| The 2011 Scholars |
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Click image for scholar biography, click here to download the Meet the Scholars 20011 PDF.
Adam Henderson, Global Brand Partnership Manager - Land Rover and Range Rover
Adam currently works as the Global Brand Partnership Manager for Land Rover and Range Rover responsible for creating and leveraging affinity marketing on a global level. This is a new role within the business, with Adam being responsible for developing relationships with other like-minded brands from both a commercial and CSR perspective for mutual growth opportunities. Adam’s previous role was as the National Dealer Marketing Manager for Jaguar Cars, sitting on the first line of Jaguar’s UK marketing team. He was responsible for the creation and delivery of all of the retail communications across all channels for the UK’s 90 Jaguar dealerships, to drive sales at the local level. Adam achieved this by managing an agency of 12 staff and a field force team of 6 Regional Marketing Managers.
Alexander Sonnenberg, Acquisition Manager - Tuenti
Alex currently works in Madrid for Spain's largest social network Tuenti. After Tuenti was recently acquired by Telefónica Alex joined the partnership to head up acquisition and help launch their new mobile network into the Spanish market. Alex has been working for the Telefónica group since 2010 where he originally started as the Propositions Manager for Tesco Mobile, a unique 50/50 joint venture between O2 and Tesco. He was responsible for developing and delivering their post pay business, helping them become the UK's fastest growing network.
Prior to life in Telefónica Alex started his career at RM Plc, the UK’s largest manufacturer of computers, joining through their graduate scheme in 2007. After starting as a product Manager and quickly growing their high end PC sales he was given the opportunity to move up to the role of Digital Marketing Executive where he defined the companies digital marketing strategy. The move paid off with an improvement in campaign techniques, segmentations and results which led to the company winning a 2009 B2B marketing award for ‘Best Use of Data’. Due to this success he was subsequently moved on to run a team for one of the companies strategic contracts in London.
Alfredo Garicoche, General Manager Broadband Acquisition - BT
Alina Eagle, Account Manager - Mindshare
Alison Esposti, Marketing Manager - Naim Audio
After a brief flirtation with the idea of moving to London permanently Alison followed her heart back to both the south coast and 'in-house', and took up a Marketing Manager role at a boutique electronic design house. A two year project there saw the company change dramatically; she undertook extensive client research and oversaw a programme to rebrand and approach new markets, leading to significant growth. With the project drawing to a close she decided that pursuing a career working with electronic products would be a wise move, and promptly took up a position as Marketing Manager at Salisbury-based Naim Audio, a leading manufacturer of high-end audio systems. During her four plus years at Naim Alison has established Naim’s first official marketing function, recruited and built a team, defined all internal and external marketing communications processes, developed a new customer database and overseen a brand restyle – and she's definitely not done yet! She oversees all product launches and is responsible for all marketing activity at Naim. She now holds a position within the company’s management team, subsequently taking an active role in the company’s NPD, operations and strategy functions and is helping to shape the future of Naim. As her career unfolds Alison sees herself continuing to explore opportunities within the realm of consumer electronics and hopes that her time in the Marketing Academy will aid her in achieving this. Alison is a member of the Chartered Institute of Marketing, holds the CIM Post-Graduate Diploma in Marketing and is also a Chartered Marketer.
Bryn Snelson, Head of Marketing - eHarmony UK
Charlotte Greenaway, Digital Marketing Manager - O2
Chris Dodson, Co-Founder & Managing Director - Concept Cupboard
Chris is Co-Founder & Managing Director of Concept Cupboard, an online creative crowdsourcing service that matches talented student and graduate creatives with businesses of all sizes. Clients range from the hottest startups to the world's biggest brands. Launched in February 2011, Concept Cupboard has now helped its creatives earn in excess of £70,000.
Features in The Sunday Times & on BBC Radio have helped Concept Cupboard win a number of awards in its first year of trading, including being named as one of the top 20 startups in the UK in 2011. Chris also was one of eight finalists in the Shell LiveWire Entrepreneur of the Year awards.
Prior to setting up Concept Cupboard Chris had a successful career agency-side working with brands such as Hewlett-Packard, O2, Arsenal FC, Vodafone, Microsoft & Adobe. His last agency role was as Business Director on the O2 account at Archibald Ingall Stretton. Heading up the Business, Sponsorship, O2 Money & Academy parts of the business.
Daniel Chidley, Sales and Marketing Manager - DGCC
David Son, Communications Manager - Department of Work and Pensions
David is currently Communications Manager at the Department of Work and Pensions. From 2007 to 2009 he worked for the Metropolitan Police Service as Marketing Manager. Previously he worked for the Training and Development Agency for Schools as a Campaign Executive and Marketing Executive. David graduated from the University of Leeds with a BA in Politics and also has an MA in International Security.
Emanuel Gävert, Manager Innovation, Global Chocolate Category - Kraft Foods
Emily Harlock, Account Planner - AMV BBDO
Gregor Lawson, Co-Owner and Marketing Director - Morphsuits
Charity: In his spare time he works on the Bill McLaren Rugby Charity. Bill McLaren was his grandfather. They started a charity in May 2009. Leading the brand development and marketing strategy, raising £150k so far.
Helen Lawrence, Marketing Manager for New Platforms - ASOS
As well as campaign work, she looked at how social media would fit into their client's digital strategy, how it would fit within their company and they could use it to change the way they do business. A core part of the role was to prove that social wasn’t just a novelty but that it could achieve real business results and deliver against traditional objectives. Recently, she has helped to establish Tactical planning as a new department within Dare, drawing from the learnings of social media, it looks at how brands should behave on a short to medium term basis, and how to make the most of opportunities. Tactical Planning works across all media channels: print, TV, social media, experiential… this can be the ‘always on’ channel planning or looking at news, events, seasonal occasions and customer feedback to see how a brand should make the most of something.
Imogen Landy, Account Director - M & C Saatchi
Imogen started as a graduate at TBWA\London and spent 4 years there working on accounts including Apple, Mars, E.ON, Five and Muller. As well as developing a huge raft of advertising, highlights on Apple included co-writing a fortnightly page in NME and developing strategies for music festivals. With E.ON she had the opportunity to launch a new brand in the UK and try to change the perception of an unloved market, as well as working on their sponsorship of the FA Cup. Within her time at TWBA, she also spent several months seconded as a junior client at Apple.
James Butcher, Consumer & Online, Bing Marketing Manager - Microsoft UK
Currently responsible for driving the primary brand objectives for Bing in the UK – Awareness and Perception.
Jonny Miles-Prouten, Senior Account Director - Proximity London
Joshua Connell, Account Manager - Livity
Karla Paff, Brand Manager - Shelter
Maria Nolan - Retail Category Marketing Manager, Service & Services - Sony Consumer Electronics
Mark Chamberlain, Account Director - Millward Brown
Mark Paterson, Assistant Brand Manager, Tablets (Cadbury Dairy Milk) - Kraft Foods
Mark is currently Brand Manager for Cadbury Dairy Milk. He recently led the engagement campaign for the latest Glass and a Half a Full Production, the ‘Dancing Clothes’ along with the hugely success launch of Cadbury Dairy Milk Chocos. Earlier in the year Mark also helped drive fantastic incremental sales for the portfolio by leading a successful Fairtrade Fortnight in store promotion that enabled shoppers to fund solar panels for Ghanaian farming communities via a 20% profit donation mechanic.
Joining Cadbury in 2007 Mark started his career on the Commercial Graduate Scheme. During this time he worked in a number of different roles across Sales and Marketing. In 2008 after the launch of Trident Mark manage Cadbury’s fledgling gum business in Tesco, negotiating a new approach to gum display that gave the brand a strong foothold within its biggest grocery account. After this he delivered the successful launch of Caramel Nibbles and a number of campaigns that saw the return of the Caramel Bunny. Mark also worked with brands such as The Natural Confectionery Company and Maynards, helping to develop their growth strategy. Aside from selling chocolate Mark also has a passion for art, painting and drawing.
Masha Voskresenskaia, Category Solutions Manager - Johnson & Johnson
Previous to her current role, she was a Category Solutions Executive at Johnson & Johnson on the Beauty division looking after Neutrogena, Clean & Clear and Aveeno within the grocery and high street channels. Her career in the UK started at Kraft Foods when she worked in the Coffee division managing the Tassimo brand in Cheltenham, UK. Masha began her career in 2004 in France within Danone’s strategic marketing department following her graduation from the ESSEC business school in Paris and HES business school in Amsterdam. She is originally from Russia and speaks several languages, with a passion for travelling learning about cultures, histories, people, dance, and the arts. In April 2011 she volunteered at Moroccan orphanages and street children with a view to giving back to society.
Nick Payman, Membership Marketing Manager - Arsenal Football Club
Paul Ridsdale, Head of Marketing - ITV Network Ltd
Phil Mitchelson, Senior Digital Marketing Manager - News International
Phil started his career in the strange world of modified car magazines at Max Power and Revs Magazine (emap). This position covered everything from event management at their flagship show Max Power Live at the NEC, covermount promotions and the print/digital marketing. He moved to London to take a contract role as an account manager at Elvis communications looking after the Mitchells and Butler’s account, with a focus on O’Neill’s pub chain; delivering the POS, and in store communications. His favourite campaign was developing innovative “faux “festivals to improve YoY sales vs the Rugby World Cup. When Phil’s contract ended he moved to Dennis Publishing to look after the Men’s and alternative lifestyle titles, he loved his time there, working across the complete marketing mix and developed and implemented the social media strategy for the Automotive titles, whilst launching MONKEY magazine online.
Sarah Ellis, Head of Content - Sainsburys
Sarah has experience working in organisations of varying size and across multiple sectors (Boots, Skillspoint- a start-up business, GSK, Barclays and most recently Sainsbury’s). Throughout her career she has sought out roles that embrace innovation and offer the opportunity to think creatively. She is particularly interested in the concept of open innovation (a topic she wrote her MBA dissertation on); as she believes that embracing ideas from multiple sources encourages the development of unique thinking. Sarah has recently joined Sainsbury’s in a newly created Head of Content role and is very excited about the opportunity to experience a new sector working on such a fantastic brand. Sarah is passionate about personal development and the opportunity to lead, coach and mentor others is a significant motivator, one that she finds both rewarding and challenging.
Sarah Tate, Agency Search Manager - Google
Selina Sykes, Marketing Manager for Lynx - Unilever
Sorcha Harriman-Smith, Digital Experience Director - Childrensalon
Currently Digital Experience Director at Childrensalon, Sorcha was trained from the ground up with part-time roles during her education, going full-time in 2008. At just 23, she has gained extensive hands-on experience in a wide variety of departments (content creation and management, creative, marketing, merchandising, buying, accounts, customer service) and has developed a number of skills (digital, design, communications, digital marketing, website technology, branding, people management, project management, supplier sourcing, recruiting). Today she leads Childrensalon’s marketing, creative and e-commerce departments, as well as playing a key role in building the business on a day-to-day and strategic basis. Under that role she has individually accomplished a number of key achievements, such as the build and launch of a unique social platform, The Adorables, which continues to grow and engage their customer base. She is currently managing the re-launch of the Childrensalon website, which will make groundbreaking leaps in technology, design and user-experience. Childrensalon was founded by Sorcha’s grandmother in 1952 and taken online in 1999. Since then, what was once a small independent has quickly blossomed into an internationally renowned supplier of the finest – and largest – selection of designer childrenswear online. A growing team of over 50 staff work from a 26,000 sq ft head office and warehouse, successfully growing the business without any outside investment. |



Highly motivated business manager with significant experience built across different roles held on businesses in emerging markets in Latin America and established markets in the USA and Europe. Over 10 years extensive career developed in business planning, product development, corporate strategy and campaign management. Currently holding the role of General Manager for Broadband and TV customer acquisition at British Telecom, owning the development and delivery of marketing campaigns to acquire new customers onto BT Total Broadband, BT Infinity and BT Vision products with full ownership of budget and sales volumes.
Alina is passionate about the advertising industry and has worked in media and strategy agencies for 4 ½ years. She began her career at MEC as Communications Executive for Chanel, Hachette and Ferrero. There she took part in a 9 month graduate training scheme. This involved a rotation around the company, working in each department, followed by a mock pitch to the Transport for London client. This was a great introduction into the industry and her efforts were rewarded as my team won the final graduate pitch. In 2007 she took on a new challenge working at Goodstuff it was a relatively new, small, independent strategy agency. She was given significant responsibility early in her career, for example leading pitches, developing advertising strategies for multimillion-pound campaigns and heading up audience insight work. During her time there she worked on Virgin Media, Madame Tussauds, Ann Summers, and TK Maxx.
Upon completing a degree in International Marketing Management (which included a year working in Germany for a brand naming agency – possibly best year of her life!) and a stint of around-the world travel Alison found herself working as a Marketing Coordinator for a family-run construction company in Poole that had turned its hand to importing Canadian driftwood. In her first in-house role, and the company’s first marketing appointment, she soon learnt that the hardest part of her career was going to be managing her relationships with her colleagues and suppliers. The lure of London soon beckoned and she found herself thrust into the agency world, working as an Account Executive on a variety of brand partnerships for accounts including Liverpool Victoria and Daimler Chrysler.
Bryn was promoted to the Head of Marketing role at eHarmony UK in 2010 at the age of just 29, having joined as part of the founding team in the UK in early 2009. He has been part of the team responsibly for eHarmony’s rapid success in the UK, becoming the #2 in the online dating market after just 18 months. He is responsible for all offline and online acquisition activities, as well establishing eHarmony as the number 1 preferred brand in the UK for singles looking for long term relationship.
Charlotte has worked for O2 since 2008, where she is currently Digital Marketing Manager. As well as ensuring that the millions of people who use O2 Active each month find high-quality and relevant content whenever they visit the site, it is also Charlotte’s role to work closely with the Online, Brand and P&L teams to mobilise O2’s above-the-line campaigns such as the current Thinking of You campaign. Alongside the rest of the Mobile Internet team, she’s championed mobile marketing around the business, and subsequently the team now works as a mini-agency within O2 – sharing their expertise around the business and creating sites wherever possible. During her time with the company, Charlotte has won several accolades for her work – including a Consumer Mobile Summit award for her work on the re-design of O2 Active and a Marketing award for BlackBerry Ping campaign on mobile.

As the youngest Chartered Marketer in the South West and the 5th youngest nationally, Daniel is highly motivated, committed and a reliable professional; continuously looking to further a challenging and successful marketing career in the leisure industry.

After joining the global brand team at Cadbury through the international talent hiring programme in 2009, Emanuel has led the innovation initiatives connected to the London 2012 Olympic sponsorship (Spots V Stripes) and Flake before taking up the role, post acquisition, as Manager Innovation, Global Chocolate at Kraft Foods. Before joining Cadbury Emanuel led AIESEC, a youth leadership development organization - locally, nationally, regionally and globally.
Emily was awarded a place on the Ogilvy Graduate Fellowship Programme Ogilvy in 2004 where she spent a year in Ogilvy PR and Ogilvy One, working on Toblerone, Malaysia Airlines, First Great Western and Cancer Research UK. For her final Fellowship placement she pushed hard to take a more strategic role and became a junior planner in Ogilvy and Mather and it was in the Planning department that she felt most at home within the communications household. She loved her time at Ogilvy and especially enjoyed planning on the iconic Dove ‘Campaign for Real Beauty’ campaign, winning a Euro Effie for a Dove deodorant campaign.
Worked in Brand management for 8 years. Classically trained in FMCG Marketing in Gillette and latterly Procter & Gamble where he worked on some of the biggest brands in the world, leading Marketing on the likes of Pantene, Pringles and Gillette. He left P&G in July 2010 to the world of self-employment, working 100% on Morphsuits.com, which he had started in May 2009 and had grown into a multi-million pound business.
Helen joined ASOS as Marketing Manager for New Platforms in September 2011. She was previously at Dare four years now, joining as their sole Social Media Planner and building it into a social media department, then into a sub agency within Dare – Dare Social, a team of 9 people that formed one of the most respected social media teams in the country.

Microsoft UK, Consumer & Online, Bing Marketing Manager (2009-Present)
After gaining a degree in Geography from The University of Leicester Jonny started his career at TEQUILA\ London in 2004, on the award-winning Army account. Aside from getting plenty of chances to play with guns and drive tanks it was here he learnt the fundamental strategic and management principles of CRM and direct marketing, and where he gained a solid grounding in agency account handling. Come 2008, and after almost 4 years at TEQUILA\, Jonny went on to join the direct ‘hot shop’ Craik Jones where he worked on a number of integrated and digital campaigns for several notable Unilever brands – namely PG tips, Knorr, Impulse and Sure for Men. It was at this point that his affection and passion for digital marketing took shape.
Since graduating from the University of Nottingham in 2007 he has been working at Livity, a youth-specialist communications agency that works alongside young people every day to co-create campaigns, content and communities that improve the lives of young people and the fortunes of its clients. His enthusiasm for marketing stems from an interest in the interaction between people and brands. Studying sociology at University developed this interest, as he examined the reasons behind people’s actions, affiliations and general consumption. Josh then began working at Livity and immersing himself in marketing campaigns that harness the power of big brands to create social change. Since arriving at Livity he has progressed from an intern to Account Manager in 4 years and has worked on a number of high profile accounts including O2, ChildLine, Channel 4 and Penguin Books.
Karla has worked in marketing and communications roles in the charity sector for a number of years, starting in Australia where she worked for Surf Life Saving Australia a volunteer organisation responsible for beach and surf safety. Her role was to promote the ‘Year of the Surf Lifesaver’, a centenary campaign which allowed her to work across the marketing mix and to become a fully fledged Surf Lifesaver myself!
Maria is currently Retail Category Marketing Manager, Service and Services for Sony Consumer Electronics. She is responsible for driving traffic, footfall and conversion across the Sony website, Call Centre and 120 Sony Centre stores. Her focus is on the integration of marketing campaigns across all channels to ensure a consistent brand experience and consumer journey. She is responsible for Digital Marketing, CRM, Social Media, Consumer Insight and developing and delivering to market new propositions and sales initiatives. She is a key member of a very small team which in the last year was responsible for the rapid growth of the Multi-Channel business for Sony, with a 75.6% increase in sales year on year. Maria has been a champion of one of the new initiatives to increase the Sony Direct proposition and drive sales which was subsequently short-listed for a Retail Week Technology award. Previously, she worked at BMW in the Marketing Communications team. As part of Corporate Marketing my role covered a wide range of disciplines. This included direct mail, print campaigns, eCRM, online marketing and events. She is a passionate marketer with a strong drive to succeed. She is a highly motivated and a focused individual who enjoys challenges and driving change.
Mark works with organisations in the UK and internationally, helping them address various marketing challenges that deliver improved business results by connecting them with the consumer voice through research – with a focus on advertising and brand development, measuring advertising effectiveness (across both traditional and new media channels) but including experience in other areas such as NPD development, brand positioning, claims development, volumetric concept testing, EPOS data and shopper research. He has worked closely with senior clients and their media and creative agencies at companies such as Bacardi, The Coca-Cola Company and Proctor & Gamble, financial organisations such as Capital One and Prudential, the consumer healthcare side of GlaxoSmithKline and media bodies such as the Newspaper Marketing Agency (NMA).

Masha currently works at Johnson & Johnson within the Category Solutions department; she leads the ASDA, Sainsbury’s and Ocado businesses from a Baby perspective looking after the Johnsons Baby Wipes and Toiletries brands. She was awarded “ASDA Best Category Support in 2010” for her contribution to the ASDA business.
Nick holds the position of membership marketing manager at Arsenal Football Club; the largest subscription based membership scheme in UK football. His main focus is to determine, evolve and implement a best-in-class year-round dynamic membership experience to relevantly engage and reward supporters so as to maximise the supporter life time value to the Club. During his time at the Club he is proud to say that he has grown the membership base by 10%. At Arsenal he has led the delivery of a number of fan events as he looks to drive supporter engagement. One of these includes the management of approximately 60 members of staff at ‘Members’ Day’; an event where 10,000 fans have the unique opportunity of interacting with the Club’s first team players at Emirates Stadium. Another integral part of his job role has been to manage the delivery of creative content and the communications process for all our membership collateral (Online & Print) with internal stakeholders and agency relationships for our recruitment and retention membership strategy.
Since leaving Southampton University in 2000, Paul has worked in the Marketing Department’s of several leading media companies including Sky TV, BT Vision (part of BT Group) and currently ITV. In that time he has been fortunate to work on campaigns for some amazing products, services and events including Sky’s sports coverage including Barclays Premier League football, Golf’s Ryder Cup, Ashes Cricket and Rugby Union’s Lions Tour. More recently at ITV, he has worked to promote viewing of some of the UK’s biggest TV events including The X Factor, Britain’s Got Talent and the FIFA World Cup.

Sarah has been working on the top agency partnerships at Google UK for a year, focussing on their relationship with Omnicom and the fantastic brands they have in their portfolio. This move follows a whirlwind beginning in the world of media agencies, starting as an Assistant on Coca Cola at Vizeum and ending as an Account Director on B&Q and Toyota at ZenithOptimedia.
Selina is currently the Marketing Manager for Lynx in the UK, where she leads development and execution of the marketing for this £150M brand. Responsible for all media channel briefing/activation, UK brand strategy for growth and P&L management. Most recently she has launched Lynx Excite to market with a massive integrated and multi-channel campaign. Lynx Excite is already the second best-selling variant, behind Lynx Africa, and is exceeding all campaign KPIs. She has also worked on the launch of Lynx Rise with a digital campaign that won Gold at the Unilever Global Communication Awards. In her Lynx role she has been passionate in her development of an always on digital strategy which has driven growth of a Facebook page to 250K fans. This programme also includes mobile, gaming and search always on platforms.



