Phil is currently Chairman and sits on the main Board for The Marketing Academy.
Phil founded the agency 101 in January 2011.
Phil was previously Cadbury UK’s Marketing Director, managing brands such as Cadbury Dairy Milk, Flake, Cadbury Creme Egg, Bassett’s Liquorice Allsorts and Trebor Extra Strong Mints.
Phil joined Cadbury UK in 2006, he was responsible for groundbreaking advertising campaigns, such as the award-winning Cadbury Dairy Milk 'Gorilla', along with the successful introduction of Trident chewing gum into the UK. He also oversaw the launch of the Natural Confectionery Company and the much-publicised return of Wispa to popular acclaim.
Phil, 43, joined Cadbury from Inbev where he held the position of UK Marketing Director, Brands and managed such household names as Stella Artois, Boddington’s, Beck’s and Murphy’s. In this role he was responsible for overseeing such successful campaigns as Stella's ‘Reassuringly Expensive’ advertising.
Phil has also managed brands such as Toblerone and Dime brands at Kraft Foods and gained his marketing apprenticeship while working on Hovis, Windmill and Mother’s Pride at Rank Hovis McDougall.
A graduate of Brunel University, Phil has two sons and is both a keen music fan and follows rugby closely.
Sherilyn is irrepressible Founder & CEO of The Marketing Academy, a unique non-profit organisation dedicated to the development of leadership talent in the world of marketing, media & advertising. She launched the Academy in the UK in 2010 and Australia in 2014 bringing together some of the world’s best known & popular brands to provide world class learning for young leaders to CMO’s through powerful, selective development programmes.
Sherilyn is also a Director of Plant for Peace and Trustee of its Foundation, an awe inspiring organisation bringing peace, food security and sustainable income to post conflict countries such as Afghanistan through the creation of horticultural cooperatives; planting pomegranates instead of poppies.
A highly popular and engaging speaker she’s also in demand as a business coach and you’ll often find her delivering lessons in leadership via The Living Leader Programme of which she’s a licensed trainer. When she gets the chance, she writes about talent engagement & development (a particular passion) and all things ‘leadership’ featuring in many articles in The Sunday Times, FastCo, Telegraph, AdNews, Marketing Week, AdWeek, Marketing Magazine, Management Today and CMO.com.
Her background includes 25 years spent as a Board level head-hunter before selling her company, Highfield Human Solutions Group in July 2015. She also served 8 years on the Global Board of IMD International Search Group.
To her constant surprise (and secret delight) she’s frequently recognised for her work; she received the CIM Women in Marketing 'Special Award for Contribution to Marketing’, was inducted into the Courvoisier Future 500, invited to join the Marketing Group of Great Britain and was most recently identified as one of the UK’s Vision100 by Adobe and AdNews Top 50 list of most powerful influencers in Australia.
Despite an exciting and busy working life and perhaps because of it, she’s happiest when at home in Berkshire, England with her husband and 3 daughters.
Daryl will be leading The Marketing Academy Foundation.
Daryl left corporate life in 2015 to enjoy both work and life a lot more and is currently a NED of Isobel Advertising Limited, Go2Musicians and a Trustee of The Pelican Foundation. She also regularly writes, speaks, trains and consults on marketing. Until 2015 she was Director of Brand Marketing at Vodafone UK and prior to that, VP Marketing for Kraft Foods Europe (now Mondelez), controlling a $1 billion ad budget and leading global brand strategies for brands including Cadbury Dairy Milk, Milka, Halls, Lu, Tassimo, Cote d’Or and Trident.
A brief spell as Commercial Director of Independent Newspapers during the 2008 financial crisis followed a 20 year career in advertising working for agencies including Ogilvy, Lowe Howard-Spink and BMPDDB. She was responsible for the communication for great brands including Ford, Vauxhall, Weetabix, Sun Alliance and The Leeds Building Society but her agency career highlights were leading the conception and execution of Dove’s “Campaign for Real Beauty” and helping Tony Blair to victory in 1997 by leading The Labour Party’s communication in the General Election.
Daryl now divides her time between homes in London and Dorset, enjoys coaching and mentoring, travelling, opera, scuba-diving and walking her dog along the Jurassic coast.
Emma is the Programme Manager for The Marketing Academy, Australia, looking after the successful delegates throughout the Programme. Emma will be managing and coordinating the events for the Leadership Programme, which include One to One Mentoring, Lunch & Learn Mentoring, One 2 One Coaching, 2 Boot camps and Lectures.
Originally from Scotland Emma has been here in Sydney for 8 years and now calls this home. Prior to taking on this role Emma previously worked at Droga5, CBA and PwC as an EA, but recently gave up that role to set up her own Pilates & Fitness Business, following her passion in the Health and Fitness Industry, and is enjoying the balance of both roles.
Felicity is the Programme Lead for the Fellowship in the UK and EA to the Founder.
Felicity looks after the Fellowship Programme co-ordinating the application process, the residential, masterclasses, mentoring and logistics for the programme. Felicity also holds the voluntary role of Administrator for the charity Plant for Peace.
Loves all things Scotland even their rugby team.
Kathryn is Chairman of the Alumni.
She is currently Head of Commercial Marketing for Global Radio. Prior to this Kathryn was the Brand Manager at LEGO and is responsible for managing LEGO's product portfolio in the girls market. Kathryn is accountable for the brand P&L and delivery of ambitious growth targets. Kathryn has planned and delivered the 360 marketing plan for LEGO Friends in the UK and Ireland. This has resulted in LEGO Friends becoming the No. 1 new toy property in 2012. She is also developing the first UK Masterbrand campaign for LEGO.
Kathryn began her career in account management, working for 6 years in different advertising agencies. She developed the marketing strategy and communications for global and UK brands ranging from Carling to Dove. Her highlights include producing the first ever Dove for Men campaign that launched at the US Superbowl in 2010 and winning a Gold EFFIE award for long term effectiveness on Dove Deodorant in 2009.
Katherine runs the Coaching Faculty across the Scholarship and Fellowship in the UK.
As a pioneering leader within her field, Katherine is the group CEO and of the Association for Coaching, a leading professional coaching body, and Founder/Executive Director of Wisdom 8, a board-level coaching firm. As someone who “pushes the boundaries” and who role-models “collaboration-based” leadership, Katherine specialises in global leadership coaching, developing CEOs, C-Suite executives and their Teams from across 30 different nationalities within some of the world’s leading and emerging brands. She is the recipient of the awards for Influencing and Impacting the Coaching Profession and was made Coach/Mentor of the Year by Coaching at Work. She is also an author, speaker and lecturer, with recent contributions in Leadership Coaching, Excellence in Coaching and Diversity in Coaching (Kogan Page), and is on the editorial board for Coaching, an International Journal of Theory, Research, and Practice (Routledge).
Leonie is Head of Events and Community for the UK.
Leonie runs her own events company and has worked on all sorts of events from inspirational lectures for D&AD to intimate fund raising dinners, to brand launches, corporate re-brands, new building launches and parties for 300 guests at the Cannes Lions Festival.
Prior to working for herself she held roles including Head of Marketing at a performing arts college, and spent many years working in arts marketing at galleries including Tate, V&A and the National Gallery.
Leonie lives in Kent with her husband, daughter and cat!
Michelle is currently Partnership Director. She is an inaugural scholar of The Marketing Hall of Legends, a Marketing Week Rising Star and listed as one of The Observers Future 500, Michelle is acknowledged as being one of the most talented marketers shaping industry and the third sector. Her career is an eclectic mix of business and consumer sales and marketing which saw her leading the major retail marketing drive for Disney and more recently establishing the UK Marketing Capability function for HEINEKEN.
In 2012 Michelle became CEO of Inventing Futures, a progressive and innovative social enterprise. Through its strategic partnerships with major brands, if partner with brands to create strategically-aligned social investment programs that have social impact, and create tangible returns for the organisation through brand differentiation, thought leadership and employee engagement.
Michaela is Programme Lead for the Scholarship in the UK, looking after the 30 scholars who make it through onto the Scholarship. Michaela manages the logistics around all of the mentoring sessions, lunch and learns, faculties, boot camps, Legend Parties and merlin lectures.
Prior to this she was PA to the General Manager for Hilton Reading where she was part of the opening team for the new hotel. Previous roles include Support Secretary for Highfield Human Solutions where she spent 7 years managing consultants and their diaries.
Michaela likes to relax with a good glass of red wine whilst with friends, enjoys the outdoors and loves reality TV.
Oli is our International Development Director.
Oli Barrett founded Tenner, the UK's largest schools enterprise challenge in which 40,000 pupils are given £10, and challenged to see what they can achieve. Having worked at Butlins, Disney World and Crimewatch, he dropped out of two universities before setting up his first business, an alternative careers fair, which grew to have teams in nine cities.
In London, he began running speed-networking events, which he has hosted around the world. His entrepreneurial efforts have ranged from socks on subscription to a language practice website (sold in 2008). In 2011, he co-founded StartUp Britain, the national campaign launched by the Prime Minister.
He has co-organised eleven trade missions to the US, India and Brazil and his agency, Cospa, works with brands and charities to create award-winning social impact campaigns. A recent example sees Wickes, the DIY chain, helping young people to fix their own youth clubs across over fifty locations. In 2013, he was awarded an MBE for services to business and entrepreneurship in the Queen's Birthday honours.
Thomas acts as Dean of the Fellowships Leadership journey.
Thomas inspires c-suite leaders and their organisations to take charge and succeed. The former McKinsey partner is a global expert in marketing leadership and acts as Dean of the Fellowships’ leadership journey.
In 2012, Thomas conducted the largest global study to date on leadership in marketing together with respected international leadership (Ashridge Business School, INSEAD, London Business School). He has already helped hundreds of c-suite leaders achieve breakthroughs in performance based on these unique insights. Thomas writes, speaks and delivers leadership programmes for organisations around the globe.
He holds a Master’s degree in Economics from Cologne University for Applied Sciences, an MBA from London Business School, a Master’s degree in Organisational Psychology from INSEAD (Paris/Singapore) and a Diploma in Executive Coaching from Ashridge Business School, UK.
Thomas is married and lives in Cologne. Among his interests are Thai cooking, travelling to five continents in four days and (recently) discovering sport.
Emma currently sits on the Advisory Board. She is the former Sales & Marketing Director for Eurostar, who has established her own Brand & People Consultancy, Glow London. Since launching Glow in 2012, she has worked with client boards and leadership teams on brand, client service and marketing strategy projects as well as mentoring, coaching and advising; ultimately doing what she loves doing which is helping businesses and people to focus on their strengths, blossom and grow.
Emma's clients have included OMD, AMV, Eurostar, Virgin Holidays and Marcus Wareing Restaurants. She is spending the majority of 2015 working with Virgin Management, leading the brand strategy for the launch of an exciting new Virgin business.
Emma is a mentor on the Marketing Academy and is one of our committee members on the Merlin's Apprentice Million Pound Fund.
Gail currently sits on the Advisory Board. She is currently the Creative Project Leader for Project Everyone. Prior to this she was the CEO of Fallon and formerly Partner at Gallie Godfrey, Head of Marketing at the BBC, responsible for Youth Marketing, News, Sport, Learning and New Media. She has held senior roles in marketing, strategy and advertising and worked with some of the UK’s largest and most popular brands on both agency and client sides. With 15 years experience in brand and marketing roles, she has extensive experience in developing brand identities, corporate branding, marketing and advertising.
At the BBC Gail led the marketing launches of CBeebies, BBC THREE, and the strategic overhauls of the core BBC Brand, Radio 1, BBC News and BBC Sport. In advertising she led campaigns for clients including the Ministry of Sound, Proctor&Gamble, British Gas and Kraft. At BMP she directed the Labour Party advertising account for the successful 1997 general election and has led brand reviews for BBC Children in Need, Sport Relief and The Music Manifesto.
Sally currently sits on the Advisory Board for The Marketing Academy and is currently Marketing Director for Camelot UK Lotteries Ltd, joining in May 2013. Previous to this Sally was with O2 (then BT cellnet) in 1999 as Prepay Manager for the UK. She went on to become Head of Prepay and later Head of Consumer Marketing, before being appointed as Marketing Director for O2 UK in August 2006.
Sally was responsible for setting the marketing agenda and overseeing the brand’s strategy in the UK. Sally had commercial profit and loss accountability for the Consumer and Business markets, as well as responsibility for delivering the through the line execution for both sectors.
Sally also drove the development, management and marketing of O2’s product portfolio, which included the O2 Broadband customer proposition. Under Sally’s leadership she delivered sponsorships such as The O2 and the O2 Academies, which helped O2 to become one of the most successful consumer brands in the UK.
Prior to working in the telecoms space, Sally spent 8 years in the travel industry, latterly responsible for the marketing launch of BAA’s Heathrow Express Service. Holding a degree in Business Administration from Bath University and a Diploma in Marketing, Sally enjoys outdoor pursuits such as cycling and running and spending time with her two young boys.
Through her role as Marketing Director, Sally is committed to differentiating O2 through generating emotional loyalty, building on a brand that O2 customers can feel proud to be a part of.
Sarah sits on the Advisory Board for The Marketing Academy.
Sarah in a tweet: always thinking, learning and creating #happycareer
Sarah has a ‘squiggly’ career leading Corporate Responsibility for Sainsbury’s, running her not for profit ventures The Magpie Leadership Programme and Inspire and helping people have happy careers through the company she co-founded: Amazing If. Sarah is an alumni of the 2011 Marketing Academy scholarship programme and is now a member of the Marketing Academy Advisory Board.
She was recognised by Management Today as one of the top 35 women under 35, has an MBA from Warwick Business School and has completed Harvard Business School’s High Potential Leadership Programme. Sarah is inspired by working with curious people who are always learning.
Sarah’s values are achievement, ideas, learning and progression. The best piece of career advice she’s been given is: never live the same year twice.
Charmaine is a Trustee and sits on the Board and Advisory Board.
Charmaine Eggberry is currently the CEO for Plan B Consulting, previous to this she was the Academy Director of Wayra. Prior to this Charmaine was the former Senior Vice President – Marketing at Nokia, which had responsibility for Go-To-Market Operations (GTMO). This role oversaw all aspects of marketing development and execution globally as well as aligning with other core functions in bringing Nokia devices and services to market.
Prior to joining Nokia, Charmaine was the Vice President & Managing Director, EMEA, at Research In Motion (RIM). She had overall responsibility for RIM's Europe, Africa and the Middle East business, including its growth targets and all sales and marketing activities. Charmaine has extensive senior level experience in the telecommunications and technology sectors. Before joining RIM in 2002 as Marketing Director for Europe she worked for Lucent Technologies where she held several positions including the roles of Global Business Partner Marketing Director and Marketing Director, EMEA. Charmaine holds an MBA, attended Wharton Business School to study Global Marketing.
Steve currently sits on the Main Board for The Marketing Academy and is currently the Operating Partner at Emerisque Brands. Previously he was Group CFO for Rymans and Robert Dyas. Other roles include Chief Commercial Officer for Monsoon Accessorize Ltd and Chief Executive of Somerfield plc. He also held the position of Group FD and was a member of the turnaround team.
He has also held a number of directorships with Budgens Plc and Senior Management roles with Grand Met (now Diageo) and Laura Ashley.
Responsible for retaining and growing our customer base through effective marketing activity, loyalty plans, product & brand development, store development, underpinned by the Waitrose way.
Rupert joined Waitrose in 2003, having spent over 10 years working at Sainsburys in commercial and marketing roles.
At Waitrose, Rupert headed up the Grocery and Fruit buying teams, before being promoted to Head of Brand Development in 2007. He was responsible for leading the development of Cooks' Ingredients, Wholesome, essential Waitrose, Seriously from and Menu from ranges. In 2009, he was promoted to Director, Marketing and Brand Development overseeing the Delia and Heston campaign.
In June 2010 Rupert was promoted to the Waitrose Management Board as Marketing Director, responsible for the creation and delivery of the marketing, customer communication, loyalty, CSR and product strategy.
In 2012 Rupert took on responsibility for the Waitrose store design and development activity.
Harry is currently working for PaddyPower as the...
Harry is currently working for PaddyPower as their Head of Marketing for Gaming, New Territories & DNA. Previous to this he was the Marketing Manager for Tanqueray Gin at Diageo, covering the Western Europe region. He has held 5 other marketing roles in the last 6 years working on Smirnoff, Johnnie Walker, Bell's, Gordon's and Diageo's single malt Scotch whisky portfolio.
Before Diageo, Harry worked at L'Oreal UK. When he left, he was a National Account Manager for L'Oreal Paris, looking after the Asda business and having worked in sales for 2 years. Harry started his professional life on the L'Oreal management trainee programme, where he held a variety of sales and marketing roles. Before graduating Harry worked at the British-Ecuadorian Chamber of Commerce in Quito and was made an honorary director in light of his achievements there.
Louise is a qualified executive coach who enjoys working creatively with her clients to develop authentic leadership style, leveraging the strengths of each individual to follow their passions and ambitions, to achieve both business and personal success.
With over 15 years business experience in consulting and executive search in Europe and the USA, she has an in-depth understanding of the role and organisational demands of senior leadership roles. As Practice Director in a start-up recruitment company that grew to float on the LSE, she set the strategic vision, grew and developed consultant and business development teams and led key corporate client relationships, to successfully deliver against revenue targets.
Louise’s coaching style is centred on working in close partnership with her clients, through the formation of a trusted confidential relationship, providing a secure and tranquil space to explore their goals and get to the heart of “Who am I?” as a leader.