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The Mentors

The Marketing Academy has brought together a team of over 80 exceptional business leaders who volunteer their time to work with our Scholars to develop and nurture their talent.


These leaders are CEOs, MDs, CMOs, SVPs, Entrepreneurs and Academics with experience across all industry sectors. Each has had a high profile career filled with outstanding achievements and provide great insight and guidance to our Scholars.


Like us, they all have a love for talent development, are dedicated to the achievement of marketing excellence, and are keen to share their knowledge and experience.

 

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    Andrew is currently setting up a new business in the enter...

    Andrew McGuinness, Non Executive Director

    Andrew McGuinness

    Andrew is currently setting up a new business in the entertainment sector.  Prior to that he spent just over two years running freuds and the decade before that running two businesses he founded: Beattie McGuinness Bungay (BMB) and Seven Dials PR, (which Andrew continues to co-own and which freuds remains a shareholder in).  

    Andrew was made CEO of TBWA\London aged 32 after returning to the UK from M&C Saatchi in Sydney, having begun his career at J Walter Thompson, London.

    He's been lucky enough to work on brands from Apple to Microsoft. Mondelez to McCain across advertising and PR (although increasingly is not sure what those definitions mean). As well as his time in Australia Andrew has set up a business in New York and a Joint Venture in Mumbai.

    Outside of the day job he has worked on two general election campaigns and led the “Let’s stay together” campaign giving a voice to people outside of Scotland in the referendum.

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    Mark has recently relocated from New York to London where ...

    Mark Cripps - EVP, Brand and Digital Marketing for The Economist

    Mark Cripps

    Mark has recently relocated from New York to London where he is engaged as EVP, Brand and Digital Marketing for The Economist. His main task there is to acquire new subscribers for the newspaper using digital channels. Immediately prior to that, he was EVP APAC Regional Director at McCann Worldgroup (based out of Hong Kong).  There, he was responsible for both the MRM/McCann network regionally and was also the digital marketing‘go-to’person across Asia.


    A second generation (his Father ran DM for IBM UK in the 70’s & 80’s) and evangelical direct marketer, he has been immersed in the digital marketing space pretty much since its inception (online since 1984 in fact): working on both agency and client-side. In addition to the ground-breaking work for The Economist, he has managed the development of dozens of digital initiatives and online marketing campaigns for many blue-chip organisations in his career including Adobe; Bank Santander; BT; Diageo; General Motors; Google; Guinness World Records; HSBC; IBM; Intel; Interbrew; Microsoft; Royal Bank of Scotland, Saab and Unilever (to name but a few).


    With an MA in Marketing and a stalled Doctorate (in Digital Relationship Marketing), he’s a well-practiced mentor, executive trainer and sought-after speaker (events include Ad:Tech, iMedia and the IDM).  In addition, he has developed and delivered several digital marketing-focused training courses for some of the largest companies in the world.

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    Pete Markey is Brand Communications & Marketing Director a...

    Peter Markey, Brand Communications & Marketing Director for Aviva

    Peter Markey

    Pete Markey is Brand Communications & Marketing Director at Aviva.

    Prior to this Pete was Chief Marketing Officer for The Post Office, an organisation with the largest retail network in the UK visited by 18m customers a week. He was responsible for all brand and marketing across the organisation covering the full breadth and depth of the Post Office's product and service offering. Pete was previously RSA Insurance Group Chief Marketing Officer for three years and MORE TH>N Marketing Director and Head of Marketing prior to this.

    Pete has also worked in Onetel, the AA and British Gas. He is an experienced Director, having worked across a range of disciplines including marketing, sales, e-business, operations and strategy.

    Pete graduated from Southampton with a BA Hons in Corporate Communication and is a CIM Chartered Marketer. Pete has been awarded the DRUM, MI and Marketing Society Marketer of the Year awards. In 2009, he completed a 2 year MBA with Distinction at Ashridge Business School. In 2010, he was made a "Fellow" of the Marketing Society, and joined their Management Board. Pete has consistently appeared in Marketing Magazine's annual "Power 100" feature as one of the leading marketers in his field.

     

     

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    Karen’s advertising career began 25 years ago when she joi...

    Karen Buchanan, UK CEO - Publicis

    Karen Buchanan

    Karen’s advertising career began 25 years ago when she joined Ogilvy & Mather as a graduate trainee in 1989.

    In 1991 she joined DDB London and spent the following 15 years working across many of the agency’s main clients including British Gas, Hovis, Credit Suisse, Arla Foods (Lurpak, Cravendale), Channel 4, The Financial Times and Clarks. She also ran the Unilever foods business for 10 years, including Marmite, which won multiple creative and effectiveness awards with the Love/Hate campaign. Karen was promoted to Board Account Director in 1997 and then became Head of Account Management in 2002.

    In 2006 she left DDB to join The Red Brick Road as Managing Director and was responsible for running the entire Tesco business across Stores, Tesco Direct, Tesco.com, Tesco mobile, Bank, CSR and Clubcard initiatives.

    Karen then joined Publicis London as CEO in May 2011.  Since that time, she has initiated the integration of Publicis Modem into the main agency and is committed to driving the agency’s agenda on delivering outstanding creativity that leads the change for Clients business. Married with two sons, Karen has an extensive knowledge of football, is a passionate cook and one day would like to run a marathon.

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    Margaret has spent the majority of her marketing career in...

    Margaret Jobling, Marketing Director of British Gas

    Margaret Jobling

    Margaret has spent the majority of her marketing career in FMCG working on some iconic brands such as Lynx, Dove, Radox, Cadbury Dairy Milk and Birds Eye.  She has more recently has taken on a new challenge in the utilities sector and joined British Gas as head of marketing.

    She spent 15 years in Unilever working in various local, European and Global businesses on brands such as Dove, Lynx, Impulse and Vaseline.  Some of her key achievements included launching Dove deodorant across Europe; delivering the first ever global Lynx campaign and winning a Cannes Gold Lion for Lynx. 

    She then ran UK Marketing for Sara Lee responsible for the Home and Body Care business.  During that time she launched the first ever award winning “time to be selfish” brand campaign for Radox which turned around the performance of the brand. 

    In 2009 she joined Cadbury where she was responsible for iconic brands such as Cadbury Dairy Milk, Wispa, Twirl, Flake and Caramel before moving to Birds Eye as UK Marketing Director where she was responsible for the marketing products that we’ve all grown up with such as fish fingers, peas and waffles.

    At the end of last year she left FMCG to join the utilities sector and take on the challenge of transforming British Gas, one of the most recognised brands in the UK.

    Margaret lives in Surrey with her own qualitative study group of 4 children and a Great Dane called Archie.  In her spare time she acts as a taxi service for her children, gets taken out for a walk by the dog and occasionally gets a chance to sleep.

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    John is currently Chief Executive of BT Consumer. John joi...

    John Petter, Chief Executive - BT Consumer

    John Petter

    John is currently Chief Executive of BT Consumer. John joined BT in 2004 as Chief Operating Officer of the Consumer Division in BT Retail.  He was responsible for the launch of BT Total Broadband and the Home Hub, as well as BT's response to the removal of price controls on PSTN.  He led the use of lean (rft) business improvement techniques within bt on a Broadband Customer Experience Project.  In May 2008 john was promoted to Managing Director of the Consumer Divisioin.

    Previous to joining BT, John worked at Telewest, the cable company.  He began as Head of Digital TV in 2000 before being promoted to marketing director in 2001, and eventually ending up overseeing a combined marketing and commercial function in 2003.

    Ahead of this John worked for Proctor and Gamble in a variety of marketing roles, 1993-2000.  He covered a wide range of market sectors from UK health and beauty care (1993-6), industrial cleaning in the B2B market (1996-9) and global hair colourants (1999-2000).

    John began his career in public relations where he worked for two consultancy firms.  Before this he graduated in Modern History from Oxford University.

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    Oli Barrett founded Tenner, the UK's largest schools enter...

    Oli Barrett, Founder - Co Sponsorship Agency

    Oli Barrett

    Oli Barrett founded Tenner, the UK's largest schools enterprise challenge in which 40,000 pupils are given £10, and challenged to see what they can achieve. Having worked at Butlins, Disney World and Crimewatch, he dropped out of two universities before setting up his first business, an alternative careers fair, which grew to have teams in nine cities.

    In London, he began running speed-networking events, which he has hosted around the world. His entrepreneurial efforts have ranged from socks on subscription to a language practice website (sold in 2008). In 2011, he co-founded StartUp Britain, the national campaign launched by the Prime Minister.

    He has co-organised eleven trade missions to the US, India and Brazil and his agency, Cospa, works with brands and charities to create award-winning social impact campaigns. A recent example sees Wickes, the DIY chain, helping young people to fix their own youth clubs across over fifty locations. In 2013, he was awarded an MBE for services to business and entrepreneurship in the Queen's Birthday honours.

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    Mark started his career in Mars and for 10 years has worke...

    Mark Evans, Marketing Director - Direct Line Group

    Mark Evans

    Mark started his career in Mars and for 10 years has worked on a number of their global brands across sectors and geographies. Subsequent to Mars, Mark worked at 118118 and then HSBC. He joined DLG in March 2012 in the build up to their IPO process.

    Mark studied at Nottingham University and has a BA in Economics and an MA in Corporate Strategy & Governance.

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    Caroline Foster Kenny is CEO of IPG Mediabrands across Eur...

    Caroline Foster Kenny, CEO EMEA for IPG Mediabrands

    Caroline Foster-Kenny

    Caroline Foster Kenny is CEO of IPG Mediabrands across Europe, Middle East and Africa (EMEA). Caroline has over 25 years of global client leadership and business experience across multiple verticals, spanning all marketing communications. She reports directly into Global CEO, Henry Tajer.

    Caroline is also part of IPG Mediabrands’ regional leadership team including Leigh Terry, Global CEO, IPG Mediabrands APAC and Andrea Suarez, CEO, IPG Mediabrands LATAM.

    She is a strategic leader and is wholly focused on client growth and service, driving transformation across Mediabrands in EMEA and building upon the entrepreneurial, empowered and dynamic culture that Henry and the rest of the global leadership has set in place at Mediabrands.
     
    Prior to joining IPG Mediabrands in January 2017, Caroline was Global Chief Client Officer at MEC, part of WPP’s GroupM, where built and grew global client relationships, overseeing MEC’s top 30 global clients and relationships. Caroline was part of the WPP group for nearly 15 years and was previously responsible for the Global Solutions Team, formed of 12 international hubs. She was also a member of MEC’s Global Executive Committee, reporting directly to Charles Courtier, Global CEO.

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    Simon is an Alumnus of the Marketing Academy, CMO Fellowsh...

    Simon Michaelides, Executive Commercial Director for UKTV

    Simon Michaelides

    Simon is an Alumnus of the Marketing Academy, CMO Fellowship, a member of Marketing Week’s Vision 100 and a recently ex-Marketer (although he says it will never leave his blood), now turned Executive Commercial Director at UKTV. (UKTV is the Britain’s largest non-Public Service broadcaster, owner of 10 channels including Dave, Gold & Drama, and one of the Times Top 100 companies to work for).

    Sitting on the Executive Board and reporting to the CEO, Simon is responsible for UKTV’s commercial strategy and its implementation, with accountability for all linear and non-linear pay TV platforms, UKTV's Video on Demand (VOD) businesses, international programme sales, new business development, and all external commercial relationships.

    Simon joined UKTV as Marketing Director in 2012, with a ‘change’ brief to create a more brand centric operating model, increase UKTV’s marketing capability and help accelerate the company’s growth trajectory by driving a more strategic, analytical and commercial business approach. Simon led the Marketing, Creative Services and Media Planning departments, contributing, with the rest of the Executive Leadership Team, to four consecutive years of record growth; surpassing the commercial share of both the Sky and Channel 5 portfolios.   Simon has almost 20 years of experience leading the Commercial and Marketing agendas for major household name businesses, having worked on both the client and agency side, across multiple geographies and industries; including broadcast entertainment, management consultancy, and FMCG.   Simon joined UKTV from Kantar Retail, the consultancy arm of WPP, having worked internationally with blue-chip organisations such as Coke, Kraft, Starbucks, and Bacardi-Martini. Prior to that, Simon spent 13 years at Procter & Gamble and PepsiCo, managing leading brands such as Walkers Crisps, Tropicana, Flash and Fairy Liquid; as well as entrepreneurial ventures such as Naked smoothies.

    Simon lives in Weybridge, Surrey with his wife, their two sons and the family dog. He is a self-confessed petrol head and a proud aficionado of James Bond and Star Wars. Having Indoctrinated his sons at an early age, he knew his work was done when they named the family dog “Chewie”.

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    Nick joined Maxus in March 2012 as Managing Director and b...

    Nick Baughan, CEO of Maxus UK

    Nick Baughan

    Nick joined Maxus in March 2012 as Managing Director and became CEO in October 2014.  His responsibility is to bring the best of Maxus to our clients. Nick started his media career at Total Media and then subsequently moved to MEC where he spent two years working across a range of retail and FMCG clients.

    In 2007 Nick was seconded to British Telecom for a year to work inside their in-house media team before returning to MEC to manage the Orange business. In 2010 Nick moved to Mindshare to head up the business development team where he was responsible for winning new business and expanding the agency’s service offering.

    In 2012 Nick joined the burgeoning Maxus family as Managing Director. Nick’s main experience has been in the Telecoms and Technology sectors having worked across BT (Broadband, fixed line and Vision), Orange (B2C & B2B), Amazon and Livingsocial. During his tenure at the agency Maxus has grown its billings from £200m to £400m and at the same time the team has grown from 110 to 240 people. In 2014 Maxus was named Media Week’s Agency of the Year.

    Nick lives in central London with his wife Iliana and two young children, Theo and Tori.

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    Hugh joined eatbigfish in January 2001 and along with Adam...

    Hugh Derrick, Partner of eatbigfish

    Hugh Derrick

    Hugh joined eatbigfish in January 2001 and along with Adam Morgan, founder of eatbigfish, leads our Challenger practise in the London office.

    His career has mainly been in marketing and advertising – although forays into the word of skiing, commodity broking, and tennis instruction have made it interesting along the way. ‘Schooled’ at Unilever, he moved to the world of advertising for a career that took him from London (JWT and WCRS) to San Francisco (Goodby Silverstein) and back again (AMV-BBDO and Wieden and Kennedy).

    He has worked on many iconic campaigns which include the famous Guinness ‘Surfer’ commercial and the much loved (and parodied) ‘Got milk? campaign. There are few categories that he hasn’t worked in and the diversity of recent clients include a dairy in Saudi Arabia, a performance sportswear brand from Australia, a global analgesic, a beer made from Canada, and a university from Essex. The call from an Austrian ski brand is surely only days away…

    Hugh is the driving force behind eatbigfish’s innovation in the area of digital tools – workshops in a box, virtual services, and licensing opportunities.

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    As the CEO of Havas Media Group in the UK and Ireland Paul...

    Paul Frampton, CEO - Havas Media Group

    Paul Frampton

    As the CEO of Havas Media Group in the UK and Ireland Paul overseas Havas’ 3 media agencies; Havas Media, Arena Media and Forward, plus HSECake (entertainment and experiential), Field Day London (customer-led creative agency), DBi (marketing data and tech consultancy) and Havas’ 360° luxury offering, LuxHub.

    He is responsible for defining the 5 year growth strategy for the Group and is the defining voice behind the #Havastogether new agency group model and its Meaningful Brands philosophy. Paul’s role is heavily engaged with thought leadership, senior group-wide client relationships and evolving the overall Havas UK vision, working alongside Chris Hirst, CEO of Havas Creative Group in Europe.

    In addition to this, Paul is passionate about innovation and evolving the Havas offering. Recently under his stewardship, Havas launched HMG Consulting to support brands on the digital transformation journey. He has also led the M&A strategy for data consultancy, DBi, and trends agency, SCB Partners. Paul has heavily supported the start-up community and TechCity UK from its infancy and sponsors the 18 Hubs team to encourage pioneering and meaningful partnerships between clients and start-ups.

    Paul has worked at Havas for 20 years on numerous accounts including BBC, O2, AXA, Emirates, EDF Energy, Hyundai, KIA, PayPal, Birds Eye and Pernod Ricard UK. He is a passionate ambassador for diversity and inclusion, sits on the IPA Council and is a mentor for The Marketing Academy. He was voted the fifth most influential person in digital in The Drum’s 2014 Digerati league and his passion for all things social has led to him being ranked the No.1 social agency CEO by Media Week.

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    Jonathan is one of the industry's leading experts on servi...

    Jonathan Stead, CEO - Rapier

    Jonathan Stead

    Jonathan is one of the industry's leading experts on service brand marketing.

    He is a firm believer that the traditional FMCG marketing models don't work in services sectors, and has built Rapier around the requirements of these clients.  Current Rapier clients include Lloyds Banking Group, Virgin Media and Yell.

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    Nigel’s background is in Account Management following a br...

    Nigel Bogle, Group Chairman - BBH Global

    Nigel Bogle

    Nigel’s background is in Account Management following a brief and spectacularly unsuccessful attempt to become a lawyer.

    He founded BBH in London in 1982 with John Bartle and  John Hegarty.

    Taking no business and just five people, they set up with the objective of producing truly outstanding work. The Agency swiftly became one of the most talked about in the industry. Their founding client, Audi, is still with the agency today.

    In 2006 and 2007, Campaign magazine voted Nigel top CEO in the industry.  In 2006 he received the President’s Award from the BTAA.

    Nigel pioneered the micro network concept, with BBH servicing global clients from just six offices.

    Nigel has overseen the development of the next generation of BBH management. Key members of the global leadership team joined as graduate trainees or young account managers.  The average length of service in the BBH global management team is 15 years.  Nigel believes in combining management stability with constant restlessness.

    Nigel has introduced a fourth discipline to BBH, Engagement Planning, bringing channel planning expertise back together with account management, creative and account planning. He has also spearheaded activities outside the traditional advertising model including Zag – BBH’s brand invention business.

    Nigel works hard to ensure that BBH lives by its mantra: “When the World Zigs, Zag.”

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    Matthew Barwell is the Chief Marketing Officer of Britvic ...

    Matthew Barwell, Chief Marketing Officer - Britvic Soft Drinks Plc

    Matthew Barwell

    Matthew Barwell is the Chief Marketing Officer of Britvic Soft Drinks Plc, a key member of the Executive Committee responsible for all aspects of Global Brand strategy and execution, Innovation as well as for Corporate Affairs and the company’s sustainability agenda. 

    Matthew joined Britvic in 2014 from Diageo, the world’s leading premium drinks business, where he was a senior member of the marketing team for more than 15 years.  Matthew was Marketing and Innovation Director for Diageo Europe and prior to that Marketing and Innovation Director for Africa.  He also worked and lived in Italy for a number of years with the company.

    He started his career as a graduate trainee at Mars, working in sales and marketing across the Petcare and Confectionary businesses.  Matthew is Chairman of the Advertising Associations Front Foot group and a Council member of the Marketing Group of Great Britain and a Fellow of the Marketing Society.

    He lives in Berkshire with his wife Harriet and three boys. 

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    As Chief Marketing and Communications Officer, Keith is a ...

    Keith Weed, Chief Marketing & Communications Officer - Unilever

    Keith Weed

    As Chief Marketing and Communications Officer, Keith is a member of the Unilever Executive and responsible for the Marketing, Communications and Sustainable Business functions.  

    His responsibilities are aligned to support Unilever’s vision: to grow the business while reducing its environmental footprint and increasing positive social impact.  Keith sees sustainability as a driver of consumer-led profitable growth. He led the creation of the Unilever Sustainable Living Plan and has also pioneered new ways of integrating sustainability into the business.

    Keith has led a step change in marketing at Unilever, most notably with significant advances in digital marketing and technologies, and has championed the development of brands with purpose through Unilever’s crafting Brands for Life strategy.  

    Outside Unilever he is a Fellow of The Marketing Society, and as an engineering graduate, a Fellow of the Institute of Mechanical Engineers. He is also Chairman of the World Economic Forum Consumer Industry Board, Chairman of Business in the Community International, Chairman of the not-for-profit Collectively, President of the History of Advertising Trust, Global Chairman of the Positive Change Effie Award, and a Non Executive Director of Sun Products Corporation.

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    Gail is currently the Creative Project Leader for Project ...

    Gail Gallie, Creative Project Lead for Project Everyone

    Gail Gallie

    Gail is currently the Creative Project Leader for Project Everyone. Prior to this she was the CEO of Fallon and formerly Partner at Gallie Godfrey, Head of Marketing at the BBC, responsible for Youth Marketing, News, Sport, Learning and New Media. She has held senior roles in marketing, strategy and advertising and worked with some of the UK’s largest and most popular brands on both agency and client sides. With 15 years experience in brand and marketing roles, she has extensive experience in developing brand identities, corporate branding, marketing and advertising.

    At the BBC Gail led the marketing launches of CBeebies, BBC THREE, and the strategic overhauls of the core BBC Brand, Radio 1, BBC News and BBC Sport. In advertising she led campaigns for clients including the Ministry of Sound, Proctor&Gamble, British Gas and Kraft. At BMP she directed the Labour Party advertising account for the successful 1997 general election and has led brand reviews for BBC Children in Need, Sport Relief and The Music Manifesto.

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    Kristof joined Ladbrokes in 2016 as CMO. He joined from th...

    Kristof Fahy, CMO - Ladbrokes

    Kristof Fahy

    Kristof joined Ladbrokes in 2016 as CMO. He joined from the Telegraph having previously been the CMO at William Hill plc. He has also held senior marketing roles at Yahoo!, BlackBerry and Orange. Sitting on the Executive committee Kristof is responsible for all brand and marketing at Ladbrokes.

    He was born in London, but supports Bristol City having spent much of his life living there. His sporting hero is Sean Kelly - a cycling legend.

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    Rob is currently Global Brand and Marketing Director for M&...

    Rob Weston, Global Brand & Marketing Director - M&S

    Rob Weston

    Rob is currently Global Brand and Marketing Director for M&S, overseeing all of M&S' categories. He started his career on the Unilever Companies Management Development Scheme before winning a Fulbright scholarship to study an MBA at Stanford University.After Stanford Rob worked briefly for Nike in Portland, Oregon before joining McKinsey in Australia. Rob spent 3 years working in McKinsey's retail and consumer goods practice, spending time in Sydney, Melbourne, Moscow and London.After McKinsey Rob joined John Lewis where he worked as Head of Strategy before joining M&S in 2011.

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    Peter (1966) is currently Chief Commercial Officer and is ...

    Peter Duffy, Chief Commercial Officer - easyJet

    Peter Duffy

    Peter (1966) is currently Chief Commercial Officer and is responsible for brand and marketing services, digital, customer relationship management and insight, customer operations and experience and business. Peter joined easyJet in February 2011 as Marketing Director.

    Before joining easyJet, he was Marketing Director for Audi in the UK. Prior to that, Peter was Marketing Services Director at Barclays.

    Peter has a degree in Economics and an MBA.

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    Emma is the former Sales & Marketing Director for Eurostar...

    Emma Harris, Founder - Glow London

    Emma Harris

    Emma is the former Sales & Marketing Director for Eurostar, who has established her own Brand & People Consultancy, Glow London. Since launching Glow in 2012, she has worked with client boards and leadership teams on brand, client service and marketing strategy projects as well as mentoring, coaching and advising; ultimately doing what she loves doing which is helping businesses and people to focus on their strengths, blossom and grow.

    Emma's clients have included OMD, AMV, Eurostar, Virgin Holidays and Marcus Wareing Restaurants. She is spending the majority of 2015 working with Virgin Management, leading the brand strategy for the launch of an exciting new Virgin business.

    Emma is a mentor on the Marketing Academy and is one of our committee members on the Merlin's Apprentice Million Pound Fund.

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    Nina is the Marketing & Consumer Director at O2 (Telefonic...

    Nina Bibby, Marketing & Consumer Director for O2 (Telefonica UK)

    Nina Bibby

    Nina is the Marketing & Consumer Director at O2 (Telefonica UK), with commercial profit and loss accountability for the consumer mobile business. She also has responsibility for brand, marketing communications, customer experience & strategy, devices and sustainability.

    Nina joined Telefonica UK from Barclaycard, where as CMO she sat on the Executive Committee and oversaw the launch of innovations such as Payband and Bespoke Offers. Prior to Barclaycard, Nina was SVP of Global Brand Management at IHG, where she led the successful re-launch of Holiday Inn, the largest of its kind in the hospitality industry.

    Before that, Nina held a variety of roles at Diageo over 9 years including Commercial Strategy Director, Brand Director for Baileys and Pimms and Global Brand Director of Reserve Brands. Nina has an MBA from INSEAD and her early career after business school was in consulting.

    Nina is also a non-executive Director of Barratt Developments plc, a member of the British Airways International Business Advisory Board, a member of WACL and a fellow of the Marketing Society.

    Nina is married to Brodie and has two children, Michaela and Sebastian.

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    Philip joined the BBC 2 years ago as Marketing and audienc...

    Philip Almond, Director of Marketing & Audiences - BBC

    Philip Almond

    Philip joined the BBC 2 years ago as Marketing and audiences Director from Diageo the global drinks producer, where he worked for 17 years most recently as Global Brand Director for R&A Bailey. He was a member of Diageo’s Global Marketing Leadership team, and was previously Marketing Director of Diageo GB.

    He is a lifelong fan of the BBC and all it stands for, and is very proud to be working in the BBC at such an exciting and important time, as traditional broadcasting ways of doing things flex in response to all things digital.

    Philip lives in Berkhamsted with his wife Kate and their 4 children. He is into theatre and all types of music - and is a big fan of Saracens Rugby.

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    Andy is currently the CEO of Camelot, joining in October 2...

    Andy Duncan, CEO - Camelot

    Andy Duncan

    Andy is currently the CEO of Camelot, joining in October 2011.  Prior to this he was the CEO of HR Owen and before this he was Chief Executive of Channel 4, a position he held from 2004 to 2009. During his time there, the company increased its share of total UK television viewing from 10% to a record 12% and grew its share of the UK television advertising market every year to a record 25% in 2009.

    Prior to this he was an Executive Board member at the BBC, where he was Director of Marketing, Communications and Audiences, and the founding Chairman of Freeview. Andy has also had a 17-year career at Unilever, where he held a number of top level positions in general management, marketing and sales. In addition to his executive experience Andy is a non-executive director at HMV plc, the leading entertainment retailer. He has also been Chairman of the Media Trust since 2006.

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    Previously Phil was Cadbury UK’s Marketing Director, manag...

    Phil Rumbol, Founder of 101

    Phil Rumbol

    Previously Phil was Cadbury UK’s Marketing Director, managing brands such as Cadbury Dairy Milk, Flake, Cadbury Creme Egg, Bassett’s Liquorice Allsorts and Trebor Extra Strong Mints.

    Phil joined Cadbury UK in 2006, he was responsible for groundbreaking advertising campaigns, such as the award-winning Cadbury Dairy Milk 'Gorilla', along with the successful introduction of Trident chewing gum into the UK.  He also oversaw the launch of the Natural Confectionery Company and the much-publicised return of Wispa to popular acclaim.

    Phil, 43, joined Cadbury from Inbev where he held the position of UK Marketing Director, Brands and managed such household names as Stella Artois, Boddington’s, Beck’s and Murphy’s.  In this role he was responsible for overseeing such successful campaigns as Stella's ‘Reassuringly Expensive’ advertising.

    Phil has also managed brands such as Toblerone and Dime brands at Kraft Foods and gained his marketing apprenticeship while working on Hovis, Windmill and Mother’s Pride at Rank Hovis McDougall.

    A graduate of Brunel University, Phil has two sons and is both a keen music fan and follows rugby closely.

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    Stephen has spent 33 years in ad agencies, integrated grou...

    Stephen Woodford, Executive Chairman for Story Worldwide UK & Lexis

    Stephen Woodford

    Stephen has spent 33 years in ad agencies, integrated groups and global networks, such as DDB, Engine, WCRS, Leo Burnett and Next 15, with nearly 20 years in various leadership roles.

    He is currently a partner in 2 management consultancies.

    Outside of marketing and communications, he has been on the Board of a major NHS teaching hospital and he also co-founded a challenger bank called Ffrees.

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    Julian Ingram is currently EVP of McCann WorldGroup. [the ...

    Julian Ingram, Executive VP - McCann World Group

    Julian Ingram

    Julian Ingram is currently EVP of McCann WorldGroup. [the world’s largest marketing communications network, housed within Interpublic Group  -NYSE: IPG] and is currently responsible for the Global Nestle relationship, one of  IPG’s largest clients.Julian graduated from the London School of Economics [LSE] and joined Saatchi and Saatchi in London in the 80’s. He cut his teeth on accounts like P&G and IBM, even working for Sir Martin Sorrell,  eventually ending up leading the  P&G Head & Shoulders business across Europe.

    Having got rid of his itchy scalp he joined a small UK agency with possibly the worst TV, but certainly the best print work in London. At Abbott Mead Vickers [AMV]  for over a decade Julian joined the board,  led new business,  became a Head of Client Service, helped win and lead the UK’s then largest ad account British Telecom and therefore made a modest contribution to helping AMVBBDO become the No1 UK agency. After a few years of working for AMV’s new parent company, BBDO, running accounts like Mars, GE and Frito-Lay [PepsiCo] across Europe; Julian became BBDO’s first regional Business Development Director for EMEA. He also helped launch Proximity then Omnicom’s first global CRM network.

    Julian joined  McCann as a Managing Partner based in London about ten years ago . He has  worked on international accounts including MasterCard, HP,  Sony Ericsson and Subway. He then spent 3 years as Managing Director of Momentum UK  and then Head of Momentum Europe. [Momentum is the  McCann WorldGroup  Activation and shopper agency network]. He then joined the WorldGroup team in EMEA  as EVP,  working on M&A, strategy and managing integrated global business.

    Julian is a Fellow of the UK Institute of Practitioners in Advertising [IPA], a former board member of European Association of Communication Agencies [EACA]

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    Sara Cremer is the CEO for Redwood London. She leads the v...

    Sara Cremer, CEO - Redwood London

    Sara Cremer

    Sara Cremer is the CEO for Redwood London. She leads the vision, the work and talent of the agency and ensures that each individual at Redwood understands their purpose and ambitions. She works closely with clients and the different disciplines within the agency. Sara represents Redwood within the BBDO Network – providing strategic support and helping to join up the global spread of agencies.

    She was also a juror on the inaugural branded content jury at the Cannes Lions 2012. As a former award-winning consumer editor, Sara brings huge creative and strategic experience to her role. She joined Redwood in 2008 as Editorial Director, following success in consumer magazines and websites, which saw her edit beloved titles, launch new ones and take print titles online.

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    Michael started his career at Procter & Gamble where he wo...

    Michael Inpong, CMO for Muller Group

    Michael Inpong

    Michael started his career at Procter & Gamble where he worked on their hugely successful range of hair care. After more than seven years Michael moved to Nestle in 2007, before joining Müller in early 2012 as Marketing and R&D Director.

    Since then, he has been a key driving force behind the revitalisation of the Müller brand in the UK, including relaunching Müller’s core brands including Corner, Light and Rice, stepchanging innovation, bringing on board distinctive new ambassadors for the brands like Nicole Scherzinger, winning The Grocer’s Brand of the Year 2014, and overseeing our Official Partnership with Team GB on their journey to the Rio Olympics in 2016.

    As CMO for the global Müller Group, Michael now has responsibility for the entire portfolio of brands from across the Group, including Homann, Lisner, Almhof, Weihenstephan covering categories like yogurts, desserts, milk, butter, cream, salads, fish and spreads.

    Michael is also a passionate sportsman. He discovered Karate in 2010 and won the Shotokan Karate-Do International Federation’s UK National Championships in 2013…despite breaking his finger 3 weeks before the competition!

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    Michele is Chief Operating Officer at Brand Learning, the ...

    Michele McGrath, COO - Brand Learning

    Michele McGrath

    Michele is Chief Operating Officer at Brand Learning, the leading international specialists in building marketing capability. She has 25 years blue chip marketing experience working for 10 years at Colgate Palmolive both in the UK and Internationally and 6 years at PepsiCo where she was Marketing Director for Walkers Crisps. For over 10 years Michele has been with Brand Learning and sits on the Brand Learning Board. She has led several global marketing capability programmes with clients such as PepsiCo, Aviva and HP. More latterly she has also led new business development  for Brand Learning, with the latest wins being the global Kellogg and Vodafone businesses.

    Michele is a highly energetic, passionate, strategic marketer who loves a challenge. She has a busy home life with a husband working for BP,  two children aged 12 and 10 years and lives in Farnham Common, Bucks.

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    Camilla joined Anomaly in November 2014, as Partner and CE...

    Camilla Harrisson, Partner and CEO of Anomaly

    Camilla Harrisson

    Camilla joined Anomaly in November 2014, as Partner and CEO.

    Prior to joining Anomaly, Camilla spent 9 years M&C Saatchi where she worked in a number of different roles, latterly as CEO of the advertising agency. Prior to that in her role as COO of the M&C Saatchi Group she worked across all the specialist agencies and was instrumental in bringing together the disciplines of advertising, CRM, PR, social, mobile, data, research and sponsorship to build one of the most powerful integrated propositions in London.

    Previously Camilla worked - predominantly in business development roles - at Leo Burnett and Wieden+Kennedy having started her career in 1994 at WCRS.

    Camilla plays an active part in the UK industry. She is a member and ex President of Women in Advertising and Communications London (WACL).

    She is also a member of the IPA Council, Facebook’s Creative Council and sits on the Corporate Development Board of Mind.

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    James founded HΩΩPLONDON, a House of Opportunity, in April...

    James Scroggs, Founder - HOOP London

    James Scroggs

    James founded HΩΩPLONDON, a House of Opportunity, in April 2010. Principally a market strategy and product incubator, HΩΩPLONDON is building a portfolio of innovation projects for start-ups and mature businesses seeking to refine their market opportunity, commercial vision and product roadmap.

    To date James has successfully completed both global and domestic projects in industries ranging from Entertainment, Platform Technology, Telecoms, Consumer Electronics, Automotive, Sports equipment, to the Arts and Charity.   In the same period James has co-founded a Music & Live Arts enterprise, Theartre, to incubate and launch new products and artists - the first of whom launches October 2010.

    Until Spring 2010, James was Vice President Consumer Business at SpinVox – a celebrated UK Technology start-up, acquired by Nuance Ltd at Xmas 2009. SpinVox developed a reliable Voice-to-text conversion system in 6 languages across the Globe, creating a new paradigm in communication: Speaking content. From devising and implementing a Brand strategy and launch programme, through to shaping commercial and product strategies, James spent much of his time consulting with network operators and strategic partners on product and go-to-market strategies across the world.

    He joined SpinVox from MTV in 2007. As Vice President Marketing for a little over 5 years, James was instrumental in the growth of the portfolio of music channels. In that time, James led the celebration of the brand’s high-profile 25th Anniversary, launched various defining TV properties including Pimp My Ride and The Osbournes, orchestrated many International events & Awards Shows, and launched merchandising and social enterprise initiatives - including the launch of the MTV Condomi range & a unique education programme - BOOM! Music Video Academy – in Secondary Schools nationwide, a launch exemplar of the Government’s Music Manifesto.

    James started his career in advertising as an Account Director at the “Grocers of St James”, DMB&B, then the 90’s Industry Goliath, Lowe Howard Spink, managing many award-winning campaigns for Mars Bar, Budweiser and Stella Artois - a Cannes Grand Prix winner.

    In 2000 he turned from poacher to gamekeeper, joining ONdigital to navigate its rebrand as ITV digital, and in so doing creating the award-winning 'Al and Monkey' brand campaign (now reborn as a character vehicle for PG Tips), before becoming Marketing Director of MTV UK.

    James is on the Board of the Institute of Contemporary Arts and Patron of young male mental health charity C.A.L.M. – Campaign Against Living Miserably. He is a music-obsessive.  

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    Jon joined brandgym in 2016, with 25 years of marketing an...

    Jon Goldstone, Managing Partner Global at The BrandGym

    Jon Goldstone

    Jon joined brandgym in 2016, with 25 years of marketing and business experience at Kraft, Coca-Cola, Pepsico, Premier Foods and Unilever.

    At Unilever he was UK VP Marketing then Global Marketing VP for the €3bn Spreads business.His work has been awarded Marketing Week’s Brand of the Year, the IPA Effectiveness Grand Prix and the Grocer New Brand of the Year.

    Named a Fellow of the Marketing Society, mentors at the Marketing Academy and has business qualifications from IMD and Cranfield.

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    Before joining the Tetley Group in 1998 as Marketing Contr...

    Nigel Holland, Regional President EMEA - Tata Global Beverages

    Nigel Holland

    Before joining the Tetley Group in 1998 as Marketing Controller, Nigel worked for 10 years in FMCG consumer marketing positions growing well known brands in organisations like Scottish & Newcastle Breweries, Kraft Jacobs Suchard and Boots Healthcare International.

    Whilst at the Tetley Group, Nigel progressed up the marketing career ladder becoming Marketing Director in 1999.  In 2002 he was appointed Commercial Director for the UK business and over the next 6 years broadened his role, assuming responsibility for the Tetley Western Europe and Australia business units, in addition to the UK.

    He was appointed to his Regional President UK & Africa in June 2008 reporting into the Group CEO – in the newly created $1bn Tata Global Beverage organisation.

    Nigel joined the Executive board in July 2011 and is now responsible for UK, Russia, Europe, the Middle East & Africa as Regional President EMEA.

    Additionally, Nigel is on nine Tata Global Beverage boards as well as an Executive Director & President of the UK Tea Council.

    Nigel has a degree in Economics and an MBA.

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    Responsible for retaining and growing our customer base th...

    Rupert Thomas, Marketing Director for Waitrose

    Rupert Thomas

    Responsible for retaining and growing our customer base through effective marketing activity, loyalty plans, product & brand development, store development, underpinned by the Waitrose way.

    Rupert joined Waitrose in 2003, having spent over 10 years working at Sainsburys in commercial and marketing roles.

    At Waitrose, Rupert headed up the Grocery and Fruit buying teams, before being promoted to Head of Brand Development in 2007. He was responsible for leading the development of Cooks' Ingredients, Wholesome, essential Waitrose, Seriously from and Menu from ranges. In 2009, he was promoted to Director, Marketing and Brand Development overseeing the Delia and Heston campaign.

    In June 2010 Rupert was promoted to the Waitrose Management Board as Marketing Director, responsible for the creation and delivery of the marketing, customer communication, loyalty, CSR and product strategy.

    In 2012 Rupert took on responsibility for the Waitrose store design and development activity.

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    Simon was appointed Strategy Director for Group Brands & M...

    Simon Watts, Brand & Marketing Strategy Director, Lloyds Banking Group

    Simon Watts

    Simon was appointed Strategy Director for Group Brands & Marketing at Lloyds Banking Group in September 2011.  He has responsibility for brand and communications strategy and governance across the Group’s portfolio of 12 brands, including Lloyds Bank, Halifax, Bank of Scotland and Scottish Widows.

    Lloyds is the UK’s biggest banking group, and the Group’s brands serve over 30m customers and businesses across the UK.  Simon has led several internal and external brand re-launches over the past 5 years, including the £100m+ rebrand and re-launch of Lloyds Bank in 2013.

    Simon joined the Group as a graduate trainee and has performed a variety of marketing and strategy roles over the course of 16 years with the Group.  Simon is a proud Dad to two young sons, a passionate and long suffering supporter of Bristol City football club, an adopted Yorkshireman, a film fanatic, and a keen but lapsed golfer. 

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    Rita has been called ‘Brand guru’ by the Financial Times a...

    Rita Clifton, Chairman of BrandCap

    Rita Clifton

    Rita has been called ‘Brand guru’ by the Financial Times and ‘The doyenne of branding’ by Campaign magazine. She has been London CEO then Chairman of Interbrand, the world’s leading brand consultancy, and prior to that she was Vice Chairman at Saatchi & Saatchi. She now has a portfolio of chairing and non-executive director roles, including ASOS, Bupa, Nationwide and Populus, the leading opinion pollster and research company. She has also recently taken up the Chairmanship of BrandCap, the board level brand consulting firm.

    She speaks around the world on all aspects of brands, branding and business issues, and is a regular commentator on all the major media channels. Her writing has included the best selling book 'The Future of Brands', and The Economist book 'Brands & Branding'. Her pro bono roles include the boards of WWF, of the Henley Festival and as Chair of the leading practical sustainability organisation TCV.

    She is also on the Advisory Board for BP's carbon offset programme 'targetneutral' and has been President of the Market Research Society.

    In the 2014 New Year’s Honours List, Rita was awarded a CBE for services to the advertising industry.

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    Keith Moor is Santander UK’s Chief Marketing Officer manag...

    Keith Moor, Chief Marketing Officer, Santander UK plc

    Keith Moor

    Keith Moor is Santander UK’s Chief Marketing Officer managing a division that supports the whole bank in the UK.  He and his team are responsible for all the marketing, communication, brand strategy, sponsorship and CSR across the full UK business, including Retail, SME and Corporate Marketing.

    Keith joined Santander (then Abbey National) in 1995 and during his time in the business he has integrated the Abbey, Alliance & Leicester and Bradford & Bingley brands, introduced the Santander brand to the UK, delivered highly successful partnerships with McLaren, Rory McIlroy and Jessica Ennis, helped bring to market the 123 Current Account and 123 Credit Card and was part of the team that defined the strategy for Santander becoming a purpose led business built around the values of Simple, Personal, Fair; now being rolled out across the Santander Group Worldwide.  In November 2013 he became the first Chief Marketing Officer in Santander UK and in 2015 delivered the deal to bring the Santander Cycles to the streets of London and Milton Keynes.

    Keith is a Board Member of the charity Career Ready and Haverstock Academy, Trustee of the Santander Foundation, Council Member and Treasurer of ISBA and a Fellow of the Marketing Academy.
    He lives in North West London with his wife and two children, is a keen cyclist, fan of live music, enthusiastic skier and lifelong supporter of Liverpool FC.

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    Paul heads up The creativebrief consultancy, leading a uni...

    Paul Duncanson, Managing Partner for Creativebrief

    Paul Duncanson

    Paul heads up The creativebrief consultancy, leading a unique team of industry experts in a new approach to maximising the delivery of marketing budgets effectiveness.

    Prior to this, Paul joined creativebrief at launch in 2003, bringing with him over 20 years experience in marketing and general management. This experience has been gained with some of the major consumer companies and brands worldwide, from consumer goods (including Coca-Cola, Beecham, Andrex and William Grants /Glenfiddich) to telecoms and entertainment software (including Sony and Carlton), the latter two companies where he held marketing directorships.

    Paul is an accomplished senior executive with a strong blue chip grounding in marketing and general management and team leadership skills and looks forward to helping the Academy’s scholars from his own career experience, including successes and indeed failures!

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    Claire joined Virgin Holidays in December 2014, and is par...

    Claire Cronin, Marketing Director for Virgin Holidays

    Claire Cronin

    Claire joined Virgin Holidays in December 2014, and is part of the leadership team that successfully led the company’s transition to a customer direct business, focusing wholly on its own channels to improve the customer experience. She has implemented a complete overhaul of the marketing function, up weighting digital expertise and re-defining the way in which the customer base is segmented. This, coupled with efficiencies made in the company’s advertising spend has resulted in an 11% reduction in marketing costs, whilst driving a 6% increase in bookings and a 21% increase in margin.

    Claire has also led a new brand positioning strategy to a more premium creative execution, which has seen an 10% rise in brand preference scores, cementing Virgin Holidays’ place as the UK’s preferred long-haul tour operator.  Claire began her career on the Barclays Graduate Leadership Programme, working across a number of product and marketing roles in the consumer banking arm, becoming Associate Director of Global Propositions for Western Europe in 2008. In 2009, she accepted an approach to join NetJets, the world’s  largest private jet company, as Senior Vice President of Marketing. During her tenure, she was promoted to the board and her responsibilities were extended to include Customer Service. Whilst at NetJets she introduced a “digital-first” strategy encompassing the development of a new website and CRM programme, resulting in a 220% increase in sales from online channels. She also led the development of a carbon-neural strategy and by 2011 the entire airline’s emissions were 100% offset – a feat which has yet to be repeated in aviation.

    In February 2013, Claire joined Barclaycard as Group Corporate Communications Director, where she assumed responsibility for brand reputation and media strategy.

    Claire sits on the board at the Branson Centre for Entrepreneurship in Jamaica, the Virgin Group staff engagement committee and mentors marketing graduates at the beginning of their career paths through Sherilyn Shackell’s Marketing Academy.

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    Andy Edge is the Commercial Director for ODEON – part of O...

    Andy Edge, Commercial Director of ODEON

    Andy Edge

    Andy Edge is the Commercial Director for ODEON – part of ODEON & UCI Europe’s largest cinema group, and 6th largest globally – overseeing the marketing operations of 124 ODEON sites across the UK and Ireland.
     
    With more than two decades of experience in marketing across some of the biggest FMCG and Leisure brands. He started his working career at Kraft Foods (Philadelphia) then moved to St Ivel as a Senior Brand Manager (Gold). His next role took him to Holsten (a joint venture with Scottish & Newcastle) to work on the iconic Holsten Pils brand as part of his portfolio. Having been promoted to the position of Marketing Director, after 7 years in of working in brewing, Andy moved for the first time out of FMCG and into Private Equity leisure with The Tussauds Group (later Merlin Entertainments Group). He was part of the management team that led the business through 2 PE transactions.
     
    Following this, Andy joined Park Resorts, the UK's second largest Holiday Park Operator in 2007 and was part of another Private Equity transaction and subsequent new management team. Andy spent five years in this role before joining the home of entertainment, ODEON Cinemas, in April 2012. Now responsible for creating and developing bespoke commercial platforms and marketing strategies to ensure the business delivers its overall growth targets and that the brand is recognised as best in class in delivering exceptional customer experience. Andy sits on the Board of DCM and Cinema First and holds a 1st Class Honours Degree in Business Studies.

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    Tim graduated from King's College, Cambridge. In 1986, he ...

    Tim Duffy, CEO - M&C Saatchi

    Tim Duffy

    Tim graduated from King's College, Cambridge. In 1986, he joined Saatchi & Saatchi as a Strategic Planner.

    Nine years later, he left with Maurice and Charles to help found M&C Saatchi which quickly grew from an unranked start-up to a top-10 UK agency in just under five years.

    Tim quickly moved through the ranks and was appointed Managing Director in 1997, Chief Executive in 2004 and was recently promoted to Chairman this year.

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    Rita has been called ‘Brand guru’ by the Financial Times and...

    Rita Clifton, Chairman, Brandcap

    Rita Clifton ResizedRita has been called ‘Brand guru’ by the Financial Times and ‘The doyenne of branding’ by Campaign magazine. She has been London CEO then Chairman of Interbrand, the world’s leading brand consultancy, and prior to that she was Vice Chairman at Saatchi & Saatchi. She now has a portfolio of chairing and non-executive director roles, including ASOS, Bupa, Nationwide and Populus, the leading opinion pollster and research company. She has also recently taken up the Chairmanship of BrandCap, the board level brand consulting firm.

    She speaks around the world on all aspects of brands, branding and business issues, and is a regular commentator on all the major media channels. Her writing has included the best selling book 'The Future of Brands', and The Economist book 'Brands & Branding'. Her pro bono roles include the boards of WWF, of the Henley Festival and as Chair of the leading practical sustainability organisation TCV.

    She is also on the Advisory Board for BP's carbon offset programme 'targetneutral' and has been President of the Market Research Society.
    In the 2014 New Year’s Honours List, Rita was awarded a CBE for services to the advertising industry.

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    Adam runs Marketing at Global, one of the world’s leading ...

    Adam Johnson, Director of Marketing for Global

    Adam Johnson

    Adam runs Marketing at Global, one of the world’s leading media and entertainment groups. Global’s radio brands include the UK’s three biggest commercial radio networks – Capital, Heart and Classic FM – as well as Capital XTRA, LBC, Smooth, Radio X and Gold. Adam was also a Marketing Academy Scholar in 2012 and has gone on to be a Merlin’s Apprentice mentor and has previously been part of the Scholar selection team.

    Adam’s team is responsible for all areas across the Marketing spectrum, from ATL to events, PR and experiential and he also oversees Global’s enterprise division. He is passionate about ensuring Global’s brands are among the most loved media brands in the UK.

    Before joining Global, Adam was Marketing Director for Microsoft’s Mobile Device division, responsible for the development and execution of Microsoft’s smartphone Marketing strategy in the UK & Ireland. Across the areas of Consumer, Trade and Product Marketing, as well as Planning & Insights, the team was responsible for making Lumia the UK’s fastest smartphone brand in 2013 and 2014.

    Adam was previously Head of Consumer Marketing for Nokia where he looked after the creation and execution of marketing campaigns across Western Europe, as well as managing brand-led activities such as sponsorships and brand partnerships.

    He returned to the UK in Jan 2011 having been at Nokia Australia since November 2006 where he was responsible for all campaign output for Nokia in Australia and NZ in the role of Senior Marketing Manager.

    Adam’s career started in creative agencies, firstly at Euro RSCG in London and concluding as Account Director at leading advertising agency George Patterson / Y&R in Sydney.

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    Shekhar is Global Planning Director on Shell Retail, motor...

    Shekhar Deshpande, Global Planning Director - JWT

    Shekhar Deshpande

    Shekhar is Global Planning Director on Shell Retail, motor oils and IHG (Europe) group of hotels. Previously, he has run the global Planning on Nokia, Unilever, Diageo, and Kraft. Having done his share of food and beverage, he now enjoys working on things you don’t (and shouldn’t) put anywhere near your mouth.

    He moved to London in summer 2006, from JWT India, mainly to fulfil his dream of playing cricket in England.

    Shekhar also looks after capability development for Planning in JWT London. He has designed and run training programmes for JWT in Europe, Asia Pacific and India, and also taught strategy classes in India’s most prestigious business schools. He is a Mentor and trainer for the WPP Fellowship Programme, and has designed and run programmes for the APG in the UK.

    Before London, he was head of Planning at JWT Bangalore, where he worked on several businesses, including Nike and Unilever.

    He has been fortunate to have been on the winning team for creative awards at Cannes, NY Fests, Asia and India, and effectiveness awards at Cannes, AME New York and Asian Marketing Festivals. He is, however, most proud of the strategy and creative work for Nike’s entry into cricket in India.

    Shekhar is a songwriter and musician by hobby, and a huge Harry Potter fan. He is vegetarian and hates mushrooms.

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    Ben joined BBH straight out of Oxford in 1994 where he won...

    Ben Fennell, CEO of BBH

    Ben Fennell

    Ben joined BBH straight out of Oxford in 1994 where he won a Rugby Blue. During eight years in London Ben worked across a range of BBH business and was appointed to the BBH board in 2000.!In 2002 Ben moved to Singapore to take the position of CEO BBH Asia Pacific.

    During Ben’s time in Asia, BBH doubled in size and won AdAsia's agency of the year two years out of four. In his role as Regional CEO, Ben also helped to launch BBH's Shanghai office. In March 2006 Ben returned to the UK to take up the role of MD of the UK business. He was promoted to CEO in 2008. In this role, Ben has re-engineered BBH London into a more pluralist and diverse creative business.

    In the last two years BBH has launched a Sports Marketing, CRM and Agile Production business. Under Ben’s leadership BBH has been in the Sunday Times Top 100 Companies for the last 5 years. BBH has also won Campaign’s Agency of the Year title in 2011 and 2012, Agency of the Year at the British Television Awards in three of the last five years and the Grand Prix for Effectiveness at Cannes.Ben spent 4 years running Waitrose at BBH. After 18 months out of UK Grocery, he has very recently started on Tesco.

    Ben is married with three children; Joseph, Maya and Olivia. His perfect weekend is spent watching his kids play sport and cooking.

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    Ros is responsible for producing Marketing Communication...

    Ros King – Director of Marketing Communications, Lloyds Banking Group

    Ros King

    Ros is responsible for producing Marketing Communications materials across the Groups’ 15 brands.

    Ros joined LBG in 2014 having previously worked in Global Communications agencies. She was Managing Director of J Walter Thompson London and President of J Walter Thompson Chicago. Prior to joining LBG she worked for Ogilvy Group running the American Express business globally.

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    Tracy De Groose is currently the CEO for Dentsu Aegis Netw...

    Tracy De Groose, CEO UK - Dentsu Aegis Network

    Tracy De Groose

    Tracy De Groose is currently the CEO for Dentsu Aegis Network. Previous to this she was the chief executive of Carat, the leading UK media agency. With more than twenty years experience in marketing communications, including senior roles at brands and agencies, Tracy De Groose brings a unique strategic focus to media.

    Tracy started her career at Whitbread, rising to become brand director of Stella, where she created the award-winning association with movies that propelled the brand into the FMCG Top 10. She next explored a career on the other side of the fence, with management roles at leading agencies including Starcom and boutique strategy shop Naked, where she was Managing Director.

    While bringing up a young family, Tracy spent two years consulting, returning to the alcohol industry to launch a responsible drinking campaign and latterly joining Aegis Media to lead key business development projects and develop a new vision for Carat, which was subsequently adopted globally.

    In September 2010, she was appointed Managing Director of Carat, where she focused on transforming the agency’s culture through a series of people initiatives. The agency doubled in size and increased billings to become part of the exclusive £1bn club, with a UK membership of two.

    During her tenure, Tracy has brought a rigorous client’s eye view to the media agency landscape, strongly advocating the need for agencies to measure success on their client’s own terms.

    Last October, Tracy was promoted to Chief Executive Officer for Carat in the UK, which in the same month was awarded the coveted “Media Agency of the Year” prize.

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    Philippa was appointed CEO of Omnicom Media Group UK (OMG,...

    Philippa Brown, CEO of Omnicom Media Group UK

    Philippa Brown

    Philippa was appointed CEO of Omnicom Media Group UK (OMG, UK) in July 2007.  OMG,UK consists of a number of marketing leading media agencies (OMD UK, Manning Gottlieb OMD, PHD UK, M2M, and Rocket ) and also a number of specialist divisions  Fuse (sports marketing)  Drum (content), Barter, Ethnic, Trading Desk , Data Science (Data analytics) BrandScience (econometric modelling).OMG,UK has consistently grown its profits over the past 6 year’s and now employs over 1500 people (a growth of 50% in 6 years) and has billings of over £1.3bn.

    Prior to Philippa joining OMG, UK, she was a Board Director of IPC Media, the UK’s largest magazine publisher and part of Time Warner, the world’s biggest media company.  Philippa worked at IPC Media for 10 years and held various positions including Managing Director of tx and Group Marketing Director, where she led a team of 90 Marketers.

    Before joining IPC Media in 1997, Philippa worked at the full service agency DMB&B for 3 years and at Bartle Bogle Hegarty (BBH) for 7 years, during which time the media department at BBH was launched as a separate independent media agency called Motive.

    Philippa was appointed as a Non-Executive Director of Leeds Building Society in January 2013 and is also a member of WACL, Blake’s  and the Thirty Club.

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    Joe was a founder mentor of the Marketing Academy and has ...

    Joe Clift, Chief Marketing & Communciations Officer - CFA Institute

    Joe Clift

    Joe was a founder mentor of the Marketing Academy and has more than 20 years marketing and communications experience, having worked in senior marketing roles in Financial Services and Internet/Telecommunications as well as domestic, regional and global roles in Advertising and Marketing Communications agencies.

    Prior to joining CFA Institute, Joe spent four years at Lloyds Banking Group, where he was Brand & Customer Marketing Director, responsible for the portfolio brands and helped create a single marketing organisation and operation following the merger of LTSB and HBOS. Before Lloyds, Joe spent four years at payment services association Visa Europe, where he was Senior VP Brand Management.

    Joe has an MA in Modern Languages form Oxford University and is a Member of the Certified Institute of Marketing and of the UK Marketing Society and recent past Chair of the Executive Committee of ISBA (Incorporated Society of British Advertisers).

    Joe is married, with two sons and lives in St.Albans, Herts. Beyond work Joe tries to keep fit (regular 10K events and the occasional half-marathon) and continues to manage his younger son’s motorbike racing career – all sponsors welcome of course!

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    Charles Allen, is currently Marketing Director for Arsenal...

    Charles Allen, Marketing Director of Arsenal Football Club

    Charles Allen

    Charles Allen, is currently Marketing Director for Arsenal Football Club.  He was previously Marketing Director - Sharing Portfolio at PespiCo International UK.

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    Chris Duncan was appointed Chief Marketing Officer for New...

    Chris Duncan, CMO of News UK

    Chris Duncan

    Chris Duncan was appointed Chief Marketing Officer for News UK in July 2014, taking up the role in September.  Prior to this he was the Director of Customer Sales for News UK, responsible for circulation and subscription revenues across The Times, The Sunday Times and The Sun.

    During his career with the company he has played a leading role in building direct sales revenue for all titles, growing revenue from subscriptions both in print and in digital channels. He has led cross functional teams to build the customer management, data and ecommerce capabilities that support the paid content strategy.

    Prior to joining News UK Chris was Managing Director of consultancy Infoloop and CRM agency Alchemetrics, both agencies focused on customer value management for the publishing sector.

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    Seamus is a marketing and communications strategist. His f...

    Seamus O'Farrell, Director of Strategy & Planning for BrainJuicer Group

    Seamus O'Farrell

    Seamus is a marketing and communications strategist. His focus is on the application of knowledge from psychology and marketing sciences to growing brands and creating communications.

    An Economics graduate, Seamus joined Abbott Mead Vickers BBDO in 1991 where he spent seven years and was elected to the Board in February 1996. Clients included The Economist, Yellow Pages and Sainsbury’s. He ran the Team which won and executed BT’s ‘It’s good to talk’ campaign.

    Seamus moved to Bartle Bogle Hegarty in1998. The first ever external appointment to the Executive Management Board, running a third of the agency’s business.

    In 2003 he joined Leo Burnett as Executive Vice President on the Executive Management Board and Chairman of the Agency’s Leadership Group. Here he worked very closely with The Kellogg Company, which took him to live in Chicago for some years.

    Seamus became Marketing Director of Prostate Cancer UK in 2011. The challenge was to re-frame the scale of the issue in the public’s mind (prostate cancer kills as many men as breast cancer kills women, but nobody knew) and to create an organisational brand as its champion. He led a total ‘inside-out’ corporate re-branding project and launched the organisation’s first national integrated communications campaign. This drove huge revenue growth and market penetration.

    In 2013, he left to form his own Strategic Consultancy business, working with companies who are focused on behavioural science.

    Seamus joined the brand strategy and market research agency, BrainJuicer, in January 2015 as Director of Strategy & Planning.

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    Carol is Scottish with a business driven, pragmatic approa...

    Carol Brannigan, Director of B2B Consulting Ltd

    Carol Brannigan

    Carol is Scottish with a business driven, pragmatic approach and a passionate belief in the leadership role of Marketing. For the last 10 years of a 35 year Marketing career she’s been a Professional Interim Marketing Director operating in the UK and internationally.

    She specialises in leading ambitious and growth hungry companies and their Marketing teams through transformative Marketing strategy and breakthrough change. She’s a passionate believer in harnessing the power of marketing to sales and has sat at the top tables of FTSE 100 companies, as well as Fortune 500 companies.

    She’s recently spent 18 months leading the development and execution of an integrated global sales and marketing strategy in Europe, Shanghai and USA for a global specialist in natural fibre production whose customers include Uniqlo, Zara/Inditex, Victoria’s Secret, H&M, Ikea, Target, M&S, Bed, Bath & Beyond….

    Carol graduated in Marketing, French and Spanish and followed on with 5 years of sales and marketing schooling in Mars. She developed her leadership and global business skills at Insead and IMD business schools. Her expertise has been used across many sectors (Sage, Sainsbury’s, KPMG Consulting as well as privately owned and smaller world class companies such as Lenzing and Microstrategy, Cognos, Digital…)

    As well as running her own company, Carol’s been associated with the Marketing Academy since its inception and has received 2 Merlin awards. She’s also a NED on 2 small start-up companies and a trustee of a youth charity.

    Carol’s passion is long distance endurance cycling both solo and with her husband on their tandem bike. 2 years ago they summited 2 tough Tour de France mountain climbs Tourmalet and Ventoux on their tandem.

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    Mars to the core, Fiona joined the Mars graduate scheme in...

    Fiona Dawson, President Mars Foods, Drink and Multisales

    Fiona Dawson

    Mars to the core, Fiona joined the Mars graduate scheme in 1988 straight from Trinity College, Dublin. Apart from a few years at Pepsi, Fiona has spent her working life with the business in roles including European Marketing Vice President, Managing Director and then President of Mars Chocolate UK. Fiona has participated in the Mars Chocolate Global Board and also acted as President of Mars Global Retail.

    Fiona now serves as Global President of Mars Food, Drinks, and Multisales and is a member of the Mars Incorporated Leadership Team, overseeing sales in excess of $33bn. Mars Food is the fourth largest segment at Mars, Incorporated and is the proud provider of much-loved brands like UNCLE BEN’S®, DOLMIO® and MASTERFOODS®.

    Fiona has a passion for the advancement of women’s entrepreneurship and human rights, especially in the developing world. She is a member of the Women’s Business Council and has served on the Economic Development Advisory Group to the UK’s Department for International Development (DfID).   

    Fiona previously served as President of the Institute of Grocery Distribution (IGD) and Vice President of the Food and Drink Federation, where she led both the Sustainability and Health and Wellbeing committees, becoming a pivotal member of the UK Responsibility Deal. In 2013, while President of Mars Chocolate UK, she was the first woman to win The Grocer Cup – voted by readers of The Grocer, and awarded to business leaders who have inspired their teams to achieve exceptional results.

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    Stephen Miron is the Group Chief Executive of Global, the ...

    Stephen Miron, Group Chief Executive - Global Radio

    Stephen Miron

    Stephen Miron is the Group Chief Executive of Global, the music and entertainment company. Stephen joined Global in December 2008 and is responsible for running Global Radio, Global Entertainment and Global Television.

    Global Radio is Europe’s largest commercial radio company and owns some of the biggest stations in the UK including Heart, Capital, Classic, Smooth, LBC & Radio X.

    Stephen started his media career as a sales assistant at the TV Times in 1985 before joining DMGT to work on The Mail on Sunday in 1988. Stephen worked for the Mail on Sunday for 10 years before joining the board of The Independent as their Commercial Director.

    He returned to DMGT in 2002 as Managing Director of Associated New Ventures, & in 2003 was appointed MD of the Mail on Sunday & was then also made MD of Mail Digital in 2007. In this role he helped create and launch one of the world's biggest newspaper web sites and was the first person to ever give away free CD’s and DVD’s with a newspaper.

    Stephen sits on the advisory board of the advertising agency BBH. He is a member of MGGB and the very exclusive Thirty Club.

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    Suki is an entrepreneur, passionate believer in business p...

    Suki Thompson, Founder - Oystercatchers

    Suki Thompson

    Suki is an entrepreneur, passionate believer in business partnerships and co-founder of the consultancy, Oystercatchers. Suki helps world class businesses develop Strategic partnerships and Marketing Excellence Programmes to empower their brands and people. Clients include McDonald’s, RSA, Sainsbury’s, Bupa, Avis and British Airways. Suki brings a deep understanding of what makes clients, agencies, businesses and their people work effectively together, and she additionally brings experience of developing  best in class organisation wide infrastructures, agency rosters and measurement for marketing excellence.

    Suki believes in constant learning,  this interest has lead her to help launch the Oystercatchers Club, a place to provide knowledge and inspire curious minds amongst CEOs, CMOs and Agency Leads and the Oystercatchers Academy to promote leadership and Marketing Excellence.  In 2012 she was awarded an Honoury Doctorate by Coventry University for her services to International Business and charities.

    Suki is Chairman of The Marketing Society, where she has recently published “Tough at the Top”, an in-depth piece of research and analysis on the most important skill sets of 40 leading CEO’s.  She a leading member of WACL (Women in Advertising & Communications London) and is on The Board of Trustees for Macmillan Cancer Support and Touraid. In 2012 she was made a Freeman of the City of London, and owns her own Gin Company called  Bunker Gin.

    At home Suki has two children, Jazmyn and Sam, and loves triathlons.

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    With an international background working in North America ...

    Sophie Goldschmidt, Group Managing Director for CSM

    Sophie Goldschmidt

    With an international background working in North America and across EMEA in both sports management and marketing and communications, Sophie has held highly successful leadership and commercial roles across a number of sporting organisations, including the iconic National Basketball Association (NBA), the Women’s Tennis Association (WTA), Rugby Football Union (RFU) and Adidas America.


    In addition to her executive career, Sophie is also currently a non-executive director for the PGA European Tour and the Youth Sport Trust.

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    Sara joined Nationwide in March 2016.  She previously spen...

    Sara Bennison, CMO for Nationwide Building Society

    Sara Bennison

    Sara joined Nationwide in March 2016.  She previously spent 7 years at Barclays in a number of marketing roles, finally as Chief Marketing Officer for the Personal and Corporate Bank globally.  Before Barclays, Sara worked at BT but the majority of her career was spent in advertising agencies in the UK and Asia, working across a variety of sectors and geographies. 

    She serves on a number of industry bodies (including the General Media Panel for the ASA, ISBA and Facebook's UK Advisory Council) and is a Trustee of The Prince's Countryside Fund. 

    Her most important role, though, is as a mum of 4 precious children.

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    Philippa has spent her entire career (or the bits of it wo...

    Philippa Snare, CMO EMEA for Facebook

    Philippa Snare

    Philippa has spent her entire career (or the bits of it worth talking about anyway) online. She began by helping to grow Scoot into a £100m classified ads business before it – and she – were gobbled up by Yell. Soon after, Philippa joined Microsoft where she spent over a decade building a modern marketing organisation before leaving for Facebook, where a new adventure is just beginning.

    Just as importantly, Philippa is passionate about horse riding, diving and travelling. She even occasionally plays Polo!

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    After leaving Hertford College, Oxford with a degree in PP...

    Mike Hughes, Director General - ISBA

    Mike Hughes

    After leaving Hertford College, Oxford with a degree in PPE, Mike joined the Unilever graduate scheme in 1972. He then joined Coca-Cola UK in 1980 as Marketing Director, where he launched Diet Coke into the UK market. In 1984 he moved to Guinness as Worldwide Brands Director.

    Following a five-year stint as CEO of Guinness’ North American business, he returned to the UK in 1992 to become MD of Guinness Great Britain.

    In 1998 he became CEO of HP Bulmer Holdings plc. In 2003, Mike moved into the new technology area, where he was responsible for the development and sale of a number of ventures.

    In 2007, Mike assumed his current role as Director General of ISBA, The Voice of British Advertisers. He is a member of all key relevant industry bodies and also sits on the Executive Committee of the World Federation of Advertisers (WFA).

    Married with three children, his main interests are golf, rugby, opera and theatre. 

    Mike has been a keen supporter and mentor to the Marketing Academy Scholarship programme since launch, and ISBA is the founding sponsor of the Fellowship of which he is also a mentor. He says that, while happy to share the highpoints of his career through to PLC board level, he’s found that sharing the failures, mistakes and ‘watchouts’ along the way is often even more helpful….

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    Catherine leads the team responsible for the development o...

    Catherine Flynn, Senior Leader for Facebook

    Catherine Flynn

    Catherine leads the team responsible for the development of all Facebook & Instagram marketing content, events, design and digital across EMEA.

    She joined Facebook in 2012 and has over 15 years’ experience in marketing, advertising and digital, having previously held roles at We Are Social, Rothco and Vodafone.

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    Cilla heads up the Abbott Mead Vickers Group, one of the m...

    Cilla Snowball, Chairman & CEO - AMV BBDO

    Cilla Snowball

    Cilla heads up the Abbott Mead Vickers Group, one of the most respected advertising and communications groups in the UK, serving clients including Sainsbury’s, BT, Camelot, BBC, Diageo, The Economist and PepsiCo.  

    She has worked for AMV for 20 years: initially as New Business Director, rising to agency head and now country head, with overall responsibility for the five communications companies that make up the AMV Group – AMV.BBDO, Proximity, Redwood, Fishburn Hedges and Hub Plus.  The advertising agency has held the number one position in the UK for 15 years.

    Cilla chairs the Advertising Association and sits on the boards of BBDO worldwide, Comic Relief and the Council of the University of Birmingham. She was awarded the CBE for services to the advertising industry in 2009 and she was the 2011 media winner in the British Inspiration Awards.

    Most importantly, she is Fred, Albert and Rosie’s mum.

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    Amongst a number of appointments during his 35 years as a ...

    Major General Arthur Denaro CBE

    Arthur Denaro

    Amongst a number of appointments during his 35 years as a soldier, Major General Denaro commanded his Regiment in the first Gulf War, was Chief of Staff of some 44,000 multinational troops during the Balkans conflict, and then became Commandant of the Royal Military Academy Sandhurst for 3 years.  For his last 6 years he was also the Middle East adviser to the Secretary of State for Defence.

    Born in 1948 and raised in County Donegal, he was commissioned from Sandhurst in 1968 into the Queen’s Royal Irish Hussars; he also spent time with UK Special Forces.

    Other appointments included commanding an armoured brigade in the transition period following the end of the Cold War, being Chief of Staff British Forces Cyprus, and running the Artillery, Air and Special Forces assets within the Ace Rapid Reaction Corps in Germany.  His final job was General Officer Commanding the West of the UK until his retirement in February 2003.

    He has recently finished 5 year honorary appointments as Colonel The Queen’s Royal Hussars, The Royal Gloucestershire Hussars and The Royal Wessex Yeomanry.

    Denaro became an OBE as a result of the Gulf War in 1991 and a CBE after his time in the Former Yugoslavia.

    Since retiring from the army in 2003, he has been an adviser to the Crown Prince of Bahrain, a council member of the Princes’ Trust and an Extra Equerry to HRH The Prince of Wales.  He is a Deputy Lieutenant for the County of Herefordshire.

    Major General Denaro is married to Maggi and they have 5 children; their eldest daughter retired from the army in 2005 having done one tour in Iraq, and their youngest son is served in Iraq in 2009 with the Queens Royal Hussars.  The other two daughters are married to officers currently serving in Afghanistan.  

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    Ben is the CEO & Founder of Bow & Arrow, a global innovati...

    Ben Slater, CEO & Founder of Bow & Arrow

    Ben Slater

    Ben is the CEO & Founder of Bow & Arrow, a global innovation consultancy.

    Bow & Arrow was started on the back of consistent feedback Ben heard from clients: that they needed a partner who could deliver both robust, commercially-led innovation strategy AND powerful, creative execution. Time and time again, CEOs and marketeers described how they'd had to work with both a management consultancy and then a separate design house to get actionable solutions for growth. Ultimately, they found their strategy was being developed without implementation in mind and the design was being conceived without the commercial imperative in place. As a result, their innovation process was unwieldy to manage and the outcomes were (inevitably) failing in market. B&A's model of 'strategy consultants who execute' was built to solve this issue, by bridging both key disciplines, and partnering with clients through every step of the innovation journey to a fail-proof launch.

    Bow & Arrow have built a 35+ strong team that consists of ex-clients, strategy consultants and designers who work in close collaboration. They have won numerous awards for the business effectiveness of their work. (They don't enter 'creative' awards).

    Since the company started in 2009, they have launched game-changing products, propositions and services for Google Adwords, Google Play, Google Politics, Google Education, Samsung, Dow Jones, The Times, The Guardian, Dixons Carphone, O2, PayPal, Spotify, BBC, GlaxoSmithKline, Mondelez, Kerry Foods, Premier Foods and McCain - working with many of these brands across the globe. Ben is most proud of the fact that every client who has hired B&A for a single project has re-hired the team almost instantly, with the majority working with them for years. (And when a client moves jobs, B&A is usually the first call they make when arriving at their new organisation).

    Ben regularly speaks and writes on the subject of how to innovate effectively.

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    Dominic is Global Marketing Director for Travelex, respons...

    Dominic Grounsell, Global Marketing Director - Travelex

    Dominic Grounsell

    Dominic is Global Marketing Director for Travelex, responsible for all aspects of marketing across B2C and B2B, as well as the company’s global ecommerce business. Prior to joining Travelex, Dominic worked across a wide variety of industries. He started his career at Unilever as graduate trainee before going on to brand management roles with Lux and Dove. He then moved to BT to be Head of Marketing for BT Total Broadband, where he successfully re-launched the proposition countering the threat of free broadband.

    In 2007, he became Marketing Director for Capital One and successfully led the transition of the business to a fully digital marketing model. From there, he joined RSA initially to run all consumer marketing in the UK before shifting to lead both Sales & Marketing for the MORE TH>N Insurance brand.

    Outside of the day job, Dominic is a regular conference speaker and panellist. He is also a Fellow and Board member of Marketing Society and a recent graduate of the Marketing Academy Fellowship programme.  He has previously been Chairman of the ISBA Executive Committee and the organisation’s treasurer.

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    Based in London, Michelle Hutton is the Chief Operating Of...

    Michelle Hutton, Chief Operating Officer of Edelman Europe

    Michelle Hutton

    Based in London, Michelle Hutton is the Chief Operating Officer of Edelman Europe, leading the building and integration of the agency’s specialist creative, planning and digital capabilities.

    Previously Michelle led the agency’s Global Consumer Marketing team creating Edelman’s Earned Brand Series of Consumer IP and chairing Edelman’s Global Brand Council.

    Before relocating across the region to Europe, Michelle ran Edelman’s operations in Australia, as CEO, where she led international award winning consumer campaigns. Prior to joining Edelman, Michelle was the chief executive, Australasia of Hill & Knowlton Strategies and ran the firm’s consumer marketing practice across Asia Pacific.

    Michelle is regarded as a leading brand communication expert and has experience building and protecting brands across a range of sectors from consumer product goods, food, retail, financial services, technology, telecommunications and health care.

    Michelle is a fellow of the Public Relations Institute of Australia; a Governor of the American Chamber of Commerce; A previous national board member of the Communications Council of Australia; Advisory Board member of the Australian Centre for Public Communication; and a member of the International CEO Forum. 

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    Sally is currently Marketing & Consumer Director for Camel...

    Sally Cowdry, Marketing & Consumer Director - Camelot UK Lotteries Ltd

    Sally Cowdry

    Sally is currently Marketing & Consumer Director for Camelot UK Lotteries Ltd, joining in May 2013. Previous to this Sally was with O2 (then BT cellnet) in 1999 as Prepay Manager for the UK. She went on to become Head of Prepay and later Head of Consumer Marketing, before being appointed as Marketing Director for O2 UK in August 2006.

    Sally was responsible for setting the marketing agenda and overseeing the brand’s strategy in the UK. Sally had commercial profit and loss accountability for the Consumer and Business markets, as well as responsibility for delivering the through the line execution for both sectors.

    Sally also drove the development, management and marketing of O2’s product portfolio, which included the O2 Broadband customer proposition. Under Sally’s leadership she delivered sponsorships such as The O2 and the O2 Academies, which helped O2 to become one of the most successful consumer brands in the UK.

    Prior to working in the telecoms space, Sally spent 8 years in the travel industry, latterly responsible for the marketing launch of BAA’s Heathrow Express Service. Holding a degree in Business Administration from Bath University and a Diploma in Marketing, Sally enjoys outdoor pursuits such as cycling and running and spending time with her two young boys.

    Through her role as Marketing Director, Sally is committed to differentiating O2 through generating emotional loyalty, building on a brand that O2 customers can feel proud to be a part of.

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    Andy is currently Chief Commercial Officer for Nomad Foods...

    Andy Weston-Webb, Chief Commercial Officer for Nomad Foods Europe

    Andy Weston-Webb

    Andy is currently Chief Commercial Officer for Nomad Foods Europe, formely known as Birdseye UK & Ireland. His career reflects choices that stem from a conviction that great brands matter and marketing must always have a seat at the Board in any consumer facing company.

    Previously at Mars, he was latterly President of Chocolate Europe responsible for 3500 associates and 5 factories as well as some of Europe’s favourite chocolate brands. He sat on the Mars Group Marketing Board and was responsible for the Twix brand worldwide. Prior to this he’d held similar positions running Australia and New Zealand and as VP of Food in Europe with brands like Uncle Bens and Dolmio.

    Andy’s earlier career involved time at United Biscuits as General Manager of first Belgium then France and a much longer spell at Colgate Palmolive in marketing management, culminating in his first Marketing Director position in Spain in the early 90’s. He started his career at Reckitt and Colman as a Graduate Marketing Trainee.

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    David has worked in many senior roles within advertising a...

    David Pemsel, CEO - Guardian Media Group

    David Pemsel

    David has worked in many senior roles within advertising and marketing for the past 20 years. He was Head of Marketing Communications at Hutchinson Telecom, before going on to become one of Ogilvy and Mather’s youngest Account Directors.
     
    In his next role at the fledgling St Lukes, he helped to build it into a top 10 UK agency and win agency of the year in 1997. He was then headhunted by Elizabeth Murdoch to launch Shine Entertainment in 2000.
     
    He joined ITV in 2005 as Marketing Director, and became Group Marketing Director in 2007.
    He was promoted onto the ITV PLC Executive Committee in 2009.
     
    David joined Guardian News and Media in 2010, and became Chief Commercial Officer, taking on responsibility for all revenues, marketing and insight.  In December 2013 he was made Deputy Chief Executive, to lead on all GNM commercial operations across the globe and in June 2015 he was made CEO.
     
    He is a fellow of the Marketing Society, Council member of the Marketing Group of Great Britain, and a Voting Member of BAFTA.

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    Craig’s career started in 1992 as a marketing graduate at ...

    Craig Inglis, Customer Director - John Lewis Plc

    Craig Inglis

    Craig’s career started in 1992 as a marketing graduate at Thomson Holidays. Craig joined Virgin in 1997 as Product Manager and after launching thetrainline.com, became Sales and Marketing Director, Virgin Trains.

    He joined John Lewis as Marketing Director in 2008, where he presided over the retailer’s customer and marketing strategies, helping drive six years of sales and market growth gains in every category.

    He’s probably best known for delivering high profile campaigns including ‘Always A Woman’ in 2010 to re-launch John Lewis' 'Never Knowingly Undersold' policy, as well as a series of famous Christmas campaigns like ‘The Long Wait’, 'The Snowman's Journey', ‘The Bear and the Hare’ and the most talked about campaign of 2014 ‘Monty and Mabel, followed by Man in the Moon in 2015. The brand has gone from strength to strength, winning numerous awards including the Marketing Society’s Brand of the Year in 2010 & 2011, the IPA Effectiveness Grand Prix 2012, the Marketing Society Award for Long Term Marketing 2012 and Cannes Lions Golds in 2013 and 2015. 

    In September, Craig was promoted to Customer Director on the John Lewis Management Board and added customer experience to his responsibilities for brand, marketing and CSR. 

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