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The Mentors

The Marketing Academy has brought together a team of over 80 exceptional business leaders who volunteer their time to work with our Scholars to develop and nurture their talent.


These leaders are CEOs, MDs, CMOs, SVPs, Entrepreneurs and Academics with experience across all industry sectors. Each has had a high profile career filled with outstanding achievements and provide great insight and guidance to our Scholars.


Like us, they all have a love for talent development, are dedicated to the achievement of marketing excellence, and are keen to share their knowledge and experience.

 

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    Based in London, Michelle Hutton is the Chief Operating Of...

    Michelle Hutton, Chief Operating Officer of Edelman Europe

    Michelle Hutton

    Based in London, Michelle Hutton is the Chief Operating Officer of Edelman Europe, leading the building and integration of the agency’s specialist creative, planning and digital capabilities.

    Previously Michelle led the agency’s Global Consumer Marketing team creating Edelman’s Earned Brand Series of Consumer IP and chairing Edelman’s Global Brand Council.

    Before relocating across the region to Europe, Michelle ran Edelman’s operations in Australia, as CEO, where she led international award winning consumer campaigns. Prior to joining Edelman, Michelle was the chief executive, Australasia of Hill & Knowlton Strategies and ran the firm’s consumer marketing practice across Asia Pacific.

    Michelle is regarded as a leading brand communication expert and has experience building and protecting brands across a range of sectors from consumer product goods, food, retail, financial services, technology, telecommunications and health care.

    Michelle is a fellow of the Public Relations Institute of Australia; a Governor of the American Chamber of Commerce; A previous national board member of the Communications Council of Australia; Advisory Board member of the Australian Centre for Public Communication; and a member of the International CEO Forum. 

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    As the CEO of Havas Media Group in the UK and Ireland Paul...

    Paul Frampton, CEO - Havas Media Group

    Paul Frampton

    As the CEO of Havas Media Group in the UK and Ireland Paul overseas Havas’ 3 media agencies; Havas Media, Arena Media and Forward, plus HSECake (entertainment and experiential), Field Day London (customer-led creative agency), DBi (marketing data and tech consultancy) and Havas’ 360° luxury offering, LuxHub.

    He is responsible for defining the 5 year growth strategy for the Group and is the defining voice behind the #Havastogether new agency group model and its Meaningful Brands philosophy. Paul’s role is heavily engaged with thought leadership, senior group-wide client relationships and evolving the overall Havas UK vision, working alongside Chris Hirst, CEO of Havas Creative Group in Europe.

    In addition to this, Paul is passionate about innovation and evolving the Havas offering. Recently under his stewardship, Havas launched HMG Consulting to support brands on the digital transformation journey. He has also led the M&A strategy for data consultancy, DBi, and trends agency, SCB Partners. Paul has heavily supported the start-up community and TechCity UK from its infancy and sponsors the 18 Hubs team to encourage pioneering and meaningful partnerships between clients and start-ups.

    Paul has worked at Havas for 20 years on numerous accounts including BBC, O2, AXA, Emirates, EDF Energy, Hyundai, KIA, PayPal, Birds Eye and Pernod Ricard UK. He is a passionate ambassador for diversity and inclusion, sits on the IPA Council and is a mentor for The Marketing Academy. He was voted the fifth most influential person in digital in The Drum’s 2014 Digerati league and his passion for all things social has led to him being ranked the No.1 social agency CEO by Media Week.

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    Camilla joined Anomaly in November 2014, as Partner and CE...

    Camilla Harrisson, Partner and CEO of Anomaly

    Camilla Harrisson

    Camilla joined Anomaly in November 2014, as Partner and CEO.

    Prior to joining Anomaly, Camilla spent 9 years M&C Saatchi where she worked in a number of different roles, latterly as CEO of the advertising agency. Prior to that in her role as COO of the M&C Saatchi Group she worked across all the specialist agencies and was instrumental in bringing together the disciplines of advertising, CRM, PR, social, mobile, data, research and sponsorship to build one of the most powerful integrated propositions in London.

    Previously Camilla worked - predominantly in business development roles - at Leo Burnett and Wieden+Kennedy having started her career in 1994 at WCRS.

    Camilla plays an active part in the UK industry. She is a member and ex President of Women in Advertising and Communications London (WACL).

    She is also a member of the IPA Council, Facebook’s Creative Council and sits on the Corporate Development Board of Mind.

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    Emma is the former Sales & Marketing Director for Eurostar...

    Emma Harris, Founder - Glow London

    Emma Harris

    Emma is the former Sales & Marketing Director for Eurostar, who has established her own Brand & People Consultancy, Glow London. Since launching Glow in 2012, she has worked with client boards and leadership teams on brand, client service and marketing strategy projects as well as mentoring, coaching and advising; ultimately doing what she loves doing which is helping businesses and people to focus on their strengths, blossom and grow.

    Emma's clients have included OMD, AMV, Eurostar, Virgin Holidays and Marcus Wareing Restaurants. She is spending the majority of 2015 working with Virgin Management, leading the brand strategy for the launch of an exciting new Virgin business.

    Emma is a mentor on the Marketing Academy and is one of our committee members on the Merlin's Apprentice Million Pound Fund.

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    Having been a marketer his entire career, Alastair’s exper...

    Alastair Pegg, Marketing Director for The Co-operative Bank

    Alastair Pegg

    Having been a marketer his entire career, Alastair’s experience spans many sectors including finance, motoring services and telecommunications.

    Alastair has held a variety of senior marketing roles, and before joining The Co-operative Bank, had previously been the Head of Brands & Marketing at Nationwide Building Society, the world’s largest building society where he was the architect of the "On your Side" Brand positioning. Earlier in this career, Alastair had the role of Marketing Director for RAC – focusing on revitalising the brand with a marketing strategy to make the brand a serious challenger in the sector. Alastair has also worked on a number of recognisable brands with successful roles at; NatWest, AA, Goldfish and Vodafone. It was when he joined Virgin Money he developed a passion for all things digital.

    Now Marketing Director at The Co-operative Bank, a business pioneering banking that makes a positive difference to the lives of customers and communities, Alastair has spearheaded the brands recovery and refresh, by re-focusing on the customer and embedding that approach across all areas of the Bank. Alastair is a keen advocate of integrated marketing and making the customer famous within an organisation. Testament to the success of that strategy and principle; YouGov announced that The Co-operative Bank was its most improved brand across all categories for 2015.

    Married with two children, Alastair enjoys spending time with his family and also playing, and watching sport, particularly his beloved Norwich City and England Rugby team.

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    Caroline Foster Kenny is CEO of IPG Mediabrands across Eur...

    Caroline Foster Kenny, CEO EMEA for IPG Mediabrands

    Caroline Foster-Kenny

    Caroline Foster Kenny is CEO of IPG Mediabrands across Europe, Middle East and Africa (EMEA). Caroline has over 25 years of global client leadership and business experience across multiple verticals, spanning all marketing communications. She reports directly into Global CEO, Henry Tajer.

    Caroline is also part of IPG Mediabrands’ regional leadership team including Leigh Terry, Global CEO, IPG Mediabrands APAC and Andrea Suarez, CEO, IPG Mediabrands LATAM.

    She is a strategic leader and is wholly focused on client growth and service, driving transformation across Mediabrands in EMEA and building upon the entrepreneurial, empowered and dynamic culture that Henry and the rest of the global leadership has set in place at Mediabrands.
     
    Prior to joining IPG Mediabrands in January 2017, Caroline was Global Chief Client Officer at MEC, part of WPP’s GroupM, where built and grew global client relationships, overseeing MEC’s top 30 global clients and relationships. Caroline was part of the WPP group for nearly 15 years and was previously responsible for the Global Solutions Team, formed of 12 international hubs. She was also a member of MEC’s Global Executive Committee, reporting directly to Charles Courtier, Global CEO.

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    In January 2014 Alistair was promoted to Senior Vice Presi...

    Alistair Macrow, Senior Vice President, Chief Marketing Officer for McDonalds

    Alistair Macrow

    In January 2014 Alistair was promoted to Senior Vice President, Chief Marketing Officer, with responsibility for McDonald’s UK, Ireland, Norway, Denmark, Sweden and Finland. Alistair also holds responsibility for the UK’s Business Strategy & Insight function.

    Alistair joined McDonald's in 2007 and was promoted to Vice President, Marketing in September 2010 with responsibility for Marketing and Food Development.

    Since joining the Company, he has led his team and agency partners in the development of some of the highest performing campaigns in McDonald’s UK history, including its award-winning consumer trust and ‘Favourites’ advertising campaigns.

    Alistair has a strong pedigree in retail having started his career in Store Management for both Marks & Spencer and Debenhams. At Marks & Spencer Alistair went on to cover a variety of roles culminating in the position of Corporate Marketing Planning Manager. He then moved to Blockbuster where he took up the role of Marketing Director before starting up and establishing Blockbuster Online, as Managing Director.

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    Ed was formerly the Executive Director Sales & Marketing f...

    Ed Smith, General Manager Intergrated Marketing at Amazon

    Ed Smith

    Ed was formerly the Executive Director Sales & Marketing for Foxtel Australia joining 2012, leading teams that are responsible for acquisition, product and customer marketing, subscription sales, and web.

    Prior to commencing at FOXTEL, Ed was Group Marketing Director for News Limited where he also led the build and launch News Ltds digital subscription platform and products. Prior to this, Ed was CEO of the media group within News Digital Media. With diverse sales and marketing experience, he has led marketing teams in tourism, banking, IT and media.

    Ed is originally from Melbourne, has an MBA from Monash University and is a director of the Make-A-Wish foundation.

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    Lisa is Global Head of Brand and Managing Director of Virg...

    Lisa Thomas, Global Head of Brand and Managing Director of Virgin Enterprises Limited

    Lisa Thomas

    Lisa is Global Head of Brand and Managing Director of Virgin Enterprises Limited. Lisa joined Virgin from M&C Saatchi Group where she served as CEO,  having joined in 2000 to start their direct marketing agency, LIDA. Prior to M&C Saatchi, Lisa was an Executive Board Director at Craik Jones and previously worked at both Wunderman Worldwide and De La Rue. Through her career she has worked with many global brands including American Express, Boots, Kraft, Land Rover, MINI and Porsche. Lisa graduated from Cambridge in French and Spanish.

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    As Chief Marketing and Communications Officer, Keith is a ...

    Keith Weed, Chief Marketing & Communications Officer - Unilever

    Keith Weed

    As Chief Marketing and Communications Officer, Keith is a member of the Unilever Executive and responsible for the Marketing, Communications and Sustainable Business functions.  

    His responsibilities are aligned to support Unilever’s vision: to grow the business while reducing its environmental footprint and increasing positive social impact.  Keith sees sustainability as a driver of consumer-led profitable growth. He led the creation of the Unilever Sustainable Living Plan and has also pioneered new ways of integrating sustainability into the business.

    Keith has led a step change in marketing at Unilever, most notably with significant advances in digital marketing and technologies, and has championed the development of brands with purpose through Unilever’s crafting Brands for Life strategy.  

    Outside Unilever he is a Fellow of The Marketing Society, and as an engineering graduate, a Fellow of the Institute of Mechanical Engineers. He is also Chairman of the World Economic Forum Consumer Industry Board, Chairman of Business in the Community International, Chairman of the not-for-profit Collectively, President of the History of Advertising Trust, Global Chairman of the Positive Change Effie Award, and a Non Executive Director of Sun Products Corporation.

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    Neil joined Punch in March 2016. He brings extensive digit...

    Neil Macgeorge, Marketing & Commercial Director for Punch Taverns

    Neil Macgeorge

    Neil joined Punch in March 2016. He brings extensive digital, brand, CRM, multichannel and commercial experience, having worked in leadership roles at a range of blue-chip businesses. Neil started his career as a graduate management trainee at Unilever.

    In addition to three years in the strategy discipline of an international management consultancy he has worked at companies such as KP Foods, Allied Domecq and EE (formerly Orange) where he ran the Consumer pay-monthly business for a number of years and was responsible for launching the new EE brand and the UK’s first mobile 4G service.

    Fascinated by what motivates us all and how behavioural science can help businesses grow Neil and his team are focused on ensuring that Punch develops and brings to bear a market-leading focus on the consumer.

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    After a degree at London University in French & Italian, D...

    Deborah Dolce, SVP Group Brand & Marketing Director - TJX Europe

    Deborah Dolce

    After a degree at London University in French & Italian, Deborah began her career in journalism and communications, ending up at the agency that won the TK Maxx business in 1993. Thinking that the unique concept was brilliant, she jumped ship and joined the company, just before the launch of the first TK Maxx store in Bristol, England in the spring of 1994, so have now served over two decades. The brand, the consumer and the marketing of our concepts have always been her vocation, combined with a passion for the culture and reputation of their company. An 18 month stint in Buying and an extended spell running their early ecommerce business gave her a great opportunity to learn even more about the company.Today,

    Deborah sits on the senior leadership team for TJX Europe (FY2017 net sales $4,362 billion) as well as oversee all European Brand & Marketing functions from media to insights and from creative to digital teams. They trade two brands (TK Maxx and HomeSense) in six countries and across two channels, so putting the customer at the heart of everything we do is the real focus for her and the team. She really believes in taking an holistic view of brands and as such Corporate Responsibility, Store Design, Customer Service and Internal Comms sit in her group.

    There have been lots of proud moments in her career. Getting Comic Relief on board with TJX Europe was a real highlight and so far their partnership has helped raise over £14 million for some of the poorest people in the world, ditto our decade long partnership with Cancer Research UK, raising similar amounts and being the UK’s largest corporate funder of childhood cancers. In later years, the excitement of launching their second brand HomeSense and helping TK Maxx to launch in Germany, Poland, Austria and the Netherlands has kept us all busy.
     
    Deborah is married and has 3 young sons who help keep her on her toes. She enjoys reading, singing in a choir, and with her Italian heritage it will come as no surprise to know that she is a bit of a foodie.

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    Peter (1966) is currently Chief Commercial Officer and is ...

    Peter Duffy, Chief Commercial Officer - easyJet

    Peter Duffy

    Peter (1966) is currently Chief Commercial Officer and is responsible for brand and marketing services, digital, customer relationship management and insight, customer operations and experience and business. Peter joined easyJet in February 2011 as Marketing Director.

    Before joining easyJet, he was Marketing Director for Audi in the UK. Prior to that, Peter was Marketing Services Director at Barclays.

    Peter has a degree in Economics and an MBA.

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    James founded HΩΩPLONDON, a House of Opportunity, in April...

    James Scroggs, Founder - HOOP London

    James Scroggs

    James founded HΩΩPLONDON, a House of Opportunity, in April 2010. Principally a market strategy and product incubator, HΩΩPLONDON is building a portfolio of innovation projects for start-ups and mature businesses seeking to refine their market opportunity, commercial vision and product roadmap.

    To date James has successfully completed both global and domestic projects in industries ranging from Entertainment, Platform Technology, Telecoms, Consumer Electronics, Automotive, Sports equipment, to the Arts and Charity.   In the same period James has co-founded a Music & Live Arts enterprise, Theartre, to incubate and launch new products and artists - the first of whom launches October 2010.

    Until Spring 2010, James was Vice President Consumer Business at SpinVox – a celebrated UK Technology start-up, acquired by Nuance Ltd at Xmas 2009. SpinVox developed a reliable Voice-to-text conversion system in 6 languages across the Globe, creating a new paradigm in communication: Speaking content. From devising and implementing a Brand strategy and launch programme, through to shaping commercial and product strategies, James spent much of his time consulting with network operators and strategic partners on product and go-to-market strategies across the world.

    He joined SpinVox from MTV in 2007. As Vice President Marketing for a little over 5 years, James was instrumental in the growth of the portfolio of music channels. In that time, James led the celebration of the brand’s high-profile 25th Anniversary, launched various defining TV properties including Pimp My Ride and The Osbournes, orchestrated many International events & Awards Shows, and launched merchandising and social enterprise initiatives - including the launch of the MTV Condomi range & a unique education programme - BOOM! Music Video Academy – in Secondary Schools nationwide, a launch exemplar of the Government’s Music Manifesto.

    James started his career in advertising as an Account Director at the “Grocers of St James”, DMB&B, then the 90’s Industry Goliath, Lowe Howard Spink, managing many award-winning campaigns for Mars Bar, Budweiser and Stella Artois - a Cannes Grand Prix winner.

    In 2000 he turned from poacher to gamekeeper, joining ONdigital to navigate its rebrand as ITV digital, and in so doing creating the award-winning 'Al and Monkey' brand campaign (now reborn as a character vehicle for PG Tips), before becoming Marketing Director of MTV UK.

    James is on the Board of the Institute of Contemporary Arts and Patron of young male mental health charity C.A.L.M. – Campaign Against Living Miserably. He is a music-obsessive.  

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    Stephen has spent 33 years in ad agencies, integrated grou...

    Stephen Woodford, Executive Chairman for Story Worldwide UK & Lexis

    Stephen Woodford

    Stephen has spent 33 years in ad agencies, integrated groups and global networks, such as DDB, Engine, WCRS, Leo Burnett and Next 15, with nearly 20 years in various leadership roles.

    He is currently a partner in 2 management consultancies.

    Outside of marketing and communications, he has been on the Board of a major NHS teaching hospital and he also co-founded a challenger bank called Ffrees.

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    Our unrelenting hunger to succeed on behalf of our clients...

    Toby Jenner, Worldwide Chief Operations Officer for MediaCom Worldwide

    Toby Jenner

    Our unrelenting hunger to succeed on behalf of our clients makes MediaCom unique. These qualities will stand us in good stead at a time when an unprecedented number of clients are looking for a new kind of relationship with their media agency. As Worldwide COO Toby’s fundamental belief is that the difference between a good and great agency is consistency. Toby is responsible for driving that consistency to the heart of our business across our markets and offices to create disproportionate levels of value for our clients. He is responsible for Business Development and Marketing, driving our Content + Connections positioning globally while also supporting our Global Account Directors and Specialist Functions.

    Toby joined MediaCom as Australasia CEO in 2008 and became COO of MediaCom Asia Pacific in 2011. More recently, he became Global Chief Business Development and Marketing Officer in 2013. During this time the company was named as the most competitive global agency network by RECMA, winning close to $6bn in new business. In March 2015 he was promoted to Worldwide COO.

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    Stephen Miron is the Group CEO of Global, the music and en...

    Stephen Miron, Group CEO - Global Radio

    Stephen Miron

    Stephen Miron is the Group CEO of Global, the music and entertainment company. Stephen joined Global in December 2008 and is responsible for running Global Radio, Global Entertainment and Global Television.

    Global Radio is Europe’s largest commercial radio company and owns some of the biggest stations in the UK including Heart, Capital, Classic, Smooth, LBC & Radio X.

    Stephen started his media career as a sales assistant at the TV Times in 1985 before joining DMGT to work on The Mail on Sunday in 1988. Stephen worked for the Mail on Sunday for 10 years before joining the board of The Independent as their Commercial Director.

    He returned to DMGT in 2002 as Managing Director of Associated New Ventures, & in 2003 was appointed MD of the Mail on Sunday & was then also made MD of Mail Digital in 2007. In this role he helped create and launch one of the world's biggest newspaper web sites and was the first person to ever give away free CD’s and DVD’s with a newspaper.

    Stephen sits on the advisory board of the advertising agency BBH. He is a member of MGGB and the very exclusive Thirty Club.

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    Steve Walker has 25 years marketing and commercial experie...

    Steve Walker, Independent Marketing Consultant - Two Sides Communications Ltd

    Steve Walker

    Steve Walker has 25 years marketing and commercial experience in the tech and communications industries.  Whilst serving as the Chief Marketing Officer of Sony Mobile Communications he was responsible for the successful global launch of the iconic Sony brand into the dynamic smartphone industry, growing the brand’s share significantly and returning the business to profitability.

    Prior to this, Steve was a part of the team that set up the Sony Ericsson joint venture in the mobile handset industry during the early 2000’s and, over the course of that decade, grew this business into the main challenger brand in its sector.  Steve served in several roles during this time including the global head of product marketing and as business-responsible for the development of the future product roadmap.

    In the early years of his career Steve worked with a number of smaller start-up businesses to develop their propositions and market presence as well as serving for five years in a variety of UK-based sales and marketing roles for Ericsson.

    Since mid-2013 Steve has been operating as an independent business consultant, working with several clients to help them establish their corporate, brand and marketing strategy as well as more effective marketing operations.  He believes strongly in the power of brands, communication and story-telling to transform businesses and social enterprises.

    Steve speaks and blogs frequently on the subjects of brand and marketing leadership and is passionate about helping individuals and teams to develop to their full potential.  As a part of his professional portfolio, Steve coaches senior leaders across a variety of organisations- both established businesses and new start-ups.

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    Marshall Manson is CEO of Ogilvy Public Relations in the U...

    Marshall Manson, CEO, Ogilvy Public Relations UK

    Marshall Manson

    Marshall Manson is CEO of Ogilvy Public Relations in the UK. He looks after a team of more than 100 communications, social, and content experts.

    Marshall is also Managing Director of Social@Ogilvy for Europe, Africa and the Middle East for Ogilvy & Mather group. He is widely regarded as a leader in the field of online strategy, social media marketing, and digital communications and reputation management.

    Marshall has worked for a wide range of major companies and brands, helping them develop successful strategies for building relationships with stakeholders, customers, and others through online engagement and conversation.

    Marshall is responsible for the planning and execution of the social media components of corporate branding and marketing initiatives for BP, Nestle, British Airways, and others.

    Prior to joining Ogilvy, Marshall was Managing Director of Digital, EMEA, for Edelman, where he led social media strategy and execution for RIM (later BlackBerry) and HP. Marshall has also led global social media brand assignments for Unilever brands like Dove and Lipton as well as drinks brands like Johnnie Walker. He has provided real-time crisis counsel to organizations like Diageo and the BBC.

    Marshall has led organizational change initiatives rooted in social behavior for Purina and a large quasi-governmental agency in the UK. He has also led social media training initiatives for the BBC, HP, Novartis, Diageo, and others.
    And he has extensive experience managing corporate reputation challenges, having worked previously with energy, corporate and B2B clients including Shell, Anglo-American Minerals, and BAE Systems.

    Prior to joining Edelman, Marshall spent more than a decade working in U.S. political campaigns and for several communications firms, including The Sterling Corporation, where he produced TV and radio advertisements and created award-winning direct mail.

    Marshall has lived in London for the last eight years. He is an enthusiastic if not terribly gifted photographer (http://flic.kr/ps/29JksC), and is interested in history, politics, travel and golf. He loves cooking and experiencing great food. His ‘best ever’ experience was at the French Laundry in Yountville, California, and he’s still looking for great North Carolina style pulled pork and acceptable Mexican food in London. He lives in South East London with his wife, Stephanie, and their beagle, Cody.

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    Suki is an entrepreneur, passionate believer in business p...

    Suki Thompson, Founder - Oystercatchers

    Suki Thompson

    Suki is an entrepreneur, passionate believer in business partnerships and co-founder of the consultancy, Oystercatchers. Suki helps world class businesses develop Strategic partnerships and Marketing Excellence Programmes to empower their brands and people. Clients include McDonald’s, RSA, Sainsbury’s, Bupa, Avis and British Airways. Suki brings a deep understanding of what makes clients, agencies, businesses and their people work effectively together, and she additionally brings experience of developing  best in class organisation wide infrastructures, agency rosters and measurement for marketing excellence.

    Suki believes in constant learning,  this interest has lead her to help launch the Oystercatchers Club, a place to provide knowledge and inspire curious minds amongst CEOs, CMOs and Agency Leads and the Oystercatchers Academy to promote leadership and Marketing Excellence.  In 2012 she was awarded an Honoury Doctorate by Coventry University for her services to International Business and charities.

    Suki is Chairman of The Marketing Society, where she has recently published “Tough at the Top”, an in-depth piece of research and analysis on the most important skill sets of 40 leading CEO’s.  She a leading member of WACL (Women in Advertising & Communications London) and is on The Board of Trustees for Macmillan Cancer Support and Touraid. In 2012 she was made a Freeman of the City of London, and owns her own Gin Company called  Bunker Gin.

    At home Suki has two children, Jazmyn and Sam, and loves triathlons.

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    Tim graduated from King's College, Cambridge. In 1986, he ...

    Tim Duffy, Chairman - M&C Saatchi

    Tim Duffy

    Tim graduated from King's College, Cambridge. In 1986, he joined Saatchi & Saatchi as a Strategic Planner.

    Nine years later, he left with Maurice and Charles to help found M&C Saatchi which quickly grew from an unranked start-up to a top-10 UK agency in just under five years.

    Tim quickly moved through the ranks and was appointed Managing Director in 1997, Chief Executive in 2004 and was recently promoted to Chairman this year.

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    Keith Moor is Santander UK’s Chief Marketing Officer manag...

    Keith Moor, Chief Marketing Officer, Santander UK plc

    Keith Moor

    Keith Moor is Santander UK’s Chief Marketing Officer managing a division that supports the whole bank in the UK.  He and his team are responsible for all the marketing, communication, brand strategy, sponsorship and CSR across the full UK business, including Retail, SME and Corporate Marketing.

    Keith joined Santander (then Abbey National) in 1995 and during his time in the business he has integrated the Abbey, Alliance & Leicester and Bradford & Bingley brands, introduced the Santander brand to the UK, delivered highly successful partnerships with McLaren, Rory McIlroy and Jessica Ennis, helped bring to market the 123 Current Account and 123 Credit Card and was part of the team that defined the strategy for Santander becoming a purpose led business built around the values of Simple, Personal, Fair; now being rolled out across the Santander Group Worldwide.  In November 2013 he became the first Chief Marketing Officer in Santander UK and in 2015 delivered the deal to bring the Santander Cycles to the streets of London and Milton Keynes.

    Keith is a Board Member of the charity Career Ready and Haverstock Academy, Trustee of the Santander Foundation, Council Member and Treasurer of ISBA and a Fellow of the Marketing Academy.
    He lives in North West London with his wife and two children, is a keen cyclist, fan of live music, enthusiastic skier and lifelong supporter of Liverpool FC.

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    Mark has recently relocated from New York to London where ...

    Mark Cripps - EVP, Brand and Digital Marketing for The Economist

    Mark Cripps

    Mark has recently relocated from New York to London where he is engaged as EVP, Brand and Digital Marketing for The Economist. His main task there is to acquire new subscribers for the newspaper using digital channels. Immediately prior to that, he was EVP APAC Regional Director at McCann Worldgroup (based out of Hong Kong).  There, he was responsible for both the MRM/McCann network regionally and was also the digital marketing‘go-to’person across Asia.


    A second generation (his Father ran DM for IBM UK in the 70’s & 80’s) and evangelical direct marketer, he has been immersed in the digital marketing space pretty much since its inception (online since 1984 in fact): working on both agency and client-side. In addition to the ground-breaking work for The Economist, he has managed the development of dozens of digital initiatives and online marketing campaigns for many blue-chip organisations in his career including Adobe; Bank Santander; BT; Diageo; General Motors; Google; Guinness World Records; HSBC; IBM; Intel; Interbrew; Microsoft; Royal Bank of Scotland, Saab and Unilever (to name but a few).


    With an MA in Marketing and a stalled Doctorate (in Digital Relationship Marketing), he’s a well-practiced mentor, executive trainer and sought-after speaker (events include Ad:Tech, iMedia and the IDM).  In addition, he has developed and delivered several digital marketing-focused training courses for some of the largest companies in the world.

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    Francesco is Marketing Director in Mondelez UK&I for the c...

    Francesco Vitrano, Marketing Director Chocolate for Mondelez UK&I

    Francesco Vitrano

    Francesco is Marketing Director in Mondelez UK&I for the chocolate business. Francesco joined the Company in Italy in early 2000 and went across marketing roles (Brand management, Strategy & Innovation) in different food categories (Chocolate, Cheese, Grocery, Coffee, Candy, Biscuits) and Countries (Italy, Switzerland, Ireland, UK) and is now responsible for the chocolate sharing formats (Tablets, Bags, Beverages) in UK&I, with main brand being Cadbury, category leader.

    Mondelez Int. is the #1 snacking Company and owns some of the biggest snack brands in the UK including Cadbury, Oreo, Ritz, Belvita, Philadelphia, Halls, Maynards Bassetts, Trebor.

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    Sara Cremer is the CEO for Redwood London. She leads the v...

    Sara Cremer, CEO - Redwood London

    Sara Cremer

    Sara Cremer is the CEO for Redwood London. She leads the vision, the work and talent of the agency and ensures that each individual at Redwood understands their purpose and ambitions. She works closely with clients and the different disciplines within the agency. Sara represents Redwood within the BBDO Network – providing strategic support and helping to join up the global spread of agencies.

    She was also a juror on the inaugural branded content jury at the Cannes Lions 2012. As a former award-winning consumer editor, Sara brings huge creative and strategic experience to her role. She joined Redwood in 2008 as Editorial Director, following success in consumer magazines and websites, which saw her edit beloved titles, launch new ones and take print titles online.

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    Guy is Managing Director of Freeview, the UK’s biggest TV ...

    Guy North, Managing Director of Freeview

    Guy North

    Guy is Managing Director of Freeview, the UK’s biggest TV platform. In 2015 he led a full re-brand and the launch of Freeview Play. This was the biggest development in the company’s history, bringing together catch-up, on-demand and live television in a wide range of TVs and set top boxes, subscription free, for a mass market audience. Freeview Play is on track to become the new normal way of watching TV for the majority of UK viewers.

    Prior to joining Freeview in July 2011 Guy was at Victim Support where he transformed the brand with a new positioning, identity and advertising campaign, and put in place the national charity’s first five year fundraising strategy.

    His media expertise comes from over a decade at the BBC, working in several senior marketing roles, with responsibility for BBC Digital channels, BBC Sport and the BBC Television channel portfolio. His last eighteen months at the BBC were in BBC Worldwide, working on the global franchise strategy for Top Gear, Dr Who and Dancing with the Stars brands.

    Prior to the BBC, Guy developed his commercial focus in marketing roles at Bass Brewers, increasing share and profit for the Worthington, Grolsch and Carling brands.

    Guy is married with two children and has always been a sports fanatic. He is now concentrating on golf having stopped playing competitive hockey and cricket.

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    Simon was appointed Strategy Director for Group Brands & M...

    Simon Watts, Brand & Marketing Strategy Director, Lloyds Banking Group

    Simon Watts

    Simon was appointed Strategy Director for Group Brands & Marketing at Lloyds Banking Group in September 2011.  He has responsibility for brand and communications strategy and governance across the Group’s portfolio of 12 brands, including Lloyds Bank, Halifax, Bank of Scotland and Scottish Widows.

    Lloyds is the UK’s biggest banking group, and the Group’s brands serve over 30m customers and businesses across the UK.  Simon has led several internal and external brand re-launches over the past 5 years, including the £100m+ rebrand and re-launch of Lloyds Bank in 2013.

    Simon joined the Group as a graduate trainee and has performed a variety of marketing and strategy roles over the course of 16 years with the Group.  Simon is a proud Dad to two young sons, a passionate and long suffering supporter of Bristol City football club, an adopted Yorkshireman, a film fanatic, and a keen but lapsed golfer. 

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    Gavin leads marketing at Smart Energy GB, heading up brand...

    Gavin Sheppard, Director of Marketing for Smart Energy GB

    Gavin Sheppard

    Gavin leads marketing at Smart Energy GB, heading up brand and consumer advertising; digital marketing; partnership and experiential marketing; and insight and evaluation. One of the first appointments to the executive team, Gavin built the marketing function from scratch and oversaw the development of the Smart Energy GB brand and the Gaz & Leccy creative campaign. He now leads an award-winning team of 35 marketers internally and agency teams including AMV BBDO and PHD, with a budget of around £40million a year. The work received twelve industry awards, including British Arrows, Creative Circles and Campaign Big Awards, within the first eighteen months of the campaign.
     
    Prior to joining Smart Energy GB, Gavin was marketing director at the communications charity and broadcaster Media Trust, responsible for its communications services agency, delivery of partnership media projects throughout the UK and full mix marketing across corporate and television brands. He has also led marketing teams at the Chambers of Commerce and St. John Ambulance, having started his career in design at a small full-service agency in Windsor.
     
    Gavin has particular experience working with mass consumer behaviour change campaigns, including working with Queen guitarist and animal welfare champion Brian May on his campaign against a cull of badgers in England. The petition became the most signed ever on the government website and led to a vote in parliament against the policy. He created and was the original creative director of the Great British Do Something #Brilliant campaign and was commissioning editor for the My Brilliant Moment and Brilliant Britain TV series for Community Channel.

    Gavin is a member of the Marketing Group of Great Britain and a 2016 inductee into Marketing Week’s Vision 100 list.

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    Pete Markey is Marketing Director for TSB Bank Plc. His p...

    Peter Markey, Marketing Director for TSB Bank Plc

    Peter Markey

    Pete Markey is Marketing Director for TSB Bank Plc.

    His previous role include Brand Communications & Marketing Director for Aviva. Before this Pete was Chief Marketing Officer for The Post Office, an organisation with the largest retail network in the UK visited by 18m customers a week. He was responsible for all brand and marketing across the organisation covering the full breadth and depth of the Post Office's product and service offering. Pete was previously RSA Insurance Group Chief Marketing Officer for three years and MORE TH>N Marketing Director and Head of Marketing prior to this.

    Pete has also worked in Onetel, the AA and British Gas. He is an experienced Director, having worked across a range of disciplines including marketing, sales, e-business, operations and strategy.

    Pete graduated from Southampton with a BA Hons in Corporate Communication and is a CIM Chartered Marketer. Pete has been awarded the DRUM, MI and Marketing Society Marketer of the Year awards. In 2009, he completed a 2 year MBA with Distinction at Ashridge Business School. In 2010, he was made a "Fellow" of the Marketing Society, and joined their Management Board. Pete has consistently appeared in Marketing Magazine's annual "Power 100" feature as one of the leading marketers in his field.

     

     

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    Nick joined Maxus in March 2012 as Managing Director and b...

    Nick Baughan, CEO of Maxus UK

    Nick Baughan

    Nick joined Maxus in March 2012 as Managing Director and became CEO in October 2014.  His responsibility is to bring the best of Maxus to our clients. Nick started his media career at Total Media and then subsequently moved to MEC where he spent two years working across a range of retail and FMCG clients.

    In 2007 Nick was seconded to British Telecom for a year to work inside their in-house media team before returning to MEC to manage the Orange business. In 2010 Nick moved to Mindshare to head up the business development team where he was responsible for winning new business and expanding the agency’s service offering.

    In 2012 Nick joined the burgeoning Maxus family as Managing Director. Nick’s main experience has been in the Telecoms and Technology sectors having worked across BT (Broadband, fixed line and Vision), Orange (B2C & B2B), Amazon and Livingsocial. During his tenure at the agency Maxus has grown its billings from £200m to £400m and at the same time the team has grown from 110 to 240 people. In 2014 Maxus was named Media Week’s Agency of the Year.

    Nick lives in central London with his wife Iliana and two young children, Theo and Tori.

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    Carol is Scottish with a business driven, pragmatic approa...

    Carol Brannigan, Director of B2B Consulting Ltd

    Carol Brannigan

    Carol is Scottish with a business driven, pragmatic approach and a passionate belief in the leadership role of Marketing. For the last 10 years of a 35 year Marketing career she’s been a Professional Interim Marketing Director operating in the UK and internationally.

    She specialises in leading ambitious and growth hungry companies and their Marketing teams through transformative Marketing strategy and breakthrough change. She’s a passionate believer in harnessing the power of marketing to sales and has sat at the top tables of FTSE 100 companies, as well as Fortune 500 companies.

    She’s recently spent 18 months leading the development and execution of an integrated global sales and marketing strategy in Europe, Shanghai and USA for a global specialist in natural fibre production whose customers include Uniqlo, Zara/Inditex, Victoria’s Secret, H&M, Ikea, Target, M&S, Bed, Bath & Beyond….

    Carol graduated in Marketing, French and Spanish and followed on with 5 years of sales and marketing schooling in Mars. She developed her leadership and global business skills at Insead and IMD business schools. Her expertise has been used across many sectors (Sage, Sainsbury’s, KPMG Consulting as well as privately owned and smaller world class companies such as Lenzing and Microstrategy, Cognos, Digital…)

    As well as running her own company, Carol’s been associated with the Marketing Academy since its inception and has received 2 Merlin awards. She’s also a NED on 2 small start-up companies and a trustee of a youth charity.

    Carol’s passion is long distance endurance cycling both solo and with her husband on their tandem bike. 2 years ago they summited 2 tough Tour de France mountain climbs Tourmalet and Ventoux on their tandem.

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    Craig’s career started in 1992 as a marketing graduate at ...

    Craig Inglis, Customer Director - John Lewis Plc

    Craig Inglis

    Craig’s career started in 1992 as a marketing graduate at Thomson Holidays. Craig joined Virgin in 1997 as Product Manager and after launching thetrainline.com, became Sales and Marketing Director, Virgin Trains.

    He joined John Lewis as Marketing Director in 2008, where he presided over the retailer’s customer and marketing strategies, helping drive six years of sales and market growth gains in every category.

    He’s probably best known for delivering high profile campaigns including ‘Always A Woman’ in 2010 to re-launch John Lewis' 'Never Knowingly Undersold' policy, as well as a series of famous Christmas campaigns like ‘The Long Wait’, 'The Snowman's Journey', ‘The Bear and the Hare’ and the most talked about campaign of 2014 ‘Monty and Mabel, followed by Man in the Moon in 2015. The brand has gone from strength to strength, winning numerous awards including the Marketing Society’s Brand of the Year in 2010 & 2011, the IPA Effectiveness Grand Prix 2012, the Marketing Society Award for Long Term Marketing 2012 and Cannes Lions Golds in 2013 and 2015. 

    In September, Craig was promoted to Customer Director on the John Lewis Management Board and added customer experience to his responsibilities for brand, marketing and CSR. 

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    Adam runs Marketing at Global, one of the world’s leading ...

    Adam Johnson, Director of Marketing for Global

    Adam Johnson

    Adam runs Marketing at Global, one of the world’s leading media and entertainment groups. Global’s radio brands include the UK’s three biggest commercial radio networks – Capital, Heart and Classic FM – as well as Capital XTRA, LBC, Smooth, Radio X and Gold. Adam was also a Marketing Academy Scholar in 2012 and has gone on to be a Merlin’s Apprentice mentor and has previously been part of the Scholar selection team.

    Adam’s team is responsible for all areas across the Marketing spectrum, from ATL to events, PR and experiential and he also oversees Global’s enterprise division. He is passionate about ensuring Global’s brands are among the most loved media brands in the UK.

    Before joining Global, Adam was Marketing Director for Microsoft’s Mobile Device division, responsible for the development and execution of Microsoft’s smartphone Marketing strategy in the UK & Ireland. Across the areas of Consumer, Trade and Product Marketing, as well as Planning & Insights, the team was responsible for making Lumia the UK’s fastest smartphone brand in 2013 and 2014.

    Adam was previously Head of Consumer Marketing for Nokia where he looked after the creation and execution of marketing campaigns across Western Europe, as well as managing brand-led activities such as sponsorships and brand partnerships.

    He returned to the UK in Jan 2011 having been at Nokia Australia since November 2006 where he was responsible for all campaign output for Nokia in Australia and NZ in the role of Senior Marketing Manager.

    Adam’s career started in creative agencies, firstly at Euro RSCG in London and concluding as Account Director at leading advertising agency George Patterson / Y&R in Sydney.

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    Ben is the CEO & Founder of Bow & Arrow, a global innovati...

    Ben Slater, CEO & Founder of Bow & Arrow

    Ben Slater

    Ben is the CEO & Founder of Bow & Arrow, a global innovation consultancy.

    Bow & Arrow was started on the back of consistent feedback Ben heard from clients: that they needed a partner who could deliver both robust, commercially-led innovation strategy AND powerful, creative execution. Time and time again, CEOs and marketeers described how they'd had to work with both a management consultancy and then a separate design house to get actionable solutions for growth. Ultimately, they found their strategy was being developed without implementation in mind and the design was being conceived without the commercial imperative in place. As a result, their innovation process was unwieldy to manage and the outcomes were (inevitably) failing in market. B&A's model of 'strategy consultants who execute' was built to solve this issue, by bridging both key disciplines, and partnering with clients through every step of the innovation journey to a fail-proof launch.

    Bow & Arrow have built a 35+ strong team that consists of ex-clients, strategy consultants and designers who work in close collaboration. They have won numerous awards for the business effectiveness of their work. (They don't enter 'creative' awards).

    Since the company started in 2009, they have launched game-changing products, propositions and services for Google Adwords, Google Play, Google Politics, Google Education, Samsung, Dow Jones, The Times, The Guardian, Dixons Carphone, O2, PayPal, Spotify, BBC, GlaxoSmithKline, Mondelez, Kerry Foods, Premier Foods and McCain - working with many of these brands across the globe. Ben is most proud of the fact that every client who has hired B&A for a single project has re-hired the team almost instantly, with the majority working with them for years. (And when a client moves jobs, B&A is usually the first call they make when arriving at their new organisation).

    Ben regularly speaks and writes on the subject of how to innovate effectively.

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    Ian began his career at Britvic Soft Drinks Ltd.  With exp...

    Ian Armstrong, Global General Manager – Advertising, Jaguar Land Rover

    Ian Armstrong

    Ian began his career at Britvic Soft Drinks Ltd.  With experience in Production, Logistics, Sales and latterly Marketing managing brands such as Tango and Pepsi.

    In 2003 he moved to lead Honda UK Communications Strategy. Campaigns included the “Jump” live TV ad, “Impossible Dream” and “Hate Something Change Something” winning Advertiser of the Year 2007 in Cannes. In 2010/11 he was appointed to Head of European Marketing for Cars, Motorbikes and Power Equipment.

    In January 2012 Ian joined Jaguar Land Rover as Global Marketing Communications Director for Jaguar and in April 2015 he took on the responsibility for the creation and development for all paid advertising materials for both Jaguar and Land Rover.

    A member of UK’s ISBA’s Executive Council, a Fellow of The Marketing Society and a member of The Marketing Group of Great Britain.

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    Jonathan is one of the industry's leading experts on servi...

    Jonathan Stead, CEO - Rapier

    Jonathan Stead

    Jonathan is one of the industry's leading experts on service brand marketing.

    He is a firm believer that the traditional FMCG marketing models don't work in services sectors, and has built Rapier around the requirements of these clients.  Current Rapier clients include Lloyds Banking Group, Virgin Media and Yell.

  • /media/zengridframework/imagecache/23-862e8eadc2e6ffb011e0271cc33a57f6.jpg
     Russ is CEO of The Creative Engagement Group (TCEG), a gr...

    Russ Lidstone, CEO - The Creative Engagement Group

     Russ is CEO of The Creative Engagement Group (TCEG), a group of three agencies - WRG, The Moment and Just Communicate. TCEG creates and delivers experiential, digital, immersive & film content for a range of blue chip clients.

    Previously backed by private equity house LDC, Russ worked with LDC to help create, structure and position TCEG and exit its investment in the strategic trade sale to Huntsworth plc in 2017.

    Before TCEG, Russ spent his career in advertising, as CEO of Havas Worldwide and as strategist at a number of agencies including McCann; BDDH; HHCL & Partners; Lowe and JWT. Russ started his career with Coca-Cola and has featured as a Campaign magazine ‘Top 10 CEO’ and ‘Top 10 Strategist’, plus been voted one of the UK’s ‘Inspirational Creative Leaders’.

    Russ is a Fellow of the RSA; lead advisor to UWL and EMBA entrepreneurial projects evaluator to Said Business School.

    A Non-Executive Director of Basketball England, Russ sadly hung up his playing boots a few years ago.

     

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    Kristof joined Ladbrokes in 2016 as CMO. He joined from th...

    Kristof Fahy, CMO - Ladbrokes

    Kristof Fahy

    Kristof joined Ladbrokes in 2016 as CMO. He joined from the Telegraph having previously been the CMO at William Hill plc. He has also held senior marketing roles at Yahoo!, BlackBerry and Orange. Sitting on the Executive committee Kristof is responsible for all brand and marketing at Ladbrokes.

    He was born in London, but supports Bristol City having spent much of his life living there. His sporting hero is Sean Kelly - a cycling legend.

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    Dominic is Global Marketing Director for Travelex, respons...

    Dominic Grounsell, Global Marketing Director - Travelex

    Dominic Grounsell

    Dominic is Global Marketing Director for Travelex, responsible for all aspects of marketing across B2C and B2B, as well as the company’s global ecommerce business. Prior to joining Travelex, Dominic worked across a wide variety of industries. He started his career at Unilever as graduate trainee before going on to brand management roles with Lux and Dove. He then moved to BT to be Head of Marketing for BT Total Broadband, where he successfully re-launched the proposition countering the threat of free broadband.

    In 2007, he became Marketing Director for Capital One and successfully led the transition of the business to a fully digital marketing model. From there, he joined RSA initially to run all consumer marketing in the UK before shifting to lead both Sales & Marketing for the MORE TH>N Insurance brand.

    Outside of the day job, Dominic is a regular conference speaker and panellist. He is also a Fellow and Board member of Marketing Society and a recent graduate of the Marketing Academy Fellowship programme.  He has previously been Chairman of the ISBA Executive Committee and the organisation’s treasurer.

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    Hugh joined eatbigfish in January 2001 and along with Adam...

    Hugh Derrick, Partner of eatbigfish

    Hugh Derrick

    Hugh joined eatbigfish in January 2001 and along with Adam Morgan, founder of eatbigfish, leads our Challenger practise in the London office.

    His career has mainly been in marketing and advertising – although forays into the word of skiing, commodity broking, and tennis instruction have made it interesting along the way. ‘Schooled’ at Unilever, he moved to the world of advertising for a career that took him from London (JWT and WCRS) to San Francisco (Goodby Silverstein) and back again (AMV-BBDO and Wieden and Kennedy).

    He has worked on many iconic campaigns which include the famous Guinness ‘Surfer’ commercial and the much loved (and parodied) ‘Got milk? campaign. There are few categories that he hasn’t worked in and the diversity of recent clients include a dairy in Saudi Arabia, a performance sportswear brand from Australia, a global analgesic, a beer made from Canada, and a university from Essex. The call from an Austrian ski brand is surely only days away…

    Hugh is the driving force behind eatbigfish’s innovation in the area of digital tools – workshops in a box, virtual services, and licensing opportunities.

  • /media/zengridframework/imagecache/23-1d8f94f14a7a0e48d01c8d1bbd9ea903.jpg
    Rob is currently Global Brand and Marketing Director for M&...

    Rob Weston, Global Brand & Marketing Director - M&S

    Rob Weston

    Rob is currently Global Brand and Marketing Director for M&S, overseeing all of M&S' categories. He started his career on the Unilever Companies Management Development Scheme before winning a Fulbright scholarship to study an MBA at Stanford University.After Stanford Rob worked briefly for Nike in Portland, Oregon before joining McKinsey in Australia. Rob spent 3 years working in McKinsey's retail and consumer goods practice, spending time in Sydney, Melbourne, Moscow and London.After McKinsey Rob joined John Lewis where he worked as Head of Strategy before joining M&S in 2011.

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    Sarah has recently left Sainsbury's, having been Marketing...

    Sarah Warby, former Marketing Director - Sainsburys Supermarkets Ltd

    Sarah Warby

    Sarah has recently left Sainsbury's, having been Marketing Director there since 2012.  Whilst at Sainsbury’s, Sarah sat on the Operating Board and was accountable for Sainsbury’s brand and commercial strategy.  She was responsible for all customer-facing communications, across all channels, including loyalty, in-store experience and partnerships like the Paralympics and Comic Relief.

    Prior to Sainsbury's, Sarah spent 8 years in the brewing industry; working for Scottish & Newcastle (which was latterly acquired by Heineken). During her time there Sarah was Foster's Marketing Manager, then Innovation Director and ultimately Marketing Director - running the largest portfolio beer & cider portfolio in the UK (Foster's, Strongbow, Kronenbourg 1664, Bulmers, John Smith's to name a few). Prior to S&N Sarah was a planner at Leo Burnett in Sydney, having learned the ropes as a grad trainee at Unilever.  Her first proper job was as a welder in a steel works in South Wales.

    Sarah has an Engineering masters from Oxford and loves being outside - walking, cycling, climbing or scuba diving.  However the swashbuckling-ness of these hobbies has been diminished in recent years with the arrival of her two sons, who are now 8 and 4.

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    Joe was a founder mentor of the Marketing Academy and has ...

    Joe Clift, Chief Marketing & Communications Officer - CFA Institute

    Joe Clift

    Joe was a founder mentor of the Marketing Academy and has more than 20 years marketing and communications experience, having worked in senior marketing roles in Financial Services and Internet/Telecommunications as well as domestic, regional and global roles in Advertising and Marketing Communications agencies.

    Prior to joining CFA Institute, Joe spent four years at Lloyds Banking Group, where he was Brand & Customer Marketing Director, responsible for the portfolio brands and helped create a single marketing organisation and operation following the merger of LTSB and HBOS. Before Lloyds, Joe spent four years at payment services association Visa Europe, where he was Senior VP Brand Management.

    Joe has an MA in Modern Languages form Oxford University and is a Member of the Certified Institute of Marketing and of the UK Marketing Society and recent past Chair of the Executive Committee of ISBA (Incorporated Society of British Advertisers).

    Joe is married, with two sons and lives in St.Albans, Herts. Beyond work Joe tries to keep fit (regular 10K events and the occasional half-marathon) and continues to manage his younger son’s motorbike racing career – all sponsors welcome of course!

  • /media/zengridframework/imagecache/23-c551a74c8166bd7b4415b3e8005a1903.jpg
    Jennelle Tilling is the Founder and Chief Brand Strategist...

    Jennelle Tilling, Founder and Chief Brand Strategist of Marketing with Insight

    Jennelle Tilling

    Jennelle Tilling is the Founder and Chief Brand Strategist of Marketing with Insight - a boutique brand consultancy specialising in Retail, Food and Beverages.

    Prior to setting up her brand consultancy, Jennelle served  as the Global Chief Marketing and Innovation Officer for KFC.  She was responsible for the company’s brand marketing, communications, innovation, digital presence, and brand reputation in over 125 countries around the world.

    Jennelle has a long track record of driving results within YUM!, having served in leadership roles for KFC, Pizza Hut and Taco Bell.  Prior to her current role, Jennelle served as Vice President of Marketing for KFC UKI. During her tenure, she oversaw marketing, communications and corporate social responsibility, as well as new product launches-- helping the market achieve 28 consecutive quarters of sales growth.  Her work earned her an IPA Advertising Effectiveness Gold Award in 2008 and a Silver Award in 2010, a British Arrow for Digital Creativity in 2013, and the 2007 Marketing Society Award for brand revitalization. Jennelle was also named Marketer of the Year for YUM! in 2011 for her work in the UK.


    An active contributor to the marketing industry in the UK, Jennelle is a Fellow of The Marketing Society and a member of the Marketing Group of Great Britain (MGGB).  She was the President of  Women in Advertising and Communications London (WACL) from 2013-2014.  She currently resides in London, UK.

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    Oli Barrett founded Tenner, the UK's largest schools enter...

    Oli Barrett, Founder - Co Sponsorship Agency

    Oli Barrett

    Oli Barrett founded Tenner, the UK's largest schools enterprise challenge in which 40,000 pupils are given £10, and challenged to see what they can achieve. Having worked at Butlins, Disney World and Crimewatch, he dropped out of two universities before setting up his first business, an alternative careers fair, which grew to have teams in nine cities.

    In London, he began running speed-networking events, which he has hosted around the world. His entrepreneurial efforts have ranged from socks on subscription to a language practice website (sold in 2008). In 2011, he co-founded StartUp Britain, the national campaign launched by the Prime Minister.

    He has co-organised eleven trade missions to the US, India and Brazil and his agency, Cospa, works with brands and charities to create award-winning social impact campaigns. A recent example sees Wickes, the DIY chain, helping young people to fix their own youth clubs across over fifty locations. In 2013, he was awarded an MBE for services to business and entrepreneurship in the Queen's Birthday honours.

  • /media/zengridframework/imagecache/23-0729ff459f4479108c7abede29093634.jpg
    Charles Allen, is currently Marketing Director for Arsenal...

    Charles Allen, Marketing Director of Arsenal Football Club

    Charles Allen

    Charles Allen, is currently Marketing Director for Arsenal Football Club.  He was previously Marketing Director - Sharing Portfolio at PespiCo International UK.

  • /media/zengridframework/imagecache/23-31e9fcd893a3ab331924d0cf6e5c2b95.jpg
    Philip joined the BBC 2 years ago as Marketing and audienc...

    Philip Almond, Director of Marketing & Audiences - BBC

    Philip Almond

    Philip joined the BBC 2 years ago as Marketing and audiences Director from Diageo the global drinks producer, where he worked for 17 years most recently as Global Brand Director for R&A Bailey. He was a member of Diageo’s Global Marketing Leadership team, and was previously Marketing Director of Diageo GB.

    He is a lifelong fan of the BBC and all it stands for, and is very proud to be working in the BBC at such an exciting and important time, as traditional broadcasting ways of doing things flex in response to all things digital.

    Philip lives in Berkhamsted with his wife Kate and their 4 children. He is into theatre and all types of music - and is a big fan of Saracens Rugby.

  • /media/zengridframework/imagecache/23-209f553534a025638d90bdc658333243.jpg
    Michele is Chief Operating Officer at Brand Learning, the ...

    Michele McGrath, COO - Brand Learning

    Michele McGrath

    Michele is Chief Operating Officer at Brand Learning, the leading international specialists in building marketing capability. She has 25 years blue chip marketing experience working for 10 years at Colgate Palmolive both in the UK and Internationally and 6 years at PepsiCo where she was Marketing Director for Walkers Crisps. For over 10 years Michele has been with Brand Learning and sits on the Brand Learning Board. She has led several global marketing capability programmes with clients such as PepsiCo, Aviva and HP. More latterly she has also led new business development  for Brand Learning, with the latest wins being the global Kellogg and Vodafone businesses.

    Michele is a highly energetic, passionate, strategic marketer who loves a challenge. She has a busy home life with a husband working for BP,  two children aged 12 and 10 years and lives in Farnham Common, Bucks.

  • /media/zengridframework/imagecache/23-a563a3d90ad375cd72f9a866c658f7ef.jpg
    Originally from Boston, MA, life after my studies at the U...

    Fredda Hurwitz, Founder & Chief Nut of Gingernut Thinking

    Fredda Hurwitz

    Originally from Boston, MA, life after my studies at the University of California Berkeley led to an eight-year stint in Paris, starting with the International Herald Tribune and Associated Press.

    Having failed to uncover the next Watergate scandal, I shifted gears and joined Disney Consumer Products, EMEA where I was Communications Manager. Amongst many tasks one of them was to guinea pig the new rides at Disneyland Paris...so if you've ridden Dumbo safely, you've got me to thank.

    A long foray into sports marketing and sponsorship followed, starting with the National Hockey League International, the World League of American Football and finally API Consulting before it became Octagon. Back then this kind of currency definitely gave me "uber cool chick" status when on a date. The good old days…

    Fast-forward with a stint in advertising as Group Account Director, EMEA at OgilvyOne, followed by a quick retreat back to my sponsorship roots as Associate Director, via supremo sponsorship consultancy, Redmandarin.

    Another twist in the career path and off I went to join Butlins as the Director of Brand Experience. I may be the only American to have slept at all three resorts (Skegness, Minehead and Bognor Regis...just trips off the tongue, doesn't it?).

    Agency life harkened again and this time I settled in at Momentum as VP International, before literally crossing the street to begin my new life as Managing Director of Cunning, (an independent brand experience agency). In 2009 I joined Havas Sports & Entertainment as Global Chief Strategy Officer and in March 2017, I took my biggest professional plunge to date and set up my own consultancy in the form of Gingernut Thinking (where I’m now known as the Founder & Chief Nut).

    I have worked on a diverse group of brands throughout my career including American Express, Atos, Bacardi, Barclays, Carlsberg, Coke,  Esprit, Eurostar, FIFA, Gillette, HSBC Premier, the International Olympic Committee, ITV, Kingfisher, Lloyds Banking Group, MINI, NBA, Nestle, NOS, Novartis, Oppenheimer Financial, Orange, Powerade, VISA, and Yahoo! amongst others, and have had the privilege of working on large-scale, international sponsorship programs, brand experiences and integrated marketing programs from World Cup 98 to American Express' sponsorship of the Rolling Stones Bigger Bang Tour, to Wimbledon, to Milan Fashion Week to London 2012 sponsor programs and everything in between and beyond.

    I have a great appreciation for Grey Goose and cranberry (or champagne when no vodka is around), travelling, good food and wine, The Princess Bride, great books and giggling with my gorgeous daughter Ella (18) and my adorable son Noah (11) who thinks he is the ultimate super hero (minus the tights).  

    I’ve been on the Board of the European Sponsorship Association since 2012, joined Amaechi Performance in 2017 as an Advisory Board Member as well as The Marketing Academy as an official mentor, in addition to other mentoring relationships I’ve had in place for several years now.

    Very important: I have an unnatural fear of clowns.

    It's been a great ride so far.

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    Tracy De Groose is currently the CEO for Dentsu Aegis Netw...

    Tracy De Groose, CEO UK - Dentsu Aegis Network

    Tracy De Groose

    Tracy De Groose is currently the CEO for Dentsu Aegis Network. Previous to this she was the chief executive of Carat, the leading UK media agency. With more than twenty years experience in marketing communications, including senior roles at brands and agencies, Tracy De Groose brings a unique strategic focus to media.

    Tracy started her career at Whitbread, rising to become brand director of Stella, where she created the award-winning association with movies that propelled the brand into the FMCG Top 10. She next explored a career on the other side of the fence, with management roles at leading agencies including Starcom and boutique strategy shop Naked, where she was Managing Director.

    While bringing up a young family, Tracy spent two years consulting, returning to the alcohol industry to launch a responsible drinking campaign and latterly joining Aegis Media to lead key business development projects and develop a new vision for Carat, which was subsequently adopted globally.

    In September 2010, she was appointed Managing Director of Carat, where she focused on transforming the agency’s culture through a series of people initiatives. The agency doubled in size and increased billings to become part of the exclusive £1bn club, with a UK membership of two.

    During her tenure, Tracy has brought a rigorous client’s eye view to the media agency landscape, strongly advocating the need for agencies to measure success on their client’s own terms.

    Last October, Tracy was promoted to Chief Executive Officer for Carat in the UK, which in the same month was awarded the coveted “Media Agency of the Year” prize.

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    Francesco is Marketing Director in Mondelez UK&I for the c...

    Francesco Vitrano, Marketing Director Chocolate, Mondelez UK&I

    Francesco Vitrano

    Francesco is Marketing Director in Mondelez UK&I for the chocolate business. Francesco joined the Company in Italy in early 2000 and went across marketing roles (Brand management, Strategy & Innovation) in different food categories (Chocolate, Cheese, Grocery, Coffee, Candy, Biscuits) and Countries (Italy, Switzerland, Ireland, UK) and is now responsible for the chocolate sharing formats (Tablets, Bags, Beverages) in UK&I, with main brand being Cadbury, category leader.Mondelez Int. is the #1 snacking Company and owns some of the biggest snack brands in the UK including Cadbury, Oreo, Ritz, Belvita, Philadelphia, Halls, Maynards Bassetts, Trebor.

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    Shekhar is Global Planning Director on Shell Retail, motor...

    Shekhar Deshpande, Global Planning Director - JWT

    Shekhar Deshpande

    Shekhar is Global Planning Director on Shell Retail, motor oils and IHG (Europe) group of hotels. Previously, he has run the global Planning on Nokia, Unilever, Diageo, and Kraft. Having done his share of food and beverage, he now enjoys working on things you don’t (and shouldn’t) put anywhere near your mouth.

    He moved to London in summer 2006, from JWT India, mainly to fulfil his dream of playing cricket in England.

    Shekhar also looks after capability development for Planning in JWT London. He has designed and run training programmes for JWT in Europe, Asia Pacific and India, and also taught strategy classes in India’s most prestigious business schools. He is a Mentor and trainer for the WPP Fellowship Programme, and has designed and run programmes for the APG in the UK.

    Before London, he was head of Planning at JWT Bangalore, where he worked on several businesses, including Nike and Unilever.

    He has been fortunate to have been on the winning team for creative awards at Cannes, NY Fests, Asia and India, and effectiveness awards at Cannes, AME New York and Asian Marketing Festivals. He is, however, most proud of the strategy and creative work for Nike’s entry into cricket in India.

    Shekhar is a songwriter and musician by hobby, and a huge Harry Potter fan. He is vegetarian and hates mushrooms.

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    Rita has been called ‘Brand guru’ by the Financial Times and...

    Rita Clifton, Chairman, Brandcap

    Rita Clifton ResizedRita has been called ‘Brand guru’ by the Financial Times and ‘The doyenne of branding’ by Campaign magazine. She has been London CEO then Chairman of Interbrand, the world’s leading brand consultancy, and prior to that she was Vice Chairman at Saatchi & Saatchi. She now has a portfolio of chairing and non-executive director roles, including ASOS, Bupa, Nationwide and Populus, the leading opinion pollster and research company. She has also recently taken up the Chairmanship of BrandCap, the board level brand consulting firm.

    She speaks around the world on all aspects of brands, branding and business issues, and is a regular commentator on all the major media channels. Her writing has included the best selling book 'The Future of Brands', and The Economist book 'Brands & Branding'. Her pro bono roles include the boards of WWF, of the Henley Festival and as Chair of the leading practical sustainability organisation TCV.

    She is also on the Advisory Board for BP's carbon offset programme 'targetneutral' and has been President of the Market Research Society.
    In the 2014 New Year’s Honours List, Rita was awarded a CBE for services to the advertising industry.

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    Before joining the Tetley Group in 1998 as Marketing Contr...

    Nigel Holland, Regional President EMEA - Tata Global Beverages

    Nigel Holland

    Before joining the Tetley Group in 1998 as Marketing Controller, Nigel worked for 10 years in FMCG consumer marketing positions growing well known brands in organisations like Scottish & Newcastle Breweries, Kraft Jacobs Suchard and Boots Healthcare International.

    Whilst at the Tetley Group, Nigel progressed up the marketing career ladder becoming Marketing Director in 1999.  In 2002 he was appointed Commercial Director for the UK business and over the next 6 years broadened his role, assuming responsibility for the Tetley Western Europe and Australia business units, in addition to the UK.

    He was appointed to his Regional President UK & Africa in June 2008 reporting into the Group CEO – in the newly created $1bn Tata Global Beverage organisation.

    Nigel joined the Executive board in July 2011 and is now responsible for UK, Russia, Europe, the Middle East & Africa as Regional President EMEA.

    Additionally, Nigel is on nine Tata Global Beverage boards as well as an Executive Director & President of the UK Tea Council.

    Nigel has a degree in Economics and an MBA.

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    Amongst a number of appointments during his 35 years as a ...

    Major General Arthur Denaro CBE

    Arthur Denaro

    Amongst a number of appointments during his 35 years as a soldier, Major General Denaro commanded his Regiment in the first Gulf War, was Chief of Staff of some 44,000 multinational troops during the Balkans conflict, and then became Commandant of the Royal Military Academy Sandhurst for 3 years.  For his last 6 years he was also the Middle East adviser to the Secretary of State for Defence.

    Born in 1948 and raised in County Donegal, he was commissioned from Sandhurst in 1968 into the Queen’s Royal Irish Hussars; he also spent time with UK Special Forces.

    Other appointments included commanding an armoured brigade in the transition period following the end of the Cold War, being Chief of Staff British Forces Cyprus, and running the Artillery, Air and Special Forces assets within the Ace Rapid Reaction Corps in Germany.  His final job was General Officer Commanding the West of the UK until his retirement in February 2003.

    He has recently finished 5 year honorary appointments as Colonel The Queen’s Royal Hussars, The Royal Gloucestershire Hussars and The Royal Wessex Yeomanry.

    Denaro became an OBE as a result of the Gulf War in 1991 and a CBE after his time in the Former Yugoslavia.

    Since retiring from the army in 2003, he has been an adviser to the Crown Prince of Bahrain, a council member of the Princes’ Trust and an Extra Equerry to HRH The Prince of Wales.  He is a Deputy Lieutenant for the County of Herefordshire.

    Major General Denaro is married to Maggi and they have 5 children; their eldest daughter retired from the army in 2005 having done one tour in Iraq, and their youngest son is served in Iraq in 2009 with the Queens Royal Hussars.  The other two daughters are married to officers currently serving in Afghanistan.  

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    Sara joined Nationwide in March 2016.  She previously spen...

    Sara Bennison, CMO for Nationwide Building Society

    Sara Bennison

    Sara joined Nationwide in March 2016.  She previously spent 7 years at Barclays in a number of marketing roles, finally as Chief Marketing Officer for the Personal and Corporate Bank globally.  Before Barclays, Sara worked at BT but the majority of her career was spent in advertising agencies in the UK and Asia, working across a variety of sectors and geographies. 

    She serves on a number of industry bodies (including the General Media Panel for the ASA, ISBA and Facebook's UK Advisory Council) and is a Trustee of The Prince's Countryside Fund. 

    Her most important role, though, is as a mum of 4 precious children.

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    Previously Phil was Cadbury UK’s Marketing Director, manag...

    Phil Rumbol, Executive Partner of MullenLowe London

    Phil Rumbol

    Previously Phil was Cadbury UK’s Marketing Director, managing brands such as Cadbury Dairy Milk, Flake, Cadbury Creme Egg, Bassett’s Liquorice Allsorts and Trebor Extra Strong Mints.

    Phil joined Cadbury UK in 2006, he was responsible for groundbreaking advertising campaigns, such as the award-winning Cadbury Dairy Milk 'Gorilla', along with the successful introduction of Trident chewing gum into the UK.  He also oversaw the launch of the Natural Confectionery Company and the much-publicised return of Wispa to popular acclaim.

    Phil, 43, joined Cadbury from Inbev where he held the position of UK Marketing Director, Brands and managed such household names as Stella Artois, Boddington’s, Beck’s and Murphy’s.  In this role he was responsible for overseeing such successful campaigns as Stella's ‘Reassuringly Expensive’ advertising.

    Phil has also managed brands such as Toblerone and Dime brands at Kraft Foods and gained his marketing apprenticeship while working on Hovis, Windmill and Mother’s Pride at Rank Hovis McDougall.

    A graduate of Brunel University, Phil has two sons and is both a keen music fan and follows rugby closely.

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    Sally is currently Marketing & Consumer Director for Camel...

    Sally Cowdry, Marketing & Consumer Director - Camelot UK Lotteries Ltd

    Sally Cowdry

    Sally is currently Marketing & Consumer Director for Camelot UK Lotteries Ltd, joining in May 2013. Previous to this Sally was with O2 (then BT cellnet) in 1999 as Prepay Manager for the UK. She went on to become Head of Prepay and later Head of Consumer Marketing, before being appointed as Marketing Director for O2 UK in August 2006.

    Sally was responsible for setting the marketing agenda and overseeing the brand’s strategy in the UK. Sally had commercial profit and loss accountability for the Consumer and Business markets, as well as responsibility for delivering the through the line execution for both sectors.

    Sally also drove the development, management and marketing of O2’s product portfolio, which included the O2 Broadband customer proposition. Under Sally’s leadership she delivered sponsorships such as The O2 and the O2 Academies, which helped O2 to become one of the most successful consumer brands in the UK.

    Prior to working in the telecoms space, Sally spent 8 years in the travel industry, latterly responsible for the marketing launch of BAA’s Heathrow Express Service. Holding a degree in Business Administration from Bath University and a Diploma in Marketing, Sally enjoys outdoor pursuits such as cycling and running and spending time with her two young boys.

    Through her role as Marketing Director, Sally is committed to differentiating O2 through generating emotional loyalty, building on a brand that O2 customers can feel proud to be a part of.

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    Leila has been at Facebook for over 6 years and leads mark...

    Leila Woodington, Head of Marketing, Northern Europe for Facebook

    Leila Woodington

    Leila has been at Facebook for over 6 years and leads marketing across Northern Europe. Her team is responsible for developing marketing initiatives that help brands and agencies understand how they can leverage Facebook’s family of apps and services to drive business results.  
     
    Prior to this, she spent almost 6 years at PayPal where she managed B2B acquisition marketing, focusing on large enterprise businesses and top tier SMEs. During her time there, she launched PayPal’s award-winning ‘Unwelcome’ and ‘Five Second Film’ campaigns.

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    Andrew is the CEO of Ellipsis Entertainment, the creators ...

    Andrew McGuinness, CEO of Ellipsis Entertainment

    Andrew McGuinness

    Andrew is the CEO of Ellipsis Entertainment, the creators of dotdotdot, a new business in the entertainment sector.  Prior to that he spent just over two years running freuds and the decade before that running two businesses he founded: Beattie McGuinness Bungay (BMB) and Seven Dials PR.

    Andrew was made CEO of TBWA\London aged 32 after returning to the UK from M&C Saatchi in Sydney, having begun his career at J Walter Thompson, London.

    He's been lucky enough to work on brands from Apple to Microsoft. Mondelez to McCain across advertising and PR (although increasingly is not sure what those definitions mean). As well as his time in Australia Andrew has set up a business in New York and a Joint Venture in Mumbai.

    Outside of the day job he has worked on two general election campaigns and led the “Let’s stay together” campaign giving a voice to people outside of Scotland in the referendum.

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