qualified life coach and NLP practitioner.

  • Kristian Hunt, Vice President (Corporate Communications, Marketing and Brand) - Emirates Group

    Kristian Hunt

    Kristian currently leads all corporate communications, marketing and brand globally for dnata & Group Brands as part of the Emirates Group. His global remit covers a large and diverse portfolio, extending across 83 countries and covering over 52 different brands and business units.

    In his role at the Emirates Group Kristian is also part of the global dnata management team where he leads all communication efforts to support dnata’s global positioning and reputation with employees, customers and business partners. Kristian’s scope also extends to CSR where he currently serves as the Secretary General for dnata’s charity arm - dnata4good. To date dnata4good have raised over USD$1 million to fund schools abroad and wildlife conservation – specifically rhinos.

    Prior to joining the Emirates Group, Kristian worked across Asia Pacific with some of the world’s leading global brands. Firstly in Australia as part of DDB working with a number of brands including BP and ANZ; and more recently in Singapore also with DDB where he was part of the Asia Pacific regional team managing McDonalds and Philips.With over 15 years’ experience in communications and marketing, Kristian began his career working in the Australian advertising industry in account management. Kristian holds a Masters in Marketing from Monash University in Melbourne, Australia.

    Originally born in Australia, Kristian is half-Samoan and has lived in both countries as well as Fiji, New Caledonia, Papua New Guinea, Malaysia and Singapore. He is now settled in Dubai with his wife and two young daughters.

  • Lizzy Johnson, Global Brand and Marketing Director - Quintessential Brands Group

    Lizzy Johnson

    Lizzy joined Quintessential Brands in October 2014 as Global Brand and Marketing Director overseeing the branded spirits portfolio of 13 brands across 6 different categories.  With 17 years’ experience in the Drinks industry, Lizzy was previously at Diageo where she was Global Brand Director for Captain Morgan Rum and prior to that Lizzy was with The Heineken Group based at their Headquarters in Amsterdam, as International Sponsorship and Lifestyle Manager and then latterly at Asia Pacific Breweries, based in Singapore, as Senior International Marketing Manager of Heineken and Tiger Beer. Lizzy also spent three years with the Union of European Football Associations (UEFA) in Switzerland where she led a brand driven directive, striving to inspire marketing excellence in football and connecting with fans across the world.

  • Maria Sebastian, Senior Vice President for Brand, Marketing and Category - Starbucks EMEA

    Maria Sebastian

    Maria Sebastian is the senior vice president for Brand, Marketing, and Category for Starbucks EMEA.  Starbucks in Europe, Middle East, and Africa covers 41 markets from Dublin to Dubai, Stockholm to Johannesburg, with almost 2,700 stores, and 30,000 partners who proudly wear the green apron. In this role, she is responsible for growing and elevating the Starbucks brand throughout the region as well as leading product innovation across both the food and beverage categories.  Maria joined Starbucks in 2016 after spending 20 years in the airline industry. 

    Maria joined Starbucks from UK superbrand Virgin Atlantic Airways where she spent 4 years leading sales and marketing teams, most recently as Senior Vice President of Sales and Customer Engagement. Maria was responsible for leading Virgin Atlantic’s global commercial and customer experience teams across marketing, worldwide sales and distribution, loyalty, design, customer experience, and e-business.  Prior to Virgin Atlantic, Maria was at American Airlines for 16 years in both Europe and the US, leading a number of commercial teams, most recently as Vice President and Managing Director of Sales and Marketing for EMEA and India.

    Holding both US and UK citizenship, Maria grew up in Florida and graduated from Tulane University in Louisiana, and later earned an MBA from the Fuqua School of Business, Duke University in North Carolina.  She is on the board of directors of British American Business Inc., and the Fuqua School of Business European Regional Advisory Board.  

    Maria is married to Bob, and they have 2 young daughters, age 11 and 6.  The family resides in Central London.

  • Nigel Hunt, Managing Director, Brand and Marketing - Barclays UK

    Nigel Hunt

    In a multichannel-never-sleep-always-on world Nigel believes there is a place for making things 'beautifully simple' for everyone.  From strategy right through to communications.  He has delivered this powerfully in his most recent role leading the launch of the new Barclays U.K. business.  He defined the brand and marketing strategy but simplified this to be the overall business strategy; one page - few words - powerful imagery - one vision; 'Helping people move forward in their lives', which has been brought to life internally and externally with the progressive rallying cry of 'Let's Go Forward'.

    Nigel has held various senior brand and marketing roles; from Group Brand Director where he helped create the Barclays master-brand strategy, embedding purpose and values into the organisation, including retiring many sub-brands; to heading up the Brand, Marketing, Strategy and Insight function for the Retail Business, where he helped solve some of the thorniest proposition challenges including customer loyalty, culminating in the launch of a new value proposition 'Barclays Blue', which has gone onto great success.

    Nigel is a passionate and creative leader who integrates strongly across functions, orchestrating a business agenda beyond marketing by bringing diverse people together to deliver exceptional things.  He loves leading teams to success, learning along the way and always having fun.

  • Ottokar Rosenberger, Chief Operating Officer - Iglu.com

    Otto Roesenberger

    Otto is the chief Operating Officer for Iglu.com a cruise and ski specialist online agency.

    Prior to this he was Chief Marketing Officer for Hostelworld Group, and is responsible for connecting hostels with millennials around the globe, turbo-charging their travel experiences.

    He believes strongly in the power of putting the customer at the heart, fusing data and technology with a brand mission – this approach underpins his success in building global brands. With over 18 years in marketing, Otto learnt his trade at Procter&Gamble leading brands including; head&shoulders, Pantene and Olay. He then moved to technology-led B2C businesses; bt.com, Rated People and eHarmony.

    Most recently he rebuilt Betfair’s global marketing organisation; driving forward their real-time digital marketing agenda.

  • Rashmy Chatterjee, Global Sales Leader for IBM's Cyber Security

    Rashmy Chatterjee

    Rashmy Chatterjee leads Marketing, Communications and Citizenship for IBM in North America. In this role, she is responsible for client experience, consideration and preference for IBM solutions and for the health of the IBM brand.  
    Previously, Rashmy held leadership positions in IBM’s Security Systems division- first as the executive responsible for the integration of Q1Labs, a Security Intelligence company, and later as the sales leader for the Security division’s North America business.

    Prior to moving to the US, Rashmy held multiple positions in IBM’s Growth Markets Unit (spanning Asia Pacific, LA, and CEEMEA). She was IBM Software Sales leader for ASEAN/ISA and later had business responsibility for IBM Channels, Digital sales and Geographic Expansion in that region.  

    Rashmy’s expertise is in enabling sustainable business growth in strategic, high-value market segments. She has held leadership positions in multiple areas including sales, marketing, digital, branding, culture building, and partnership strategies- for both global and geographic business units. She is passionate about the power of client advocacy to generate demand and has deep knowledge on the optimal use of Marketing, Field Sales, Business Partners, and Digital Sales to exceed business goals.

    Prior to joining IBM, Rashmy served as Deputy Director of Naval Design in the Indian Navy where she was responsible for setting up the nation’s first Warship CAD/CAM center. She received a commendation by the President of India for this effort.
    Rashmy believes that technology enables and empowers a stronger society; one that is driven by innovation and transparency.  She is a strong advocate for women in technology, having been the first female engineer to serve in the Indian Navy.  She speaks frequently on this topic, most recently at the Leading Women Enterpreneurs 2015 Awards Panel and Cornell Entrepreneur Network Women in Technology conference.

    Rashmy graduated with an engineering degree from the Indian Institute of Technology.  She lives in NYC with her husband, Surath. They have two adult children - their daughter, Shinjini, is a lawyer and their son, Kushaan, is an engineer.

  • Silvia de Dominicis, Ethicon EMEA VP - Johnson & Johnson Medical S.p.A.

    Silvia de Dominicis

    Silvia is the Ethicon Franchise Vice President, responsible for deployment of marketing strategies connected to many different medical devices into the General Surgery market for Europe, Middle East and Africa, managing a business of 2.1 Bill$ sales.  She is member of Ethicon Franchise Global Management Board and the MD EMEA.

    She started her career in J&J in 1995 in Finance, covering roles up to the position of Finance Director.

    In 2002 moved to the position of Operations Director, responsible for Tender Office, Customer Service and Supply Chain & Warehouses for the Italian Franchises.

    In 2006 she was appointed Strategic Affairs Director, contributing to the setup of EMEA strategy for non-clinical stakeholders, responsible for Strategic & Business Planning, Marketing Intelligence, Health Economics and Healthcare Solutions in Italy.

    In 2009 Silvia was promoted Business Unit Director in the arthroscopic market for the Mediterranean Cluster and in 2012 assumed the role of Business Unit Lead, for the Energy MEDIT business.

    In 2013 she was appointed General Surgery Public Business Leader for One Ethicon, responsible for more than 250 MM$ business.

    In 2014 she took the role of EMEA Marketing Director for the Hemostats business and one year later was appointed in the current role.  

    Over the years Silvia has a great track record of delivering results and passion for developing people. In 2014 she was recognized by the Healthcare Businesswomen’s Association (HBA) and Johnson & Johnson as “Rising Star”.

2015/16 Fellowship Alumni

  • Anthony Ainsworth, B2B and Marketing Director - E.ON

    Anthony Ainsworth

    Anthony is E.ON UK’s B2B and Marketing Director and is responsible for the profit streams from £3.5bn of B2B revenues in both SME and Corporates markets; Anthony is also responsible for the delivery of UK-wide Marketing, Digital, Customer Insight & Experience programmes; and is a member of the European Sales & Marketing Board.

    Across the E.ON Group, Anthony is leading the set of a new Group-wide CMO function which will have global responsibility for brand & communications, customer and market insight and customer experience.

    Anthony joined E.ON in February 2012 and previously worked at Avis where he was UK Commercial Director. He has also held senior roles with Santander, Lloyds TSB, Universal Studios and the Rank Group.

    Anthony qualified as an accountant in London and has worked and lived in the Bahamas and New Jersey and held board roles in Japan, Hong Kong and China. He has an MBA at Cranfield School of Management where he specialised in Entrepreneurship and Business Growth.

    If time allows Anthony tries to play an occasional game of tennis or get very muddy in obstacle course races and recovers with a glass or two of red wine.

  • Carol Welch, Managing Director UK&I - ODEON Cinema Group

    Carol Welch

    Carol is Managing Director UK&I at ODEON Cinema Group. 

    Prior to this Carol was Group Marketing and Innovation Director for Costa, Whitbread.  She joined in 2013 as the first marketer on the Group board, and oversaw marketing, digital, innovation, corporate communications and CSR across 30+ markets where Costa has equity stores, Franchise relationships, and Costa Express partnerships. 

    Previously, Carol worked at Associated British Foods, where she was part of the team that acquired, integrated and turned around the Jordans and Ryvita businesses.  During this time, she was responsible for Marketing, R&D, contract manufacturing and commercial leadership teams, alongside laying foundations for Dorset cereals acquisition.  She was also an NED for Conservation Grade, a charitable farming standard.

    Prior to this, Carol was Global Innovation Director on the Global Leadership Board at Cadbury Schweppes, having held increasingly senior Marketing and Innovation roles.  During this time, she delivered growth on brands including Green and Blacks, Cadbury, Trident, Trebor, Snapple and 7UP across markets as diverse as the UK, US, Benelux, India and Australia.

    Carol started her career at PepsiCo, where she worked across Europe after starting as a graduate at Walkers in the UK.   Having worked her way up the UK marketing team, her most notable achievements are origination of the Lineker Campaign and innovative in pack promotions that contributed to the significant growth of Walkers.

    Carol now juggles international travel with family and two sports mad sons, running when she can to stay sane.

  • Deborah Dolce, SVP, Group Brand & Marketing Director - TJX Europe (TK Maxx & HomeSense)

    Deborah Dolce

    Deborah has been leading brand, marketing and reputation work at TJX Europe for over 20 years.  She sits on the Executive Management Group and her experience spans many aspects of the customer journey.

    She started her life as a journalist, moved into the agency world, specialising in communications, experiential and good old-fashioned PR. Having won TK Maxx as a client, she jumped ship and moved to the off-price retail business as it launched its first two stores in the UK in 1994. It now operates 2 retail fascias (TK Maxx & HomeSense), across 6 countries, over 370+ stores in Europe and multi-channel, with a turnover of over $4 million. Having been part of a rapidly growing group for two decades, she has extensive experience of organisation design, change management and leading teams through transformation for growth.  

    Other budgets and responsibilities cover Corporate Responsibility, Store Design and Innovation, Corporate, Internal & Crisis Comms, alongside the leadership of the giftcard business unit and an-house creative agency to complement the company’s external agency roster.

    During her time with TJX Europe, Deborah has also assumed leadership roles in Business Development, the Buying organisation and the ecommerce organisation.

    Deborah is also a School Governor of an independent preparatory school in Hertfordshire.

  • Dominic Grounsell, Managing Director - Neilson Financial Services

    Dominic Grounsell

    Dominic is Managing Director of Neilson Financial Services – one of the UK’s leading life insurance companies.

    Prior to his recent move into general management, Dominic held marketing roles across a wide range of companies and sectors. He began his career with Unilever before moving onto positions at BT, Capital One, RSA and, most recently Travelex where he was Global Marketing Director responsible for all aspects of B2C and B2B marketing, as well as the company’s global ecommerce business.

    Outside of the day job, Dominic is a regular conference speaker and panellist. He is also a Fellow and non-exec board member of Marketing Society and an alumnus of the Marketing Academy Fellowship programme.  He has also previously been Chairman of the ISBA Executive Committee and the organisation’s treasurer.

  • Guillaume Boutin, CMO - Canal +

    Guillaume Boutin

    Accomplished, result-driven finance & marketing executive with 15 years of experience in Internet, Telecom and Media industries within start-up (InStranet) and multi-billion dollar organization (SFR Group) and Canal Plus Group (part of Vivendi Group).

    Guillaume joined Canal Plus Group – the leading Pay-TV provider with 6 Million customers in France - as Chief Marketing Officer in March 2015.

    From 2003 to 2015, Guillaume held several executive roles at SFR Group, the leading integrated attacker in Europe with 18 Million Fixed & Mobile customers. Guilaume joined SFR as Special Adviser to the CEO in 2003. He was appointed as CFO of SFR Group in 2008 where he led SFR Group finance and M&A operations. He then became Chief Marketing officer in 2012 and led the business strategy and oversaw the commercial margin of the Consumer Unit of SFR.

    Guillaume began his career in 1999 at Roland Berger & Partners, a management consulting firm. He then helped launch a start-up company (Instranet) that he joined as first employee and led marketing operations in France and in the USA. Instranet would later be sold to Salsforce.com.

    Guillaume is graduate from HEC Paris (99) and holds a Corporate MBA from Insead.

  • Guy North, Managing Director - Freeview

    Guy North

    Guy is Managing Director of Freeview, the UK’s biggest TV platform, having stepped up into the role in June 2014 from Marketing Communications Director. Recently he has led both a full re-brand and the launch of Freeview Play; the biggest development in the company’s history, which brings catch-up TV from the BBC, ITV, Channel 4 and Channel 5, on-demand services and live television to the UK population.

    Prior to joining Freeview in June 2011 Guy was Executive Director of Marketing, Communications and Fundraising at Victim Support where he transformed the brand with a new positioning, identity and advertising campaign, and put in place the national charity’s first five year fundraising strategy.

    His media expertise comes from over a decade at the BBC, working in several senior Head of Marketing roles, with responsibility for BBC Digital channels, BBC Sport and the BBC Television channel portfolio. His last eighteen months at the BBC were in BBC Worldwide as Head of Global Superbrand Development, working on the global franchise strategy for the Top Gear, Dr Who and Dancing with the Stars brands.

    Prior to the BBC, Guy developed his commercial focus in Brand and Marketing Manager roles at Bass Brewers, increasing share and profit for the Worthington, Grolsch and Carling brands.

    Guy is married with two children and has always been a sports fanatic. He is now concentrating on golf having retired from playing competitive hockey and cricket.

  • Hugh Pile, Chief Marketing Officer - L’Oreal UK & Ireland

    Hugh Pile

    Hugh is currently Chief Marketing Officer for L’Oreal UK & Ireland.  This position strives to step-change the performance of L’Oréal across a number of core strategic as well as functional arenas: strategy development; merger and acquisition; improved efficiencies and effectiveness of marketing spend; improved marketing purchasing; improved innovation; new channel exploration / new business; improved media & digital capability; improved organizational capability and more.  He joined the business in August 2014 and has overseen significant growth realized even in his short tenure thus far.

    Previous to joining L’Oréal, Hugh enjoyed a long tenure at Diageo, taking a whole host of positions in a number of countries.  Most recently, Hugh was the Marketing and Innovation Director of Vietnam, managing a large team across this challenging and dynamic market.  The Diageo portfolio saw significant growth during his placement as well as incorporating a number of bold new creative platforms tailored to local market requirements.

    Before Vietnam, Hugh was the Marketing Manager responsible for the performance of Diageo’s whisky brands within the African continent.  In this fast-growing and significant market, Hugh helped to define the strategy behind the whisky portfolio, and supported the markets in its execution: from supply setup, to pricing, commercial elements and of course the marketing growth drivers.

  • Ian Cranna, VP Marketing and Category EMEA - Starbucks

    Ian Cranna

    Ian Cranna is VP marketing and category for Starbucks EMEA, overseeing all marketing activities and category management across 2000 stores in 34 markets. Prior to this role, Ian was VP marketing & category for Starbucks UK [2012-2014].

    Ian joined Starbucks in 2004 and brings a strong mix of international experience having undertaken roles in trading and marketing in the UK, France, U.S. and Netherlands with responsibilities across Europe. Joining Starbucks as category manager for the UK, Ian quickly rose to covering the EMEA region. In May 2008, Ian moved to Seattle where he became director of food for the company, before leading the Frappuccino© brand re-launch and developing a deeper understanding of the business globally.

    Before joining Starbucks, Ian held a variety of positions at leading retail brands - Head of Trading for Habitat UK & France [2000-2003], Manager Inventory Planning and Retail Liaison for Warnaco [1997-2000], and Merchandise Manager for BHS [1993-1997]. Ian graduated from The University of Birmingham, with a Bachelor of BEng, Electronic and Electrical Engineering.

    Ian is passionate about the role he plays in building the Starbucks brand across the region. He believes that listening to Starbucks customers, in stores and through new channels, such as social
    media, is the cornerstone of the company’s success.

  • Janneke van der Kamp, Global Head Product and Portfolio Strategy - Novartis Pharma AG

    Janneke van der Kamp

    Janneke van der Kamp holds a Masters in Biochemistry from Utrecht University in The Netherlands, an MBA from INSEAD (France) and also a degree in music. Janneke started her career as a strategy consultant for Arthur D Little and later Roland Berger Strategy Consultants, prior to joining Novartis Pharma.

    Since her start at Novartis in 2003, Janneke held several commercial and strategic positions at the companies’ Headquarters in Switserland, as well as in the UK and the Netherlands. Janneke then served as General Manager & Country President for Novartis Belgium & Luxembourg from 2012-2014. Under her leadership, the countries achieved a number of commercial successes. On top of this, Janneke received the ‘D&I CEO of the year’ award (an annual award for Belgium CEOs organized by JUMP) for supporting an open and ‘speak up’ environment where associates are empowered to perform at their best and are trusted to shape their work-life integration the way it works for them.

    At the end of 2014, Janneke moved to Global Business Franchise Head Neuroscience, at Novartis’ Headquarters in Switzerland and was promoted to Global Head Product and Portfolio Strategy in November 2016.

    Janneke is married and has 2 children. In her spare time she enjoys – amongst other things – playing violin.

  • Jennie Farmer, Brand Director - De Beers Diamond Jewellers

    Jennie Farmer

    Jennie is the Brand Director for De Beers Diamond Jewellers (A Joint Venture between De Beers and LVMH), leading the brand globally since joining in 2011. In addition to her global role, in 2014 Jennie was appointed the General Manager for Japan leading the retail business.

    Prior to this, Jennie was the Global Head of Marketing for Forevermark, a diamond brand from the De Beers Group of companies. Jennie joined in 2008 to develop the new brand and launch it into its first markets – China, Hong Kong and Japan.

    Jennie started her career at the Procter & Gamble European headquarters in Geneva, in Beauty Care. Key roles during this time included Global Design Brand Manager for Hugo by Hugo Boss fragrances leading the strategic planning and new product development, as well as Global Delivery leading the market implementation for Hugo. Jennie moved back to the UK in 2006 to take up the role of Head of Luxury Fragrances for the UK at P&G Prestige including Gucci, Dolce & Gabbana and Valentino.

  • Jeremy Ellis, Marketing & Customer Experience Director - TUI UK & Ireland Ltd

    Jeremy Ellis

    Jeremy is currently marketing and customer director, an executive board member, of TUI UK & Ireland. His current remit spans strategic management of the core Thomson and First Choice brands including all areas of the marketing mix - offline, digital, social, content, publishing, CRM and customer insights. He also leads the customer strategy across the business working with both head office and frontline teams – retail, contact centres, airline, overseas – to define and deliver the optimum end-to-end customer experience. As the most experienced marketing director in the TUI Group, Jeremy also plays a pivotal role within the TUI Group Marketing function taking the overall lead on the development of the global TUI brand proposition and creative platform.

    Under Jeremy’s leadership over the past 5 years, the marketing function has contributed significantly to the TUI UK&I business success. Having repositioned the First Choice brand to being solely all inclusive holidays in 2011 and built the Thomson brand around differentiated holiday experiences with a more emotional proposition of quality time, overall UK&I business profit has almost trebled. The introduction of the TUI App and other digital service initiatives has also significantly enhanced customer satisfaction and recommendation.

    Previous roles held by Jeremy include Head of Marketing, Head of Product Development, Innovation and CRM and Head of Publishing, all of which have provided a solid foundation for his current role. He’s been instrumental in developing new products such as the Sensatori product, Thomson’s flagship holiday concept and various other innovations over the 24 years in the business. Jeremy has built his career from within TUI, starting as a graduate trainee in 1991 working as a product manager, and has also led various business transformation and change programmes prior to his time in marketing.

  • Markus Rohrwild, Global Business Franchise Head Cardio-Metabolic Medicines - Novartis Pharma

    Markus Rohrwild

    Markus is an international commercial leader with over 15 years of experience in the pharmaceutical industry. In his career, he had a broad spectrum of functional roles (Research & Development, Sales & Marketing, Business Development, M&A, Strategy and Consulting, General Management) and professional experience across geographies (US, Europe and Asia).

    Markus joined Novartis in 2003 as Strategy Director for the Infectious Diseases unit at Novartis Headquarters in Switzerland. After starting the initial Strategic Marketing Group in Basel he held positions of increasing responsibility including Business Franchise Head CVM in Germany and Launch Leader in Global Marketing in Basel. Afterwards, Markus became Commercial Head in Region AMAC (Asia-Pacific, Middle East & African Countries) where he was responsible for Marketing, Sales and Market Access across 38 countries. Markus became CEO & President of Novartis Pharma in Taiwan in 2011 before starting as Global Business Franchise Head Ophthalmics in 2013.

    Since October 2014, Markus is leading the Cardio-Metabolic Business for Novartis Pharma and responsible for the global franchise strategy, commercialization and development of the long-term business portfolio in the therapeutic areas Heart Failure, Atherosclerosis, and Metabolism.

    Prior to Novartis, he was Engagement Manager at McKinsey & Company in Germany providing strategy consulting for the pharmaceutical, biotech and chemical industry sectors. Markus joined the pharmaceutical industry as scientist in the drug discovery unit at Hoechst in Germany.

    Markus received his engineering degree in Biotechnology from Fachhochschule Weihenstephan in Germany. In 1998, he obtained his Ph.D. in Biological and Biomedical Sciences from Harvard Medical School, USA.

  • Robbert Bakker, Chief Digital Officer / Chief Marketing Officer - Aegon Plc

    Robbert Bakker

    Robbert has joined Aegon, a Netherlands based financial services company active in 26 countries, in the beginning of 2013 as Chief Digital Officer, helping to ensure Aegon can successfully serve all its stakeholders in the future. Due to the digitisation Aegon needs to look at its brand, propositions, processes, infrastructure, business models, culture and capabilities in a structured way. Next to this role as of 2014 he also holds the role of CMO for the Netherlands and as of 2015 COO for the Non-Life Business in the Netherlands.

    Before joining Aegon he has worked for KPN, the Dutch Telecom incumbent, in various commercial roles in the Netherlands, lastly as Managing Director for the Mobile Consumer Business. In this period he was able to successfully transform parts of the company, e.g. it’s way-of-working (from opinion based to fact based), distribution (indirect to direct) and customer servicing (transaction focussed to relation based) but also feel the enormous impact of the swift change of business model in the mobile industry (voice to data).

    After graduating at the Technical University of Eindhoven (Industrial Engineering and Management Science) in 1996 he started his career at KLM Royal Dutch Airlines.

    Robbert is married to Ruth and a proud father of Floris and twins Feline and Rozemarijn.

  • Sally Abbott, Managing Director UK/Ireland - Weetabix Food Company

    Sally Abbott

    Sally is Managing Director UK/Ire at Weetabix Food Company. Prior to her promotion Sally was Group Marketing Director for 4 years, having joined the business in 2008 as Marketing Director for the UK business. She is accountable for all aspects of brand, marketing, CRM, innovation and insights across some of Britain’s favourite breakfast brands – Weetabix, Alpen, Ready brek and Weetos.  

    She also stewards the brands in the 80+ markets in which they’re sold around the world, with particular focus on the fast-growing market in China. Weetabix Food Company is backed by Bright Food Group, and Baring Private Equity Asia, and Sally and the wider executive team run the business from their global headquarters in Northamptonshire.

    Prior to joining Weetabix, she was Category Director for Chocolate at Kraft Foods (now Mondelez) and had particular responsibility across Europe for the performance of the Toblerone brand. Sally worked across all categories within the Kraft Foods portfolio, and she spend some time working for the Sales Director in the Category Planning division. A highlight of her time at Kraft was receiving 2 President’s awards and a Global Media Award for her work on integrated marketing.  Sally began her career with Unilever, working in brand management following her time as a UCMDS graduate trainee.

    Sally was listed in the Marketing Week Vision 100 in 2015, and has been on the judging panel of the BT Sport Marketing Industry Awards for 3 years.

    Sally lives in near Oakham, is married to Richard with whom she has three children.

  • Shadi Halliwell, Chief Marketing Officer - Hutchison 3G

    Shadi Halliwell

    Recently, Shadi Halliwell joined Hutchison 3G as Chief Marketing Officer.  Prior to this she was with Harvey Nichols as Group Creative & Marketing Director for 3 years and worked closely with CEO Stacey Cartwright and the Board to embark on a radical transformation programme to rejuvenate the brand’s physical stores, customer service experience and digital platforms. Prior to that, Halliwell spent 23 years at telecommunications giant O2 as the driving force behind the exclusive UK retail launch of the iPhone handset and a slew of award-winning campaigns, as well as spearheading the brands journey into the entertainment sector, most notably relaunching the iconic Millennium Dome as The O2 Arena – an impressive and world-renowned multipurpose entertainment venue.

    As a marketing lead, Halliwell has put customer loyalty at the heart of her brand strategies. First with Priority Tickets and Priority Moments at O2, and more recently with the launch of Rewards by Harvey Nichols. In her first year, Halliwell launched the innovative loyalty app which offers its members perks and privileges every three months – the first of its kind in the luxury market. Its advertising campaign has won a host of awards including the prestigious Grand Prix at Cannes Lions International Festival of Creativity.

    Halliwell is a keen amateur jockey. Her appetite for challenge led her to enter the Goodwood Magnolia Cup without ever having ridden a horse. Her fearless spirit (and a gruelling training regime) took her to the track and has led to a passion for horseracing that will see her hoof the turf for a third consecutive year in 2017.

  • Steven Overman, Global Chief Marketing Officer, President Consumer and Film Division - Eastman Kodak

    Steven Overman

    Steven Overman works on the front line of business and cultural transformation. As Kodak’s Global Chief Marketing Officer, as well as the President of Kodak’s Consumer and Film Division, he and his team are leading the business turnaround and renewal of one of the world’s biggest brands.
    As a strategy and innovation consultant for startups as well as Fortune 100 companies, and during his tenure as Vice President of Global Brand and Marketing Creation for Nokia Corporation, Overman has directly engaged with a broad range of leaders from the C-suite to the product and software design studio. He has collaborated with the world’s leading creative studios and advertising agencies, imagined and evangelized concepts for sustainable hospitality and sustainability infrastructure for international brands and co-created award-winning youth marketing in countries and cultures around the world.
    Overman was one of the earliest members of the group that created and spread the message of the Digital Revolution at Wired magazine, and he collaborated on the invention of the ad banner for the world’s first commercial website Hotwired (an early offshoot of Wired). He helped create the Academy Award-winning movie Philadelphia, which transformed the global conversation about HIV/AIDS. He led the international launch of the world’s first smartphone, the blockbuster Nokia N95, and went on to lead the creation of innovative marketing for a whole new category of affordable mobile technology that connected a billion new consumers to the Internet, from India to Indonesia to Sub-Saharan Africa.
    Overman is a frequent public speaker at industry events, ranging from NorthZone Ventures CEO Summit, Cannes Lions and EuroBest Festival of Creativity to the Conference Board, SIME Technology Conferences, PSFK and other international thought leadership events. He is the author of The Conscience Economy: How A Mass Movement for Good is Great for Business (Bibliomotion 2014)

  • Zoe Harris, Group Marketing Director - Trinity Mirror PLC

    Zoe Harris

    Zoe is currently Group Marketing Director - Trinity Mirror PLC.

2014 Fellowship Alumni

  • April Redmond, Global Brand Vice President - Unilever

    April Redmond

    April commenced her role as Global Brand Vice President at Unilver in January 2017.

    Prior to this April was Chief Marketing Officer for Kerry Foods, moving into this role in August of 2011.  Previous to this she was the Marketing Director for Kerry Foods in Ireland. April started her Sales and Marketing career in the early 1990s as a Marketing Coordinator for a small start up called California Sun Care in Los Angeles and was promoted to VP of Marketing a short time after being hired.

    During her career, she also spent a number of years working on agency side in business development for a small creative shop in North Eastern USA.  She used that experience to start her own marketing consulting firm, specialising in internet and ecommerce technology.

    Post the burst of the dot com bubble, April spent a year ‘finding herself’ and pursing a Master of Arts in Gastronomy with Le Cordon Bleu in Paris and Australia and then went back to client side, holding a range of senior marketing positions at The Coca-Cola Company and Diageo.

    April has won numerous awards for Marketing Effectiveness and Creativity. She is passionate about Food, Creativity and Corporate Social Responsibility; and she has a wealth of International experience across Europe, North and South America and Asia. Her motto is: making a meaningful difference in the world and making a profit do not have to be mutually exclusive.

  • Christopher Macleod, Customer Director - Transport for London

    Christopher Macleod

    Chris joined Transport for London, the world’s largest integrated transport network, in 2007 and is currently Customer Director.   He is responsible for the promotion of a wide range of products and services ranging from Oyster cards to Cycle Hire bikes, the Congestion Charge to the Tube improvement programme and Buses to River services The TfL website is one of the most important in the Capital with around 20m visits every month.

    He oversaw the integrated marketing programme for transport during the 2012 Olympic Games, keeping London moving and ensuring a successful event.   Under the banner of ‘Every journey matters’ he is working with colleagues across TfL to put customers and users at the heart of the business.  Along the way TfL has won every major Marketing and Advertising award including IPA Effectiveness, Cannes Gold Lions, Marketing Society Excellence and Campaign magazine ‘Advertiser of the Year’.

    He is an ‘Ad man’ by background and has worked at leading agencies including Saatchi & Saatchi (twice) McCann Erickson and Collett Dickenson Pearce (CDP) where he was chairman.

    Chris is a graduate of Newcastle Business School and has a Master’s degree from the London School of Economics.

    He is also an eternally optimistic Newcastle United supporter and a regular on the Bakerloo Underground line.

  • Craig Inglis, Customer Director - John Lewis

    Craig Inglis

    Craig has been Customer Director at John Lewis, one of the UK’s favourite retailers, since September 2015.  He joined the business in 2008 as Head of Brand Communications. He is responsible for all aspects of brand, marketing and CSR strategy across the organisation.

    Before that, he was Sales & Marketing Director at Virgin Trains, where he played a pivotal role in the launch of both thetrainline.com and Virgin’s fleet of new trains, delivering a transformation in customer perceptions. He started his marketing career with Thomson Holidays as a graduate trainee and after four great years there, took the travel bug one step further by travelling around the world.

    Craig is a Fellow and Board member of the Marketing Society. Under his leadership, John Lewis has become one of the country’s most talked about brands, particularly at Christmas. The brand has received much critical acclaim winning the Marketing Society’s Brand of the Year twice, the IPA Effectiveness Grand Prix and a Cannes Effectiveness Lion amongst others. Craig was voted the Marketing Society’s Marketer of the Year in 2011 and The Drum’s Marketer of the Year in 2014.

    He lives in west London, is married to Jen and Dad to Noah, Louis and Scarlett.

  • David James, Head of Commercial Marketing - Vodafone

    David James

    David is Head of Commercial Marketing at Vodafone.

    Prior to this as Consumer Marketing Director at BT, David was responsible for the trading performance of the Consumer business (acquisitions, migrations, losses) across the phones, broadband/fibre, TV, BT Sport channel and mobile portfolio. He was also responsible for driving key BT brand metrics. He managed one of the largest marketing budgets in the UK.  In his tenure, market share for broadband net adds has grown from 40% to 75% in 2013 and the brand is now in the Millward Brown BrandZ top 5 most valuable in the UK, entering top 10 for the first time in 2012. BT Infinity now has over 2m subscribers & BT Sport over 5m.  David joined BT in June 2007 as Head of Customer Insight.

    He worked at Orange for 5 years as a member of the leadership team holding roles such as Loyalty Marketing lead and Director of Business Intelligence.   He held the roles of Senior Strategic Planner and Head of Data Planning at advertising agency Rapier, leading clients such as HBOS and the AA.

    He was Head of Marketing Services for US direct marketer Memberworks, supporting many banking & utilities clients in the UK with white label loyalty programs.

    He began his career as a graduate trainee for NatWest Bank. He held a range of roles including marketing manager for Student Banking and Head of Marketing for a NatWest internet joint venture in New York.

    David has a BSc in Management & Operational Research from Leeds University. He is also inventor of several consumer products, including the multi million pound selling JetRest travel pillow.

  • Julia Porter, Board Director and Chair - DMA UK

    Julia Porter

    Julia is currently a Board Director and Chair of DMA UK, a Non-Executive Director at Origin Housing, Shareholder and Advisor at StylePoints Ltd.  

    Julia was previously Director of Consumer Revenues at The Guardian where she was responsible for CRM strategy and delivery as well as P&L responsibility for subscriptions, ecommerce, Guardian Soulmates, Guardian Books and Guardian Masterclasses.

    Previously Julia was Acting Group Marketing and Research Director at ITV with global responsibility for B2B and B2C marketing and research having joined the company in 2006.  Prior to joining ITV Julia was Client Services and Marketing Director at Getty Images, responsible for global marketing and client servicing for image.net and Media Manager digital asset management businesses.

    Before image.net Julia was Business Enterprises Director at IPC Magazines, the UK's largest consumer publisher. There she was responsible for creating the division that leveraged all non-publishing revenue streams including subscriptions, mail order and licensing as well as launching their first ever CRM database.

    She has held several non-executive Board roles including Freeview and Thinkbox.  She is a Fellow of Institute of Direct and Digital Marketing.

    Julia lives in London and has two grown up children. Her interests include gardening and she grows her own vegetables. She holds an MBA from London Business School.

  • Julian Diment, Chief Strategy & Marketing Officer - Honeybee

    Julian Diment

    Julian joined Carphone Warehouse in 2010 and is Customer and Marketing Director, sitting on the Carphone Warehouse UK Executive Board.   Most recently, Julian was responsible for driving the extensive repositioning of the Carphone Warehouse brand. The external expression of the new brand promise, We Compare You Save, was underpinned with an extensive internal programme to reinvigorate Carphone's customer focus, under the banner of Each and Every Customer Counts.

    The programme also launched Carphone Warehouse’s new Pin Point customer experience tool, a £10m investment into providing a streamlined digital service in stores, to help each customer find the best deal to suit their individual needs.   Prior to joining Carphone Warehouse, Julian spent four years as Global Marketing Director at Alfred Dunhill. In this role, he oversaw the successful relaunch of the brand, including the development of 70 new stores internationally and the creation of The Homes of Alfred Dunhill in Shanghai, Tokyo, Hong Kong & London, a new vision for male luxury retailing incorporating the ultimate in products & services and in London, a private members club, Alfred’s.   A law graduate from Bristol University, Julian began his career as a trainee at Saatchi & Saatchi. Following seven years at the company, he opened his own restaurant, before taking a role as Senior Operations Manager at the Football Association. From the FA Julian moved to Orange where, as Head of Entertainment and Digital Marketing, he oversaw the creation of a new division focused on exploiting content rights and developing strategic partnerships with the Sports, Film & Music industries, overseeing the development of Orange Wednesdays.

  • Keith Moor, Chief Marketing Officer - Santander UK

    Keith Moor

    Keith is Santander UK’s, Chief Marketing Officer, managing a newly combined marketing function that supports the UK Bank.  Keith and his team are responsible for all the marketing, communication, brand strategy and sponsorship requirements across the business spanning Retail, SME and Corporate Marketing.

    Keith joined Santander (then Abbey National) in 1995 from Prospero Direct; during his 19 years with the bank he has held a number of positions within the Marketing area:  Head of Advertising & Internal Communications, Head of Innovation & Customer Management, Head of Communication Planning, Evaluation & Sponsorship taking up the position of Director of Brand & Communications in May 2008.  In November 2013 Keith became the first Chief Marketing Officer in Santander UK. 

    Keith has significant experience of leading and implementing the development of integrated brand and communications strategies and substantial projects across large cross-functional teams, delivering substantial tangible value to the business.

    Keith is a Board Member of Haverstock Academy, Trustee and Board Member of Santander Charitable Trust & Foundation, and Director & Council Member of ISBA.

    Keith lives in London with his wife and two children.  He is a keen cyclist, fan of live music, enthusiastic skier and lifelong fan of Liverpool FC.

  • Mark Evans, Marketing Director – Direct Line Group

    Mark Evans

    Mark started his Marketing career in Mars Inc and for 10 years worked on a number of their global brands across sectors and geographies.

    Subsequently Mark worked at 118118 and then HSBC. He joined Direct Line Group in 2012 in the build up to an IPO process and in the past 5 years has overseen the transformation of DLG's brands and marketing approach, including the multi-award winning reinvigoration of the flagship Direct Line brand.

    Mark was in the 2016 Marketing Power 100 and the 2016 Marketing Week Vision 100 and was also the Financial Services Forum marketer of the year in 2015

  • Mark Phibbs, Managing Director - Southmarc

    Mark Phibbs

    Mark Phibbs is Managing Director at Southmarc.

    Previous to this Mark was Vice President of Adobe Systems for Europe, Middle East and Africa (EMEA) Marketing.  With nearly 25 years of international experience in the IT industry, his efforts are focusing on driving market awareness of Adobe’s transformational solutions: Adobe Creative Cloud and Adobe Marketing Cloud.

    Prior to this role, Mark was Adobe’s Senior Director of Marketing for Asia Pacific and headed the Company’s Global Channel Marketing simultaneously.  Throughout his career, Mark has held a number of managerial sales and marketing positions at IBM and Microsoft, including ten years of senior management roles within Microsoft, in Australia, Europe and Asia.

    Mark, an Australian national, has a Bachelor of Business Degree in Finance and Marketing from the University of Technology, Sydney.  He has also successfully completed Business Management curricula at prestigious American universities including Wharton’s Kellogg School of Management and London Business School.

  • Mauro Fanfoni, SVP Commercial Planning, Marketing and Innovation – Eni Retail Market G&P

    Mauro Fanfoni

    Mauro is currently Senior Vice President for Commercial Planning, Marketing and Innovation at Eni Retail Market G&P with responsibility for advertising, digital, relationship marketing, commodity product development and pricing, technological innovation and new downstream development in such domains as smart energy management and home services. 
    Previously, Mauro was Chairman and CEO at Altergaz (now Eni gas & power France S.A), Paris-based Eni’s subsidiary and new entrant in the French gas market. Throughout the nearly 2 years of his mandate, he led the turnaround of the company and the introduction of the Eni brand on the French residential gas market. 
    In 2010 and 2011, Mauro was CEO at ACAM Clienti and then at Isogas, two Italian local energy utilities, JVs between Eni and local municipalities. Between 2007 and 2010, he played a major role in Eni’s entry into the Italian retail power market and later ran Eni’s Italian retail sales and customer care operations for the 6+ millions gas & power customers in Italy.
    Before joining Eni in 2006, Mauro had spent nearly 9 years with McKinsey serving mostly financial institutions and utilities. In 2000, he received an M.Sc. in Finance from London Business School.

  • Peter Corijn, CEO & Founder - Vucastar

    Peter Corijn

    Peter is CEO & Founder for Vucastar. Previously he was the Chief Marketing Officer at Imperial Tobacco based in Bristol and also heads the Supervisory Board of Fontem (an ITG subsidiary, marketing a.o. e-vapour brands). He has been in the CMO role since August 2013. Prior to this assignment, he was Vice President (“VP”) at P&G, running the Shave Care division for Central & Eastern Europe, Middle East & Africa (CEEMEA).

    Peter holds a Masters Degree in Law and Business Law. After a two year Graduate Traineeship  in banking (BBL, now ING), he joined Procter & Gamble for a 25 year long stint. He has worked across Western Europe and CEEMEA. Before his Shave Care role, he was General Manager and VP for North West Africa, based in Casablanca Morocco. He has also lived and worked in London, Jeddah, Warsaw, Geneva and currently resides in Brussels.

    He was in the Board of P&G’s “Live, Learn, Thrive” global charity, and has been involved in several community projects.

    Peter was a guest lecturer at several organizations, including IMD, mainly teaching strategy and innovation. He has a passion for martial arts (Shotokan Karate and Krav Maga), reading and adventure travel. He is also into guitars and rock music, and lived fifteen seconds of fame when he supported U2 and Echo & the Bunnymen in his youth.

  • Rob Weston, Global Brand & Marketing Director - M&S

    Rob Weston

    Rob is currently Global Brand and Marketing Director for M&S, overseeing all of M&S' categories. 

    He started his career on the Unilever Companies Management Development Scheme before winning a Fulbright scholarship to study an MBA at Stanford University.

    After Stanford Rob worked briefly for Nike in Portland, Oregon before joining McKinsey in Australia.  Rob spent 3 years working in McKinsey's retail and consumer goods practice, spending time in Sydney, Melbourne, Moscow and London. 

    After McKinsey Rob joined John Lewis where he worked as Head of Strategy before joining M&S in 2011.

  • Rufus Radcliffe, Group Marketing & Research Director - ITV PLC

    Rufus Radcliffe

    Rufus joined ITV in 2011 as Group Marketing and Research Director, leading a transformation of all of ITV’s marketing and research activities. In January 2013, ITV rebranded its entire business, creating a multi-award winning identity and leading to a new marketing approach across all of ITV’s touch points. This work has led to ITV winning Media Week’s brand of the year, Drum’s rebrand of the year, the Grand Prix at the Transform Awards and ITV’s first ever IPA effectiveness award.  ITV has also taken a brand new approach to research, using the latest digital technology to create a new online only research panel to test new programme ideas helping ITV to develop new hit shows and bringing new insight into the organization. Most recently Rufus oversaw the marketing of ITV’s first new channel launches for over 8 years, ITV Encore and ITVBe. He currently sits on the Freeview Board.

    Before ITV Rufus spent 10 years at Channel 4. Joining as part of E4’s launch marketing tea, Rufus played a key role in the launch of one of the UK’s most successful youth brands, winning Media Week’s launch of the year. Rufus led the further development of the Channel 4 family with the launch of More4 and the pioneering 4oD service.

    Rufus started his career in advertising, working at McCann Erickson and JWT as an account man, working on blue chip FMCG clients including Kellogg, L’Oreal and Nescafe, as well as Gulf Air’s first ever UK advertising using the language skills he developed studying French and Arabic at Oxford University.

  • Sally Cowdry, Marketing & Consumer Director – Camelot UK Lotteries Ltd

    Sally Cowdry

    As Marketing and Consumer Director for Camelot, Sally is accountable for the commercial performance of The National Lottery brand portfolio - this includes some of the country’s biggest-selling consumer brands (Lotto, EuroMillions and Instants), which collectively raise £33 million for Good Cause projects and create 6 new UK millionaires each week.  This position is responsible for the strategic development of the P&L and brand portfolio based on strong consumer, retail and market insights and implementation across all media and channels to achieve commercial targets and drive consumer loyalty and trust. The role also includes building a pipeline of innovation to deliver against the strategic plan and growth ambitions.
    Marketing and Consumer Director, O2
    Prior to joining Camelot in 2013, Sally was the Consumer and Marketing Director for O2.  This was a broad role with profit responsibility for the UK’s consumer segment contributing £2bn of trading profit from revenue of almost £5bn.  Sally’s focus was on driving O2’s differentiation through a customer-first strategy, which included devising and implementing the O2 Priority proposition, offering consumers exclusive access to tickets and experiences across the brand’s sponsorship assets and strategic partnerships.
    Sally started her career in the travel industry, firstly at Stena Line where she was responsible for the company’s short-stay business and then at BAA where she launched the Heathrow Express in 1998.

  • Sarah Warby, Chief Growth Officer at Hyperjar

    Sarah Warby

    Sarah is Chief Growth Officer at HyperJar - a FinTech start-up.  Prior to this role, she was CMO at Sainsbury’s for five years, part of the Operating Board and accountable for Sainsbury’s brand and customer activity.  This meant she was responsible for all Sainsbury’s communications, including loyalty, in-store experience and partnerships like the Paralympics and Comic Relief; as well as being the chair of the Trading Board and accountable for Christmas.

    Prior to Sainsbury's, Sarah spent 8 years in the brewing industry; working for Scottish & Newcastle (which was latterly acquired by Heineken). During her time there Sarah was Foster's Marketing Manager, then Innovation Director and ultimately Marketing Director - running the largest portfolio beer & cider portfolio in the UK (Foster's, Strongbow, Kronenbourg 1664, Bulmers, John Smith's to name a few). Prior to S&N Sarah was a planner at Leo Burnett in Sydney, having learned the ropes as a grad trainee at Unilever.  Her first proper job was as a welder in a steel works in South Wales.

    Sarah has an Engineering masters from Oxford and loves being outside - walking, cycling, climbing or scuba diving.  However the swashbuckling-ness of these hobbies has been diminished in recent years with the arrival of her two sons, who are now 9 and 6.

  • Sholto Douglas-Home, Chief Marketing Officer - Hays Plc.

    Sholto Douglas-Home

    Sholto sits on the Management Board of Hays, a FTSE 250 recruitment services firm with 8,000 employees operating in 33 countries.   His responsibilities cover brand strategy and management; marketing and communications; PR and corporate reputation management; and customer satisfaction.

    Prior to Hays, Sholto was Global Head of Brand & Marketing Communications at Reuters (now Thomson Reuters).  Sholto had joined Reuters in 2001 as Marketing Director of Reuters’ digital start-up, Kalends.  From 1993 - 2000, Sholto worked at BT after a ten year career in advertising. His main role was Head of Advertising, where he managed the ‘It’s Good To Talk’ campaign, which won the Grand Prix at the IPA Advertising Effectiveness Awards.  In 1998, Sholto was seconded by BT to the New Millennium Experience Company as Sales & Marketing Director.

    In 2008/9, Sholto was appointed by the Minister of Sport to chair a DCMS Working Party to resolve a commercial dispute between the UK’s 60 racecourses and 600 on-course bookmakers.  Sholto is a Fellow of the CIM and an ISBA Council member. He is also a freelance restaurant critic and has been Editor of the Zagat Survey, a Google company, since 1996.

  • Simon Michaelides, Chief Commercial Officer - UKTV

    Simon Michaelides

    Simon is currently Chief Commercial Officer at UKTV, the UK's leading non-public service television broadcaster, having joined UKTV’s Executive Board as Marketing Director in Jan 2012, from Kantar Consulting where he worked internationally with blue-chip organisations such as Coke, Kraft, Starbucks, and Bacardi-Martini. A marketer by background, Simon previously spent a combined 13 years in marketing and innovation roles at Procter & Gamble and PepsiCo, managing leading brands such as Walkers Crisps, Tropicana, Flash and Fairy Liquid; as well as entrepreneurial ventures such as Naked smoothies.

    Together with the other members of UKTV's Executive Leadership Team,  Simon is responsible for establishing UKTV as a Times "Top 100 Company to work for", and for delivering 6 years of record growth; overtaking Sky, to establish UKTV as the UK's largest non-public service broadcaster by share, with a portfolio of 10 channels, including Dave, Gold, Drama, and W.

    As Chief Commercial Officer, Simon is responsible for the development & implementation of UKTV's commercial strategy, with accountability for all revenue streams into the UKTV business; leading a Commercial group consisting of Sales & Distribution, Advertising & Sponsorship, Programme Financing, “UKTV Play” (UKTV's Video on Demand business), New Business Development / Innovation, and "UKTV Ventures" - a multimillion pound innovation fund, used to invest in high growth potential businesses.

  • Sophie Goldschmidt, Group Managing Director - CSM Sport & Entertainment

    Sophie Goldschmidt

    Sophie is Group Managing Director at CSM Sport & Entertainment.  Sophie is also holds Non-Executive roles at the Youth Sports Trust, the PGA European Tour and is a member of the NSPCC’s, ‘Now I Know’ Campaign Board. 

    Prior to this Sophie was the Rugby Football Union’s Chief Commercial & Marketing Officer and a member of the RFU Board since July 2011, joining from the National Basketball Association (NBA) where she was Managing Director and Senior Vice President for Europe, Middle East and Africa.

    In over four years at the NBA, she spearheaded impressive growth across media distribution, sponsorship, licensing and events in addition to overseeing seven regional offices. She helped lead the NBA’s international efforts with a strong media and grassroots strategy, which included bringing the NBA’s first ever regular season games to Europe. Prior to her time at the NBA, she was the Women’s Professional Tennis Association (WTA) Vice President of Marketing and Sponsorship, developing and overseeing key commercial programmes, including the Sony Ericsson title sponsorship and various partner and marketing platforms. Sophie began her career at Adidas where she was the Tennis and Women’s Soccer Sports Marketing Manager in the US.

2013 Fellowship Alumni

  • Abigail Comber, Head of Customer - British Airways

    Abigail Comber

    Abigail Comber is British Airways' Head of Customer.

    A critical element of Abi's work is to define what the British Airways brand means to customers and staff around the world and translate that into a motivating and inspiring vision.

    Abi is also responsible for defining and managing the corporate community investment programme worldwide and the airline's reputation in the community. Abi has been part of British Airways' marketing department since 2002 holding positions in marketing communications, advertising and sponsorship. She was made Head of Brands and Marketing in January 2012.

    Abi lives in Surrey with her husband. Her hobbies include amateur dramatics and singing.

  • Alex Batchelor, Chief Operating Officer - BrainJuicer Group Plc

    Alex Batchelor

    Alex joined BrainJuicer as COO at the end of 2009, having been an early investor in the company and also having been a member of its Advisory Board. Before joining BrainJuicer he was working as an independent consultant for companies like ITV, BT and various venture capital/private equity investors. Alex has had a number of client side marketing roles, as the CMO of TomTom, as the Marketing Director of the Royal Mail and as the Vice President Global Brand at Orange. He has also worked on the agency side, at BrainJuicer for the last 4 years, at Interbrand – initially running its Brand Valuation practice and then as joint MD, and as a planning director at Saatchi & Saatchi. Alex is a Fellow of the Marketing Society, was their Chairman for 2 years and a board member for 8. He has been a council member at ISBA, was on the Technology Advisory Board of Sofinnova, and has invested in a number of small businesses doing things as diverse as making ice and printing signs. Over the course of his career so far he has been responsible for teams as large as 1500 people and for a revenue target of £7bn – and for teams as small as just him and in a business with less than 20 people and £1m turnover. Moving abroad when he was only 6 weeks old, Alex has travelled extensively, lived in 10 countries, worked in more than 40 and visited almost 120.

    Outside work his main interests are rugby, golf and acting as a figure of fun to his wife and 4 children.

  • Catherine Tabaka, President & CEO Healthcare North America - Sodexo

    Catherine Tabaka

    Catherine Tabaka has recently been appointed as the President & CEO Healthcare North America for Sodexo. Previous to this she was the SVP & President, Patient Support Systems at Hill Rom.

    Ms. Tabaka most recently served as chief commercial officer for GE Healthcare’s Advanced X-Ray Technologies business, for which she previously was chief marketing officer. During her 20 years at GE, Ms. Tabaka held roles at both GE Capital and GE Healthcare, in sales/sales effectiveness, marketing, market development, M&A, integration and Six Sigma. Ms. Tabaka started her career as a product manager, first with Rowenta Werke in Germany and Henkel Cosmetics in France.

  • Christian Woolfenden, Managing Director - Photobox

    Christian Woolfenden

    Christian Woolfenden is Managaing Director of Photobox.  Previously he was a Board Member, CXO at Lyst.  Prior to this he was Global Marketing Director at Paddy Power; the betting and gaming operator with a reputation for pushing the boundaries with its mischievous and irreverent marketing.

    Christian joined Paddy Power in November 2011 from Bacardi where he was the Global Brand Director, responsible for marketing and product innovation in over 20 markets worldwide. Before joining Bacardi he spent 8 years at Proctor & Gamble working across key European businesses, including the company's £450m UK laundry portfolio.

  • Claire Harrison-Church, Marketing Director - Asda

    Claire Harrison-Church

    Claire joined Asda as Marketing Director in January 2015.  Prior to this Claire was at Premier Foods and was Category Business Director for the Sweet portfolio including full profit responsibility. Claire was brought in as part of a senior leadership team to help turn around Premier, a business which has been severely financially distressed but yet has many iconic British food brands that have significant opportunity for growth. Before Premier Claire was Brand Communications Director at Sainsbury's where she oversaw the development and launch of the new positioning 'Live Well for Less', lead initiatives such as 'Feed your Family for £50' and the redesign of the complete own label range under 'by Sainsbury's'.

    Before Sainsbury's Claire was Brand Communications Director at Boots UK for 3 years helping develop campaigns such as 'Here come the Girls' Christmas TV. Claire started her career as a graduate trainee with Unilever and spent 15 years in a variety of roles from marketing pregnancy tests, managing international launches of skincare brands to developing a barbershop concept for Lynx. Claire was then Marketing Director for KFC in UK& Ireland for 4 years with responsibility for advertising, new product development and store design. Achievements included repositioning the brand under 'Soul Food', rolling out new store design and driving record transactional growth. From KFC Claire then became Brand Communications Director at Boots. Claire is married with 2 teenage children and the family are further supplemented by 2 labradors who continue to amuse everyone on a daily basis. Outside work Claire occasionally runs half- marathons.

  • Gary Booker, Chief Marketing, Innovations & Strategy Officer - Rentokil Initial

    Gary Booker

    Gary is currently Chief Marketing, Innovations & Strategy Officer for Rentokil Initial. Previous to this his role was Chief Marketing Officer for Dixons Retail with responsibility for the Currys, PC World, Dixons Travel, and KnowHow brands. His focus is on delivering profit growth and value creation through customer-insight driven innovation, exploiting Dixon Carphone’s unique position as the only end-to-end technology retailer providing expert advice, delivery, installation, connectivity and after-sales service.

    Previously, Gary was CMO, Europe for Telefonica Digital leading on the strategic development of new revenues from connected technology and the internet of things. Before this he had roles at O2 as Marketing and Consumer Director, and as General Manager for the Consumer mobile phone, fixed line, and broadband businesses, delivering £4Bn annual revenue.

    Gary has worked in the Automotive, Consultancy, Digital Entertainment, Sports, Toys and Licensing sectors, and has carved out a successful career in transforming businesses through sharp customer focus, marketing innovation and development of new business opportunities with strong ROI. He has led one of the UK’s 100 fastest-growing businesses, accepted a BAFTA on stage for a far more deserving talent who “unfortunately couldn’t be with us tonight”, and once, unsuccessfully, made tennis rackets for Roger Federer.

    He is married with 3 children, and holds a BSc. Honours degree in Business, Law and Psychology and an MBA in Strategic Marketing.


  • Ian Ewart, Managing Director - Product, Services & Marketing - Coutts

    Ian Ewart

    Ian is Head of Products, Services & Marketing at Coutts and a member of the Wealth Division's Executive Committee. Ian is also a member of the RBS Group Communications & Marketing Board and a Director of Adam & Company.

    Ian's career spans more than 25 years, during which time he has gained extensive experience in business development, strategy and marketing in international private banking and asset management. Ian has held a number of senior marketing positions, notably at Barclays, HSBC and Paribas. Ian's career has been largely international but he has been based in the UK for the last eight years. Having been educated in the UK, USA and France, Ian is bi-lingual in French and of Swiss and British nationalities. Ian is particularly focused on client experience in financial services and the impact of regulation and its comparative application across jurisdictions. Outside of bolstering Coutts' investment management proposition, Ian has been instrumental in spearheading a number of creative and charitable initiatives at Coutts, including the development of a roof garden at our Strand headquarters, with involvement from The Clink Charity. In 2012, Ian launched a fundraising programme which saw Coutts' Products, Services & Marketing team nominate a Charity of the Year, the London Air Ambulance, for which it consequently raised over £50,000. This initiative has since been broadened to the wider Coutts UK business, and continues this year with a focus on homeless charity, The Connection at St Martins.

    Ian is a founding trustee of the newly-established Coutts Foundation whose mission is to support sustainable solutions for tackling poverty in the geographic communities where Coutts operates.

  • Jeff Dodds, Managing Director - TalkTalk

    Jeff Dodds

    Jeff is Managing Director at TalkTalk and previously was the Chief Executive Officer of Tele2, one of Europe’s fastest growing telecoms companies, based out in the Netherlands.

    Prior to joining Tele2 Jeff worked for Virgin Media for five years. During that time he held a number of Director and Executive Director roles, but was most recently the company’s Chief Marketing Officer. Prior to joining Virgin Media, Jeff was the Group Marketing Director for Callaway Golf, where he was responsible for marketing, public relations, European product development and sponsorship and worked with some of golf's greatest ever players, such as Ernie Els and Phil Mickelson. Immediately before joining Callaway, Jeff spent five years working for the Japanese car giant Honda, where he oversaw marketing, product planning and business planning. Jeff is an active participant in the marketing industry. He is a Fellow of the Chartered Institute of Marketing, an executive committee member of ISBA, an executive advisor to Credos and also a client ambassador for the IPA. He regularly contributes to the marketing press and can often be seen speaking at marketing and business conferences. Jeff has an MBA and an MSc in International Marketing.

    Jeff lives in Surrey with his wife Mary and his two young sons Henry and Jonathan. In his limited spare time he enjoys cooking, shooting clays and the very occasional game of (average) golf.

  • Jo Coombs, CEO - OgilvyOne

    Jo Coombs

    Jo is the CEO of OgilvyOne London, the UK's leading Customer Engagement Agency. She is an experienced digital & direct marketer working across a number of client sectors over the last 19 years including Financial Services, Government, FMCG, Retail & Travel.

    Jo has been at OgilvyOne for the last 10 years working with clients including American Express, Mothercare, Unilever and British Airways. She was promoted to the role of Managing Director in May 2012. Jo is also responsible for the agency's new business efforts including winning the recent Department of Health & Co-operative Group Direct & Digital pitches. An agency side person her whole career Jo has also worked at Y&R Europe, Harrison Troughton Wunderman and Brann. Jo is particularly interested in Customer Engagement and Behaviour Change.

    She is a farmer's daughter, a photographer, horsewoman and a yoga instructor. She also has a passion for good shoes. When not at work Jo can generally be found in the countryside doing a downward dog in a pair of Christian Louboutins.

  • John Harber, Country General Manager (UK and Ireland) - Lenovo

    John Harber

    John is a veteran of the Consumer Electronics and telecommunications industries. Over the past 2 decades he has held roles in Product Management, Marketing, Sales, Retail Channel Management, Corporate Strategy as well as General Manager for Sony UK and Managing Director for Sony Ericsson.

    Previously rated as one of Mobile Magazine's 'Power 50' most influential people in the telecoms industry, John also lead many technology and sub brand launches including Sony Ericsson's Walkman and Cybershot brands as well as Digital Terrestrial TV in the early 90s and re-launching Sony's 140 strong chain of Sony Centres. More recently John has spearheaded the launch of Jawbone into over 30 countries where the brand plays a leading role in both the audio market and perhaps more excitingly, wearable technology, with the UP by Jawbone.

    John completed his Masters Degree at the UCLA Anderson Business School and BSc at the University of Wales. When not travelling John builds houses, rides motorbikes and pretends to keep fit.

  • Katie Vanneck-Smith, Chief Customer Officer & Global MD Int'l - Dow Jones & Co

    Katie Vanneck-Smith

    Katie Vanneck-Smith is currently Chief Customer Officer and Global Managing Director for International at Dow Jones & Co, moving into this role from September 2014. Previous to this she was the Chief Marketing Officer at News International (NI).

    Katie joined Times Newspapers in 1996 as a trainee, going on to become Marketing Manager; Digital Director responsible for launching Times Online, and Promotions Director. After some time spent with the Telegraph, she returned as Times Media Sales and Marketing Director, then MD, Customer Direct at News UK. Since her return to News UK she has launched the innovative customer loyalty programme, Times+ and masterminded the digital paid content strategy.

  • Kristof Fahy, Chief Customer Officer - Hostelworld Group

    Kristof Fahy

    Kristof joined Hostelworld Group in 2018 as Chief Customer Officer, a newly created role for the company that reinforces its commitment to putting the customer at the heart. As well as overseeing the marketing and customer experience, Kristof is also responsible for developing the strategy for the business.

    Before joining Hostelworld, Kristof held COO and CMO roles at LadbrokesCoral, William Hill and Telegraph Media Group. Prior to that, he honed his marketing skills in senior marketing roles at Yahoo!, BlackBerry and Orange.

    Kristof had his first hostelling experience in the Orkney Islands where during his stay he shared a dorm room with a group of oil workers and truckers. It goes to show that you never know who you might end up meeting in a hostel. It was certainly an experience to remember!

  • Lysa Hardy, CCO - Joules

    Lysa Hardy

    Lysa joined Joules as Chief Customer Officer in Septemeber 2016.  Previously Lysa previously held the role of chief operating officer at Holland & Barrett, where she was responsible for ecommerce, marketing, CRM and PR.

    Prior to this she was interim Chief Marketing Officer at the RAC where she built a new marketing team to bring the brand back to life, following the purchase of the business by The Carlyle Group from Aviva. Lysa spent 12 years in telecoms, working initially for Orange leading their prepay marketing, where they were market leaders, and then moved onto to T-Mobile. Initially Lysa led delivery of innovative data propositions to customers (the first full internet mobile experience), before moving to a role leading brand & communications. During this time she delivered the well-known T-Mobile flashmob TV ad 'Liverpool Street Dance', before progressing into the position of Marketing Director. After T-Mobile entered into a 50:50 JV with Orange to become Everything Everywhere, Lysa took on the role of VP T-Mobile Marketing, where she lead the consumer business and worked on the integration of the two businesses and brands, whilst dramatically improving the performance of the T-mobile business by focussing on customer loyalty. In her early career Lysa held a number of sales & marketing roles, both in the UK and the US.

  • Peter Markey, Marketing Director for TSB Bank Plc

    Peter Markey

    Pete Markey is the Marketing Director for TSB Bank Plc, joining in June 2017. Previous to this he was the UK Director of Brand Communications and Marketing at Aviva. 

    Prior to this Pete was Chief Marketing Officer for The Post Office, an organisation with the largest retail network in the UK visited by 18m customers a week. He was responsible for all brand and marketing across the organisation covering the full breadth and depth of the Post Office’s product and service offering. Pete was previously RSA Insurance Group Chief Marketing Officer for three years and MORE TH>N Marketing Director and Head of Marketing prior to this.

    Pete has also worked in Onetel, the AA and British Gas. He is an experienced Director, having worked across a range of disciplines including marketing, sales, e-business, operations and strategy.

    Pete graduated from Southampton with a BA Hons in Corporate Communication and is a CIM Chartered Marketer. Pete has been awarded the DRUM, MI and Marketing Society Marketer of the Year awards. In 2009, he completed a 2 year MBA with Distinction at Ashridge Business School. In 2010, he was made a “Fellow” of the Marketing Society, and joined their Management Board. Pete has consistently appeared in Marketing Magazine’s annual “Power 100” feature as one of the leading marketers in his field.



  • Philippa Snare, CMO EMEA - Facebook

    Philippa Snare

    Philippa has spent her entire career (or the bits of it worth talking about anyway) online. She began by helping to grow Scoot into a £100m classified ads business before it – and she – were gobbled up by Yell. Soon after, Philippa joined Microsoft where she spent over a decade building a modern marketing organisation before leaving for Facebook, where a new adventure is just beginning.

    Just as importantly, Philippa is passionate about horse riding, diving and travelling. She even occasionally plays Polo!

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