Adam is a marketing professional with 5 years experience gained within product marketing, marketing communications and channel management with a focus on interactive entertainment, mobile technology and consumer electronics. Currently working in the central marketing office of Sony Computer Entertainment Europe as Brand Manager responsible for PlayStation Portable (PSP).

Previously employed as UK Marketing Manager at Glu Mobile, a leading mobile games publisher, after joining in 2007 as European Product Manager. Began marketing career in 2005 at Electronic Arts working within the Brand Alliance and Promotions team within the International Marketing & Sales division which included a 6 month secondment to Singapore.

 

Adam is working with Lively Minds as part of Donate28

Angus currently works at Rapier as an integrated Art Director having joined in May 2009. Prior to Rapier, he worked at Amp London where he began developing digitally focused integrated campaigns. And before that he worked at Claydon Heeley.

 

Originally from Australia, he moved to the UK in 2006 having spent the previous 3 years at Lavender Sydney. He joined there directly after graduating from Charles Sturt University with a degree in Communications-Advertising.

 

Angus is working with Village by Village as part of Donate28

 

Anita is currently Marketing Manager at Global Ethics.  She was previously Marketing Manager at Green & Black’s. Anita has recently been awarded a number of industry accolades including featuring in the top 10 of the ‘Next generation Power 100’ in Marketing. Her current role encompasses many of her passions including brand positioning work, NPD and leading global PR. Anita is also accountable for supporting the launch of the brand into new markets. Previous to her move into global she looked after the gift and Easter portfolios for the UK where her focus was specifically on packing reduction and redesign as well as launching an online gift service. Prior to working at Green & Black’s she was an ABM at Sodexo where she worked on restaurant branding offers for corporate clients.

Anita is working with Hands Inc as part of Donate28

Aoife has spent most of her working life at the BBC, where she have worked in a variety of roles and on a number of different brands.  She has recently started a new role as Marketing and Pictures Manager for BBC ONE and BBC HD, with specific focus on Continuing Drama on BBC ONE (including Eastenders, Casualty and Holby City). She has spent the last three and a half years working in the Marketing team for BBC News and Current Affairs, where she managed the marketing activity for the BBC's coverage of the General Election. 

Her early BBC career began with BBC Worldwide marketing pre-school magazines, including launching the first ever children's weekly magazine, CBeebies.

 

Aoife is working with the Tea Leaf Trust as part of Donate28.

Bev Ridyard (nee Lam), 30, is Head of Full Service Scheduled Airline Marketing, responsible for formulating and driving strategic key account plans for scheduled airlines from Manchester, East Midlands, Bournemouth and Humberside airports. Enthusiastic and energetic, Bev has a real passion for people and believes engagement is the key to delivering exceptional commercial results.
 
Prior to this she held a Commercial Marketing Manager role at Manchester Airport, a regional Sales & Marketing role at Bupa Care Homes and several marketing communication roles at Halifax Bank of Scotland.
 
Bev has achieved her CIM Postgraduate qualification, ITOL certificate in coaching and has a first class Marketing degree from Lancaster University. Bev is a member of a modern Women’s Institute, enjoys running, growing fruit and vegetables, cooking and collecting shoes.

Bev is working with Community Foundation for Merseyside as part of Donate28.

Carla Hall was appointed to her current role of Marketing Manager, Severn Trent Services at the end of 2007. Severn Trent Services is the non-regulated, Business-to-Business arm of Severn Trent Plc. Carla was promoted to this position from Marketing Manager in one of Severn Trent Services three business divisions. She joined Severn Trent Services, following two and a half years in marketing positions at RMC, during which time she received two internal promotions.
Carla started her marketing career nine years ago when she joined Nationwide Access Platforms as a Marketing Administrator. She has a degree in English and Media Studies, has completed both the CIM Advanced Certificate in Marketing and the Post Graduate Diploma and is currently studying for the IDM Certificate in Digital Marketing.

Carla is working with Cyclists Fighting Cancer as part of Donate28.

 

Carrie Osman has been with Mars Petcare for the last 4 years. She is currently responsible for Whiskas pouch in the UK and prior to this worked on the Pedigree and Cesar brands. Some of her key achievements include the turnaround on the Pedigree can business in 2009 & the 2010 Pedigree Adoption Drive.

Carrie joined Mars on their Fast Track Management programme in 2006. Prior to this she worked for 2 entrepreneurs, including 6 months shadowing Peter De Savary. During this time she learnt how to approach things differently - always with passion, determination & belief.  Carrie studied Political Science at Nottingham University and has represented England Internationally in the Dressage arena. She is a keen traveller and explorer.

 

Carrie is working with The One Foundation as part of Donate28.

Claire has worked at AMV.BBDO for over three years. She currently heads up the Aviva Global  business and General Electric but has also worked on Aviva UK, Camelot and the Metropolitan Police during her time here. Before joining AMV.BBDO Claire worked at Leo Burnett. After completing their graduate programme she went on to work across a variety of sectors and clients including McDonald’s, Kellogg’s, Becks and the Department for Transport. Whilst at Leo Burnett she also helped pitch and win the Homebase account.

Claire graduated from Birmingham University with a BSc degree in Geography.

Her career highlight to date is winning 3 Gold and a Grand Prix for Good Causes at Cannes for the Metropolitan Police Anti Knife Crime campaign ‘Choose a Different Ending’. Outside of work she enjoys socialising with friends, cycling, running and travelling.

Claire is working with Move Europe as part of Donate28.

Danielle is currently Marketing Manager of SO Group.

After graduating in 2001 Danielle began her career in marketing at British Waterways.  In 2005, Danielle embarked on the role of Senior Marketing Officer for Salford Community Leisure, the organisation responsible for managing the authority’s sport and leisure facilities and provision.   During her 5 years in post, she has develowped the marketing function and now manages a team of 5 covering various aspects of marketing and communications including events, advertising, promotions, PR and graphic design.  Danielle left Salford Community Leisure in 2011.

Danielle is on the board of directors for Salford’s community radio station, advising and assisting them with their marketing direction.  She has also been a professional singer for over 20 years and currently sings in a band performing at functions across the North West.

Danielle lives in Salford and is married with 2 young children.  In her spare time she enjoys going to the gym (free use being one of the perks of her role!), cooking, wine tasting and reading.  She cannot help but analyse advertising campaigns and branding when out of work and enjoys discovering the world of marketing through the eyes of her children.

Donna joined Coca-Cola as Brand Manager for Fanta in North West Europe at the start of 2011.  She was previously Brand Manager for Birds Eye within the Enterprise Business Unit, responsible for leading Birds Eye’s Potatoes, Bakery and Desserts business with a combined retail sales value of £40m. Since joining, one of her achievements has been championing Birds Eye Potato Waffles, leading to its inclusion in Birds Eyes major media campaign in 2010. Before joining Birds Eye, she embarked on a ten week ski instructor course; gaining the prestigious Basi Level 2 qualification.

A passion for Brand Management came from her previous role at Kraft Foods, working as Assistant Brand Manager on the Kenco Brand.   A drive to be in business resulted in a Management studies degree at Brunel University, which led to an initial role in marketing at United Biscuits.

Donna is working with COUI as part of Donate28.

Estelle currently leads the female deodorants brand team in the UK, managing a brand portfolio including Sure, Dove and Impulse. Previous to this within Unilever, Estelle worked across Laundry and Skin categories with roles managing Comfort, Persil & Dove brands.

Estelle began her career with Nestle UK initially on the graduate scheme, within the confectionery division.  During this time, she won the Young Marketer of the Year award in 2004.

She is originally from Preston, Lancashire and studied Business & Languages at Heriot-Watt University in Edinburgh.  Currently living in London Estelle is passionate about motorsport, music, cookery and travel.

 

Estelle is working with Positive East as part of Donate28.

Fraser recently left the big budgets of blue chip marketing behind to work on growing Morphsuits, a business he founded in 2009. Since launch, Morphsuits, all in one lycra costumes, have become the world’s largest fancy dress brand and a Facebook phenomenon with more than a quarter of a million fans. Fraser plans to keep growing the business until the whole world knows that ‘Life is more fun in colour’.

 

Before leaving BT in August 2010 Fraser was Head of Broadband Marketing at BT where he successfully competed in a cut throat market to win share from Sky, Virgin and Talk Talk.

 

From 2003 until 2006 he worked for Mars in their Management Development Program, spending 3 years learning business through working in roles across sales, finance and marketing.   In his spare time he enjoys rugby, skiing and golf.

 

Fraser is working with Vital Regeneration as part of Donate28.

Georgina is currently Senior Marketing Manager for RAC, a post she has held since 2008. She is responsible for the marketing of breakdown products to RAC's corporate partner customers. Georgina joined RAC from Homeserve, where she worked as Sales & Marketing Manager in the business development division, developing affinity relationships with financial services partners. Prior to Homeserve, Georgina started her career in recruitment, having graduated from the University of Birmingham in 2003 with a Bachelor of Arts degree in English Literature.

Georgina comes from the Cotswolds, but currently lives in Bristol. She is energetic and enthusiastic, hard working but also fun loving. Georgina enjoys travelling, friends and family, and sports (watching more than participating!)

 

Georgina is working with LUCIA as part of Donate28.

James Whatley is currently Associate Director at Ogilvy.  He was previously Marketing Director for 1000heads, the word of mouth people, a role that he took on at the start of 2011. He was previously Engagement Strategy Director where his goal is to constantly redefine the ways in which brands - such as Nokia, Canon & Cancer Research UK - interact with their biggest advocates and staunchest detractors.
 
He was Lucozode’s social media reporter for 2009’s energy challenges, and prior to that, head of digital and social media at voice-to-text company, SpinVox. In 2006, he was customer champion and one of the founding members of mobile web service, Mippin (formerly Refresh Mobile). James was also one of the lead contributors to successful mobile blog, Mobile Industry Review, went on to co-found The Really Mobile Project and formed The Mobile Geeks of London networking group which has since spawned several chapters around the world.

James is working with Daisy Eye Cancer Fund as part of Donate28.

 

Originally from New Zealand, Kate moved to the UK in late 2007, and on to Spain in 2011. She is currently working for Tuenti, a large Spanish social network, leading the Customer Experience, Loyalty & Retention strategies for their new mobile operator.  Kate worked at O2 for the 4 years prior, joining as a Commercial Finance Manager in 2008 and later moving across to marketing first as a Retention Manager, and then as the Head of Pay Monthly Retention for Consumer Mobile.  Prior to joining O2, she qualified as a Chartered Accountant at Ernst & Young working in both Business Risk and Technical IFRS Consulting, before moving into telecommunications at Vodafone New Zealand in the marketing finance team. Kate loves to travel and learn about other cultures and has spent time throughout Asia, South America and Africa, recently completing The Africa Rally driving across West Africa from Senegal to Cameroon to raise money for the Cameroon Wildlife Aid Fund.
 

Kate is working with Blastbeat as part of Donate28.

With an absolute love for marketing and a voracious appetite for learning, Lauren is a keen student. Currently based at Renshawnapier as Marketing Manager, previously working at Gold Medal Travel in Preston, Lauren managed and co-ordinated all offline marketing communications for consumer facing brand netflights.com through her role as senior marketing executive, with a focus on brand development and customer relationship management.

Previous roles include a marketing assistant role at Intrum Justitia, a European wide credit management services organisation which covered all marketing disciplines and a marketing assistant role at North West Fine Foods during her placement year at Aston University, where she achieved a 2:1 in Marketing.   With a passion for travel and good food and wine, Lauren also contributes journalistically to several online foodie websites based in the North West.

Lauren is working with Community H.E.A.R.T. as part of Donate28.

Lucie is currently Project Manager at Fashion Fringe

Previously Lucie worked at at Synergy (previously Karen Earl Sponsorship), starting as a graduate in 2006, Lucie has worked with a strong range of brand properties including the RBS 6 Nations, Jameson Empire Awards, npower Test Series and the NFL. In 2009, her work was recognised by Hollis as she was named runner-up for the Barrie Gill Award for Most Promising Young Executive.  Luciel eft Synergy in 2011.

Whilst at University, Lucie marketed to her peers as a Student Brand Ambassador for Electronic Arts and sought out various vacation placements in PR at Franklin Rae Communications and Taylor Herring, during which she grew her marketing experience working on a number of TV, film and entertainment clients including CITV, Living TV and Red Kite Animations.

As a self-confessed ‘brand geek’, Lucie also dedicates much of her spare time to Brand Management courses at the London College of Fashion, and regular contributions to her own and Synergy’s blogs. She is relishing the opportunity to join her fellow scholars as they embark on the inaugural year of The Marketing Academy programme.

 

Lucie is working with Room to Read as part of Donate28.

Melanie joined Saatchi & Saatchi as New Business Account Director in May 2009. Her innovative and fresh approach has increased the all important prospect pipeline and she was recently part of the Lurpak global win.

On arrival from Australia Melanie joined CHI & Partners as Account Executive and worked hard to be promoted up to Account Director during her four years there.  She managed esteemed accounts including Samsung Global,  RBS, Lexus Europe and Toyota. Melanie is most proud of working on Big Yellow where the winning pitch she ran went onto produce the ‘Get some space in your life’ campaign- a business success and multi award winner.

Melanie lives in East London, loves anything vintage, and applies a 'get involved' attitude to all facets of life.

 

Melanie is working with Pirate Castle as part of Donate28.

 

In her role leading Marketing Capability development at Heineken UK, Michelle focuses on the improvement of functional marketing capabilities across the UK Marketing Team, underpinning the work on its core portfolio of brands including Fosters, Strongbow, Heineken, Bulmers and Kronenbourg 1664.

Prior to her current role, she spent 3 years at The Walt Disney Company as Retail Sales and Marketing Manager, leading integrated marketing initiatives at UK Retail across properties including Winnie the Pooh, Toy Story, Disney Princess and Cars.

An inaugural scholar of The Marketing Hall of Legends, a Marketing Week Rising Star and one of The Observers Future 500, Michelle is acknowledged as being one of the most talented marketers shaping our industry.
 

Michelle is working with Kreative Vision as part of Donate28.

Naomi is currently working on long-term brand strategies and short-term campaign ideas for Reebok, Diageo and Post Office. She has been at the agency for six years and has been involved with brand and direct response marketing, social media, mobile, new business and training clients in digital media.

She started in the client service department where she managed campaigns for Vodafone and the BBC. This included creative production for the world’s largest online media plan (Vodafone, 2007) which won an IMA Award for ‘Best use of multiple channels’ and Mobile Marketing’s ‘Grand Prix’ award.

Naomi graduated from Warwick University in 2005 with a Psychology degree and enjoys running, cycling, basketball, photography and tweeting!

Naomi is working with Fields in Trust as part of Donate28.

Neil is a financial services customer & marketing strategy expert with a detailed knowledge of the UK life and pensions market. With over 10 years marketing experience for Aviva Neil has practised many marketing planning disciplines starting out with product development for several of their core investment propositions. More recently he has led their Research & Insight Team embedding Net Promoter Score principles in the business and is now their Head of Marketing Planning assessing the effectiveness and efficiency of all aspects of marketing spend.

Neil is working with York Mind as part of Donate28.

Nick joined Grand Union through their Graduate scheme, having completed degrees from Cardiff and Westminster Universities. Since joining Grand Union 5 years ago, Nick has worked on a number of accounts including Pernod Ricard, Friends Provident, Abbey, Digital UK, Freeview, learndirect and Ask.com. Nick also currently chairs the Young NABS Committee helping to promote the charity throughout the industry.

Nick is working with National Centre for Young People with Epilepsy as part of Donate28.

In 2009, Rahul joined The Mileage Company, the travel reward experts behind BA Miles and Airmiles. He is responsible for the Airmiles brand and advertising strategy and recently completed a secondment to the BA Marketing team.  In addition to this, Rahul is also working on a key strategic project resulting from the merger of BA and Iberia.

Prior to this, Rahul spent 7 years at Nestlé UK in sales and marketing roles across the Confectionery, Group Sales, New Business and Nutrition divisions. Highlights included the launch of a new smoothies range, a 12-month secondment at Tesco Head Office and driving growth of brands such as Smarties, Milkybar, Yorkie and Aero.

Rahul lives in Surrey with his wife and two sons, aged 2 and 1. When not playing daddy, Rahul enjoys running, cycling and trekking.

Rahul is working with Gwalior Children's Hospital as part of Donate28.

Rohit joined Google UK in 2007 and currently works in the Google Ad Exchange as a Senior Consultant. The Ad Exchange is a real time market place that helps online publishers, ad networks and agency networks buy and sell display ad space.

Until recently he was Industry Manager for the UK Automotive team where his role involved advising blue chip automotive clients on their online advertising strategies. He played a consultative role to auto clients and their agencies advising on fully integrated brand and direct response campaigns using the complete suite of Google products. Before joining Google he worked for a Corporate Finance consulting firm for 2 years. He has a first degree in Economics and a Masters in Management from the London School of Economics.

 

Rahul is working for Action Acton as part of Donate28.

Currently Brand Leader with creative company 101 London. Previous to this Ross joined Diageo as Senior Brand Manager for Global Rums (Captain Morgan) at the start of 2011, working to make Captain Morgan and cola inseparable the world over.

Ross was previously Brand Manager for Wispa, Crunchie and Bitesize at Cadbury UK, where in 2010 he led the launch of two pieces of NPD, multiple integrated campaigns and a total budget in excess of £5m.  Most notably, Crunchie’s first new TV campaign since 2003.
 
After joining Cadbury in 2005, Ross worked in a variety of sales and marketing roles on brands like Creme Egg and national retailers like Sainsbury’s.  He was the co-author of the gold-winning IPA Effectiveness Paper on Wispa in 2010.
 
Prior to joining Cadbury, Ross graduated from the University of Edinburgh with a degree in International Business.  He originally hails from Scotland, and wears his kilt as often as he can.

Ross is working with The Cure Parkinson's Trust as part of Donate28.

Steven joined Starcom in 2010, moving into the Head of Digital role in 2011. He is responsible for accelerating digital within overall communications planning and providing digital leadership across the entire Starcom client portfolio, including Samsung, RIM and Honda.

Previously he was Client Services Director at digital agency i-level, having joined as a graduate way back in 2003. There he worked on the Orange account for five years, introducing innovative and advanced acquisition programmes including significant growth of their PAYG business through the use of digital display and winning an IPA Effectiveness Award for path to conversion modelling.

Prior to following his chosen career path in marketing and advertising, Steven graduated from the University of Sussex with a degree in Law. Steven currently lives in Tunbridge Wells with his wife, son and a house full of technology.

Steve is working with the Network for Educational and Academic Rights as part of Donate28.

 

Vicki McIvor started her role at British Airways at the beginning of 2012.

Prior to taking up this role Vicki was the Marketing Executive at the Institute of Directors (IoD), a non profit membership organisation for directors of businesses, for 5 years, where she managed the marketing communications of a variety of the IoD’s products and services. Through her role at the IoD she has also had the opportunity to manage the public relations for a variety of high profile individuals from the world of business, politics and sport.

Outside of work Vicki organises a quarterly networking event for the creative community called Bladdered Again and enjoys playing dodgeball and touch rugby.

Vicki is working with The TM Society as part of Donate28.

A highly driven Media graduate, with proven entrepreneurial skills and a passion for Marketing.  Currently Marketing Executive for Rapide, a fast growing technology company specialising in customer and employee engagement. He has great creative design skills, but uncommon in marketers, he also possesses analytical capabilities. In 2008 he wrote and presented successful applications to win 2008 Chamber of Commerce’s ‘Innovation through Technology’ award and the ICT award for ‘Most Innovative Service’ and ‘Overall Champion’.

In 2007 Yiannis took part in the Shell Step Scheme where he started working for Rapide and was awarded Central England’s Young Entrepreneur of the Year for his marketing achievements. The previous year he was awarded a grant to start his own marketing business through the Institute of Applied Entrepreneurship.

 

Yiannis is working with Special Effect as part of Donate28.